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2009 News

NEWS ARCHIVE FOR 2009

The following contains previous news articles for the year 2009:
January 2009 February 2009 March 2009 April 2009
May 2009 June 2009 July 2009 August 2009
September 2009 October 2009 November 2009 December 2009

HSBC NEWS DECEMBER 2009

HSBC LAUNCHES 3 YEAR STRUCTURED NOTE LINK TO GOLD

Thursday, 10th December 2009

HSBC has just recently launched an AUD-denominated 3 Year Fixed-Coupon Note. The note is 100% principal-protected and is linked to the price performance of gold. Investors of the note avail themselves to the opportunity of earning attractive returns while taking minimal risk to their capital. Investors are guaranteed a fixed lower coupon rate. The maximum potential return in a year, if the price of gold performs to the investor's favour, is 6.15 per cent. 

"Enduring concerns regarding the fundamental strength of the global financial markets, as well as the uncertainties as to whether any of the economic data we have seen recently are manifestations of a self-sustainable global economic recovery ensures that gold remains a popular safe-haven investment." said Quan Lim, Assistant Manager for Premier and Wealth Management for HSBC Brunei.

Investors of the note may see their investment as a fixed deposit receiving full capital protection, while participating in potential additional returns through price fluctuations in the Australian dollar. 

This product is just one of HSBC's comprehensive ranges of wealth management solutions which include equity and bond funds, structured notes made available on a regular basis as well as many wealth protection products that can help customers manage their wealth and grow their income. For more information customers can visit www.hsbc.com.bn or any of the bank's 10 branches nationwide.

      SPECIAL DEAL FOR HSBC PREMIER AT EXCAPADE SUSHI
Friday, 04th December 2009

Dine in at Excapade Sushi and enjoy 50% discount on your dine-in bill courtesy of HSBC, The fantastic offer, only for three days is especially for the bank's premier Mastercard credit cardholders.

Starting 6 - 8 December 2009, HSBC Premier Mastercard credit cardholders can visit any Excapade Sushi branch at Gadong, Kuala Belait and Kiulap 2 at Regent Square to enjoy this special offer.

Customers simply have to charge their meal on the HSBC Premier Mastercard Credit card to enjoy the exclusive deal. The maximum amount of credit card spending that will be eligible for the 50% discount is BND500.

The privileges are endless with HSBC Premier, customers can now access more than 250 HSBC Premier Centers around the world and make full use of the international expertise that comes with HSBC Premier including a dedicated Premier Relationship Manager and 24/7 PhoneBanking assistance.

More offers are yet to come, to learn more about the current promotional offer and what HSBC Premier has to offer, please visit any HSBC branches or alternately go on-line to www.hsbcpremier.com.bn


HSBC NEWS NOVEMBER 2009

HSBC INTRODUCES FLEXI WORK PROGRAMME

Friday, 27th November 2009

As of 1 December 2009 HSBC will roll out a Flexible Working Arrangement (FWA) for its staff. The FWA is a programme which enhances staff work life flexibility and accomodates to each individual's varied needs.

"Whether staff is taking part time studies, starting a new family, having youg children or is looking after elderly parents, FWA enables staff to balance their work and personal commitments. We believe in work life balance at HSBC and FWA is one of many programmes we do in achieving our goal of being the best place to work."

"The introduction of flexible working demonstrates our commitement to listening and responding to employee feedback and is a signigicant milestone in our journey to become an employer of choice and further differentiate our employee brand in the market" said Dayangku Fatimah Pengiran Haji Jadid, Senior Human Resources Manager, HSBC Brunei.

There are five options available to all full time staff under the FWA umbrella. The home working options allows staff to work from home a maximum two days a week, the part time option allows staff to split their week and embark on other areas like studying whilst with the special leave staff can take up to two months unpaid leave every calendar year.

The bank also has the sabbatical leave option which means that staff is able to take up to 12 months unpaid leave and the flex hours which enables staff to have flexible start and finish times.

      HSBC BRUNEI EXECUTES IT'S FIRST CROSS-BORDER TRADE SETTLEMENT IN RENMINBI
Friday, 6 November 2009

HSBC Brunei has announced that it has completed its first Renminbi (RMB) denominated trade settlement with China, in cooperation with its strategic partner, Bank of Communications (BoCom).

This landmark achievement affirmed HSBC's leadership position in international trade and it has paved the way for more exciting trade opportunities for local businesses with China.

Ms.Irene Tse, Head of Corporate Banking said "The RMB addition to our existing comprehensive suite of Foreign Currency Trade Services fortifies our undivided commitment to customers in their cross-border dealings with China. This capability represents a strategic milestone in HSBC's value proposition for international trade with China."

The said trade settlement is pursuant to the Chinese Government's pilot programme to facilitate the use of RMB to approximately 365 designated Chinese Enterprises located between certain cities in China, namely Shanghai, Shenzhen, Guangzhou, Dongguan and Zhuhai and with member countries of the Association of Southeast Asia Nations (ASEAN)*, Hong Kong SAR and Macau SAR.

Whilst the initiative is initially available to designated enterprises in China, local businesses having underlying trade transactions with the said designated enterprises would be eligible. This will accord both local and Chinese businesses an additional currency to settle the trade transactions in RMB.

HSBC's RMB trade settlement services will cover all common types of import and export trade transactions including under Documentary Credits and Documentary Collections.

"In the current environment, businesses are increasingly looking overseas, particularly China for new opportunities. Through HSBC's international franchise and expertise in trade finance, we are able to offer customers the competitive edge by creating real benefits for them in supporting their businesses and international trade," added Irene Tse.

With around 8,500 offices in 86 countries and territories around the world, including a strong presence in China, HSBC has an established international network to support its corporate customers in cross border business. HSBC's local knowledge in China will benefit the Bank's Malaysian customers in facilitating trade with China. This in turn would allow customers to focus on strengthening and deepening of relationships with their Chinese counterparts.

For further information on this latest service provided by the bank call 2252 281

      HSBC SHARES THE IMPORTANCE OF FINANCIAL PLANNING AT AN EARLY STAGE
Monday, 2 November 2009

HSBC's Manager Premier and Wealth Management Kamil Kaluza paid a visit to Chung Hwa Middle School in the capital recently to give a talk on the importance of financial management. 60 enthusiastic students were given an insight into the financial world through an engaging seminar and activities.

Mr Kamil Kaluza, receiving a token of appreciation from a representative from Chung Hwa Middle SchoolApart from sharing a brief overview of financial planning, Kamil Kaluza also touched on the proper management of cash and credit, the concept of insurance and even shared features of some investment tools with the students.

The visit was not complete without the activities that were set out designed to educate the students with the element of fun! Prizes were given away to the students that managed to obtain the highest scores on the interactive games.

"Our visit is part of a region wide financial literacy education program called HSBC Living Finance. The program is developed to help teenagers acquire the knowledge and skills necessary to make financial decisions in the future as well as to widen their exposure to the world of finance. Such exposure at an early age is essential" said Kamil.

HSBC Living Finance is one of many programs for schools that HSBC conducts. Others include Youth Leadership Program where students are taught presentation, speaking and writing skills and also the Climate Champion Roadshow which hopes to promote a greener youth. Interested schools can write in to Group Communications, 4th Floor HSBC Chambers, Corner of Jalan Pemancha/Jalan Sultan for further information.


HSBC NEWS OCTOBER 2009

HSBC YOUNG ENTREPRENEUR AWARDS IS BACK

Friday, 30 October 2009

The HSBC Young Entrepreneur Awards is back for another year in Brunei and will also run concurrently in Hong Kong, Thailand, the Philippines and Bangladesh. The regional business plan writing competition is now in its ninth year where the finals will be held in Malaysia for the first time.

"We are very proud and happy for the opportunity to share our learning and experiences with the students. Tackling climate change requires action from everyone and that includes young students as well. We come to schools to educate them on the science and risk of climate change and hopefully inspire a green change in their personal life, at home and at school" said Mr Lim Boon Teck, HSBC Climate Champion and Corporate Sustainability Manager.

Mr. Gerald Sim from HSBC's Group Communications, who heads the team driving the HSBC YEA, has been busy visiting schools and institutions nationwide to promote the awards and encourage students to participate.

"It aims to provide tertiary students an opportunity to develop their interest in entrepreneurship, enhance their creativity, and help them acquire new business skills to prepare them for the future. On top of all that the top three teams from Brunei will go on to Malaysia for a week long entrepreneurial trip" said Gerald Sim.

During the roadshow students are briefed on the competition details, judging criteria and the attractive awards and prizes. The winning team from Brunei will take home a prize of BND3000 plus trophies, certificates and an opportunity to compete in the regional competition in Hong Kong next June, where they will stand the chance of winning about BND 20,000.

Round One is simple, all participants have to do is send in their business idea of just 1000 words, much less than what is expected when doing essays/assignments for college. The business idea of not more than 1000 words should lead to the creation of a successful business which can be of a new product or service that fulfils a market niche or even an enhancement of an existing product or service that has the potential to create value, increase sales or reduce costs. It may consist of an entirely new idea or it could focus on a new way of doing things.

Submissions can now be sent in through the YEA website at www.asiayea.com and the closing date for round one is 11 January 2009.

      HSBC EDUCATES STUDENTS ON CLIMATE CHANGE
Thursday, 29 October 2009

HSBC Educates Students on Climate Change40 students from Chung Hwa Middle school in the capital were recently paid a visit by HSBC's Climate Champions Ms Eva Ng and Mr Lim Boon Teck.

"We are very proud and happy for the opportunity to share our learning and experiences with the students. Tackling climate change requires action from everyone and that includes young students as well. We come to schools to educate them on the science and risk of climate change and hopefully inspire a green change in their personal life, at home and at school" said Mr Lim Boon Teck, HSBC Climate Champion and Corporate Sustainability Manager.

HSBC and the Earthwatch Institute have launched Asia-Pacific Region - China Climate Centre in Eastern China's Zhejiang Province as part of the HSBC Climate Partnership programme. The Centre conducts climate champion programs that aim to inspire HSBC employees to tackle the impacts of climate change.

The China Regional Climate Centre is one of five HSBC Regional Climate Centers around the world. The research center in China focuses on the effects of climate change has on China's forests. The research is crucial to the collaboration of international science that is needed to further understand and address global warming issues.

Research work at the China Climate Centre will be jointly undertaken by scientists from the Earthwatch Institute and the Institute of Botany at the Chinese Academy of Science (IBCAS). In the next three years, HSBC will send about 400 employees, known as HSBC Climate Champions from around Asia-Pacific to the China Climate Centre to assist scientists in their research.

Interested schools can write in to Group Communications, 4th Floor HSBC Chambers, Corner of Jalan Pemancha/Jalan Sulta for further information.

      HSBC JOINS MINISTRY OF FINANCE IN SME STRATEGY DISCUSSIONS
Friday, 2 October 2009

Hj Rosli bin Hj Sabtu, Deputy Permanent Secretary of the Ministry of Finance led an entourage from the Financial Institutions Department for a joint discussion with HSBC on SME strategy. The meeting is a landmark move for both parties to jointly work towards supporting the current SME market.

The visit started with a presentation from Ms Irene Tse, Head of Corporate Banking, HSBC Brunei.

“HSBC has always strived to develop its SME business and there are ongoing initiatives that leverage the Bank’s unparalleled international network and market knowledge to give advice to support SME growth. The Bank is known for its professional relationship management, efficient service, and established network” said Ms Tse.
HSBC has dedicated a lot of resources to support SMEs in Brunei. In conjunction with the opening of HSBC’s revamped Business Banking Centre in Kuala Belait early this year, the priority has been to create awareness in financial management with the general SME community and tertiary level youths through a series of seminars, presentations as well as newspaper publications.

“With regards to financing, our Business Banking team works closely with SME customers to assess their business plan and review their borrowing needs. It is important that SMEs also strive to achieve sound financial and cash flow management to ensure smooth operation. Handling SME lending is not just a one off transaction but a long term partnership that includes regular periodic progress reviews of the customers’ business development” said Sulaiman Isa who heads the Business Banking team in HSBC.


HSBC NEWS SEPTEMBER 2009

FUND MANAGERS BULLISH ON ASIA-PACIFIC EX-JAPAN EQUITIES IN 3Q09, SAYS HSBC SURVEY

Thursday, 17 September 2009

***Majority of fund managers also optimistic about emerging markets and Greater China equities in 3Q09***
***Net inflows in equity funds in 2Q09 return to 2007 levels***

Nine out of 10 fund managers polled in HSBC’s quarterly Fund Managers Survey are holding a positive view on Asia-Pacific ex-Japan equities in the third quarter of 2009, up from 45 per cent in 2Q09.

Overall, fund managers in the survey are more optimistic about equities as an investment class, with 50 per cent of fund managers overweight in the third quarter of the year from 30 per cent in 2Q09. Seventy-five per cent of fund managers remain bullish about Greater China equities this quarter (vs 75% in 2Q09), while nearly three-quarters (73%) of fund managers hold a positive view towards emerging markets equities, up from 27 per cent in 2Q09.

Fund managers’ views on bonds shifted to neutral (70%) in 3Q09, compared to 20 per cent in 2Q09. Only 30 per cent of fund managers, down from 70 per cent last quarter, are bullish on bonds.

The views are the least positive on cash, with a significant shift of fund managers (57% vs 25% in 2Q09) to an underweight view. No fund manager held an overweight view (vs 25% in 2Q09).

Kamil Kaluza, HSBC’s Manager Premier and Wealth Management, said: “We see that improving market performance, combined with some signs of economic recovery especially in Asia-Pacific and emerging markets, are buoying investor sentiment for equities as people actively seek growth opportunities. Investors remain positive about Greater China equities, given the stellar performance of the stock market and positive signs of economic development in the region over the past few months.”

The quarterly HSBC survey analysed 13 of the world’s leading fund management houses1 by their funds under management (FUM), their asset allocation views and their global money flows. The net money flow2 estimates are derived from movements in FUM versus index movements in the equivalent class. At the end of the second quarter of 2009, the fund houses covered in the survey reported aggregated FUM of US$3.1 trillion, representing about 15.2 per cent of the estimated total global FUM3.

The survey shows that at the end of the second quarter of 2009, FUM increased by US$315 billion, up 11.4 per cent from 1Q09. Equity funds, which decreased by US$85 billion in the previous quarter, posted an increase of US$206 billion in 2Q09, contributing the most to the overall FUM growth in 2Q09. All other funds, except for money market funds, saw an increase in 2Q09.

