HSBC in the News

HSBC GIVES AWAY IPAD

Friday, 27th August 2010

Friday, 27Aug - HSBC gave away an Apple iPad today which marked the end of the four week long HSBC Advance online challenge on Facebook. The event took place at the Banking Hall in the main branch in the Capital.

The four week competition started on 26 July and was open to all HSBC-Brunei Facebook fans. Each week a task was presented on Facebook and for every successfully completed task participants would earn a chance towards winning the Apple iPad. Some participants managed to accumulate a maximum of four chances when they successfully completed all four tasks.

Also present was Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services. The lucky winner Norsuriaashikin Hj Ismail was all smiles today when Dayangku Hamidah binti Pengiran Haji Othman, Senior Personal Financial Services Sales and Support Manager, HSBC Brunei congratulated and presented her with the prize.

"When I got the call from HSBC to say I was the winner, I was so shocked and kept asking if it was true. I just couldn't believe my luck!" said Norsuria in joy.

HSBC Advance was launched last March with the promise of benefits which includes preferential rates on a range of products, annual fee waivers on HSBC Advance cards and access to a team of accredited financial planners.

From now until 7 October this year HSBC Advance customers can enjoy shopping vouchers when they take up unit trusts and also special offers on purchases of Life insurance and Non-Life insurance.

To learn more about the benefits and fascinating offers of HSBC Advance, please log on to www.hsbcadvance.com.bn For further details about HSBC's exciting promotions, please log onto our facebook on HSBC fan page, while for Apple iPhone users, please download on HSBC applications.

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HSBC SPENDS VALUABLE SUNGKAI TIME WITH THE ORPHANS

Saturday, 21st August 2010

In conjunction with the holy month of Ramadhan, and in the spirit of caring and giving, HSBC's Islamic Welfare Body and HSBC Corporate Sustainability Committee joined effort in hosting the 5th annual tahlil and doa arwah ceremony with 50 children on Saturday, 21 August at the HSBC Main Officer in Bandar.

The event, which was attended by HSBC staffs and the guardians of the orphanage, commenced with a tahlil and doa arwah ceremony to convey blessings to our beloved relatives, friends and families who passed away.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Chairman of HSBC's Islamic Welfare Body, delivered his welcoming address, "This is a yearly event organised by HSBC's Islamic Welfare Body whereby funds were contributed by HSBC's Islamic Welfare Body and Corporate Sustainability Committee including other Muslim staff. Hopefully, the contribution will be put to good use and in conjunction with Raya, it can ease the burden of Raya preparation. We want to share our contributions with children that had lost their loved ones, as we believe that by sharing with them we can make a difference in their lives".

"This is our first time that we have been invited to such a function. I am grateful to HSBC for giving us such a treat and we really appreciate it. We feel blessed and thankful to HSBC for organising such a meaningful event", said one of the guardians.

The act of fasting teaches Muslims to practice self-discipline, self-control, sacrifice and empathy for those who are less fortunate; thus encouraging actions of generosity and charity.

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HSBC LAUNCHES 'INDAHNYA RAMADHAN' CHARITY DRIVE FOR THOSE IN NEED

Wednesday, 18th August 2010

In celebration of the holy month of Ramadhan, HSBC Brunei has launched its charity drive 'Indahnya Ramadhan' aimed to collect donations for those who are less fortunate.

The bank recently held a small event to officially launch the charity drive which was officiated by Tareq Muhmood, Chief Executive Officer, HSBC Brunei and Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services, HSBC Brunei.

Also present at the launch were members of the senior management as well as bank staff.

Rosdi said, "Ramadhan is a special month for the Muslim community and it is a time for us to also remember those who are far less fortunate and are in need. With this charity drive, it is our sincere hope that the funds from this charity drive will benefit many and represent our customers' generosity."

"All proceeds from this charity drive will be donated to the Department of Community Development, Ministry of Culture, Youth and Sports" he added.

'Indahnya Ramadhan' comes in the form of a puzzle which is made up of 2,500 pieces. For each one dollar donated, customers will be allocated one puzzle piece where they may sign their names if they wish. Customers will also receive a thank you card as a token of appreciation. Donations to the 'Indahnya Ramadhan' Charity Drive can be made through any HSBC branch as well HSBC Finance at Sumbangsih Bahagia. This annual charity drive was organised by the bank's Personal Financial Services department.

Rohani Hj Mohd Salleh, Branch Manager, HSBC Brunei said: "One of the core values in the bank's Corporate Sustainability programme is our responsibilities towards the welfare of the community and society. My team and I are delighted to be able to give back to the community especially during this blessed month and this gives us genuine pride."

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HSBC ENLIGHTENS STUDENTS ON MONEY MANAGEMENT

Monday, 16th August 2010

In an attempt to promote a financial future away from excessive personal debt, HSBC Brunei has put together a money management workshop tailored for students in primary schools as part of its ongoing effort in contributing to the community.

"At HSBC, we observe a need to protect the financial future of our younger generation. Money management is important for financial well-being. To achieve adequate financial freedom as adults, it is crucial for individuals to start acquiring the skills necessary to effectively manage their own finances at a young age. We are extremely excited for the opportunity to share financial knowledge which can cultivate a positive attitude towards money and its management", said Salyahrinah DP Hj Yahya, Treasurer of Global Markets, HSBC Brunei.

For a start, the programme was rolled out to four primary schools across various districts. Over 30 HSBC staff volunteered to facilitate the workshops. Each workshop was timed to run for two hours, and consisted of a presentation and a team activity.

"Our workshop was aimed to underline the importance of saving money in a fun and interactive learning environment. The contents were specifically designed to enhance students' understanding of money as well as to introduce tips and flairs that could be applied in their daily lives", said Hiew Tzee Yin, a money market dealer of HSBC, who was also the programme planner and activity deviser.

The workshop began with an icebreaker game. "The icebreaker was intended to break social barriers the students might have for our staff volunteers. We wanted to create an engaging and positive setting for the students so they could relax and interact freely", said Diana Han, a foreign exchange dealer of HSBC.

After the icebreaker, the workshop officially started with a light presentation. Students were shown colourful slides with clear contents illustrating the sources of income and reasons for expense. The presentation continued with captivating stories and examples which demonstrated the differences between needs and wants in ways easily comprehensible by primary students.

"It is beneficial for children to identify the things they need from the things they want. Being aware of these two distinctions can unconsciously beget an individual to exercise self control which will prevent him or her from spending on unnecessary things and falling into a debt loop", said Hiew Tzee Yin.

The presentation was followed by a workgroup activity where students were divided into teams of eight and facilitated by HSBC staff volunteers. The activity started out with a couple of role-playing scenarios where students pretended to be a fictional character on a route to acquire money management skills while solving puzzles and other fun bits along the way.

"We are very encouraged by the positive response we received from participating schools and our own staff volunteers. We wish to thank everyone for their support and feedback. The invaluable feedback will help us to revise and improve the programme", said Salyahrinah Yahya.

"Financial knowledge at a young age helps children to understand the value of money and allows them to gain control of their finances earlier in life. We are committed to make this money management workshop a yearly initiative", said Lim Boon Teck, Corporate Sustainability Manager of HSBC Brunei.

The workshops, held at respective schools, were attended by over 180 students from Sekolah Rendah Sultan Hassan Bangar in Temburong, Sekolah Rendah Tumpuan Telisai in Tutong, Sekolah Rendah Raja Isteri Fatimah in Bandar Seri Begawan and Sekolah Rendah Muhammad Alam in Kuala Belait. All the students received new HSBC backpacks as a token of encouragement.

The initiative was led by Global Markets department of HSBC Brunei. Global Markets manages the bank's treasury operations, largely involving balance sheet management and foreign exchange sales.

For more information about HSBC Brunei and Sustainability initiatives, visit http://www.hsbc.com.bn/1/2/about-hsbc/corporate-sustainability.

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BOSMA SDN BHD WALKS AWAY WITH DOUBLE PRIZES IN HSBC BUSINESS INTERNET BANKING CAMPAIGN!

Friday, 13th August 2010

Friday, 13Aug2010 - Bosma Sdn Bhd walked away as the winner for both the grand and monthly draw prizes of the Business Internet Banking campaign. The company won themselves a Netbook as well as a luxurious company retreat package for ten people at the Empire Hotel and Country Club.

Irene Tse, Head of Corporate Banking HSBC Brunei, presented Mrs Bong Sin Jil who represented Bosma Sdn Bhd with both prizes.

Harbour-Link Lines (B) Sdn Bhd also won a Netbook in the campaign's July monthly draw. The prize presentation was held at the banking hall of the HSBC Bandar branch.

During the three month long Business Internet Banking Campaign which ended last month, customers who performed telegraphic transactions via HSBCnet or Business Internet Banking saved up to 50% on the cable fee and received chances towards winning prizes in the monthly and grand draws.

Irene Tse said: More and more of our customers prefer to do their business banking online and we are proud to offer them industry recognised service. Our business internet banking was recently awarded Best Corporate or Institutional Internet Bank in Brunei for the third year running.

To find out more about HSBC's Commercial banking services, visit www.hsbc.com.bn/commercial

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HSBC BRUNEI HOLDS CORPORATE SOCIAL RESPONSIBILITY SEMINAR

Friday, 06th August 2010

In further demonstration of HSBC Brunei's ongoing commitment towards Corporate Sustainability efforts, the bank held an 'Activate CSR' (Corporate Social Responsibility) seminar at the Mutiara Ballroom of the Radisson Hotel in the capital today.

The seminar was attended by over 100 individuals from the public and private sector, all keen to learn how they can introduce corporate social responsibility practices to their businesses.

