HSBC Cares

Corporate Social Responsibility (CSR) is part of HSBC's brand and as the world's local bank, HSBC always do their best to become part of the fabric of local communities in countries where they operate. Last year, HSBC worldwide invested more than US$69 million in charitable programmes and its employees spent more than 230,000 working hours voluntarily helping their communities.

HSBC Cares, the Bank's new CSR programme, was launched on 7 August 2005. The programme forms an umbrella for all HSBC staff voluntary activities for Brunei, and encourages HSBC employees of all ages and seniority to participate by contributing their time and talents to help the community they live in. CSR initiatives in Brunei are focused towards supporting sustainable projects in education, sharing of best practices in addressing environmental issues, providing support to underprivileged and physically-challenged children to acquire necessary living skills, and help to equip and improve local young entrepreneurs business competitiveness. These activities fall under three headings: Education, Community and the Environment.