Emerging markets equities, Asia-Pacific ex-Japan equities and Greater China equities posted inflows in 2Q09, showing renewed confidence in the region’s recovery and growth prospects. Investors’ risk appetite for developed markets declined, resulting in outflows in North American and European (including UK) equities.

Mr Kaluza said: “In 2Q09, investors appeared to gain more confidence as evidenced by increased inflows and a return to equity funds with a bias towards Asia-Pacific ex-Japan, emerging markets and Greater China. However, in the context of uncertain long-term growth prospects in the global economy and volatile equity markets, investors continued to preserve capital by keeping a portion of their assets in bonds invested in a diversified portfolio.”

The HSBC Fund Flow Tracker, which represents cumulative dollar value of money flows covering the past 12 quarters, showed that within the equity funds sector, net inflows were recorded from 1Q09 to 2Q09. The 2Q09 net inflow volume returned to the highs of 1Q07 and 4Q07.

With the current conditions of the market, those interested in investing will be pleased to hear that HSBC has launched a 3.5 years SGD Fixed Coupon (USD/CNY) a structured note that is linked to the performance of the spot price of Chinese Renminbi (Yuan) against the US dollar and payable semi annually. In addition, the note is 100% principal protection at maturity and is denominated in SGD. Investors can enjoy up to 7% over 3.5 years and is only available until 5 October 2009.

      HSBC REWARDS CUSTOMER FOR GOING GREEN
Wednesday, 16 September 2009

HSBC rewarded Mr. Nick Keith Long for making transactions on their award-winning Personal Internet Banking website; www.hsbc.com.bn. With this recent promotion, customers who performed selected transactions from 25 June – 31 August 2009 were entered into a draw to stand a chance of winning BND 500 cash prize.

Mr. Nick Keith Long was presented with a BND 500 cash prize simply for going green. All customers had to do to stand a chance was go online to do their Telegraphic Transfers, Cashier Orders, Demand Draft, open Demand Deposit, open Time Deposit or even purchase a unit trust during the promotional period.

HSBC’s Personal Internet Banking was recently awarded the 2009 Best Consumer Internet Bank in Brunei by Global Finance for the 5th consecutive year. This recognition is a testament to HSBC’s endeavor to constantly upgrade their online service. HSBC’s Personal Internet Banking offers services that allow its customers to access and manage their accounts through a secure and comprehensive website.

Amongst the user-friendly services provided online, customers are able to transfer their funds to make bill payments to merchants such as TelBru, DST, pay school fees to Jerudong International School, International School Brunei and pay their credit card as well as HSBC car loans. On top of that, customers can also pay their bills using their HSBC Credit Card.

The bank’s other merchants are AIA Co Ltd Premium, B.Mobile Communications, Century Travel Centre Sdn Bhd, Great Eastern Life Co Ltd, Pantai Mentiri Golf Club, Royal Brunei Yacth Club and National Insurance.

Personal Internet Banking is convenient as it allows access at anytime, moreover it saves time and customers can receive discounts of up 50% on transaction fees such as International Transfers in comparison to those that are charged over-the-counter at the comfort of their own home.

2008 was a milestone for HSBC Personal Internet Banking as the bank offered seamless navigation with the newly launched 2nd Generation integrated website giving customers superior experience. Customers can also instantly reset their passwords online with the “Online Reset Password” feature. For HSBC Premier Customers, they can enjoy the convenience of Global Transfer Function, which allows customers the real time ability to view and transfer instant funds between any of their HSBC accounts across the world.

      HSBC HELPS STUDENTS AT JIS BOOST THEIR CONFIDENCE
Thursday, 10 September 2009

HSBC’s Speakers Group paid a special visit to 15 enthusiastic students from Year 9 to 12 at the Jerudong International School (JIS) recently. The students had signed up for the bank’s Youth Leadership Programme (YLP) which involved 4 half day sessions of confidence building, listening and speaking skills and personal growth through public speaking.

"We are very proud and happy to be able to share our experiences with the students. The HSBC Speakers Group helped me greatly with the way I work and speak especially in public; we wanted to share this with the students so that it would give them the necessary skills for the future" said Kylder Rimpang, HSBC Staff and member of HSBC’s Speakers Group.

The YLP program is aimed at teaching youth on strengthening the foundation blocks for leadership and communication skills through ‘learning by doing’. The students were introduced to the `Importance of Public Speaking & Communication" and the "Importance of Chairmanship principles" and was taught to apply it to their personal and educational life.

The participants were also taught on the preparation and presenting speeches and were given the task of writing a speech about themselves and delivering it in front of all of the facilitators and their peers. Students were presented with certificates for the hard work and good progress made.

HSBC Brunei Speakers Group has been organising Youth Leadership Programmes (YLP) catered to students since 2006. This programme is the collaborative effort to give back to the community by the HSBC Brunei Speakers Group and the Corporate Sustainability department headed by Mr Lim Boon Teck. Focused on youths who at the brink of going on for further studies, this programme aims not only to improve their speaking and listening skills but to also help them foster self confidence and personal growth through public speaking. Interested schools can write in to Group Communications, 4th Floor HSBC Chambers, Corner of Jalan Pemancha/Jalan Sultan for further information.

      HSBC GETS YOUR MONEY WORKING FOR YOU
Friday, 4 September 2009

With HSBC Premier, customers have the privilege of banking with a bank that has presence in over 80 countries and territories promising to provide a seamless international banking experience with Relationship Managers to assist in navigating through the world of financial opportunities.

In addition HSBC Premier Customers have a special treat starting from 1 till 30 September 2009, where customers that sign up for any selected products can stand a chance to win an Apple iPhone 3Gs, Sony Media PC, Tag Heuer watches and Montblanc Boheme collection pens. There will be a total of 6 prizes to be given away.

Simply apply for a Personal Loan, Foreign Currency Time Deposit, and Unit Trust, Bond/Fixed Income fund or any of the structured products to stand a chance. For even more chances customers can apply for selected products online at www.hsbc.com.bn and chances will be doubled for every successful purchase made.

With HSBC Premier, customers can now access more than 250 HSBC Premier Centers around the world and make full use of the international expertise that comes with HSBC Premier including 24/7 phonebanking assistance. To learn more about what HSBC Premier has to offer, please visit any HSBC branches to find out more about this premium banking or alternately go on-line to www.hsbcpremier.com.bn


HSBC NEWS AUGUST 2009

HSBC STAFF HELP CLEAN KAMPUNG TANJUNG NANGKA CEMETARY

Tuesday, 18 August 2009

The holy month of Ramadhan is just around the corner and Muslims across the globe are gearing up and getting ready for this special month. Apart from fasting and the delectable food that waits when breaking the fast, Ramadhan is also a month of giving and remembering those that are no longer with us.

This year the bank’s staff led by Rosdi Amin Yaakub, Deputy Chief Executive Officer, Head of Retail Banking & Wealth Management and also Chairman of HSBC’s Islamic Welfare Body (Badan Kebajikan Islam) joined forces with residents of Kg Tanjung Nangka and had a gratifying end to the week.

Equipped with spades, rakes and all the necessary tools the bank’s staff most of which are members of The Bank’s Islamic Welfare Body got busy cleaning the cemetery in preparation for the holy month.

"I am very proud with our team that turned up at 7 am yesterday to volunteer and sacrifice their precious Sunday morning to continue this annual activity which has been going on for many years. It provides a great opportunity for members of the Islamic Welfare body to get together, away from their daily routine and join up with the community for a meaningful cause. I know it will go a long way and were well appreciated by the community" said Rosdi Amin.

The Bank’s Islamic Welfare Body, was established back in 1992 and is very active in promoting religious activities for Muslim staff members outside office hours. Last year the bank’s staff helped rebuild a broken bridge leading to a cemetery in Kampung Tamoi. Annual initiatives organised by the body include monthly tahlil prayers, the annual participation in the Maulud Nabi procession and the breaking of fast with friends from Pusat Ehsan and the Crown Prince Orphans Trust.


      HSBC SPONSORS ATDC YOUTH TRAINING PROGRAMME
Monday, 17 August 2009

Adinin Training Development Center (ATDC), along with HSBC and the Department of Labour, launched the “Opportunity Scheme for Youth” yesterday. The ceremony was held at Plaza Sutera Biru in Kuala Belait. Guest of honour for the event was Puan Hjh Rosliah bte Hj Hasbollah, Comissioner of Labour Department, Ministry of Home Affairs.

Tareq Muhmood, CEO HSBC Brunei, was on hand to present the BND 10,000 sponsorship to Awg Hj Musa bin Adnin, Managing Director of Adinin Group of Companies.

Under this scheme, unemployed youth selected by the Department of Labour, will undergo a 3 weeks training programme conducted by ATDC. HSBC’s $10,000 sponsorship goes towards the purchase of personal safety equipments and travel allowances for the trainees. 13 individuals have been selected to participate in the first batch of training.

"HSBC is pleased to be a part of this important initiative. We know that our role today and over the next three weeks will bring a lifetime benefits to these 13 individuals” said Tareq Muhmood, Chief Executive Officer HSBC Brunei.

"This programme shows ATDC and the Adinin Group’s commitment in supporting the Governments efforts to provide for our unemployed youth. With this programme they are able to gain skills which will allow them to partake in the increasing progress of this

Country. Every youth deserves an opportunity to improve themselves and become a valuable member of the community" said Awg Hj Musa bin Adnin, Managing Director of Adinin Group of Companies.

The training which will be conducted by Dr Jess Ravalo of ATDC is designed to provide youth with employable skills in the oil and gas industry. After the three weeks of training, the youth will then undergo a 3 month attachment to one of the many companies in Kuala Belait and Seria after which the participants will have the much sort after skills and experience necessary for full employment.

Companies that have committed to accommodate the participants are Haji Adinin and Sons Sdn Bhd, Adinin Works & Engineering Sdn Bhd, Seadrill Sdn Bhd, Sahid Sdn Bhd, MOC Sdn Bhd, Megalift Sdn Bhd, Swiber Offshore Construction Pty Ltd and Jasra Sdn Bhd.

“HSBC decided to sponsor this program because it is in line with our Corporate Sustainability policy to support education. Training programe of this nature are different from conventional academic school education; nonetheless both provide knowledge and skills to youth which are necessary for employment and independence. We are also pleased to see so many companies are taking part in this important inititiative.” said Lim Boon Teck, Corporate Sustainability Manager, HSBC Brunei.

      HSBC BRUNEI BEST CONSUMER AND CORPORATE & INSTITUTIONAL INTERNET BANK
Tuesday, 11 August 2009

Global Finance has named HSBC Brunei Best Consumer Internet Bank for the fifth consecutive year and Best Corporate and Institutional Internet Bank for the second time running.

ABOUT GLOBAL FINANCE - http://www.gfmag.com

Global Finance is a monthly magazine founded in 1987 by publishing entrepreneurs Joseph Giarraputo and Carl Burgen. Giarraputo continues as Publisher and Editorial Director. Its mission is to help corporate leaders, bankers and investors chart the course of global business and finance. Global Finance magazine has a circulation of 50,050, audited by BPA, and readers in 163 countries. Its headquarters is in New York, with offices in London, Rio de Janeiro and Milan. Global Finance’s audience includes Chairmen, Presidents, CEOs, CFOs, Treasurers and other senior financial officers responsible for making investment and strategic business decisions at multinational companies and financial institutions.

Each year Global Finance selects the best financial institutions around the world. These awards have become a recognized and trusted standard of excellence.
The magazine started its website in 2002. Gfmag.com offers analysis, articles and awards that are the heritage of 22 years of experience in international financial markets and provides a valuable source of data on 192 countries.

Global Finance is part of Class Editori Group, a leading Italian finance and lifestyle media company. Class Editori is listed on the Borsa Italiana stock exchange. It has a strong digital presence and international partnerships with Dow Jones, NBC, and General Electric.

Winners were chosen among entries evaluated by a world-class judging panel. Global Finance editors were responsible for the final selection of winners in the First Round.

Only banks that entered the competition were considered for awards, and awards were only given in those regions, countries and categories in which there were entries.

Winning banks were selected based on the following criteria: strength of strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of online
customers, breadth of product offerings, evidence of tangible benefits gained from Internet initiatives, and web site design and functionality. Category winners, such as “best online cash
management” were selected based on the relative strength and success of those web products and services.

Why HSBC Brunei Won?

BEST CONSUMER INTERNET BANKING

2008 was yet another year of pioneer solutions for HSBC Personal Internet Banking when we introduced the following first-in-market functions:

1. Seamless navigation with our newly launched 2nd Generation integrated website giving you a superior experience

2. Global Transfer function which allows you the real time ability to view and transfer instant funds between
    any of your HSBC accounts across the world, from a single logon and internet page. Exclusively for HSBC
    Premier customers.

3. Online password reset function to enable you to reset your password online instantly by answering questions with
    answers preset by you.

4. Online Credit Card Bill Payments which enables our customers to pay their bills and their HSBC Finance loan
    instalments online using their HSBC credit cards.

BEST CORPORATE/INSTITUITIONAL INTERNET BANKING

1.Enhance Management Information Centralisation

    - Linkage of accounts held with all HSBC globally and Other Non HSBC Banks

2.Trade and Supply Chain Service

    - Apply for new import documentary credit or make subsequent amendments online
    -Real time access to     - Full text of Dc issued or advised,

    - Outstanding and settled bills

    - Expiration and due dates of DCs, bills and loans

3.Streamline balances reporting

    - Offer SMS transaction alert for companies

4.Security Aspects

    - HSBC aims to provide you with a robust, reliable and secure online environment to do business
    - Industry standard encryption software, Secure Soket Level v3 128 bit to protect the confidentiality of
    customer data in transit

    - Two factor authentication token for administrative and business transactions

    - Industry standard security mechanisms to protect the infrastructure

    - Audit trails for administrative and transactional activities

For more information on internet banking features, please visit http://www.hsbc.com.bn and http://www.hsbcnet.com
      HSBC PARTNERS WITH EMPIRE HOTEL& COUNTRY CLUB FOR A GOOD CAUSE
Saturday, 8 August 2009

Thursday afternoon saw the first tee-off for the HSBC Charity Golf Tournament @ The Empire. This inaugural charity event will see over 250 golfers vying for the top spot in the Men’s and Ladies’ categories whilst at the same time helping the community.