HSBC Brunei invited Ms. Rikke Netterstrom1 from CSR Asia2 to conduct the half day seminar, where participants learnt how to implement environmentally and socially responsible business practices as well as receive guidance on how to build a sustainable business while improving its operating efficiency.

The half day session started with a welcome speech from Irene Tse, Head of Corporate Banking, HSBC Brunei who said: To continue to do business in the long term - sustainability has to be integral to what we do and, needless to say, more and more businesses around the world are beginning to realise this.

Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei also shared with the participants of the bank's perspective's of Responsibility versus Sustainability.

A lively Q & A and sharing session was held after the seminar with Ms Netterstrom where participants took the opportunity to gain more insight into CSR practices.

For more information about HSBC Brunei's Corporate Sustainability initiatives visit www.hsbc.com.bn

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HSBC BRUNEI HOLDS EXEMPLARY STAFF

Thursday, 05th August 2010

HSBC Brunei yesterday held its second staff recognition event to acknowledge their staff who have shown exceptional performance in customer service.

The event, with the main aim of celebrating those who have been recognised by management and their peers for service excellence was held at the banking hall of the HSBC branch in the capital and was attended by over 60 staff from various departments, branches and members of the senior management.

Jakiah Junin and Zetty Moira Abdul Rahman, both of the HSBC Seri Complex branch and Md Ismady Md Yussof from Gadong Branch each won a service elite award, by being providers of consistent and high level customer experience to their customers.

Teoh Teng Huai from Seri Complex was named as a Star Performer as a new comer to the bank while Dk Yani Suriana Pg Hj Yahya, Erni Amat, Ummu Kulthum Taip and Hj Md Khairuddin Hj Md Kassim of Service Delivery, Md Salridhwanshah Hj Shahari, Siti Mainadeera Abdullah and Md Hadizan Hj Harris of Consumer Credit Risk, Jimmy Khoo Chi Yaw and Ernie Jamil of Security & Fraud Risk, Tan Boon Sin of Technical Services and Lim Shia Khim of Change Delivery, Haryani Hj Md Taib of Service Quality all received best internal service partner awards. The bank's branches in Kuala Belait, Seri Complex and Tutong all won the Outstanding Retail Store Service Awards for the months of April, May and June respectively. All three branches received the highest scores from the regional mystery shopper programme.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services said: At HSBC, we truly believe our employees are our greatest asset. By investing in people and making the Bank a better place to work, we're building a better business both today and for the future.

HSBC Brunei prides itself as an organisation that places great emphasis on offering outstanding customer services as well as conducting business with due skill, care and diligence.

For more information about HSBC Brunei and its products and services, visit your nearest HSBC branch.

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HSBC BRUNEI CORPORATE BANKING HOLDS TALK ON INTERNATIONAL TRADE

Wednesday, 04th August 2010

Global trade is the cornerstone of the world's evolving economy. Whether you are importing or exporting goods or services, you need a trusted partner that can help you navigate through the unique cultural, social and economic conditions of today's international business climate.

Irene Tse, Head of Corporate Banking, HSBC Brunei said: For businessmen, the choice of a right bank to provide support to their trade is extremely important where both speed and attention to detail are crucial, and in HSBC, we have local trade experts who can ensure that your import and export transactions are managed efficiently and effectively as well as support you wherever you do your business. At HSBC, we make it our business to know your business, intimately and thoroughly.

The HSBC Trade and Supply Chain (TSC) is committed to helping companies of all sizes grow their business. As one of the largest trade services organisations in the world, with dedicated trade service centres in over 60 countries and territories, HSBC has relationships with more suppliers and buyers than any other trade services institution. This unique position allows HSBC to offer faster, more accurate and efficient solutions to its customers globally. Our TSC solutions help streamline and put customers in control of their operations.

Today, over 70 customers attended the Trade Workshop at I-Lotus restaurant organised by HSBC Brunei Corporate Banking.

The workshop was held with the main aim of sharing information and best practices with its customers in HSBC's capacity as a world-recognised advisor on global and local market developments and industry-impacting trends.

Attending the workshop were SME owners as well as senior management and staff of the bank.

David Lee, Relationship Manager, Corporate Banking, HSBC Brunei conducted the half day workshop and imparted valuable knowledge regarding trade opportunities with participants and shared information on how to successfully trade regionally and in the international arena.

For more information about HSBC Brunei and its products and services, click online at www.hsbc.com.bn or email commercialbanking@hsbc.com.bn

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HSBC INVITES SMES TO PARTICIPATE IN TRADE WORKSHOP

Monday, 02nd August 2010

HSBC will be hosting a Trade Workshop to equip Small and Medium Enterprise owners with the necessary skills and knowledge to capitalise on trade opportunities in 2010.

Participants will learn about the processes associated with doing business internationally, as well as receiving clarification on the requirements and paperwork needed to successfully trade regionally and in the global market.

With our global reach and local expertise, we are well placed to help exporters and importers reduce their risks when engaging in cross border trade. In the current environment, our customers are increasingly looking overseas for new opportunities and are asking for help with their business decisions. As the leading trade finance bank in Brunei Darussalam, we are committed to helping businesses understand the current environment and learn how to grow their business while protecting their company."

The Trade Workshop is scheduled on the 4th Aug 2010 at iLotus Restaurant from 1.30pm. Interested SMEs can call Nilawati at 2252325 or email commercialbanking@hsbc.com.bn to RSVP by 03 August 2010.

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HSBC BRUNEI STAFF CREATES A SUNNIER PLACE IN RIPAS

Tuesday, 27th July 2010

Sustainability is at the very heart of how HSBC does its business. An integral factor in the bank's sustainability initiatives is to contribute positively to the well being of the community in which it operates in as well as build long term relationships that makes a difference to those in need.

It is also ingrained in the bank's working culture where staff are highly encouraged to participate and support activities that benefit society.

Recently, over 40 HSBC Brunei staff volunteered their time to spend a morning painting the Occupational therapy Unit in RIPAS.

The morning started off with a simple donation handing over ceremony where Tsara' Nawwarah Binti Abdullah Chen, Senior Occupational Therapist received soft toys which were donated by HSBC Staff.

Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei said: We are proud to say that we collectively contributed 77 days towards our sustainability projects which includes giving back to the community. Without our staff's efforts and time, none of this would have been possible.

The HSBC Staff volunteers then separated into two teams. Both teams were tasked to paint murals on the walls and to clean up the child care play area.

A well known local artist was present to draw the outlines of the murals and also to provide guidance to the volunteers and added some finishing touch-ups to the painted walls once it was completed by the volunteers. Due to the enthusiasm of the volunteers they were able complete the mural painting well ahead of time.

Light refreshments was served and the volunteers took the opportunity to mingle with the staff that were working at the Occupational Therapy Unit. A group photo session was then held to commemorate the event.

"It is rewarding to see the area transform into such a colourful and friendly place for the children who will be coming in for treatment." said Victor Chan Jia Jiunn, Service Delivery, HSBC Brunei.

While Erni Amat, Delivery HSBC Brunei said: This is my first time as a volunteer but it's really a wonderful experience. Hope the 'colors of love' that we have painted on that day bring a joyful spirit for those who see it. And I loved that everyone worked together to make it happen.

To find out more about HSBC Brunei and its Corporate Sustainability initiatives, visit www.hsbc.com.bn

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HSBC EDUCATES BUSINESSES ON CORPORATE RESPONSIBILITY

Saturday, 24th July 2010

Corporate Sustainability is at the core of how HSBC conducts its business. Its long term strategy and aims are to ensure that the sustainable business policies that it instills internally permeate every level of its business culture.

HSBC is not only focused on building a healthy business for the benefit of all of its stakeholders and customers but also on making positive contributions to the environment and the communities in which it operates. The bank has long identified the need to embrace the responsibility of the impacts of its business activities on the environment, its customers and employees.

In this vein of thought, the bank's Corporate Banking department recently ran a survey called 'Living Business' to gauge its Corporate customers' understanding of Corporate Sustainability (CS) and Corporate Social Responsibility (CSR).

The survey was the bank's first step in introducing 'Living Business' - a programme that will help businesses and companies to become more competitive and productive by incorporating social responsibility and sustainable practices into their operations. The survey which was conducted over a three month period was sent to 3000 companies. For every completed survey form that was submitted, HSBC donated BND 5 to the company's choice of charity.

Irene Tse, Head of Corporate Banking, HSBC Brunei said: From the results of the survey, we learnt that the level of awareness on CS and CSR among the respondents was low and that CS and CSR practices are not as widespread. One of the main hindrance for customers who do not practice CS/CSR is due to the lack of information that is available to them. It is with great excitement that we will be holding our first 'Living Business' Seminar, which will give our customers the opportunity to learn more about Corporate Sustainability and Corporate Social Responsibility.

HSBC Brunei has invited Ms. Rikke Netterstrom1 from CSR Asia2 as a speaker for its 'Living Business Seminar.' The Seminar will be held at the Mutiara Ballroom of the Radisson Hotel on 6 August 2010. From the half day seminar, participants will be able to learn how to implement environment and socially responsible business practices as well as receive guidance on how to build a sustainable business while improving its operating efficiency.

For more information or to receive an invitation to the seminar, members of the public can call 225 2325 during office hours by 30 July 2010 or alternatively email commercialbanking@hsbc.com.bn.

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15 MORE CUSTOMERS RECEIVE REWARDS FOR HSBC 'THE SALE' CAMPAIGN

Friday, 23rd July 2010

Since May of this year, HSBC has rewarded 20 customers up to a total of BND 10,000 worth of shopping vouchers for successfully applying for various products during the two month 'The Sale' campaign.

Today the bank named 15 more customers as the winners for the final monthly draw and grand prize winners of the campaign. The prize presentation ceremony was held at the bank's main branch in Bandar Seri Begawan.

Mr Rosli Che Aman, Mrs Tieh Thing Guek, Satrina Awang, Tan Chin Huat and Mr Subramanian Balakrishnan emerged as the five Grand Prize winners.

There were smiles all around as all five lucky winners collected their prize winnings from Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services, HSBC Brunei. Each Grand Prize winner receives BND 6,000 in cash to go towards covering the cost of their basic necessities such as utility bills, groceries and school fees.

Also present at the ceremony were the final ten winners of the monthly lucky draw. Rosdi presented BND 500 worth of shopping vouchers each to Yap Tong Tack, Mrs Aparna Chettri Pokharel, Hjh Faridah Zainal Abidin, Roslijah Mat Safar, Tang Wan Ing, Asdeira Lasut, Mr Ta Wei David Mok, Awg Ibnu Shahrinuddin Ibrahim, Lei Ming Yeow and Pg Tuti Noryoul Irwani Pg Ibnu.

HSBC is currently running a Salary Transfer promotion from 12 July until 12 October whereby customers who confirm their participation during the promotion period and transfer their salaries to HSBC by 31 October 2010 will be entered into a lucky draw where 10 fortunate winners will receive a total of up to BND5, 000 each to clear out their outstanding facilities with HSBC or BND1, 000 in their savings/current account if they have no facilities with the bank.

To be eligible for the draw, customers simply need to fill out and submit the Salary Transfer Wipe-Out Offer Form which is made available at any of the bank's branches by the end of the promotion period. For more information regarding this promotion, customers may go online at www.hsbc.com.bn or alternatively call 2 252 296.

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HSBC STAFF EARNS CHARTERED FINANCIAL CONSULTANT® (ChFC®) DESIGNATION

Tuesday, 20th July 2010

Today, fifteen staff from HSBC Brunei received certificates presented by Director General of Education, Pengiran Hajah Mastoli Pengiran Seri Indera Pengiran Ismail. The certificate presentation ceremony took place at the Season's Restaurant at the Centrepoint Hotel in Gadong.

Also present to witness the certificate presentation were Chief Executive Officer HSBC Brunei, Tareq Muhmood and other management members of HSBC Brunei.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Financial Services HSBC Brunei said: Now more than ever, thinking and planning a secure future for your family and yourself has become more important due to the prevailing economic situation in the world today. We regard our staff as our biggest and most valuable assets. It is apt that we encourage them to develop their talents and hone their skills so they can provide the expertise needed for our customers to reach their financial goals.

Individuals who earn a ChFC® designation are qualified to provide expert assistance in a broad range of financial planning topics including wealth accumulation, life and health insurance, investments and retirement planning. They must also fulfill stringent experience and ethics requirements. Over 20 HSBC Brunei staff have been awarded the designation since 2008. These staff have all undergone a 7 course programme which was conducted by the Singapore College of Insurance under licence from The American College.

HSBC Brunei has two Wealth Management Centres; one situated at their BSB branch and the other in Kuala Belait. Both Centres specialise in offering financial planning services which includes a vast range of savings, investment and insurance products available to help customers achieve their financial objectives.

At HSBC, through our free financial planning service and with over 30 accredited wealth management professionals, our objective is to provide appropriate financial solutions in response to our customers' needs through a diversification of options and products that will allow our customers to reach their financial goals.

As part of the diverse range of products we have on offer, customers can choose from traditional term deposit products, and investment and insurance products, the weightings for each type highly depend on each individual customer's needs and risk appetite.

We also provide annual financial reviews for customers who may have undergone an earlier financial review months or years ago. We understand that each customer undergoes different life stages, so their financial needs and goals will change at these different junctures. To accommodate such changes, their financial plans may need to be adjusted. For more information regarding HSBC Brunei and its range of investment products, customers may go online at www.hsbc.com.bn/1/2/personal/investment or alternatively call 2 252 252 or come in to your nearest branch to arrange an appointment.

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YOUNG ASIANS AMONG REGION'S NEW AND GROWING AFFLUENT, SAYS HSBC SURVEY

Wednesday, 14th July 2010

***Affluent Mainlanders, Indians and Indonesians are youngest of Asia's wealthy***
***Hong Kongers are most affluent but Mainlanders lead wealth surge***
***Wave of first-time investors expected from affluent in Greater China***

The majority of affluent Asians say they managed to either keep their wealth intact or grow their net work in early 2010 compared to six months ago. The HSBC Affluent Asian Tracker survey show that affluent Asian investors, among the youngest of the world's wealthy, are riding on the recovery in the world's fastest-growing markets while navigating through continued uncertainty in the West, particulary in Europe.

Leading Asia's affluent are 69 per cent of mainland Chinese respondents (vs 70%) who reported a rise in net worth compared to six months ago. The proportion increases to 88 per cent in the Mainland with the addition of the affluent set who maintained their net worth (vs 85%)

The third wave of the HSBC Affluent Asian Tracker was conducted by Nielsen for HSBC across 2,078 affluent individuals aged 18-65 in seven key markets from February to April 2010. With the last wave conducted in September to October 2009, the survey gauged the views of people in the top 10 percentile of the population by liquid assets or mortgage value. Details of the survey are attached.

Affluent Mainlanders are the youngest among the region's affluent with an average age of 36, followed by Indians at 38 and Indonesians at 39. Hong Kong's affluent are the oldest, at 48 years on average, and close to four in 10 (39%) are double income couples with no kids (DINKS). At least 10 per cent of affluent respondents in the region, except in Taiwan, are single.

Rosdi Amin, Deputy Chief Executive Officer and Head of Personal Financial Services, HSBC Brunei said: "Asia's young and upwardly mobile working population is fast accumulating wealth to become this generation's emerging affluent. Their wealth management needs are evolving as they cross over to the next life stages. In many key markets in the region, investments, particularly in local equities, are a key driver to wealth growth. Asia's new affluent, particularly in mainland China, are increasingly becoming savvy investors as they look to other asset classes and to overseas opportunities for diversification."

Liquid assets
Hong Kongers are the most affluent in the region with average liquid assets of US$301,289, nearly double Singapore's US$183,145 and Taiwan's US$155,162. Mainlanders lead Asia's new affluent with US$126,537 worth of liquid assets while Indians' are at US$87,769 and Indonesians' at US$61,697. Malaysia's affluent hold around US$56,891 worth of liquid assets.

Across Asia, over half of liquid assets are in deposits, with affluent Indonesians holding up to 95 per cent in cash. Across Greater China (Hong Kong 44%, Taiwan 42% and mainland China 41%) and India (40%), at least 40 per cent of liquid assets held by affluent individuals are invested in equities, unit trusts and other investments.

Current investments
At least 7 in 10 affluent in Greater China invest in equities, with Hong Kong leading at 87 per cent, mainland China at 71 per cent and Taiwan at 70 per cent. One third (34%) of liquid assets held by affluent Hong Kongers are invested in equities, the highest in the region, followed by 29 per cent by affluent Mainlanders and 27 per cent by affluent Taiwanese.

Yet, affluent individuals in Taiwan and the Mainland are Greater China's biggest equity investors spending an average of US$547,739 and US$371,885 respectively buying and selling stocks over the last 12 months. Hong Kong came in third at US$220,795.

The survey also shows that affluent Mainlanders have one of the most diversified investments portfolios in the region, with a tenth of liquid assets invested in unit trusts and over half of the respondents (55%) saying they own unit trusts. Affluent Mainlanders are the region's biggest unit trust investors, spending over US$30,141 in unit trusts in the past 12 months.

Future investments
Affluent Asians continue to look to stocks for future growth, with India leading the pack (44 per cent), followed by Hong Kong (42%) and mainland China (18%). The affluent in Greater China, led by 20 per cent in Hong Kong, 16 per cent in mainland China and 12 per cent in Taiwan, plan to diversify into other investments, including the renminbi (RMB). Currently, close to a quarter (23%) of affluent individuals in Hong Kong holds RMB investments.

A wave of affluent investors taking up new products is expected from Greater China: 32 per cent in Hong Kong, 21 per cent in mainland China and 12 per cent from Taiwan. Over a tenth in Hong Kong (13%) and mainland China (14%) plan to invest in bonds for the first time.

Fourteen per cent of affluent Mainlanders and 10 per cent of affluent Taiwanese plan to do overseas banking, particulary investments in securities and unit trusts

Rosdi added: "Our survey shows that in general, affluent Asians remain underinvested in the full range of assets with ana over-concentration of investments in stocks compared to professionally managed mutual funds. This may have to do with restrictions on the type of product and market access in individual markets. However, Asia's new affluent are showing increased maturity as investors as they have become wary about rushing into unfamiliar investments and are fast to change investment strategies to react to market changes. They are active self-investors who plan to explore new wealth opportunities, such as the RMB, emerging markets and other overseas investments. Increased involvement in their investments has helped mitigate the impact of the European crisis on affluent Asians' wealth growth."

HSBC Affluent Asian Risk Index
The survey also calculated a risk index² to measure mentality and behaviour towards security and growth using a number of attributes. In a scale of 0-200 where 0 represents security and 200 for growth, markets tended to hover near the mean of 100 with Asia's new affluent showing a balance attitude towards risk compared to six months ago: Indonesia (100), India (100) and mainland china (99). The more mature markets of Taiwan (89), Malaysia (89), Singapore (82) and Hong Kong (82) show a shift to a security-oriented investment strategy. In Hong Kong and Singapore, the scores were driven by a cautious approach towards investing ain products they are uncertain of or unfamiliar with.