For the first time, HSBC has partnered with the Empire Hotel & Country Club for the next two years on this charity event, with the first taking place on the 06 to 09 August 2009. Media partner includes Brunei Press Sdn Bhd, Kristal FM and Ranoadidas.com

Exclusive hole-in-one prizes includes $50,000 Cash, 4D/3N Gold Coast Package Holiday for 2 Adults and 2 Children, One Million HSBC Credit Card Reward Points and Chevrolet Captiva, kindly sponsored by G.H.K. Group of Companies. Lucky draw prizes were kindly contributed by various companies and organizations.

Each golfer received exclusive HSBC merchandise including SPF50 Natural Colour Base Sun-Cream sponsored by The Face Shop. And the highlight of this event will be the chance to win a trip for two to watch an exclusive VIP tailored HSBC Champions Tournament in Sheshan Golf Club, China which also includes both accommodation and air tickets for two to Shanghai to watch some of the best golfers in the world in action.

The prize presentation will be held on Sunday afternoon at 1.30pm, 09 August 2009, at the Members’ Grill, The Empire Golf and Country Club. The presentation will also see donations to DANA Pengiran Muda Mahkota Al-Muhtadee Billah and Pusat Ehsan Al-Ameerah Al-Hajjah Maryam.


HSBC NEWS JULY 2009

HSBC WINS ENERGEY AWARD

Friday, 31 July 2009

HSBC Brunei was recently awarded second runner up in the ASEAN Best Practices for Energy Management Building Category. The award ceremony has held in conjunction with the 27th Senior Officials Meeting on Energy (SOME) / ASEAN Ministers on Energy Meeting (AMEM) official dinner in Mandalay University Convocation Hall, Mandalay, Myanmar.

Present at the awarding ceremony was Yang Berhormat Pehin Orang Kaya Seri Dewa Major General (Retired) Dato Seri Pahlawan Awang Haji Mohammad bin Haji Daud, Minister of Energy, who attended the ministerial meeting and Mr Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei, who received the award on behalf of HSBC Brunei.

The ASEAN Energy Management Award is a region wide competition that recognized best energy management policy and practices by Companies in South East Asia. Conducted by ASEAN CENTER for Energy (ACE), it is an intergovernmental organization established by nation member of ASEAN. The Centre is envisioned to be a catalyst for the economic growth and development of the ASEAN region through collective activities on energy.

The ASEAN ENERGY MANAGEMENT AWARD is in its third years and this year is the first time that a company from Brunei has won the award.

HSBC energy management policy and practices is part of its overall corporate sustainability strategy which include reducing its carbon footprint.

The award is recognition for HSBC strong commitment to reduce its energy consumption which includes:

- Incorporating energy management as part of its top management oversight
- The involvement of all staff member in energy management / reducing initiative
- Its capacity building practices to ensure that sustainability of energy management practices
Through simple yet innovative and low cost energy management initiative, HSBC Brunei is expected to save BND88,000.00 in energy bill and 279 tons of CO2. This is a win-win situation for HSBC business operation and the environment.

Brunei’s energy consumption is one of the highest in the region. Transportation accounts for 53% of energy consumption, while commercial and residential sectors account for 32percent of energy consumption. HSBC is honored with the Award and is pleased to lead and share its success with other companies in Brunei so that they too can enjoy financial saving while acting responsibly towards the environment.

      HSBC PRMIER CUSTOMERS GOT REWARDED
Thursday, 23 July 2009

Today, HSBC presented an exclusive travel package for four people to one lucky HSBC Premier customer who won the lucky draw as part of HSBC’s Premier promotion, which ran from 11 May to 11 July 2009.

The prize presentation ceremony took place at HSBC’s Premier Centre in the bank’s main branch, where Head of Retail Banking & Wealth Management and Deputy Chief Executive Officer, Mr Rosdi Amin Yaakub was on hand to present the prize.

Mr. Low Eng Leng and Mdm Siow Sueh Mui Alice were presented with a travel package for four people with a 4 days and 3 nights stay at the luxurious Venetian Macau Resort-Hotel. The package also includes air tickets to and from Hong Kong and transportation to and from Macau.

With HSBC Premier, customers can now access more than 250 Premier Centers around the world and make full use of the international expertise that comes with Premier including 24/7 phonebanking assistance.

      ACCOLADES DEMONSTRATE HSBC ’s STRENGTH IN CHALLENGING TIMES
Wednesday, 15 July 2009

HSBC clinched a series of major industry awards in the Asia-Pacific region in the first half of 2009, reflecting its resilience in difficult economic conditions.
The awards, organised by leading financial publications, include regional, country and territory awards as well as recognition for outstanding performance in various business areas.

Euromoney, in its 2009 Awards for Excellence programme, named HSBC Best Bank and Best Debt House in Hong Kong. In the publication’s Foreign Exchange Poll 2009, HSBC was ranked number one in the “Best for currencies – Hong Kong Dollar” category. Earlier in the year, HSBC Amanah won the Best Sukuk House, Best Fund Manager and Best Takaful House in Euromoney’s Islamic Finance Awards.

In FinanceAsia’s Country Awards for Achievement 2009, HSBC was recognised for its outstanding strength in its operations in Hong Kong and some emerging markets in Asia. HSBC in Hong Kong, in addition to winning the Best Bank title, also won Best Bond House, Best Cash Management Bank, Best Trade Finance Bank and Best Foreign Exchange Bank titles. HSBC was also named top Foreign Commercial Bank in mainland China, Malaysia and Vietnam.

HSBC in Malaysia also fared well in Islamic finance and transaction banking. In The Asset’s Triple A Islamic Finance Awards 2009, the Bank won the Best Islamic Debt House award as well as the Best Islamic Project Finance Deal1 in the country and the Most Innovative Islamic Finance Deals2. In The Asset’s Triple A Transaction Banking Awards 2009, HSBC in Malaysia was named Best Trade Finance Bank, Best Transaction Bank, Best Sub-custodian Bank and Best Domestic Custodian. In the same awards programme, HSBC in Vietnam also won Best Trade Finance and Best Sub-custodian awards.

In The Asian Banker’s Excellence in Retail Financial Services Awards 2009, HSBC won Best Regional Retail Business in Asia. In the same programme, HSBC in mainland China topped other foreign banks in retail banking while HSBC in Hong Kong won the Excellence in SME Banking award.

Sandy Flockhart, CEO of HSBC in Asia-Pacific, said: “These prestigious industry awards show HSBC is the customer’s bank of choice not just in good times but also in challenging times. I would like to thank my colleagues and customers who, working together, have made these awards possible. Our significant capital strength, unrivalled global network and our strong brand are also clearly a competitive edge in the current economic conditions. With these factors in mind, HSBC is well placed in the current environment to compete for and increase market share where appropriate.”

The HSBC brand is highly valued. In the recently announced rankings by Millward Brown, HSBC was the top-rated international banking brand in the 2009 BrandZ Top 100 Most Valuable Global Brands. Although the global financial crisis has damaged the reputation of the banking sector in general, with the total brand value of the industry declining by 11 per cent, HSBC’s brand actually gained value, estimated at US$19.1 billion.

The HSBC brand also took top rankings in The Banker’s 1,000 Global Banking Brands 2009 and Brand Finance’s Global 500 Financial Brands Index 2009.

      HSBC HEART OF BORNEO CYCLE CHALLENGE A RESOUNDING SUCCESS
Saturday, 11July 2009

The second cycle challenge organised by HSBC saw 366 enthusiastic cyclists pedaling to keep the precious Heart of Borneo (HoB) beating. Despite the scorching heat participants cycled to complete the 128 km challenge from Yayasan Shopping Complex in the Capital through to Bukit Beruang and back to Yayasan Shopping Complex.

Avid cyclist and Guest of Honour for the special event was Pehin Dato Awang Haji Yahya bin Begawan Mudim Dato Paduka Haji Bakar, Minister of Industry and Primary Resources took part in the Heart of Borneo (HoB) Challenge which raised about $45,000.

“One of the main objectives in orgainising the event is to engage corporate and individuals in the HOB initiative. HSBC is proud to have taken the lead in raising awareness on the importance of conservation effort such as HoB and Climate Change” said Lim Boon Teck, Corporate Sustainability Manager, HSBC Brunei.

He added “An event of this scale could not have happened without the generous contribution from sponsors. We want to extend our appreciation to all sponsors and the general public for their overwhelming support. We also want to thank the Royal Brunei Police Force in their assistance in traffic control and in ensuring the safety of cyclists and motorists. We also appreciate the ambulances services from RIPAS and Tutong Hospital who provided excellent support to cyclists in need of assistance”.

The 128 km challenge took cyclists from Bandar Seri Begawan, through Jalan Tutong and then on to the Hassanal Bolkiah High way, Tungku Link High way, Muara Tutong High way and back to where it all started in the capital. As safety was the primary priority throughout the whole course, pit-stops were set up along the way.

Welcoming the cyclist at the end of their challenge was a Fun fair. There were a variety of items for sale, exciting games and a whole array of delectable food. All of the sales proceeds were collected and went towards funding Heart of Borneo Projects.

Prizes worth more than $11,000 sponsored by Triple Star Enterprise and SCOTT were up for grabs for the many activities that were going on through out the day. One of the highlights of the day was when Low Kok Hong, a cyclist from Miri, won the grand prize, a SCOTT Addict R3 bicycle worth BND 4,999 presented by the Minister of Industry and Primary Resources.

HoB is a cross border conservation initiative involving Brunei, Indonesia and Malaysia. The initiative aimed to preserve 220,000 sq km of pristine forest and create a more sustainable use of our forestry resources.

As part of HSBC corporate sustainability strategy, HSBC has committed to the value of over BND800,000- in support of various aspects of HoB in Brunei Darussalam.

      HSBC'S YOUNG ENTREPRENEURS GET A TASTE OF THE BUSINESS ENVIRONMENT
Tuesday, 7 July 2009

As part of the HSBC Young Entrepreneur Award 2009, top three teams from six participating countries (Bangladesh, Brunei Darussalam, Malaysia, Philippines, Thailand and Hong Kong) were invited to attend various workshops and seminars organized by the Chinese University of Hong Kong (CUHK).

Student participants were given the opportunity to understand Negotiation skills during the Workshop on Communication given by Ms. Tessa Steward and Dr Ngar-Fun Liu, both part-time lecturers at CUHK; Cross-cultural Communication given by Dr Elizabeth Tuleja, Assistant Professor, Faculty of Business Administration, CUHK; and Personality and Emotional Intelligence during the Workshop on Leadership given by Dr Gilbert Cheung, Honorary Institute Associate, The Asia-Pacific Institute of Business, CUHK.

During the afternoon sessions, talks were given by Mr Victor C. Li, Business Development Director, Dunwell Enviro-Tech (holdings) Ltd, a modest local company which is one of many successful Eco-businesses in Hong Kong and by Mr Chung Po-yang, Co-founder & Chairman Emeritus, Asia Pacific, DHL Express (Hong Kong) Ltd who shared his experience on becoming one of the most successful entrepreneur in Hong Kong and has recently published his first book, “The First 10 Yards – The 5 Dynamics of Entrepreneurship and how they made a difference at DHL and other successful startups”, a book for those who want to explore how to survive the “first ten yards” of a new company and then thrive.

Participants also met up with the Chief Executive Officer of Ocean Park Hong Kong, Tom Mehrmann during a corporate visit to Ocean Park Corporation. Mr Mehrmann started of with a brief presentation explaining the historical background, challenges and future opportunities of the park. Apart from exploring the park, the participants also visited the recently opened Amazing Asian Animals, the first new animal and edu-tainment attraction which includes the Giant Panda Adventure and the Goldfish Treasures.

On the last day of the entrepreneurial trip, participants toured Cathay Pacific City, learning about the history, training procedures and safety guidelines of Cathay Pacific Airlines. This was then followed by a corporate visit and tour to the Hong Kong Exchanges and Clearing Limited (HKEx) which is the holding company of The Stock Exchange of Hong Kong Limited, Hong Kong Futures Exchanges Limited and Hong Kong Securities Clearing Company Limited.

“Apart from those the workshops conducted by the different lecturers on topics such as Leadership, Communication and also Negotiation which will be useful for me to use one day, the lessons learnt from this experience I am sure will last a lifetime. Hong Kong has definitely left a lot of great memories for all of us participants” according to Tze Tow Joon Mann, one of the Brunei HSBC Young Entrepreneur Participants.

      HSBC’S GO GREEN TEAMBUILDING
Thursday, 2 July 2009

200 staff from HSBC’s Retail Banking & Wealth Management Department all flocked to Muara Beach for a fun filled “Go Green” themed teambuilding recently; the eco friendly event was lead by Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Retail Banking & Wealth Management.

"Corporate Sustainability is a key employee initiative in Brunei and staff at HSBC is proud to volunteer their time for community work. In view of the severe impact that climate change has on our country, our sustainability activity started to focus more on Climate Change and Environment in the past two years and continues today with over 200 staff from the Retail Banking & Wealth Management doing a clean up at our Muara Beach.” said Rosdi.

The bank’s staffs got together in an effort to clean up Muara beach and were then split into teams to tackle challenges that had been set out for them. The first challenge was battle of the bands where the teams had to create a minimum of five musical instruments made from recycled materials and produce music along with lyrics. The second activity had teams building sculptures using recycled materials. Prizes were given to the Best Green Band and Best Green Sculptor.


HSBC NEWS JUNE 2009

FUN FOR FAMILY AT HSBC'S HOB FAMILY FUN FAIR

Sunday, 28 June 2009

Families thinking of what to do on the last day of school need not to worry as HSBC will be organising a family fun day this Sunday at the Yayasan Complex in the capital. The fun filled day will start as early as 10 a.m. with activities for all ages and better yet all proceeds from the day will go towards keeping the Heart of Borneo (HoB) beating.

There will be bouncers for the children, food stalls, games and even lucky draw prizes up for grabs. The four main activities for the day will be the ECO-Challenge where participants will have to test their eco knowledge and physical skill to win and a coloring competition for children. Families with the cutest babies can sign their little ones up for the cutest baby competition and fitness fanatics can test their physical skill in the HoB obstacle course where the winner will take home a body sculpture home gym set.

One of the reasons for the family fun fair is to raise fund for Heart of Borneo project. More than 350 cyclists have signed up for HSBC's second Heart of Borneo Challenge (HOB) and have been training weekly preparing for 28 July 2009 where they will all cycle for this good cause. The cycle challenge will start at Yayasan Shopping Complex in the capital to Bukit Beruang in Tutong and back to Yayasan shopping Complex again where the cyclist will be greeted with a warm welcome at the awaiting Fun day.

The environment friendly challenge lead by Yang Berhormat Pehin Orang Kaya Seri Utama Dato Seri Setia Awang Haji Yahya bin Begawan Mudim Dato Paduka Haji Bakar Minister of Industry and Primary Resources will involve 200 HSBC staff volunteers, 350 cyclists and will most definitely be a challenge to remember.

Mr Lim Boon Teck, HSBC's Corporate Sustainability Manager said, "The main reason for organising the Heart of Borneo Challenge is to engage individuals and corporate entities in the effort to protect our environment for the good of future generation. We are humbled by the support we have received from government, corporate entities and the general public."

Due to the large number of cyclists on Sunday, 28 June 2009, motorists are reminded to be patient and extra careful when driving along Jalan Tutong, Hassanal Bolkiah highway, Tungku Link highway and the Muara Tutong highway where the route of the challenge will be. The recent unfortunate accidents involving cyclists highlight the danger that is faced each time they are on the road. Precautions have been taken to ensure safety of all cyclists but the bank is seeking cooperation from other road users.

The cyclists will start at Yayasan Shopping Complex at 7 a.m. and is expected to finish back at the shopping complex in the capital by 3.00 p.m. where the fun fair will await them.

HOB is a cross border conservation initiative involving Brunei, Indonesia and Malaysia. The initiative aims to preserve 220,000 sq km of pristine forest and create a more sustainable use of our forestry resources. HSBC is committing close to BND800, 000 in support of HOB related initiative.

The two projects that HSBC is involved in is the 25-hectare research plot in Kuala Belalong in Temburong and the funding of HOB administration office.

This is the second cycle challenge that has been organised by HSBC for HoB. The first cycle challenge involved more than 400 cyclists which started at HSBC Branch in Kuala Belait and finished at Serasa Beach. With the help of the cyclists and the general public, HSBC manage to raise more that BND 93,000 which went towards establishing the 25ha field study plot at Kuala Belalong Field Study Centre (KBFSC).

      MORE FUND MANAGERS BULLISH ON GREATER CHINA EQUITIES THIS QUARTER, SAYS HSBC SURVEY.
Tuesday, 23 June 2009

Three in four or 75 per cent of fund managers polled in HSBC's quarterly Fund Managers Survey are holding a positive view towards Greater China equities in the second quarter of 2009, up from 67 per cent or two-thirds in 1Q09.

Overall, fund managers in the survey were less optimistic about equities as an investment class with fund managers going underweight rising from 22 per cent in the first quarter of the year to 40 per cent this quarter. The sectors seeing some of the biggest shifts in sentiment included European and Japanese equities. For European equities, 36 per cent of respondents took an underweight view (versus 22% in 1Q09). Fund managers also went negative towards Japanese equities with 70 per cent taking an underweight view (vs 33% in 1Q09). Details of the HSBC survey of fund manager sentiment are attached.

Views towards bonds remained bullish in 2Q09 as 7 in 10 fund managers held an overweight view compared to 57 per cent of the respondents in 1Q09. More fund managers held overweight views towards all bond sectors - 56 per cent for European bonds (vs 50%); 44 per cent for US dollar bonds (vs 29%), 44 per cent for Global Emerging Markets/High Yield bonds (vs 33%) and 38 per cent for Asian bonds (vs 33%).

On cash, views shifted moderately from overweight (25% in 2Q09 vs 33% in 1Q09) to underweight (25% in 2Q09 vs 17% in 1Q09).

Kamil Kaluza, HSBC's Manager of Premier and Wealth Management in Brunei, said: "Despite strong equity rallies at the end of the first quarter, the global economic outlook remains uncertain and markets will continue to be volatile. Fund managers are therefore more cautious and discriminating in their equity allocations to ensure they capture value and growth opportunities while staying focused on the relatively less volatile bonds sector, for quality and stability.

"Greater China remains the most favoured equities sector as recent economic indicators point to signs that the effects of the stimulus measures are starting to filter through the local economy."

The HSBC survey analysed 12 of the world's leading fund management houses1 by their funds under management (FUM), their asset allocation views and their global money flows. The net money flow2 estimates are derived from movements in FUM versus index movements in the equivalent class. At the end of the first quarter of 2009, the fund houses covered in the survey reported aggregated FUM of US$2.4 trillion, representing about 12.8 per cent of the estimated total global FUM3.

The survey shows that at the end of the first quarter of 2009, FUM decreased by US$102 billion, a drop of 4.05 per cent from 4Q08. Equity funds, which decreased by US$85.3 billion, contributed the most to total FUM decrease. Balanced funds and other funds saw a decrease while money market funds posted an increase in FUM.

Below are the net fund flows derived by subtracting market growth from FUM growth during the first quarter of 2009 in various asset classes:

Net flows as percentage of FUM for selected sectors
Asset class
End 1Q09
End 4Q08
Emerging markets equities
-1.6%
-9.2%
Greater China equities
+5.2%
-4.4%
Global equities
-2.7%
+3.3%
High-yield/emerging markets bonds
-5.4%
-11.9%
Europe (including UK) bonds
+9.2%
+8.7%
US bond
+1.7%
+2.9%

Greater China equities posted inflows in the first quarter of 2009 after investors pulled out of this sector late last year, showing increased confidence in the region's recovery and growth prospects. Investors' risk appetite for emerging markets/high yield bonds recovered given early signs of stabilising economies and improving credit markets.

Mr Kaluza said: "While investor confidence has slightly improved, investors remain cautious about the continued uncertainty in the global economy. Investors should remain in regular contact with their financial advisors to update their strategies - with a view to keeping a balanced and diversified portfolio. While investors are seeking selective growth opportunities in equity sectors such as in Greater China, they are still cautious as evidenced by their growing interest in more conservative instruments such as high grade corporate bonds. This reflects there is still a flight to quality amongst investors with capital preservations being upper most in their investment priorities until more certain long-term growth prospects emerge in the global economy."

The HSBC Fund Flow Tracker, which represents cumulative dollar value of money flows covering the past 11 quarters, showed that within the equity funds sector, net inflows were recorded from 4Q08 to 1Q09.

      TEAM BELEAVERS WIN HSBC YOUNG ENTREPRENEUR AWARDS 08-09
Tuesday, 23 June 2009

Six teams representing Bangladesh, Brunei Darussalam, Hong Kong, Malaysia, Philippines and Thailand were vying for the prestigious Best of the Best award which brings nine months of hard work to a close. The HSBC Young Entrepreneur Award Regional Competition took place yesterday in Hong Kong.

Team Beleavers from the Philippines with the project titled Areka! Leaf Tableware captured the judges' attention and grabbed themselves first position with a HSBC business development fund of HK$100,000.00 and HSBC trophy for each member. Karl Satinitigan and Timothy Huelva's winning product was a leaf plate, an eco-iconic product that is high in quality and visually appealing, while being 100% natural and eco-friendly. Made out of fallen leaf spathes of coconut palm trees, it is a useful and suitable alternative to plastic and Styrofoam containers.

The Diamond Award came with the HSBC self-development fund of HK$20,000 with trophies for each participant was won by Team Seizers from Hong Kong with their Project titled, Alginate Burgers whilst the Jade Award with the HSBC self-development fund of HK$10,000 was won by Team Viva La Vida from Bangladesh with their Project titled, Waterwise.

Present as judges for the competition were Sandy Flockhart, Chief Executive Officer HSBC Asia Pacific, Laura Cha, Deputy Chairman, HSBC Asia Pacific, Po Chung, Co-founder and Chairman of Emeritus Asia Pacific, DHL Express (Hong Kong) Ltd., Dr Allen Fung, Managing Partner, McKinsey & Company Hong Kong and Frank Slevin, Head of Global Banking, HSBC Asia Pacific.

According to Sandy Flockhart, more than 2,400 students (902 teams) from all six countries took part in this years' competition and that it is not only an accomplishment for all participants, it also provides a solid foundation in the world of business and entrepreneurship.

Pair of Gold Lions was presented to all gold winners from each participating country symbolising luck.

Top three teams from each country will be on a week long entrepreneurial trip in Hong Kong where they will have the chance to experience the real world of business by mingling with successful entrepreneurs and go on Corporate Visits to Ocean Park and Cathay Pacific Airways. On top of all that participants will have workshops lined up on communication and leadership skills with seminars on successful eco-businesses.

The HSBC Young Entrepreneur Awards (YEA) was launched in Brunei in 2008 and is now in its second year. The 2008-2009 local competition that started last October and came to an eventful end when it was announced that Team More than Simple Inc. was awarded the Gold Award beating Team Green and Simpur Tujuh after they took turns presenting their business ideas to 300 students from colleges and schools in Brunei.

      HSBC PREMIER ASSISTS FAMILY SENDING CHILDREN TO UK TO STUDY.
Wednesday, 17 June 2009

HSBC launched the first truly global personal wealth management service for the growing number of mass affluent around the world back in 2007 promising to provide a seamless international banking experience to customers who work or live overseas or have international banking needs.

In keeping that promise and continuing to give the best to their customers, HSBC Premier in line with the newly introduced visa requirements for studying in the United Kingdom (UK) will assist their customers with all the necessary requirements.

The new policy introduced by the British Government effective 31 March 2009 would mean that Bruneians wanting to study in the UK are now required to demonstrate that they can afford to study and live in the UK through a points based process.

In addition students are also requested to provide a letter of reference and statement of accounts, which HSBC Premier will provide free of charge including assistance in opening a HSBC account in the UK. Parents will no longer have to worry about opening accounts for their children in the UK as the team at HSBC Premier can have it all ready before they even fly over. "HSBC Premier understands how important family is to Bruneians which is why our Relationship Managers can help with everything from helping your family reach their financial goals to providing paperwork and references to support children who intend to study abroad." said Kamil Kaluza, Manager, Premier and Wealth Management.

HSBC Premier the world's only truly international personal banking service can also provide a 'safety net' feature for customers' family which guarantees international emergency funds of up to $2,000 cash in local currency from any of our 8,500 branches.

This unique service is part of a package of features which also includes HSBC Premier KidzSaver, a children savings account, which can be serviced and managed by the customer and viewed by the child. A dedicated Relationship Manager is available to provide advice based on the family's long-term needs and priorities.

The new HSBC Premier Family Proposition is an exciting, comprehensive range of products and services created especially for HSBC Premier Customers, which focuses on not only themselves but their families to achieve their dreams and ambitions.

Currently, HSBC is currently offering customers who open an HSBC Premier Account between 11 May 2009 and 11 July 2009 a sign-up gift of up to BND300 cash. They can also stand a chance to win a luxurious stay for four at the Venetian Macau Resort Hotel. For more details, please call 2 252 256 or talk to our Premier Relationship Manager at your nearest HSBC Branch.

      MID-YEAR INVESTMENT UPDATE:"THE NEED TO HASTEN SLOWLY" WITH MR.ARJUNA MAHENDRAN
Thursday, 11 June 2009

As Managing Director and Head of Investment Strategy - Asia, Mr. Mahendran is responsible for driving research and providing in-depth analysis of markets in the Asia Pacific. He also leads the analytics team in interpreting market economics and developing investment strategies for HSBC Private Bank's clients in the region.

Prior to joining HSBC Private Bank, he was Chief Economist-Strategist, Asia Pacific at Credit Suisse Private Bank. Preceding this, as Chairman/Director-General for the Board of Investments (BOI) of Sri Lanka, he was responsible for attracting and facilitating inflows of foreign direct investments to Sri Lanka. For his instrumental role in establishing the BOI of Sri Lanka and driving its strategy, he was named a runner-up in Euromoney Strategic Direct Investor's "CEO Lifetime Achievement Award" in 2003.

Mr. Mahendran is often sought-after by the media for his views on markets. This includes appearances on CNBC, CNN, BBC, and comments in Bloomberg, The Financial Times, Asian Wall Street Journal and Far Eastern Economic Review.

Mr. Mahendran holds a Master of Arts in Philosophy, Politics and Economics from the University of Oxford, England.

Topic
After nearly a year and a half of gloomy financial markets, we have heard several eminent market commentators, politicians and central bankers pointing out the appearance of 'green shoots'. What exactly are these green shoots? Are they conclusive evidence of a turnaround in the global economy? Is the current surge in risk appetite in financial markets based on sound fundamentals? Have we seen the bottom of the recession and is it too late to buy risky assets like shares, commodities and high-yield credits? How should we position our investment portfolios? Is the US Dollar doomed to crash like it almost did in 1985?

Arjuna Mahendran will address these questions and shed light on the evolving financial landscape after the great recession of 2008/2009.

Around 60 top customers of HSBC attended the seminar. The seminar is part of a series of market outlook presentations for the second half of 2009 planned by HSBC Private Bank. Arjuna Mahendran, Head of Investment Strategy - Asia (based in Singapore) is the speaker for the entire series.

Arjuna has done an earlier series in January this year, covering HK, Manila, Taipei, Guangzhou, Tokyo, Singapore, Kuala Lumpur, Jakarta, Bangkok and the first stop of this second-half series is Brunei.

      HSBC LAUNCHES GLOBAL "BE PART OF THE SOLUTION" CAMPAIGN TO SUPPORT WORLD ENVIRONMENT DAY.
Friday, 05 June 2009

HSBC is supporting the United Nations' World Environment Day (WED) on 5 June 2009 by launching a global "Be Part of the Solution" campaign. HSBC employees around the globe are being encouraged to do their part by acting on climate change.

WED is one of the principal vehicles through which the United Nations raises worldwide awareness of environmental issues. HSBC has supported WED globally since 2006. This year, HSBC's global campaign seeks to drive employees to change their behaviour in their daily routine by focusing on the three themes of: "Save, Reduce and Recycle".

In Brunei, plastic bags account for 16% of total waste equivalent to a lot of plastic bags. In celebration of WED, on 5th June 2009, all 10 HSBC branches will be giving away free reusable shopping bags with the hope that customers would use the bags instead of plastic when they go shopping.

In further effort to drive the "Be Part of the Solution" campaign HSBC Credit Card Customers can now be part of the campaign. In a joint effort with International School Brunei, HSBC credit card customers can redeem 1000 reward points and have a tree planted through the ISB Million Tree project. HSBC has already committed to plant 2,000 trees to help rejuvenate Badas Forest Reserve through the ISB Million Trees Project.