Six in 10 affluent in Mainland (66%), India (64%) and Hong Kong (62%) have a moderate appetite for risk. More affluent individuals in Singapore (47% vs 18%) and Taiwan (36% vs 18%) increased their appetite for capital protection compared to six months ago. Affluent investors from the emerging markets of Indonesia (25%) and Malaysia (23%) show a higher prospensity for risk compared to the rest of the region.
Footnotes: 2. The HSBC Affluent Asian investment risk index measures propensity towards growth or security using 5 measures or attributes for each. The scores are caluclated into an index from 0-200 (100 is the mean), where a higher score represents a stronger propensity towards growth and a lower score, a stronger propensity towards security.

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HSBC AWARDS FATHER'S DAY PROMOTION WINNER

Tuesday, 13th July 2010

HSBC Brunei recently ran a promotion in observance of Father's Day, a special occasion that both honours and celebrates fatherhood and paternal bonds.

A delighted Tracy Huang Shek Yin was named as the grand prize winner of the Father's Day Promotion which was held from 18 to 20 June 2010.

Rosdi Amin, Deputy CEO and Head of Personal Financial Services congratulated Ms Tracy Huang as she collected her prize at the banking hall of the main HSBC branch in Bandar Seri Begawan.

During the three day promotion, HSBC cardholders swiping their cards at a variety of dining establishments and a sporting goods merchant received up to a 35% discount on their purchases.

In addition, customers also received entries into the grand lucky draw for a chance to win an exclusive 3 days/2 nights travel package for four persons to Kuala Lumpur including accommodation.

In its continuous efforts to provide customers with the best service and appropriate products suited to their needs, HSBC Brunei has recently launched its iPhone Application and is the first bank in Brunei to do so. Customers can now keep informed of HSBC Brunei and its latest promotions or the move - be it on the road, between meetings and as well as when they are abroad. The HSBC Brunei iPhone app can be downloaded for free through the iTunes app store by simply searching "HSBC Brunei".

Alternatively, customers may visit www.hsbc.com.bn for more information on the iPhone app or the latest promotion offerings.

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HSBC REWARDS COMPANIES FOR ONLINE TRANSACTIONS

Friday, 9th July 2010

Today, HSBC rewarded two companies for conducting transactions online during the three month long Business Internet Banking/HSBCnet Campaign. Between 1 May to 31 July 2010, customers performing telegraphic transactions via HSBCnet or Business Internet Banking will save up to 50% on the cable fee while also accumulating chances towards winning the grand lucky draw prize for each telegraphic transfer made.

Freme Travel Services Sdn Bhd and Rising Phoenix Ltd were two lucky winners for the 2nd month in June - for successfully conducting online telegraphic transfers through HSBC's Business internet Banking/HSBCnet.

Irene Tse, Head of Corporate Banking, HSBC Brunei congratulated the representatives from both companies and presented the Netbooks to the winners, which took place at the bank's main branch in Bandar Seri Begawan.

"The response to the campaign has been highly encouraging. Not only are our customers able to take advantage of the savings made from online transactions but they are also doing their bit in saving the environment by choosing to do their banking online." said Irene.

The HSBC Business Internet Banking/HSBCnet campaign will end on 31 July 2010 where two more netbooks will be given out for the month of July. The highlight of this campaign will be the Grand draw where the winning company will enjoy a retreat package for 10 people at The Empire Hotel & Country Club.

To find out more about this campaign or HSBC's Commercial banking services, visit www.hsbc.com.bn/commercial.

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HSBC HOLDS TALK ON INVESTMENT OPPORTUNITIES

Tuesday, 06th July 2010

HSBC has always been at the forefront of the investment market and its qualified wealth management team is readily available to help its customers choose the best investment opportunities.

To keep customers abreast of upcoming investment opportunities as well as updates on market conditions, HSBC recently organised a seminar exclusively for its valued customers.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Finance Services in his welcoming remarks gave thanks to all that were present at the seminar. "As part of HSBC's information-sharing initiative, the main objective of this seminar was to update our customers on the market conditions as well as introducing the concept of Multi-Asset allocation" according to Rosdi Amin.

The seminar was conducted by Joyce Wong, Associate Director, Retail Business Development of HSBC Global Asset Management (Singapore) at the Conference Room of Empire Hotel & Country Club.

Ms Wong highlighted that that it is more important to stay invested, than to be timing the market and to have your investments diversified across not just the traditional asset classes (i.e. equities, bonds and cash) but also into alternative assets such as property and commodities.

For more information about HSBC Brunei and the extensive range of investment products on offer, visit www.hsbc.com.bn or call us on 2 252 252 to arrange an appointment for a free financial health check.

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TURTLE GETS HSBC'S GENTLE TOUCH

Tuesday, 06th July 2010

As part of HSBC World Environment Day initiative to promote Bio diversity conservation, 39 HSBC staff volunteers to clean the sea turtle enclosure at the Sea Turtle Management and Conservation Center at Serasa, Muara recently.

They were greeted by Hj Aji Hj Sapar, acting Head of the Division and Hariel Hj Simpol, Officer in charge of the center.

Prior to the volunteer work, Hariel Hj Simpol gave briefing on the threat that sea turtles are facing and the conservation work by the center.

"The aim of our conservation work is to increase the local turtle population. We start by gathering turtle eggs and then nurture them into hatchling. Out of 1,000 hatchlings, only one will survive to maturity. So to increase the rate of survival, our hatchlings will only be released into the ocean after a year of incubation." said Hariel Hj Sampol.

"The main threat to the local turtle population locally and in the ASEAN region is the consumption of their eggs. We would like to remind the public that the sales and consumption of turtle eggs is illegal in Brunei."

"Its interesting to learn that temperature plays a part in determining the hatchling gender. With global warming, the number of female hatchling has out numbered male. This will further exacerbate the threat on the species survival" said Colin Lai a HSBC volunteer.

After the briefing, it was all hands on deck on cleaning the turtle enclosure.

"I am looking forward to more volunteering opportunity when the new Sea Turtle Conservation Center open in Meragang next year." said Tang Lee Ping the newest member of HSBC Climate Champion.

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HSBC INTRODUCES EXTENDED BANKING HOURS

Thursday, 01st July 2010

HSBC Brunei is pleased to announce that it is extending its banking hours on general customer services at its Serusop branch in order to provide added convenience as well better serve customers.

The extended banking hours will come to effect on Thursday, 01 July 2010 where the Serusop Branch will operate from 9.00am to 9.00pm. This branch will also provide banking services during Saturdays from 9.00am to 4.00pm and from 11.00am to 4.00pm during Public holidays.

"HSBC is fully aware that most of our customers face difficulties in attending to their banking needs during traditional banking hours due to work or family commitments and by extending our hours, we are providing this additional service to be able to cater to them," said Rosdi Amin Yaakub, HSBC Brunei's Deputy Chief Executive Officer and Head of Personal Financial Services.

"The Serusop branch was specifically chosen for its convenient location and exceptional number of our customers, thereby putting a branch with longer hours conveniently within the reach of most HSBC customers." He continued.

Customers who require basic banking transactions can also use the bank's various self-service terminals such as ATMs, cash and cheque deposit machines or our industry leading personal internet banking at www.hsbc.com.bn

HSBC has 70 self-service terminals comprising of 39 ATMs, 19 Cash Deposit Machines and 12 Cheque Deposit Machines nationwide. These self-service terminals are available 24 hours, 7 days a week at strategic locations nationwide. For any queries regarding the extended banking hours, please contact HSBC at 2 252 252.

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HSBC YEA REGIONAL COMPETITION CULMINATES!

Wednesday, 30th June 2010

Yesterday saw the culmination of over nine months of challenges and sheer hard work come to a close as six teams representing Bangladesh, Brunei, Hong Kong, Malaysia, Philippines and Thailand respectively battle for the coveted title of the 'Best of the Best' award in the HSBC Young Entrepreneur Awards (YEA) Regional Finals held in Kuala Lumpur.

For the first time ever since its inception ten years ago the YEA Regional Finals competition and tour was held outside of Hong Kong, with Malaysia being chosen to host the 2009-2010 YEA Regional Finals. Malaysia was chosen as this year's host as it was the first country within Asia Pacific (outside of Hong Kong) to implement the YEA competition locally.

Team 'Fishermen' from Hong Kong won over the panel of high profile judges with their business plan presentation which centered around a transgenic fish that emits light when exposed to toxins and harmful agents. Their business plan aims at making the entire testing process more economical and efficient for products such as food pharmaceuticals, cosmetics and plastics.

Kunal Parwani teared up with joy as he and his team mate Eric Chen Zixiang, both from the University of Hong Kong received their prize of a business development fund of HK $100,000 and an HSBC trophy from Mukhtar Hussain, Deputy Chairman and Chief Executive Officer, HSBC Bank Malaysia Berhad and Global CEO, HSBC Amanah.

Addressing the audience, Kunal said, "We have been working on this (project) for the past two years, without the platform that the HSBC YEA has provided, this wouldn't be successful".

The Diamond Award (2nd place) went to Bangladesh, Team 'Prochar' with their product 'Biochar' which is an anti-leaching, eco-friendly, carbon-negative solution to the problem of degrading soil quality and a means of achieving good yields with minimum use of fertilisers. Sababa Islam, Sazzadul Rahman and Siffat Sarwar from the Institute of Business Administration, University of Dhaka brought home the prize of a business development fund of HK$ 20,000 and HSBC Trophy.