Mr Lim Boon Teck, HSBC Corporate Sustainability Manager said, "Locally, HSBC is committed to raise awareness on the impacts of climate change among Bruneians. That's why we actively engage our employees and customers nationwide on environmental issue hoping that they too will be part of the solution. World Environment Day is a good opportunity to get this message across."

HSBC will roll out the WED campaign across 50 countries in five different languages. It is hoped that a large majority of HSBC's 300,000 employees will participate in activities and events during the week beginning 1 June 2009.


HSBC NEWS MAY 2009

HSBC NAMED WORLD’s MOST VALUABLE INTERNATIONAL BANKING BRAND.

Friday, 29 May 2009

HSBC is the top international banking brand in the 2009 BrandZ Top 100 Most Valuable Global Brands.

The top 100 brands in the annual rankings comprise 17 categories, including financial institutions, insurance, technology, mobile operators, technology, retail and luxury. It is estimated that the total value of the 100 most valuable brands in the world is US$1.95 trillion. HSBC, with an estimated brand value of US$19.1 billion, is the top international banking brand in the financial institution category. In the overall ranking, HSBC is the world's 30th most valuable brand.

The brand ranking exercise, now in its fourth year, evaluates brands by using economic and market data and proprietary consumer research from BrandZ, the world's largest study of consumers and business-to-business users' brand preferences. The study was conducted by global market research company Millward Brown. The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present day value. Financial data of the companies was also taken into account.

The BrandZ ranking report said while many Western banks have suffered significant decreases in brand value as a result of the financial crisis, HSBC is the UK-based bank least affected as HSBC "was insulated by [its] strong presence in emerging markets".

Sandy Flockhart, CEO of HSBC in Asia-Pacific, said: "Suffice to say we are delighted that the HSBC name remains not only widely recognised but also highly valued during these difficult economic times. Clearly, the global financial crisis has damaged the reputation of the banking sector in general with the total brand value of the industry declining by 11 per cent. What is also clear is that not all banks are the same: HSBC's brand actually gained value - a testament to our financial strength and to the commitment of our staff in upholding HSBC's long-standing values."

The HSBC brand has been highly valued by consumers around the world. It has also taken top rankings recently in The Banker's 1,000 Global Banking Brands 2009 and Brand Finance's Global 500 Financial Brands I

      HSBC RED SALE FINAL FIVE.
Friday, 29 May 2009

40 of the banks customers have each been rewarded with prizes ranging from the latest gadgets in the market, travel packages, dining and shopping vouchers, and the final five were presented with their prizes today. All they did was apply for selected products throughout the eight weeks of the sale.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Financial Services HSBC Brunei presented BND 200 cash to Abd Aziz Jaafar and joint account holders Md Azahari Salleh and Norshahridah Nawawi. Chung Hsiung Kwa was presented with a portable Sony Playstation (PSP) while Hjh Maimun Hj Mat Yassin went home with a Toshiba Digital Photo frame.

Lucky customers Aroseta Jait was all smiles as she was presented with a 2 days and 1 night stay at Empire Hotel and Country Club by Rosdi.

The HSBC Red Sale started on 23 March and ended recently. True to its name, the HSBC Red Sale offered selected products with discounted application fees, fee waivers and even discounts on certain sales charges. On top of all that, customers who applied for these products successfully stood a chance in winning amazing prizes.

      HSBC LAUNCHES NEW INVESTMENT PRODUCT TO SUIT CURRENT MARKET.
Friday, 22 May 2009

With the current economic climate it is with no great surprise that investors are apprehensive about investing. HSBC, the World's Local Bank, has recently launched a new structured investment product, which is 100% principal protected if held to maturity, and created specifically for the current economic environment.

"We are currently living in a low interest rate environment, so our customers are looking for opportunities to enjoy a return on their investment while protecting their principal. This product does just that." said Kamil Kaluza, Manager, Premier and Wealth Management for HSBC Brunei.

This 3-year USD Switchable Notes offers the potential to earn higher returns as it is typically dependant on the performance of an underlying financial instrument like interest and foreign exchange rates. It gives a fixed rate coupon of 1.9% pa for the first 6 months.

Additionally, HSBC Customers were treated to a dinner at the Sheraton Utama Hotel in the capital recently to launch the product. Those in attendance were given an insight on the current market conditions and briefed on the features of the new structured note.

This product is just one part of HSBCs comprehensive range of wealth management solutions which include equity and bond funds, structured notes made available on a regular basis as well as many wealth protection products that can help customers manage their wealth and grow their income. For more information customers can visit www.hsbc.com.bn or any of the bank's 10 branches nationwide.

      HSBC OPENS E-LEARNING CENTRE.
Monday, 18 May 2009

Hajah Rosni binti Tungkat, Director of Financial Institutions Divisions today officially opened HSBC's e-learning Centre in their main branch in Bandar and concurrently in the Kuala Belait office. Present at the ceremony were Mr. Tareq Muhmood, Chief Executive Officer of HSBC Brunei, Senior Managers of the Bank and a number of Government officials.

The specially designed e-learning centre is fully equipped with training facilities that provides the bank's staff convenience to do online courses in a comfortable and conducive environment.

The centre houses computers where staffs are able to enroll from hundreds of online courses available ranging from services and skills to product knowledge.

The centre was designed and built to ensure the welfare and comfort of HSBC staff, and also features a lounging area with reading facilities where staffs are able to sit and relax and at the same time can enjoy access to the internet.

In his welcoming remarks, Mr. Muhmood thanked the Director of Financial Institutions for being the guest of honour for the opening.

"e-Learning is a strategy used here in HSBC to deliver training courses to all our staff and allows the learners greater flexibility. At the same time, in line with HSBC’s efforts in environmental sustainability, e-learning is one approach in reducing carbon footprint which reduce training and travel cost".

The Guest of Honour together with Tareq Muhmood, cut the ribbon to mark the official opening of the Centre. After which, a short video presentation was shown on the facilities available at the e-learning centre at the Kuala Belait office followed by a short tour and presentation at the e-learning centre at the Bandar office.

      CURRENCY WORKSHOP FOR HSBC CUSTOMERS.
Monday, 18 May 2009

HSBC Brunei Global Markets Team conducted another currency outlook workshop for their business banking customers at Sheraton Utama Hotel recently. The team had this year hosted similar seminars in Bandar and Kuala Belait to provide useful insights on the recent economic outlook and currency trends to its valued customers.

During the workshop, the participants were briefed about the latest developments in the Foreign Exchange (FX) market. Ms Diana Han, FX Dealer for HSBC Brunei, explained the main drivers of currency price actions and performance for the previous and the year ahead against the current economic backdrop. She continued by giving an update on the market outlook including the short and long term FX trends as well as forecasts for some of the major G10 currencies for 2009.

Commenting on the workshop, Ms. Salyahrinah Yahya, Treasurer recognises the value of sharing their knowledge and expertise with its customers through the currency workshop and was confident that it would go far towards fostering long lasting partnerships with its clients.

Global Markets HSBC Brunei manages the bank's treasury operations which include any dealings in foreign exchange and interest rates.

      WIN A LUXURIOUS TRIP FOR YOU AND YOUR FAMILY TO VENETIAN MACAU WITH HSBC PREMIER.
Friday, 15 May 2009

With the advantage of a global network of in-house experts that are able to assist individuals plan for the future, HSBC Premier constantly strives to offer the best in Retail Banking & Wealth Management.

HSBC Premier has adopted a needs-based wealth management planning process, so customers are not pushed towards products they may not need, but can select a range of services and products that match the financial needs that are appropriate to their life stages.

HSBC Premier encourages customers to plan for their future, whatever their age with the assistance of experienced Relationship Managers to talk them through their financial needs; with HSBC Premier as their partner, customers can prepare a plan which reflects those needs and achieve their financial goals.

For those with children, HSBC Premier KidzSaver can help them develop the value of good savings from an early age to ensure better financial future. HSBC Premier Kidzsaver is an exclusive banking service designed specially for children between birth and 14 years of age. HSBC Premier hopes it will help cultivate their interest in managing finances and healthy spending habits that will last a life time.

HSBC Premier also offers free of charge cross-border account opening and Retail Banking & Wealth Management to ensure that credit history is transferred seamlessly when customers intend to move to a new country. The service also extends to your family to provide a safety net when abroad, which includes an insurance policy and a global hotline (+1-908-PREMIER) for emergencies that gives total peace of mind.

In addition, HSBC Premier Customers can enjoy instant fee-free transfers of funds between their own HSBC accounts in different countries via HSBC Personal Internet Banking.

Plus, you can get more benefits if you sign-up now- Stand a chance to win a luxurious stay at the Venetian Macau Resort-Hotel with your family when you sign up for HSBC Premier between 11 May and 11 July this year. The luxurious getaway and spectacular entertainment at the Venetian Macau Resort-Hotel includes accommodation, air tickets to and from Hong Kong and transportation to and from Macau for four persons. On top of that, customers can receive up to BND300 cash for successfully signing up for HSBC Premier and are entitled to a pre-approved HSBC Premier MasterCard with lifetime fee waiver, which is accepted at over 16 million locations around the world. For more details, please call 2 252 256 or you can visit any HSBC Branch and speak to an HSBC Premier Relationship Manager.

      HSBC GLOBAL MARKETS MOVIE TREAT
Friday, 08 May 2009

The HSBC Global Markets team took about 100 customers and their family members to the highly anticipated motion picture, X-men Origins: Wolverine last week at the Empire cinema, The Empire Hotel and Country Club.

Before the movie started customers were invited to indulge themselves in a scrumptious dinner featuring a variety of local favourites while spending some time mingling with the bank's Chef Executive Officer Tareq Muhmood, Deputy Chief Executive Officer and Head of Retail Banking & Wealth Management Rosdi Amin Yaakub. Also present was Salyahrinah Yahya, Treasurer HSBC Brunei and the bank’s staff.

"We hold events like this a few times a year to strengthen our client relationships. The environment is friendly and informal, allowing everyone to come together and have fun", said Salyahrinah Yahya.

Global Markets HSBC Brunei manages the bank's treasury operations which include dealing in foreign exchange and interest rates.

      ITB STUDENTS LEARN THE IMPORTANCE OF BUSINESS PLANNING AND FINANCE
Friday, 08 May 2009

Some 50 Business Administration students from Institute Technology Brunei (ITB) now in their final year had the opportunity to find out what to expect when considering setting up a business once they graduate. HSBC's Commercial Banking team led by Ms Ruey Chong recently paid them a visit to give them an insight into the various financial tools available to help them towards setting up their business from the planning stage through registration as well as essential discipline and pro-active stance in their on-going management of businesses finances.

In her welcoming remarks Ms. Chong said, "It is an honour to be invited by Radin Jefri Radin Mas Basiuni and this is a unique opportunity to share experiences with the future of our local Small and Medium Enterprises owners."

The presentation was conducted by Jason Rumpun and Lim Chee Pin, who touched on the basics of Business Financing such as the significance of having a business plan adding that it would be an essential ingredient for a successful SME. Others areas touched on included finding suitable investors, the importance of market research and having sound financial standing before considering borrowing from banks. A small segment was also dedicated to understanding the various financing offered by banks in general as well as the associated risks.

The bank has a dedicated and professional team of experts and relationship managers that are available to give personalised and specialised services to SMEs which include a wide range of financial products and services for SMEs that aim to save both costs and time with the automated channels available.

HSBC's Business Banking Centre opened January last year and was purpose-built to bring the best of business banking services to its Commercial customers, all housed under one roof. The centre comes complete with a reception lobby, modern interiors and several meeting rooms with facilities. The centre enables the Bank's customers to meet with HSBC's professional team of experts and relationship managers in complete privacy to have their personalised business banking needs attended to and met.

      HSBC CUSTOMERS GET A TASTE OF REAL ESTATE INVESTMENT IN LONDON.
Monday, 04 May 2009

About 20 HSBC customers were invited to a High Tea recently and were treated to an engaging talk on opportunities to invest in real estate specifically in Central London. The talk was by an invited speaker, Ms Naomi Heaton, Chief Executive of London Central Portfolio Limited. Also present was Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Retail Banking & Wealth Management HSBC Brunei, Dayangku Hamidah Pg Othman Senior Retail Banking & Wealth Management Sales and Support Manager HSBC Brunei, Kamil Kaluza Manager Premier & Wealth Management HSBC Brunei, Ms Lena Hall and Adolf Meier, Directors of HSBC Private Bank in the United Kingdom and Switzerland.

HSBC Premier and the HSBC Private Bank provide customers with a wide range of options to invest from equity and bond funds to structured products. Real estate, locally and/or internationally, may be a useful option for diversifying an existing investment portfolio. Apart from a pure investment perspective investing in property in London might just be appropriate.

"With Brunei's close links to the United Kingdom, it makes sense that our customers may want to buy property there, whether its for themselves or for their children when they go to university." said Kamil Kaluza, Manager, Premier & Wealth Management

Ms. Heaton spoke in length about opportunities in real estate and added that central London is the 'bullseye' of London real estate and that prices are the cheapest they have ever been. She added that investment opportunities exist even in this current market and while other areas of London may be suffering, exclusive areas such as Knightbridge, Mayfair and Chelsea are resilient.

London Central Portfolio Limited is a company specialising in property asset management in central London and has been in helping clients from all over the world in making the best residential investment decisions in London Central for the past 20 years.

The company will represent the buyer and take care of everything from selecting property and negotiating the price to refurbishment of the property and finding tenants if it is an investment property

As well as inviting top speakers to the country, HSBC Brunei also provides customers with free financial planning services, as well as a wide choice of investment funds and other wealth management and wealth protection products.
      HSBC GIVES OUT CASH, SHOPPING VOUCHERS, MOBILE PHONES AND MANY MORE.
Friday, 01 May 2009

SWith smiles all around, HSBC customers were rewarded with irresistible prizes by simply signing up for any selected HSBC products. Today, Hjh Abd Rahim Abd Latif / Hjh Nooraini Ahmed Yunos, Siti Nur Rahmah Abu Bakar, Pg Hj Metalli Pg Tuah, Chua Foong Yin / John Chia and Hj Yaakub Hj Tengah / Hj Md Kassim Yaakub / Hj Nordin Hj Yaakub walked away with $100 Zen Spa Voucher, Dell Inspiron 12” Laptop, Sony DSLR Camera A200K, $200 Hua Ho Shopping Vouchers and Playstation 3 80GB respectively. Rosdi Amin Yaakub, Deputy Chief Executive Officer, HSBC Brunei, was present to congratulate Week 5’s winners.

To date, 25 customers in the span of 5 weeks have received their prizes ranging from cash and shopping vouchers to mobile phones and travel holidays. Started on the 23 March, the HSBC Red Sale offers delightful discounts for application of selected products with various numbers of chances for each product allocated. Chances of winning are doubled if customers apply online at the HSBC website (www.hsbc.com.bn). Rewards such as shopping vouchers will be offered to customers who apply for insurance products. Whereas, for customers who apply for credit card, they will be rewarded with 1st year annual fee waiver.

With three more weeks to go, customers still have the chance to win exciting prizes ranging from cash, cameras, mobile phone, Portable Netbook to Air Tickets for two to Kuala Lumpur with 3D/2N accommodation, among others.

Past lucky winners were: Freda Shia Lui Chen ($200 Cash), Chong Pei Ying (20 pieces movie tickets at the Mall Cineplex), Ardey Ladi (Ipod Touch 8GB), Noor Hadizah Osman (2D/1N stay at the Empire Hotel & Country Club), Shahrinan Mayasin (Ipod Nano 8GB), Mohd Khairulizam Alwi (Sony Erricson C902 Mobile Phone), Abd Rahman Sirat ($100 Cash), Ak Nairul Eswandy Pg Hj Abd Kadir (LG Refrigerator 2Doors), Mohd Nurul Fakhri Mat Salleh ($200 Cash) and Sa Bali Abas (20 pieces movie tickets at Seri Q-Lap Mall Cineplex), Koh Tse Horng/Shu Wei Ting ($500 Hua Ho Shopping Vouchers), Jeremy Philip Brown ($100 Hua Ho Shopping Vouchers), Abd Rudi Abd Rahim (LG (1.5HP) Split Unit Air Conditioner), Irene Suryantie Buang (Nokia 5800XM Mobile Phone) and Hoon Chang Yong (Samsung 32" LCD TV), Awg Abas Hj Muhammad (3D2N Holiday Package to Kota Kinabalu with accommodation), Peng Yan Fong ($200 Cash), Nyuk Hiong Liew (Pierre Cardin Luggage), Tan Kheng Huat ($100 Cash) and Md Sukri Md Hussin (Sanyo Handycam).


HSBC NEWS APRIL 2009

HSBC PEDAL POWER FOR EARTH DAY AND HEART OF BORNEO

Wednesday, 22 April 2009

In a true demonstration of commitment to the environment through action, 30 HSBC staff including several senior executives, abandoned their cars and pedal to work in honour of Earth Day today.

HSBC in Brunei and around the world have always had a long standing commitment to the environment. The bank has placed recycling bins at all premises to promote the importance of reduce, reuse and recycling among its staff since 2005. And in 2006, HSBC was the first bank to become carbon neutral.

In an effort to reduce its own carbon footprint, HSBC offices globally have implemented Environment Management Systems that aims to better manage or reduce the bank's use of energy, water, waste and overall carbon emission. In March this year, HSBC Brunei invested in a new water chilled air condition system in its BSB headquarters which will reduce energy usage by as much as 30%, thus further reducing carbon emissions.

In addition, HSBC is also actively promoting and raising public awareness on climate change and environment conservation. In August this year, at least one representative from HSBC Brunei will undergo a two week intensive program in China to be trained as a Climate Champion. Upon return, the newly appointed climate champion is expected to initiate projects that aim to educate the general public and colleagues on climate change and the importance of sustainable living.

In 2008, HSBC help raised awareness on Climate Change and Heart of Borneo through a very successful cycling event themed "Heart of Borneo Challenge". The challenge is back again this year and it will be held on 28 June 2009 at Taman Sultan Omar Ali Saifuddin in the capital.

"We were surprised and overwhelmed by the number of participants and support in last year cycling event. We would like to thank all friends and customers of HSBC who help made the 25ha project a reality. We hope they will support the event again this year" aid Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei.

HSBC raised more than $93,000 through the Heart of Borneo challenge 2008. All funds collected have been channeled to establish a 25ha field study plot in Kuala Belalong Field Study Center. This project which was initiated by University Brunei Darussalam (UBD), will involve renown international research institution, Centre for Tropical Forest Science (CTFS) of the Smithsonian Tropical Rainforest Institute (STRI). This project under Brunei's Heart of Borneo initiative will help scientist better understand the impact that climate change has on Brunei and the forest. In addition to the $500,000 pledged for the Heart of Borneo Administrative office, HSBC has also committed to contribute USD 337,000 towards this project.

In order to expand public involvement, in addition to the cycling, another key feature of HSBC Heart of Borneo Challenge 2009 will be a fun fair at Padang SOAS. The public will be able to participate in lots of fun activities and have a chance to win fabulous prizes. Triple Star Enterprise and SCOTTS have generously contributed prizes worth more than $13,000 to be given away on that day. "Green" themed children coloring competition and cutest baby competition are among the activities. All funds collected will be contributed to Heart of Borneo related projects.

Registration form and details of HSBC HOB challenge 2009 will be available at all HSBC Branches and Triple Star before 1st May 2009.

      MORE THAN SIMPLE INC IS HSBC YOUNG ENTREPRENEUR 2009.
Wednesday, 22 April 2009

More than simple inc will be representing Brunei at the HSBC Young Entrepreneur Awards Regional Final in Hong Kong this June. The gold team from Brunei will compete against the gold teams from Malaysia, Thailand, Vietnam, The Philippines, Bangladesh and Hong Kong.

Prashanth S, Jason Yeo and Kevin Arulmaran , students from Maktab Duli PMAMB made their parents, friends and college proud when they went on stage to collect their self-development fund worth BND 3,000, trophies and a one-week entrepreneurial trip to Hong Kong.

The SILVER Award was presented to Simpur Tujuh whilst Team Green came third and was presented with the BRONZE Award. Brunei's top three teams will be sent to Hong Kong for a week long Entrepreneurial Trip as well as receive trophies, certificates, self development fund of BND 3000, BND 2000 and BND 1000 respectively.

The HSBC Young Entrepreneur Awards (YEA) was launched in Brunei in 2008 and is now in its second year. The 2008-2009 local competition that started last October came to an eventful end today as the top three teams; More than Simple Inc., Team Green and Simpur Tujuh took turns presenting their business ideas to 300 students from colleges and schools in Brunei. The event took place at Manggis Ballroom, Hua Ho Manggis Mall.

Not only did the finalist have to present to an audience of 300 but a panel of judges were also on hand to judge each presentation. Judges included Ms Irene Tse, Head of Commercial Banking HSBC Brunei, Shazali Sulaiman Partner at KPMG Auditors, Dr Habrizah Hussin, Senior Lecturer, Faculty of Business, Economics and Policy Studies, Universiti Brunei Darusslam and Jessica Lee, Managing Director Asterix United (B) Sdn Bhd.

Guest of honour was Pehin Orang Kaya Seri Utama Dato Seri Setia Awang Haji Yahya bin Begawan Mudim Dato Paduka Haji Bakar Minister of Industry and Primary Resources also present was Rosdi Amin Yaakub, Acting Chief Executive Officer and Head of Retail Banking & Wealth Management of HSBC Brunei along with Senior Managers and staff from HSBC.

In his welcoming speech Rosdi Amin Yaakub said "Our future depends on the next generation. As one of the leading global financial institution with a long history of assisting youth through various sponsorships and projects, HSBC seeks to foster young people's ingenuity and entrepreneurial spirits which are essential qualities for tomorrow's business leaders."

"It is important for Brunei's future generation to venture into entrepreneurship and help the country's economy to diversify and progress even further. And from the recent submissions, I noticed that the youth in Brunei are extremely optimistic and creative. Combined with entrepreneurial flair and connectivity, they will create a path that is very different to the past" he added.

The winning team will go on and represent Brunei in the Regional Final in Hong Kong in June where they will compete with teams from Malaysia, Thailand, Vietnam, The Philippines, Bangladesh and Hong Kong and stand a chance to win a self development fund of HKD 100,000 (BND 20,000).

      HSBC HELPING YOU PREPARE FOR THE FUTURE.
Monday, 20 April 2009
HSBC is one of the world's leading financial organisations and has the advantage of a global network of in-house experts that are able to assist individuals plan for the future. Even in these challenging times, HSBC will stay focused on some classic investment strategies that are particularly relevant such as Portfolio Diversification, Dollar Cost Averaging and also maintaining a disciplined regular investment to smoothen market volatility.

During the current global economic turmoil, investors may seek a safe haven to diversify their investment portfolio and one of the best safe havens right now is Gold. Despite the slight downside in the immediate future, gold is forecasted to have a stellar year as prices will be supported more heavily by supply and demand fundamentals compared to previous years of this gold bull market.

The bank has announced the launch of a 3-Year Gold Linked Structured Note. The Note provides 100% principal protection if held until maturity and is linked to the upside of gold performance against US Dollar and is denominated in Singapore Dollars. The Note is available to HSBC customers and aims to deliver a potential return of up to 5.41%p.a.

With the current economic conditions faced globally, it is with no surprise that there are investors that are faced with uncertainties and risks. However, missing out on a great opportunity is just as imprudent. To make decisions investors need to stay informed and understand what's going on around them.

To allow those in Brunei to stay abreast with the current market conditions, HSBC recently invited two guests speakers from Singapore who are experts in wealth management to conduct a seminar on money management and also gave an outlook on the current market conditions.

The seminar conducted in Bandar and Kuala Belait was not just limited to the bank's customers but was open to anyone that was interested in planning and preparing for their future.

"I'm delighted to be able to open this Wealth Management Seminar today and share with you some key concepts in financial planning as well as recent market movements. This information should equip you to make good decisions about your financial future. We've invited some real experts to impart important information to you today and we have designed the day to make sure you get the maximum value from it," said Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Retail Banking & Wealth Management, HSBC Brunei in his welcoming remarks.

He continued "Most importantly, we are making our top financial planning staff available to you so you can ask them questions. We have a team of highly trained staff ready to help you take the first step towards planning your financial future."

The seminar the first organised by HSBC for 2009 began with a presentation by Mr Tang Weng Liang, a Training Manager from Summit Planning Academy; an organization that specializes in the training and development of practitioners in the financial services industry in Singapore and across Asia. Mr Tang has held senior positions in two big life insurance companies. He was the Deputy Regional Training Director with American International Assurance and Head of Training with John Hancock Life Assurance. With his 14 years experience of people development in the life insurance industry, Mt Tang showed guests how to prepare a comprehensive money management plan.

Second speaker was Ms. Sabrina Gobind, Manager of HSBC Global Asset Management's retail business team in Singapore. Ms. Gobind talked at length about the current investment climate and opportunities which focus on the outlook of various asset classes specifically on cash, bond and equities, valuations of global equity and activities in Asian, European and Emerging markets. Her experience comprises marketing, business development as well as client servicing, ranging from sovereign, institutional to corporate clients. Prior to joining HSBC in June 2007, she was overseeing the marketing and business development in Phillip Capital Management (PCM), an asset management company based in Singapore.

      HSBC RECOGNISES AND REWARDS STAFF.
Wednesday, 15 April 2009

In its continuous effort to provide their customers qualified, knowledgeable and dedicated Financial Planners, HSBC Brunei is committed to encouraging staff to pursue professional courses.

"We believe in developing the talents of our staff as well as show our support to the Government's initiatives in creating awareness on the importance of Financial Planning. By receiving the certificates today, it shows that our staff is qualified to provide our customers with a comprehensive Financial Planning and wealth management services" said Rosdi AminYaakub, Deputy Chief Executive Officer and Head of Financial Services HSBC Brunei.

14 staff from HSBC Brunei today received certificates presented by Dato Paduka Awang Haji Ali Apong, the Permanent Secretary of Ministry of Finance. The event took place at the Dewan Shahbandar, Holiday Lodge in Jerudong. Also present at the ceremony was Chief Executive Officer HSBC Brunei, Tareq Muhmood.

10 staff received the rank of Chartered Financial Consultant while three received a Diploma in Financial Planning and one received a Certificate in Financial Planning from the Singapore College of Insurance.

HSBC Brunei is very committed in encouraging staff to pursue professional courses. By continuously doing so, it is hoped that HSBC's professional standards and service quality will be used as industry benchmarks.

The bank currently has Wealth Management Centres at their BSB and Kuala Belait branch specializing in financial planning services which include a wide range of savings, investment and insurance products available to help customers achieve their financial objectives. Customers can also visit any of their branches for this service as there are dedicated Personal Bankers who can conduct Financial Planning services.

      HSBC PRESENTS BND1,000 CASH TO DINO ERZAN.
Friday, 03 April 2009

Dino Erzan bin Haji Ali Adin was presented with BND 1,000 cash by HSBC today for texting in the word "investment". The cash prize was presented by Mr Au Thien Kiong, Senior Hire Purchase Manager, HSBC Finance.

Dino Erzan's winning word, which now completes the new ad was one of over 7,000 entries that were submitted over a 7 day period through text messages. This is the second of two competitions which was organised in conjunction with HSBC's latest branding campaign "Your point of Value" which was launched recently.

During the month long competition announcements were made on the Kristal FM and Ranoadidas.com inviting the general public to text in a word that they thought would best represent the image given; the first week was a piece of chocolate whilst the second competition showed the image of a car.

The latest adverts that have been placed at selected branches across the nation depict how the bank recognises what one person values maybe different to the next and that people have different ideas about what is important.

      HSBC AND UBD EMBARK ON INITIATIVE TO MONITOR CLIMATE CHANGE.
Friday, 03 April 2009

With the support of Forestry Department, Ministry of Industry and Primary Resources, HSBC through its Corporate Sustainability programme and Universiti Brunei Darussalam (UBD) have set another milestone for one of the projects under Brunei's Heart of Borneo initiative

The large-scale permanent research plot at Kuala Belalong is an important project that will help scientist monitor the impact climate change has on the forests in Brunei. The project will bring together researchers from Universiti Brunei Darussalam, the Smithsonian Tropical Research Institution and Harvard University

"UBD initiative to establish a large-scale permanent research plot at Kuala Belalong through the Heart Of Borneo initiative has brought together three important local and international collaborating partners: the Centre for Tropical Forest Science (CTFS) of the Smithsonian Tropical Rainforest Institute (STRI) of Panama, Brunei Forestry Department of the Ministry of Industry and Primary Resources and the Brunei Hong Kong and Shanghai Bank" said Dr Zulkarnain Hj Abd Hanafi, Vice Chancellor of UBD, on the HSBC sponsored UBD/KBFSC-STRI Project

"The establishment of the 25 ha plot is important to allow long term monitoring and assessment on the impacts and vulnerabilities of climate change on forest biodiversity and health of forest ecosystems. The scientific information to be gathered locally would not only be useful for better management of Brunei forests but it would also contribute to better understanding on the relationship between forests and climate change globally", he added.