The third place Jade award with a business development fund of HK$ 10,000 was won by the Philippines, Team Delta Eco represented by Wyle Emille Datu and Maria Isobelle Lacsamana with their project titled 'Eco Plast'.

Willie Tham, Chief Executive Officer of HSBC Thailand, Peter Norton, Corporate Risk Officer, HSBC Bank Malaysia Berhad, YBhg Datuk David Chua, Managing Director, DC & A Group Sdn Bhd, Charles Ireland, Managing Director of Guiness Anchor Berhad and Rita Sim, Executive Director, Sin Chew Media Corporation Berhad made up the panel of judges during the event.

Mukhtar Hussain in his speech said: "Congratulations to all the finalists who made it this far! To the other teams, you are all winners in your own right!"

Team KLH Inc from Brunei, Team Trio from Malaysia and Team Thamfit from Thailand all received Gold Lions as souvenirs.

The Gold, Silver and Bronze teams from each of the six countries are currently on a one week long entrepreneurial tour which will see them attending various workshops at Universiti Tunku Abdul Rahman and educational visits to KL landmarks such as the Petronas Twin Towers and the F1 Sepang Circuit.

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STUDENTS REPRESENTS BRUNEI FOR YOUNG ENTREPRENEUR AWARDS IN KL

Sunday, 27th June 2010

Sunday, 27June - Liza Kamaruddin, Group Communications, and a group of eight students from Maktab Duli and PTE Meragang left for Kuala Lumpur yesterday for the HSBC Young Entrepreneurs Award. Also included in the delegation was Borneo Bulletin's reporter, Syafiq Affendy.

Six regional countries - Bangladesh, Thailand, Philippines, Hong Kong, Malaysia and Brunei - will participate in the finals held in Kuala Lumpur.

The Gold winners will walk away with a cash prize of HK$100,000.

Thailand had the honour of winning the award two years ago and last year, the award went to the Philippines.

Two of the students, Ak Mohd Fadhil bin Pg Hj Ali and Abd Malik bin Hj Omar, expressed their joy for being chosen in the competition while Michell Yap Hui Ying said that she was so excited that she could not sleep.

Nurul Azimah bte Ishan Khalil, another student, shared the same sentiment with her other counterparts.

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INVEST ONLINE FOR LESS WITH HSBC

Tuesday, 22st June 2010

Existing investors of HSBC can now invest for less online at hsbc.com.bn. The Unit Trusts Monthly Investment Plan (UT MIP) promotion exclusive to Personal Internet Banking (PIB) Customers is the latest campaign from the world's local bank in its efforts to encourage customers to go 'green' and save.

Existing investors can enjoy 25% off the monthly initial sales charge when they take up a UT MIP online from now until 31st August 2010. This promotion was launched with the aim to encourage customers to put aside funds on a monthly basis to contribute towards their overall savings. In addition, not only will customers be saving but they will also be helping towards making the environment greener.

HSBC Brunei is committed to finding ways to reduce its impact on the environment through the reduction in paper usage. Customers investing online will mean a paperless transaction as everything will be done electronically. Not only will there be a significant reduction of paper but also cost savings for the customers.

In addition, existing investors that invest in a Unit Trust online before 30 June 2010, will receive 50% off the initial sales charge of the lump sum investment and receive triple chances to win the weekly lucky draw prize of BND500 shopping vouchers and grand draw prize of BND 6,000 cash in HSBC's 'The Sale' promotion.

For more information about HSBC Brunei and the extensive range of investment products on offer, visit www.hsbc.com.bn or call us on 2 252 252 to arrange an appointment for a free financial health check.

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CYCLE FOR SMARTER ORGANIZED BY HSBC BRUNEI AND SMARTER

Monday, 21st June 2010

Monday, 21June - In a bid to raise money for charity, 400 enthusiastic cyclists congregated in the heart of Kuala Belait yesterday morning to take on a 108-kilometre challenge that started from HSBC (Kuala Belait) and ended at the Autism Spectrum Disorder Centre in Sengkurong.

The annual SMARTER Cycling Challenge was the third of such sporting events organised by HSBC to raise funds for the association, drawing the participation of bank personnel as well as the general public.

The challenge - which was flagged off at 7am by Minister of Industry and Primary Resources Pehin Dato Seri Setia Awang Haji Yahya bin Dato Paduka Haji Bakar - also saw the participation of SMARTER President Malai Haji Abdullah bin Malai Haji Othman and HSBC Chief Executive Officer Tareq Muhmood.

After the race, the minister, who has a passion for cycling, said the event had upped SMARTER's profile, while at the same time raised awareness on the need for public donations to keep the association afloat.

He later praised HSBC for its efforts and applauded participants for their involvement in the event.

The money raised in the SMARTER Cycling Challenge will help lighten SMARTER's financial burden, which amounts to $21,000 monthly.

Malai Hj Abdullah said, "The event has been very successful. I have to salute the participants, especially the cycling community. They have been very supportive and their numbers exceeded my expectation. It was indeed heart-warming to see a long queue of cyclists."

HSBC CEO Tareq Muhmood also conveyed his appreciation to all cyclists who played a role in ensuring the event was a success.

The challenge was split into two categories - Category A: 108-km challenge for adult cyclists, and, Category B: an eight-km community challenge which was open to all cyclists, starting off at HSBC Jerudong.

There was also an eight-km community challenge for children below six years, which took the young participants from HSBC Jerudong to the SMARTER Centre in Sengkurong.

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HSBC BRUNEI LAUNCHES NEW STRUCTURED NOTE!

Friday, 18th June 2010

HSBC Brunei continues to provide their customers with attractive investment opportunities with its latest offering of the NZD 3Years Fixed Coupon 100% Principal Protected Notes linked to USD/CNY structured note. The promotional minimum subscription amount is NZD 5,000 and it will be offered from 17 June to 7 July 2010.

This Note is denominated in New Zealand Dollars and has a 3-year tenor. It provides customers with the opportunity to benefit from the appreciation of the Chinese Yuan against the US Dollar. Coupons are payable semi-annually and the investor's principal is fully protected if the Note is held to maturity, regardless of the performance of the underlying.

"Our analysts believe that the revaluation trend will not be derailed, even though the Chinese Yuan appreciation may be delayed to later this year. This is because China is paving the way for full convertibility of its currency over the next few years and so a gradual appreciation of the Yuan can be expected," said Jenny Lau, the Manager of Premier and Wealth Management for HSBC Brunei.

For more information, interested investors are advised to visit any of our HSBC branches located nationwide or log on to www.hsbc.com.bn.

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HSBC GLOBAL MARKETS SHARES FOREX INTELLIGENCE

Friday, 18th June 2010

HSBC Brunei Global Markets Team recently hosted several sessions of Foreign Exchange and Global Policy Rates 2010 Outlook workshops for their Business banking and Premier customers in Bandar and Kuala Belait this week.

Treasurer, Global Markets HSBC Brunei, Salyahrinah Yahya, Global Markets' Senior Trader, On Swee Long and HSBC Corporate Banking and Premier Relationship Managers were also present at the event.

Salyahrinah, in her welcoming speech, said, 'HSBC Brunei has been conducting such seminars annually for the past four years as we recognise the imperatives of keeping our customers well-informed and abreast with the latest and up-to-date outlook on the existing foreign exchange and money market environment. As our customers are increasingly becoming more sophisticated and overwhelmed by information overload, these initiatives reflect our commitment to our customers by leveraging our global resources and putting forward the best of our group Global Research with contents tailor-made to suit our customers who attend with a variety of motivation and expectations.'

Senior trader of Global Markets team, Swee Long added that these value-added informative events allow the bank to fulfill its objective of continuously improving and tightening a closer long-term working relationship with its customers as well as to better understand and fulfill their banking needs. He was very encouraged by the participation and positive feedback from the customers.

During the workshops, Diana Han, foreign exchange dealer of the Global Markets team shared with the audience the significant themes driving the ever changing FX market, followed by an interesting update on exchange rate trends and outlooks for six of the major G10 currencies in 2010 and forward. On a side note, she also brought some exciting facts and information on China, its policy framework as well as its currency, the Chinese Yuan. At the end of the sessions, she wrapped up with forecasts for foreign exchange rates and global policy rates as well as a Q & A session.

The guests then had the opportunity to network, meet and consult with Corporate Banking and Premier Relationship Managers as well as the members of the Global Markets team from HSBC Brunei.

For more information about HSBC Brunei and its services, visit www.hsbc.com.bn

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HSBC BRUNEI REWARDS MOTHER'S DAY PROMO WINNER!

Thursday, 17th June 2010

A beaming Pg Hj Mohd Yassin bin Pg Hj Ismail collected his prize today as the grand lucky draw prize winner of the HSBC Mother's Day Promotion which ran from 7 to 9 May 2010.

The prize presentation took place at the banking hall of HSBC's main branch in the Capital. Rosdi Amin, Deputy CEO and Head of Personal Financial Services was on hand to congratulate and present the prize to Pg Hj Mohd Yassin.

Rosdi said: "It is our great pleasure to be able to offer our customers such a promotion that centres around a special day that celebrates mothers. Not only do we at HSBC strive to provide customers with the best service they can receive but we also continually make every effort to reward our customers for their ongoing support. It is our sincere hope that Pg Hj Mohd Yassin will be able to enjoy his prize with his family."

The Mother's Day promotion offered HSBC cardholders the opportunity to enjoy up to 35% discounts at selected merchants and receive triple the amount of reward points for each dollar spent.