"UBD would like to express its gratitude for the generosity extended by HSBC in providing continuous financial support for both research and educational activities conducted at the Kuala Belalong Field Studies Centre. In 1991, HSBC was one of the major sponsors of the UBD-RGS Brunei Rainforest Project. Upon completion of the project, for a few years, HSBC continued to provide sponsorship for the Centre's environmental education programme and also scholarship for senior scientists to conduct research at KBFSC. The current HSBC sponsorship will allow not only local and international scientists to conduct research but it open new opportunities for students to be trained in an important area of science. UBD welcomes strategic partnerships such as this to support the local and global communities as well as its focus on Environmental Awareness" he continued.

Brunei's lush green forests are among the most diverse in the world. The research plot covering an area of 25 hectares will likely include over 1,000 species of trees which is more tree species than in all of North America or Europe. Brunei's forests store an enormous library of biodiversity such that it is critical that monitoring projects like the Kuala Belalong project provide information for managing these unique forests.

Results from this research project will not only be useful for better management of Brunei forests but it would also contribute to better understanding on the relationship between forests and climate change globally. The project will also provide the long-term scientific data on environmental change necessary to create predictive models and make policy decisions that will guide and secure improvements to the ecosystems and climate of the planet.

With the current project, HSBC will contribute more than $450,000 over a 2 year period during which, researchers and scientists from UBD itself will be working side by side with researchers from world renowned biodiversity research centres like STRI.

"HSBC is proud to be apart of this project. This project is representative of HSBC commitment in supporting Education and Environment initiative in the community we operate in". said Tareq Muhmood , Chief Executive Officer of HSBC Brunei.

Mr Tareq Muhmood also said "The sponsorship funding is not from HSBC alone; part of the sponsorship is thanks to friends and customers of HSBC. We raised more than $93,000 from HSBC Heart of Borneo Challenge Cycling event last year and every single cent raised from the event has gone towards this important initiative. On behalf of HSBC, UBD and STRI, we would like to say a sincere thank to our friends, customers and the general public for their enthusiastic support which helped make this project possible".

STRI, is a bureau of the Smithsonian Institution, although based in Panama, research is conducted throughout 14 countries in Africa, Asia and the Americas. STRI is also one of the partners of HSBC US$100 million "HSBC Climate Partnership" program.

"We welcome the expansion of our global partnership with HSBC Bank to Brunei. The partnership is designed to help combat the threat of global climate change on the world's forests and people. The large-scale research plot in Brunei will function as a key reference and monitoring site for the 'Heart of Borneo' project, greatly improving our understanding of the ecological processes that sustain healthy forest ecosystems in Southeast Asia's most diverse tropical rainforest." said Stuart Davies, CTFS Director, STRI


HSBC NEWS MARCH 2009

HSBC AMANAH NAMED BEST SUKUK HOUSE

Tuesday, 31 March 2009

HSBC Amanah has won three major awards in Euromoney's Islamic Finance Awards 2009. The global Islamic financial services arm of the HSBC Group won Best Sukuk House, Best Fund Manager and Best Takaful House reflecting HSBC Amanah's leadership in Islamic finance.

Euromoney said, "In 2008, HSBC Amanah continued to mark itself out from the competitors in the sukuk market as it pushed forward with six new and innovative deals despite difficult market conditions."

Euromoney highlighted a number of HSBC Amanah's winning deals that led to the winning of the Best Sukuk House Award; The Sabic's SAR5 billion (USD1.3 billion) deal - the first and largest riyal sukuk in 2008. In the Saudi market, HSBC also bookran the largest ever unrated sukuk entirely distributed within the kingdom.

Whilst in Malaysia, HSBC Amanah was behind the largest ringgit-denominated sukuk issued in 2008 and the largest commodity murabaha sukuk in the ringgit market. The bank was also bookrunner on the first and largest project financing sukuk.

Euromoney said, "HSBC Amanah continues to be the leading Islamic fund manager, with about USD4 billion in assets under management. The group holds the funds in 24 different mutual funds in several different geographies including the GCC countries, Egypt, Lebanon, Malaysia, Indonesia, Brunei and the UK. Hong Kong was also added to this list in December 2007 with the launch of the first Islamic investment fund."

On presenting HSBC Amanah with the Best Fund Manager Award, Euromoney highlighted HSBC Amanah's innovation in this market. HSBC Amanah was the only fund manager to offer equity funds based on an active quant investment strategy with the help of in-house expertise from active quant specialist Sinopia Asset Management,
The first to introduce investment-linked deposit products in the Middle East and also
The first to launch investment-linked takaful products in Malaysia and Saudi Arabia.

For the Best Takaful House Award Euromoney said, "SABB Takaful has grown impressively in the past 12 months in Saudi Arabia. Since inception in July 2007, the insurance provider has taken SAR180 million (USD48 million) in contributions, with 80 per cent coming from family takaful products."

Euromoney highlighted its Simple Savings Takaful Plan as being the product that makes SABB Takaful stand out from its competitors. It said, "This leading product allows clients to save a small amount regularly, while offering protection against unforeseen circumstances."

      HSBC's RED PHOTO COMPETITION.
Tuesday, 24 March 2009

As announced recently HSBC launched "The RED Sale" promotion promising to have something in store for everyone. With "The RED Sale" roadshow at The Mall in Gadong just days away, families will not need to worry about what to do over the weekend. Apart from the Giant Chopsticks game; Magic Show, Jenga Challenge, Instant Rewards dip and meeting Auntie May, one of the roadshow's highlights is the RED Photo Competition.

The competition is open to everyone aged 18 and above, and the image must follow the RED theme. Each participant is eligible to submit one photo only.

3R sized photos capturing the colour red should be submitted at the roadshow on Saturday, 28 March 09 where the creative submissions will be on display. Independent judges will shortlist the best submission based on creativity, originality and relevance to the theme. The winner will be announced on Sunday, 2:30pm at the roadshow.

The winner will win a Canon Powershot G10 worth over B$800! Further details, full terms and conditions and submission's time slots can be found at www.hsbc.com.bn/theredsale.

      HSBC LAUNCHES INCREDIBLE RED SALE.
Monday, 23 March 2009

HSBC has recently launched "The RED Sale" promotion and it promises that no one will be left disappointed. The promotion deemed the biggest sale this year will run from now until 23 May 2009. HSBC credit card holders will also have the privilege of a special one week discounts at over 20 merchants until 29 March 2009.

The promotion brings great rewards as customers will be entitled to discounts for application of home and personal loans, signing up of investments products, sign-up gift for insurance and fee waiver on credit card applications.

On top of the discounts, customers who successfully applies for any selected products will earn lucky draw chances to win superb prizes ranging from a netbook, DSLR cameras, laptops, 32 inch LCD TV, air tickets to Kuala Lumpur including accommodation for two, cash prizes, shopping vouchers and so much more.

There will be five winners announced weekly and the exciting offers do not end there; customers' chances will be doubled by applying online@hsbc.

To top it off the bank will be organising "The RED Sale" roadshow at The Mall in Gadong. The two days roadshow will be packed solid with activities for all ages and is not to be missed as the popular Auntie May will be making an appearance. Activities include Giant Chopsticks game; Magic Show, Jenga Challenge, Instant Rewards dip, and plenty more to keep the whole family busy that weekend!

Promising not to disappoint, HSBC is also running a photography competition open to anyone aged 18 and above. Interested participants simply have to submit a 3R sized photo capturing the "RED" theme, at the Roadshow on Saturday, 28 March 2009. The best photo submitted, based on creativity, originality and relevance to theme, will win a Canon Powershot G10 worth over B$800! Further details can be found at www.hsbc.com.bn/theredsale.

      HSBC TO JOIN WWF'S EARTH HOUR.
Monday, 23 March 2009

HSBC buildings will turn off their lights to support call to action on climate change

HSBC in 20 countries/territories across Asia-Pacific will join millions of businesses and homes worldwide in switching off building lights for Earth Hour on Saturday 28 March.

Earth Hour is an annual campaign led by WWF that calls for worldwide action on climate change. This year, every light switched off from 8.30pm and 9.30pm on Saturday 28 March will count as a vote for action. The results of this vote will be presented by WWF at the Global Climate Change Conference in Copenhagen later this year.

In total, selected HSBC facilities in more than 40 countries/territories will be turning off the lights for Earth Hour. In Brunei, all non-essential lights will be switched off at the Main Branch in the capital.

Tareq Muhmood , CEO of HSBC Brunei, said: "By joining others around the world in this symbolic gesture, HSBC Brunei and its employees are casting Brunei 'vote' for a collective global action on climate change."

HSBC Brunei is also encouraging employees and their families to participate in Earth Hour by turning off lights at home.

Tareq Muhmood, also said: "Earth Hour can last longer than 60 minutes if we take home its low-carbon message and get our families and other Bruneians, to join up with the rest of the world in the fight against climate change."

HSBC has a longstanding commitment to the environment. In addition to the HSBC Climate Partnership, which aims to encourage individuals, businesses and governments worldwide to act on climate change, HSBC has committed to spend US$90 million over five years to make sure all its buildings use as few of the earth's resources as possible.

      HSBC SENDS BRUNEI NATIONAL RUGBY TEAM TO THE A5N.
Thursday, 19 March 2009

The fixtures for the HSBC Asian 5 Nations (A5N) 2009 rugby series have been announced and Brunei's National Rugby team was at the airport today boarding the flight to Laos. HSBC Brunei's Chief Executive Officer Tareq Muhmood was present at the airport wishing them luck for the tournament. After months of training Brunei's best rugby players will face host Lao Rugby Federation at the Savannakhet National Stadium.

The national rugby team is made up of 24 of the best players from six local teams that were selected back in November last year. Since the formation the players have been training hard and have even competed in five training games against teams from Sabah and Sarawak as preparation for the competition.

The team, managed by Ainol Razman Ghazaly and coached by Mark Pyrgos wth Ben Bourne as the assistant coach will also face Cambodia at the 15,000 all seater Savannakhet Stadium.

The Asian Five Nations Tournament is an annual international rugby union competition held between the top five Asian sides. Now in its second year, the competition devised by the International Rugby Board (IRB) and sponsored by HSBC has been designed to help develop the sport in the Asian region.

The tournament will play a role in qualifying for the 2011 Rugby World Cup with matches being played across Asia in the region's most renowned rugby grounds. which include the Hanazono Rugby Stadium in Osaka, Japan; Hong Kong Football Club, Almaty Central Stadium including "7he Sevens" in Dubai, host venue of the Rugby World Cup Sevens 2009.

      HSBC LAUNCHES EXCITING NEW INVESTMENT STRUCTURED NOTE TO EXISTING CUSTOMERS.
Wednesday, 18 March 2009

The benefits of being an HSBC customer are even greater as the Worlds Local Bank has launched a new structured investment product for existing customers only, available now until the 27 March 2009.

This structured product, called an AUD Gold Asian Floored Barrier Principal Protected Note, was structured specifically to suit the current economic climate. It offers investors the benefits of rising gold prices while ensuring that their principal is protected.

Rosdi Amin, HSBC's Head of Retail Banking & Wealth Management, said: "HSBC Research believes that gold will remain a safe haven in times of financial stress and this product helps our local customers diversify their portfolios and make the most of this investment opportunity."

This product is just one part of HSBC's comprehensive range of wealth management solutions which include equity and bond funds, structured notes made available on a regular basis as well as many wealth protection products that can help customers secure their wealth and their income.

"We are seeing demand for customers evaluating their investments during this turbulent time and defensive investments such as bond funds and principal protected notes are popular in this bearish market" he continued.

      HSBC GLOBAL ASSET MANAGEMENT OPENS OFFICE IN BRUNEI
Wednesday, 18 March 2009

HSBC today announced the establishment of its asset management business in Brunei with the opening an office of HSBC Global Asset Management, the core global investment platform of the HSBC Group.

Located at the HSBC main branch in the capital, the office started operations in January 2009 and provides world-class investment expertise and a comprehensive range of investment management solutions to clients in Brunei.

"Our presence in Brunei is a strategic move for our expansion in Asia. It provides an extension of our office in Singapore to serve the regional markets of Southeast Asia. This move was made possible by the Brunei Government's support to create a conducive business and investment environment for the local financial industry," said Rudolf Apenbrink, Chief Executive Officer of HSBC Global Asset Management, Asia-Pacific. Mr Apenbrink added that Mah Yeok Fun, Chief Executive Officer of HSBC Global Asset Management (Singapore) Limited, will have management oversight of the new office in Brunei.

Mr Tareq Muhmood, Chief Executive Officer of HSBC Brunei, added that the new office will strengthen HSBC's overall business in Brunei and will allow HSBC to contribute further to the development of a skill-based workforce. The bank currently employs over 700 staff in Brunei, most of who are local employees. The office will benefit from the support of the extensive infrastructure of HSBC Brunei.

In Asia, HSBC Global Asset Management has been serving both institutional and retail clients for over 30 years, with offices in Hong Kong, Singapore, Taiwan, India and Japan, and a joint venture fund management company in China. The firm managed US$372 billion in assets globally as at the end of December 2008.

      HSBC LAUNCHES GLOBAL SAFETY NET FOR ITS PREMIER CUSTOMERS.
Monday, 16 March 2009

HSBC Premier – the world's only truly international personal banking service - now includes a 'safety net' feature for customers' families which guarantees international emergency funds of up to $2,000 cash in local currency from any of our 8,500 branches.

This unique service is part of a package of features which also includes HSBC Premier KidzSaver, a children savings account, which can be serviced and managed by the customer and viewed by the child. A dedicated Relationship Manager is available to provide advice based on the family's long-term needs and priorities.

Rosdi Amin, HSBC's Head of Retail Banking & Wealth Management, said: "More than 700,000 people have joined HSBC Premier worldwide since it was launched in 2007. This unique service is designed to provide competitive and personalised banking while addressing the needs of affluent and highly mobile customers who may live and work across borders.

"These new features recognise that customers who travel frequently have families who travel too and that HSBC - with a presence in 85 countries and territories - is uniquely well placed to assist should anything go wrong.

"It means that in case of an emergency, a child can get access to immediate financial support, up to $2,000, from a safe pair of hands anywhere in the world with their parents' approval.