Additionally, customers swiping their cards at the selected merchants earned entries to win a luxurious weekend package for 4 persons at The Empire Hotel & Country Club Which includes a one night stay at the Garden Villa, chauffeur driven service, spa treatments for four, complimentary a la carte breakfast, afternoon tea and mock tails and an exclusive dinner meal which will be served at the Garden Villa. They can also take advantage of other benefits offered in the Villa Package.

HSBC is offering a promotion for the upcoming Father's Day which falls on the third Sunday of June annually. From 18 to 20 June, customers swiping their cards at a variety of selected merchants will enjoy amazing discounts of up to 35%. Customers will also receive entries to the grand lucky draw where the winner will receive a 3 days/2 nights travel package for four persons to Kuala Lumpur which includes accommodation.

For more information on HSBC Brunei and its latest promotions, please visit www.hsbc.com.bn.

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CEO TAREQ MUHMOOD GIVES STUDENTS A TASTE OF THE BANKING ENVIRONMENT

Wednesday, 16th June 2010

Today HSBC Brunei hosted an educational visit for a group of year 7 students from Maktab Sains Paduka Seri Begawan Sultan, Sekolah Menengah PAP Hjh Masna, Sekolah Menengah Sultan Hassan and Chung Hwa School and Educational officers from the Education Unit.

On hand to greet the students was the Manager Human Resources of HSBC Brunei, Teo Seh Chien and Chief Executive Officer of HSBC Brunei, Tareq Muhmood CEO Tareq Muhmood presented a short briefing about HSBC Brunei and an overview of his work experience, covering the good and the tough times.

Tareq was also able to share with the students his vast knowledge and experiences in the financial sector. He imparted valuable advice on the important traits of being a leader, encouraging the students to learn how to evaluate ideas and express opinions and ideas with no fear of criticism, which helps build a more solid sense of self-confidence and self-esteem.

The educational visit which was organised by the Education Unit was held in full support of the students' participation in the Challenge Programme which has the said students creating, promoting as well as selling products to which the profits will be given to charitable organisations.

Part of HSBC's Corporate Sustainability's initiatives include focusing on education as well as investing in the communities that it operates in. HSBC also encourages its employees to get involved in their local communities in a bid to further motivate and engage our people.

Visit www.hsbc.com.bn to find out more about HSBC and its Corporate Sustainability programme.

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HSBC HIGHLIGHTS CYCLE FOR SMARTER ON RAMPAI PAGI!

Wednesday, 16th June 2010

Yesterday morning, HSBC and SMARTER Brunei were invited on RTB's Rampai Pagi programme to share with local television viewers more information about the upcoming Cycle for SMARTER event which will be held this coming Sunday.

This is the third time that HSBC has organised such a long distance cycling event. The event will see more than 300 cyclists embarking on a 100km ride which will start from HSBC's branch in Kuala Belait at 7 a.m. Thereafter, they will be joined by another 100 cyclists including children on the 8km ride to the Autism Spectrum Disorder (ASD) Center Jerudong.

"We are supporting SMARTER as part of HSBC's strong commitment to delivering educational programmes for disadvantaged children. We have been a long time supporter of SMARTER and we have seen how far it has grown over the years. It initially started off as a family support group and now it has developed as a center with international recognition." said Pg. Samayuda Pg Masshor, speaking on behalf of HSBC.

"We hope through our joint efforts that the public will gain a better understanding of Autism and that the funding we collect, however little, will help autistic children to be independent and perhaps become valuable contributors to Bruneian society" He further added "Whilst we have plans to be self sustainable, SMARTER still requires continuous support from corporations and the general public to remain operational., we need funding to continue our short term operations" Said Hj Malai Abdullah bin Hj Malai Hj Othman, President of SMARTER.

"A lot of our autistic children have grown up - now facing their teenage years and moving into adulthood. They will have to live with autism for the rest of their lives. As a parent and member of SMARTER, we are working hard to teach them to be independent. We are also asking the public to be more understanding of autistic individuals thus creating an autism 'inclusive' environment and society." He added.

HSBC and SMARTER would also like to remind motorists to be extra careful and vigilant on the road on Sunday, 20 June 2010 during the cycling event. Cyclists will start from HSBC Kuala Belait at 7 a.m. The journey will take approximately 6 hours.

HSBC's Corporate Sustainability Strategy is an integral part of HSBC's long term strategy to ensure its continual success. All HSBC staff are encouraged to get involved in local charities and non-profit organisations as part of their development and fulfillment of their corporate social responsibilities. Our staff has become more proud of working for HSBC and as a result, this improves productivity which in turn translates to business success.

For more information about HSBC Brunei and its Sustainability initiatives, visit www.hsbc.com.bn/1/2/about-hsbc/corporate-sustainability

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HSBC BRUNEI FIRST TO LAUNCH IPHONE APP

Tuesday, 15th June 2010

Bank claims a first with business service for iPhone and iPod touch owners HSBC has become the first financial institution to offer business banking on the Apple iPhone and iPod touch handsets.

The HSBC Business Internet Banking service has been optimised for the Apple devices, and offers quick and easy access to secure, real-time banking information 24 hours a day, seven days a week, according to the company.

Services range from checking details of accounts held abroad, making payments of up to GBP100,000 per day, accessing credit and debit account information, and requesting an overdraft.

"Currently 70 per cent of our business customers choose to transact over the internet," said Huw Morgan, head of business banking at HSBC. "These range from startups to large corporates, but the fundamentals are the same. Our customers want safe, instant access to their business accounts on platforms that suit them, at a time that is convenient."

Morgan claimed that, combined with its BlackBerry service launched in October, HSBC offers an impressive portfolio.

"By providing our award-winning Business Internet Banking service for iPhone, iPod touch and BlackBerry devices, we are providing the most comprehensive business internet banking service in the UK and Europe," he said."

"Through the added functionality, we are able to serve an increasing number of businesses, helping them keep track of their banking requirements with increased flexibility. And we intend to support more devices in the future."

MasterCard Inc. on Thursday launched an application for the iPad and iPhone that lets users transfer money from person to person.

The MoneySend service can be downloaded for free at the iPhone App Store.

Users can register for the application by creating a virtual prepaid account through Bancorp Bank. The bank charges fees for certain services. For example, it costs from 29 cents to $2.95 to send money, depending on the amount sent.

MasterCard said it is working to enlist other banks and credit unions to join the program.

MasterCard shares rose $1.18 to $202.21 in afternoon trading.

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WU CHUN DOES HIS BIT FOR HSBC CYCLE FOR SMARTER

Monday, 14th June 2010

Wu Chun, a Brunei-born artist who made it big in the international scene is lending a helping hand in Cycle for SMARTER.

Several Scott branded cycling accessories autographed by Wu Chun are up for auction in Ebay.com now. In the short time that the item was listed, it has already attracted a number of fans and bids.

Included as one of the auction items is an autographed 1999 20th SEA Game Basketball.

"The official 20th SEA game basketball is very personal to me. I have many fond memories of the 20th SEA games. It was the first major international sporting event held in Brunei and I was a proud member of Brunei National Basketball Team. I still vividly remember the scene and the feeling when thousands of Bruneians cheered for us!" Said Wu Chun, in a statement on Cycle for SMARTER Website.

Fans of Wu Chun can search for the auction item on EBay by typing "SMARTER Charity".

In addition to the auction, Fitness Zone, a fitness club owned by Wu Chun, has also sponsored several lucky draw items and sign-up goodies for all cyclists in order to support the Cycle for SMARTER cause."

"We will have close to 400 cyclists on 20th of June. It is unfortunate that due to work commitments, Wu Chun will not be cycling with us. However, we really appreciate his sponsorship through fitness zone and his initiative to help raise funds for Brunei autistic children through the auction" said Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei.

"We would also like to remind motorists to be extra careful and vigilant on the road on Sunday, 20 June 2010 as more than 300 cyclists will cycle from HSBC Kuala Belait to ASD Center in Sengkurong. Cyclists will start from HSBC Kuala belait at 7 a.m. The journey will take approximately 6 hours."

HSBC Brunei is highly committed to supporting charity organisations and welfare bodies. Being responsive to the needs of the community is one of the core values of the bank's Corporate Sustainability programme.

For more information about HSBC Brunei and its Corporate Sustainability programme, log on to www.hsbc.com.bn

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GREEN CAMPAIGN WITH HSBC PRIUS CARS

Thursday, 10th June 2010

HSBC Prius cars have been given a facelift. Nine of these eye-catching Priuses will be driven around town promoting energy efficiency, one of the important topics that will be discussed at the National Environment Conference (NEC) 2010, on 1 July at the Empire Hotel.

Stuart Kemp, Executive Director of Asia Inc Forum, said, "We are partnering with HSBC in using their Toyota Prius, a car designed for its fuel efficiency and environmental commitment, as we believe this is the perfect vehicle to promote the message of this year's National Environment Conference."

As part of HSBC's commitment in generating awareness on environment conservation, they have recently supported the production of DVDs of the film entitled "Brunei Darussalam - Custodian of the Rainforest" for the British High Commission's Celebration to mark the 84th Birthday of Her Majesty Queen Elizabeth II.

"We would also like to take this opportunity to congratulate the HSBC for the commitment to the environment and their support of this green awareness initiative. The application of the National Environment Conference decals is a great example of their team's commitment to promote awareness of the urgency to act on the environment now." said Kemp.

The 2010 National Environment Conference is convened by Asia Inc Forum in collaboration with TOTAL, HSBC, Alcoa, ButraHeidelberg Cement and St Engineering and supported by ITOUCHU Corporation, Borneo Bulletin and Media Permata.