"But Premier is not just about helping when things go wrong. We can also assist parents in preparing and saving for their children's futures."

The new HSBC Premier Family Proposition is an exciting, comprehensive range of products and services created especially for HSBC Premier Customers, which focuses on not only themselves but their families to achieve their dreams and ambitions.

HSBC's new Premier Family Proposition features:

     - HSBC Premier KidzSaver account with online access and parental control over ATM withdrawal limits
     - Up to $2,000 Emergency Encashment, subject to parental authentication
     - A secondary Premier Credit Card with a lower limit which includes next day credit card replacement in an emergency
     - 24 hour worldwide helpline, internationally accessible from anywhere in the world
     - International Account Opening service : HSBC can open accounts for your children who are going to study abroad
       before they get there
     - Tailored financial advice specific to the needs of the customer’s family.
      HSBC SPONSORS BLGA TO LABUAN GOLD COMPETITION
Thursday, 05 March 2009

HSBC today presented its sponsorship to the Brunei Ladies Golf Association (BLGA).

Tareq Muhmood, HSBC's Chief Executive Officer was on hand to present the sponsored items at his office in the Main Office in Bandar Seri Begawan this afternoon.

Pengiran Rose Pengiran Hitam and Dyg Sarinah Masri, representing the BLGA, were there to receive the sponsorship. Also present was Salyahrinah Yahya, Treasurer of HSBC, who is an avid golfer and a member of the BLGA.

The Bank is sponsoring all the ladies golf shirts to be worn by the BLGA players during the Golf Challenge in which they have been invited to participate. The prestigious tournament pits lady golfers from various associations in Brunei, Labuan, Sabah and Sarawak.

The BLGA is a non-profit organisation established in early 2007 and endorsed by the Ministry of Culture, Youth and Sports. The BGLA will be sending 15 golfers to represent Brunei at the Borneo Ladies Golf Tournament in Labuan, Sarawak from 10 to 13 March 2009.


HSBC NEWS FEBRUARY 2009

HSBC ISLAMIC WELFARE BODY ORGANISES RELIGIOUS TALK

Thursday, 26 February 2009

Recently, HSBC's Islamic Welfare Body (BKI) organised a religious talk for its Muslim staff and their family members on Family Harmonisation at the HSBC Learning and Development Centre in Jerudong.

The talk was conducted by Drs Haji Mohd Syahroni bin Haji Abdul Kahar, a religious speaker from the Islamic Dakwah Centre. He touched on the teachings and actions of Prophet Muhammad (Peace be upon Him) as an exemplary figure and urged to apply these teachings in our own household.

Feby Latip of the Islamic Welfare Body of HSBC (BKI), said that the talk was very informative and relevant to today’s society especially in this age of globalization.

The Bank’s Islamic Welfare Body (BKI), is very active in promoting religious activities for Muslim staff members outside office hours. The main objective of BKI is to strengthen and enhance relations between the staff of HSBC including their families.


      THE MINISTER OF COMMUNICATION OFFICIALLY OPENS HSBC FINANCE BRUNEI
Monday, 16 February 2009

The Minister of Communication, Yang Berhormat Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr) Awang Haji Abu Bakar bin Hj Apong today consented to officially open the newly located HSBC Finance (HFBN) in Beribi.

Also in attendance was Mr. Conrado Engel, HSBC Regional Director, Retail Banking & Wealth Management Asia Pacific, Mr Tareq Muhmood, Chief Executive Officer, HSBC Brunei, Senior Managers of the Bank, Car Dealers and a number of senior Government officials.

In his welcoming remarks, Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Retail Banking & Wealth Management, HSBC Brunei thanked Yang Berhormat Pehin for consenting to be the guest of honour at the ceremony.

"With its prime location strategically position closer to dealers; moving HSBC Finance to Sumbangsih Bahagia was timely. The new premise allows us to give our customers a spacious and comfortable environment, ample parking spaces, fully automated machines and most importantly experienced staff with world class service standards."

"You may be pleased to know that 99% of our work force are local; enforcing our belief in nurturing local talent through various development programmes that will enhance their skills, knowledge and performance." he added.

"We are also proud to say that HSBC is the first finance company in Brunei to allow repayment by credit card, introduce automation repayment through the Cheque Deposit Machine, Bulk Cash Deposit Machine and Personal Internet Banking."

The newly located HFBN is equipped with fully automated machines which saves customers time from queuing and provide them with the convenience to carry out our banking transaction at any time of the day or night.

The guest of honour, Yang Berhormat Pehin was invited to unveil a plaque to mark the official launch of HFBN.

HSBC Finance is the oldest finance company in Brunei and has been incorporated for more than 35 years. It first commenced business on 19 December 1973 when it was known as Mortgage & Finance (MAF) Berhad.

It was only on 30 September 1999 when it was renamed to HSBC Finance in line with the Bank's overall Group Branding Strategy. Three years later on 03 March 2001 HFBN acquired IRB Finance Berhad.

      HSBC'S NEW LOOK COMMERCIAL BANKING CENTRE IN KUALA BELAIT UNVEILED
Friday, 06 February 2009
Customers that frequent HSBC's Commercial Banking Centre in Kuala Belait, will be amiably surprised on their next visit as the centre has recently been revamped. The opening ceremony took place on the first floor of HSBC's Kuala Belait Branch, where the Centre is located and was officiated by Mr. Tareq Muhmood, Chief Executive Officer, HSBC Brunei. Also present at the event was Ms. Irene Tse, Head of Commercial Banking of HSBC.

The centre now has a contemporary look; much like the one in HSBC Bandar comes complete with a reception lobby, modern interiors and several meeting rooms. The design was especially done to allow the bank's team of experts to bring the best of services to its customers.

Customers can now enjoy personalised and specialised services and these include a wide range of tailor-made financial products and services as well as automated channels that aim to meet our customers' total financial needs.

In her welcoming remarks, Ms. Tse said, "The primary objective of this newly renovated Commercial Banking Centre is to better serve all of you. Our on-going mission is to provide world-class service to our customers, so that they are able to expand their businesses and become more prosperous in the long term."

She added, "As one of the world's leading financial organisations, we provide our customers with the unique advantage of our global network as well as our in-house experts in various disciplines whom we can invite periodically to keep customers abreast on developments in the global markets."

Guests were given an update on the current financial market by HSBC Global Markets Team.

      HSBC'S FESTIVE SHOPPING SPREE AT HUA HO KIULAP
Friday, 06 February 2009

Hua Ho Department Store in Kiulap was buzzing this morning as 10 excited HSBC customers armed with a personal shopper and a trolley were given a chance to go on a shopping spree courtesy of HSBC.

Shoppers were asked to grab as much as they possibly could in 5 minutes whilst friends and family cheered them on. The winner Tan Jee Wan managed to grab 4 trolley worth of items that amounted to BND 4259.00. The Nifty shopper was able to go home with a trolley full of goodies worth BND 2000.

The second winner Dilshan Mahdi Hussainmiya went home with BND 1000 worth of goodies for grabbing items worth BND 2453.20 whilst Md Daud Hj Matamit who came in third received BND 500 worth of goodies for grabbing items worth BND 2296.30. On hand to present the prizes was Hamidah H Othman, Senior Retail Banking & Wealth Management Sales and Support Manager of HSBC Brunei who congratulated them on their excellent shopping skills.

The seven other shoppers did not go home empty handed as they were able to take home items of their choice of up to BND 150 each.

The shopping spree is the latest promotion from HSBC in conjunction with the current festive season. HSBC Cardholders simply swiped their cards between 3 and 17 January to stand a chance to participate in the Festive Shopping Spree.


HSBC NEWS JANUARY 2009

HSBC LAUNCHES THE EXQUISITE VISA PLATINUM

Friday, 16 January 2009

HSBC today launched the most prestigious arrival to its Credit Card Family, the HSBC Visa Platinum at the Indera Pura Lounge, The Empire Hotel and Country Club in Jerudong. Guest of Honour for the special event was Yang Berhormat Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Awang Haji Suyoi bin Haji Osman the Minister of Health.

This highly esteemed card has been designed to give cardholders a well-deserved and unlimited access to unsurpassed benefits and incredible rewards and privileges locally and abroad. The card, dubbed as the key to unlock a privileged life of distinct colour is intended for those who do not settle for less and is conscious of having the best in every aspect of life.

In his welcoming remarks, Mr Tareq Muhmood, Chief Executive Officer, HSBC Brunei said, "We have over 70,000 customers who enjoy the benefits, recognition and international delivery that comes with the HSBC Credit Card. With its International recognition, HSBC Platinum will be recognising you as an extremely special customer".

The HSBC Visa Platinum credit card offers a range of privileges, such as a dedicated hotline, discount on Rewards redemptions, Home & Away benefits as well as a perpetual fee waiver on card usage.

For those who love travelling, they will be able to enjoy travel privileges from Royal Skies and free drinks at the Brunei International Airport's Coffee Bean! HSBC Visa Platinum Cardholders can also take advantage of an attractive Rewards program that will help cardholders earn points and redeem them for either Royal Skies or Kris Flyer miles.

      HSBC TOPS EUROMONEY CASH MANAGEMENT POLL IN INDONESIA, INDIA, MALAYSIA, BRUNEI, SRI LANGKA
      AND TAIWAN
Saturday, 10 January 2009

HSBC has won the number 1 spot for Best Domestic Cash Management Bank in Brunei, in Euromoney's Cash Management Poll. HSBC scored very strong results in the annual poll, which asks respondents to rate the services provided by their lead cash manager on a sliding scale.

The bank's global reach coupled with product innovation, investment in advanced technology, as well as local expertise and a dedicated client management function, have set it apart from its peers to win this vote of confidence.

Irene Tse, Head of Commercial Banking, HSBC in Brunei said: "The "Best Domestic Cash Manager" awards is a benchmark for high-quality cash management products services across all customer segments. We are delighted that our clients value our commitment to providing tailor made cash management solutions. As the most experienced Cash Management provider in the market, we recognize that the success and growth of many smaller-mid sized companies depends largely on the efficient management of working capital and the guidance of an experienced banking partner to help centralise operations and manage the collections and payments efficiently.

In addition to this domestic recognition, HSBC was also rated as the number 1 provider for 'Overall Customer Satisfaction' in Asia, in recognition of the bank's ability to successfully engage and develop long term relationships with clients, while delivering the highest level of customer service, both at a regional and local level.

      20 TEAMS SHORTLISTED FOR ROUND TWO - HSBC YEA 2009/2009
Friday, 09 January 2009
The results for the first round of the HSBC Young Entrepreneur Awards were announced recently and 20 of the best ideas submitted were chosen. The business ideas were judged based on creativity and originality and its commercial viability.

"We are looking at the uniqueness of their business ideas and if there is a potential market for these products, its feasibility and if they are targeting for a niche market or mass market" says Sulaiman Isa, Manager Commercial Banking of HSBC.

The short-listed teams were all invited to attend a business plan writing workshop today at the Orchid Garden Hotel. The workshop conducted by three engaging speakers; Shazali Sulaiman of KPMG, Chang Ai Lee Senior Relationship Manager of HSBC Commercial Banking Department and Lai Yuhan, Assistant Manager Product Management of HSBC will be the start to what will be round two of the competition.

Today's crucial workshop will teach students the essential elements needed in writing a proper business plan. Teams are then expected to submit a 10 page business proposal designed to attract potential investors based on their initial idea.

From there qualified teams will proceed to the third round and go through a panel interview with selected judges which will further narrow the teams down to three, where they will formally present their business idea to a panel of judges ranging from an established local entrepreneur, an academic and a representative from HSBC.

The prizes are attractive, with the winning team taking home a self-development fund of BND3000 plus trophies, certificates and an opportunity to compete in the regional competition in Hong Kong next June, where they will stand the chance of winning a business development fund of HK$100,000 (BND20,000).

HSBC Young Entrepreneurs Award (YEA) was launched in Brunei for the first time in January 2008. The competition, aimed at providing incentives for aspiring young entrepreneurs from local tertiary level institutions. First launched in Hong Kong in 2000, the HSBC YEA competition now runs concurrently in six other countries namely Hong Kong, Malaysia, the Philippines, Thailand, Bangladesh, Vietnam and Brunei.

      EARN KRISFLYER MILES WITH HSBC CREDIT CARDS
Wednesday, 07 January 2009

HSBC credit cardholders now have even more choice in choosing their next destination for travel as cardholders can now convert their HSBC Reward Points to KrisFlyer miles. This partnership between HSBC and Singapore Airlines' KrisFlyer programme was officially signified at a luncheon at the Rizqun International Hotel in Gadong.

Present at the event was Yang Mulia Dato Paduka Awang Haji Yusof bin Haji Abd Hamid, Deputy Minister of Communications as the Guest of Honour, the CEO of HSBC Brunei, Mr. Tareq Muhmood, together with Mr. Lim Thong Chuan, General Manager of Brunei, Sabah & Sarawak, Singapore Airlines. The event was held to officially endorse the partnership. Also in attendance at the event were members of senior management from HSBC and Singapore Airlines.

In his welcome speech, Mr. Muhmood said, "Across Asia, from Taiwan to Thailand, the partnership between HSBC and Singapore Airlines has already experienced huge success. We expect the same level of success here in Brunei. Our air miles conversion programme has always been a strong performer and this partnership will continue to strengthen our commitment to rewarding our customers with more benefits. I look forward to deepening our partnership with Singapore Airlines to benefit both our clients."

Mr. Lim said, "We are very pleased to welcome onboard HSBC Brunei as the 10th market for HSBC for our KrisFlyer programme. We are positive that this partnership will be beneficial for both parties as we expand our membership database to include HSBC Brunei's clientele, giving added value to both KrisFlyer members and HSBC cardholders."

HSBC was the first bank in Brunei to introduce the air miles conversion programme and expects more positive growth together with Singapore Airlines. With the new signing, HSBC customers can continue to redeem their credit card Reward points for KrisFlyer miles at an extremely competitive conversion rate. Every B$2.00 spent on HSBC credit cards is equivalent to one air mile. Accumulated air miles can then be used to claim awards such as free air flights and upgrades once enough points are accumulated.

Cardholders must first enroll as a KrisFlyer member at krisflyer.com before converting their Rewards points to KrisFlyer miles. Cardholders will be able to redeem their points through HSBC's call centre at 2252 252, or through online@HSBC at www.hsbc.com.bn or simply by visiting their nearest branch.



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