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HSBC UK RUNNER UP IN PRESTIGIOUS FINANCIAL TIMES SUSTAINABLE BANKING AWARDS

Thursday, 10th June 2010

Recently HSBC in the UK landed the runner up prize in the Sustainable Bank of the Year category in recognition of its leadership in merging social, environmental and business objectives.

Now in its fifth year, the awards recognise banks and other financial institutions that have shown leadership and innovation in integrating social, environmental and corporate governance considerations into their operations. The 2010 awards drew 156 entries from 110 institutions in over 40 countries.

HSBC UK was just beaten in the final by Cooperative Financial Services, a UK mutual society which has been leveraging its ethical stance in the UK for many years. HSBC's entry was based on information and activity from round the Group, and the award is the result of a great deal of hard work around the bank and a great acknowledgement of the way in which the bank continues to put sustainability at the heart of the way we do business.

Accepting the award on behalf of HSBC, John Laidlow, Senior Manager, Group Corporate Sustainability commented, "HSBC is thrilled to have come second in these awards. Thank you to colleagues, customers and partners who have contributed towards our sustainability ambitions this year."

The awards were presented at a gala dinner in London attended by more than 250 senior bankers and decision-makers in the area of sustainability.

For more information about HSBC and its Corporate Sustainability programme, log on to www.hsbc.com.bn

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HSBC REWARDS COMPANIES FOR e-TRANSACTIONS

Tuesday, 08th June 2010

Boustead Sdn Bhd and Zuvaries Media Company were the first two lucky winners of the HSBC Commercial Banking e-Transactions Campaign being held from 01 May 2010 until 31 July 2010. During the campaign period, all customers who conduct telegraphic transactions via HSBCnet or Business Internet Banking can save up to 50% on the cable fee and will be entitled to the monthly lucky draw.

The award presentation took place at HSBC's main branch in the Capital. Irene Tse, Head of Corporate Banking HSBC Brunei presented the awards of two Netbooks to representatives from each winning company.

"Companies are always looking for ways to save time and costs. For HSBC's business customers, they can take full advantage of our established global network and utilise our award winning Internet Banking facilities in conducting cross-border transactions safely and efficiently" said Irene.

The highlight of this Campaign will be the Grand draw - the winning company will receive a company retreat package for 10 people at The Empire Hotel & Country Club.

To find out more about HSBC and its Commercial banking services, visit www.hsbc.com.bn/commercial

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HSBC CELEBRATE WORLD ENVIRONMENT DAY WITH SAFARI TRIP

Saturday, 05th June 2010

The World Environment Day which is celebrated on 5 June annually is about inspiring individuals to take actions at a local level to benefit the environment. The focus of this year's World Environment Day is biodiversity.

The HSBC Group has branded this year's World Environment Day campaign as "Banking on survival". It aims to raise awareness of the impact that human activities have on different species' survival. With this in mind, HSBC has organised several activities that aims to educate its staff on the importance of biodiversity conservation.

One such activity involves staff participating in quizzes to test their knowledge on endangered species. Staff members who are able answer the quiz correctly stand a chance to volunteer alongside the Earthwatch Institute on a scientific conservation project at an overseas location.

Locally, more than 260 HSBC Brunei staff participated in a Night Safari to observe and learn more about the proboscis monkeys. Most Bruneians are unaware that the proboscis monkey is listed as an endangered species in the International Union for Conservation of Nature (IUCN) red list. HSBC staff also witnessed first hand the recent devastation caused to the proboscis monkey habitat in Bengkurong.

Over the past 30 years, Climate change has been implicated in species- level extinction. One branch of HSBC's Corporate Sustainability initiatives is its Climate Partnership programme which supports some of the world's leading charities to tackle the causes and impacts of climate change. All HSBC offices worldwide are committed to combat the urgent threat of climate change by inspiring action by individuals, businesses and governments worldwide.

For more information about HSBC Brunei and its Sustainability initiatives, visit www.hsbc.com.bn/1/2/about-hsbc/corporate-sustainability

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GOLFERS TEE OFF FOR HSBC CHARITY GOLF @ THE EMPIRE

Friday, 04th June 2010

The HSBC Charity Golf Tournament @ The Empire is back for the second year. More than 350 golfers have registered to participate in the Charity Golf Tournament which will tee off today. The annual tournament is organised by HSBC Brunei, with The Empire Golf and Country Club as the event partner and supported by Jati Transport, Interhouse Company and Brunei Press as the official media partner.

During the tournament, golfers stand a chance to win an array of exciting hole-in-one prizes ranging from a luxurious C180 CGI Mercedes Benz, an exclusive Canon package, BND50,000 cash prize and a special Gold Coast, Australia Travel package for two adults and two children. In addition, there will be novelty prizes for nearest to pin and nearest to line over the three day event, as well as attractive lucky draw prizes which were generously donated by various companies and organizations.

Proceeds from the HSBC Charity Golf Tournament will be channelled to a number of local charities and welfare bodies providing help and support for individuals with special needs.

Additionally the two best scoring HSBC Premier Customers will be invited to compete in the HSBC Regional Finals held in Hong Kong this October for the chance to play in the WGC-HSBC Champions Pro-Am in Shanghai which will be held in November this year.

The main highlight of this event will be the chance to win a trip for two to watch an exclusive VIP tailored HSBC Champions Tournament in Sheshan Golf Club, Shanghai which also includes both accommodation and air tickets for two to watch some of the best golfers in the world in action.

The prize presentation will be held on Sunday afternoon at 1.30pm, 6 June 2010, at the Members' Grill, The Empire Golf and Country Club.

HSBC Brunei is highly committed to supporting charity organizations and welfare bodies. Being responsive to the needs of the community is one of the core values of the bank's Corporate Sustainability programme.

On 20 June 2010, HSBC Brunei will be holding its annual cycling challenge, which will see over 300 participants cycling to raise funds for SMARTER Brunei.

For more information about HSBC Brunei and its Corporate Sustainability programme, log on to www.hsbc.com.bn

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HSBC'S FUN DAY OUT WITH SPECIAL KACA KIDS

Saturday, 29th May 2010

Recently, HSBC held a Fun Day out at the beach especially for children from KACA. The event, held at Pantai Seri Kenangan in Tutong was attended by more than 30 children, their parents and HSBC Staff from both the Tutong and Muara branches. The main emphasis of the day was to provide a safe and fun filled day for the special needs children. The event started with a welcome speech by Jo Ann Embran, Branch Manager Tutong, HSBC Brunei, who expressed her delight at having the opportunity to host the event and being able to give back to the community.

Light refreshments were offered before proceeding with the games and activities such as playing musical chairs, football as well as arts and handicrafts. The staff also conducted energisers that had the children dance along.

Little Mohd Aizzam Hakim Bin Abd Wahab, was awarded as the best dancer for his enthusiast and energetic dance moves.

"We were overwhelmed, thankful and grateful to have the chance to spend time with these special individuals. We hope that we will have the opportunity to participate in community events such as this in the near future" said Hafizah Busrah, Assistant Manager Sales & Service, HSBC Tutong Branch.

The fun day was wrapped up with the prize and certificate presentation which were handed out by Siti Rozainah Dato Hj MohdYunos, Manager Customer Experience and Sales Quality, HSBC Brunei. The KACA children were also given goodie bags and balloons to bring home as a souvenir for the day.

HSBC Brunei continually encourages its staff to volunteer and demonstrate the bank's core values of being responsive to the needs of the community. The bank's Corporate Sustainability programme is highly committed to support children with special needs by working closely with non-profit organisations.

For more information about HSBC Brunei and its Corporate Sustainability programme, log on to www.hsbc.com.bn

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HSBC REWARDS LUCKY CUSTOMER IN THE SALE!

Friday, 28th May 2010

10 fortunate HSBC customers were rewarded today for successfully applying for selected products during HSBC's 'The Sale' Campaign. The event took place at the bank's main branch in the capital. On hand to present the prizes was Dk Hamidah Pg Hj Othman, Senior Personal and Financial Services Sales & Support Manager, HSBC Brunei.

Md Yassin Bini, Ahmadi Nayan, Pg DP Osman Pg Patra, A Ahmad Faisaldin Hj Awg Tuah, Fadeyibi Adeniran Ibukun, Siti Beby Addy Astutey Md Ko, Yu Chui Tan, Yusof Amban, Hong Chang Siong, Flojgaard Martin were the lucky winners who won a BND500 shopping voucher each.

With 10 prizes given away to the winners of Week One and Week Two, there is only five more weeks left for HSBC customers to stand a chance of grabbing the remaining thirty prizes. To stand a chance in winning any of the exciting prizes, customers simply have to apply for any of the selected products successfully. Chances of winning are tripled if customers apply selected products online at www.hsbc.com.bn.

Customers will also be entered into the Grand Lucky Draw where 5 winners will each be bringing home BND6,000 to cover the cost of their basic necessities such as utility bills, groceries and school fees.

HSBC is the only bank in Brunei that has launched a campaign of this kind - offering discounts on various products under the 'Sale' concept. The Sale campaign is in its third year since its inception in 2008 and offers customers with a 'one stop shop' solution for those seeking financial assistance, be it wealth accumulation or wealth management. Especially for the campaign, HSBC branches in the nation been covered with vibrant wall and window stickers to announce its launch. The Sale was launched in May 2010 and will continue until the end of June. For more information about The Sale from HSBC, visit your nearest HSBC branch or visit www.hsbc.com.bn/thesale.

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HSBC MAKES SAVING EASY AND AFFORDABLE

Thursday, 27th May 2010

With HSBC's latest promotion, saving has never been so easy and affordable. For the very first time ever, HSBC Personal Internet Banking (PIB) customers can now open a Term Deposit Account (TMD) for as little as 1,000 of any foreign currency.

The foreign currencies include the Australian Dollar, Canadian Dollar, Euro, Sterling Pound, Hong Kong Dollar, New Zealand Dollar, Swiss Franc and US Dollar.

Internet savvy customers may open up a foreign currency TMD account online@hsbc for as little as 1,000 for each respective currency of their choice. In addition, customers can also opt to open a Japanese Yen TMD, which requires a minimum JPY 100,000.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services said, "Not only does foreign currency time deposits offer customers with the opportunity to take advantage of favourable interest and exchange rates but by opening up the option to deposit online, it offers our customers much more ease and convenience by not having to wait in a queue."

For more information about how you can register as an HSBC Personal Internet Banking customer, click on to www.hsbc.com.bn The offer is available from now until the 31 July 2010.

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HSBC COMMEMORATES INTERNATIONAL DAY FOR BIODIVERSITY WITH GREEN WAVE

Tuesday, 25th May 2010

In conjunction with the International Day for Biodiversity, which fell on the 22nd of May this year, HSBC Brunei together with the Forestry Department of the Ministry of Industry and Primary Resources and K.N. Nursery jointly organised a tree planting activity for Maktab Sains PSBS.

This activity marks Brunei's first participation in the global campaign "Green Wave" where people around the world come together and plant trees simultaneously, forming a figurative wave which moves westwards each hour starting from the Pacific, to Asia, across Europe and Africa, and over the ocean to America.

The main objective of this tree planting event at Maktab Sains PSBS was to raise awareness about the fragility of our ecosystem as well as to educate the youth on the importance of maintaining a viable biodiversity.

"Environmental responsibility has always been an imperative part of the HSBC Group. Since the United Nations has declared the year 2010 the International Year of Biodiversity, we take this opportunity to relay a valuable message and hope that this tree planting activity can heighten the awareness of people in our country and be appreciated by as many people as possible", said Ms Salyahrinah Yahya, Treasurer of Global Markets HSBC Brunei. "It is crucial for people around the world to work together and safeguard our natural wealth and reduce biodiversity loss before it is too late. Biodiversity is the variety of living things on earth which supports all lives. We rely on this diversity of life to live", she added.

Over 40 secondary schools across Brunei as well as members from both public and private sectors pledged their participation in the "Green Wave" campaign following a briefing held by the Forestry Department and HSBC a few weeks earlier at the Ministry of Industry and Primary Resources. Participating schools were provided with a tree sapling, topsoil and fertiliser by the Forestry Department and K.N. Nursery. To ensure the tree saplings had the best chance of survival, experts from the Forestry Department also briefed individual schools on correct tree planting techniques.

"We hope our youth will appreciate that while our country may be blessed with lush forests which support a diversity of life for now, these precious resources can deplete in time without proper conservation. Without the forests, many animal species will lose their home, unidentified species will never be identified, and we will lose the biodiversity which supports our life", said Mr Lim Boon Teck, Manager Corporate Sustainability of HSBC Brunei.

To add value to the tree planting activity at Maktab Sains PSBS, he also gave a presentation on biological diversity to students from Project V Club and Environmental Club of the school.

All the trees planted in observation to the Green Wave and International Day for Biodiversity will be counted towards "Plant for the Planet Billion Tree Campaign".

For more information about HSBC Brunei and Sustainability initiatives, visit www.hsbc.com.bn

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HSBC BRUNEI DOES ITS BIT FOR ENERGY DAY!

Tuesday, 25th May 2010

Energy conservation and management is part and parcel of HSBC's long standing commitment to the environment. HSBC's current energy management policy and practices is part of its overall corporate sustainability strategy which includes reducing carbon footprint.

In this regard, HSBC is proud to participate in the latest eSaving SOS campaign in support of Brunei's Energy Day. Yesterday, HSBC Brunei increased the thermostat of all air conditioners in its offices by two degrees, while its Branches increased their air conditioning thermostats to 24 degree C.

Mr. Lim Boon Teck, Manager Corporate Sustainability of HSBC Brunei said, "With air conditioners and lighting as one of the highest electricity consuming appliances, we switched off all unnecessary lights during the day and made full use of the natural sunlight. The two lifts in the main headquarters also ceased operations between 8am and 5pm."

HSBC's Corporate Sustainability Strategy is an integral part of HSBC long term strategy to ensure its continual success. All HSBC offices worldwide are mandated to adopt good practice in respect to energy consumption, where practicable, strive to improve its energy efficiency.

For more information about HSBC Brunei and its Sustainability initiatives, visit http://www.hsbc.com.bn/1/2/about-hsbc/corporate-sustainability

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HSBC STAFF LEARN VALUABLE FIRE FIGHTING TECHNIQUES

Thursday, 20th May 2010

Fire fighting is dangerous work. Not only does it test your strength, endurance and discipline - it also involves a certain amount of skill and relies heavily on the ability to work in a team. This is what HSBC staff learned recently during their fire fighting course.

At HSBC, the safety of its staff and customers are an utmost priority. Hence as part of the bank's continuous effort to ensure that its resident Evacuation Marshalls (EM) carry out their duties effectively, the EMs were sent to undergo a 3 day fire fighting course.

The course is an initiative by Bomba to better equip Marshalls in emergency situations.

"I felt the course was both informative and important. We had to take part in live fire training exercises and an activity where we had to crawl through the 'smoke house' which was completely pitch black - we had to keep calm to be able find our way out!," said Diana Abdullah, an HSBC Evacuation Marshall. To date, over 59 staff marshalls have attended the fire fighting course.

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HSBC BRUNEI REWARDS STELLAR STAFF

Thursday, 19th May 2010

HSBC Brunei yesterday held a staff recognition event to reward its staff for their outstanding performance in Customer Service.

The event, held at the bank's main headquarters in Bandar Seri Begawan was attended by over 50 of the bank's staff and management. The staff recognition programme is an initiative spearheaded by the bank's Service Quality team, to encourage staff to sharpen their customer service skills as well as to develop higher standards in professionalism.

HSBC's Bandar Seri Begawan branch received token gifts for winning the Outstanding Retail Store Award twice in the first quarter of the year, while Aizan Hj Jalin, Ak Sufi Pg Rambli and Angela Ng Yun Tai received Service Elite Awards.

Nurul Dini Hj Zamari was awarded the Star Performer Award while Dk Yani Suriana Pg Yahya, Md Hydayath Hj Md Tahir, Hj Md Khairuddin Hj Md Kassim, Hjh Norhuwaina Awg Mohiddin, Siti Mainadeera Abdullah, Alex Lee Chee Hiang, Hjh Zuraidah Hj Zaili, Raezah Hj Md Zain, Mary Lee Yuit Sim, Tan Boon Sin, Ang Ching Ee and Haryani Hj Md Taib each won a Best Internal Service Partner Award for their continuous support and consistent delivery of Customer Services.

Award recipients received certificates, hampers and shopping vouchers.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services said in his speech, "It is vital that we maintain our position as the best service provider in the market and continue towards improving ourselves in both the quality of our service and sales. The management is very committed to encouraging the staff's mentality that outstanding service depends very much in rapport building and in maintaining quality relationships with customers and employees."

HSBC prides itself as an organisation that places great emphasis on offering outstanding customer services as well as conducting business with due skill, care and diligence.

For more information about HSBC Brunei and its products and services, visit your nearest HSBC branch or click online at www.hsbc.com.bn

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HSBC INTRODUCES USD 3 YEARS 100% PRINCIPAL PROTECTED LIBOR FLOATER STRUCTURED NOTES

Thursday, 19th May 2010

HSBC Brunei has recently launched a new addition to its comprehensive range of investment products - the USD 3 Years 100% Principal Protected Libor Floater Structured Notes.

This 100% Capital Protected Structured Note has a maximum potential return of up to 7.8% over a tenor of 3 years, and is linked to the performance of 3-month USD LIBOR per annum., subject to a Coupon Floor of 1.45% per annum and a Coupon Cap of 2.6% per annum. It will be available until 4 June 2010, and has an initial minimum subscription amount of USD5,000.

"With the low interest rate environment, we understand investors are looking for different investment alternatives that can provide them with potential returns superior to time deposits of a similar tenor, and most importantly, assurance of capital protection. This new addition to our range of Structured Notes has these features, and is also designed for investors with a "Moderately Bullish" view on USD interest rate" said Jenny Lau, the Manager of Premier and Wealth Management for HSBC Brunei. "Furthermore, this Note will also pay out quarterly coupons, subject to the Coupon Floor and Coupon Cap, which will suit investors who are looking for regular income over the investment period." she continued.

In addition, under The Sale campaign of HSBC, structured notes investors will be entitled to lucky draw entries to win cash prizes and shopping vouchers. Every BND 1,000 invested will earn customers 1 chance in both the Weekly and Grand draws.

For more information, customers can visit their nearest HSBC branch and talk to the dedicated team of Relationship Managers or Personal Bankers.

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GLOBAL MARKETS HSBC BRUNEI TREAT CUSTOMERS TO IRON MAN2

Saturday, 15th May 2010

Recently, the Global Markets HSBC Brunei team treated over 100 customers and their families to a customer appreciation movie night showcasing one of Marvel's greatest comics: Iron Man 2 at the Empire Cinema.

The customers were invited to join HSBC's Chief Executive Officer Tareq Muhmood and Deputy Chief Executive Officer and Head of Personal Financial Services Rosdi Amin Yaakub for a light and delicious refreshment before the start of the movie. Also present were Salyahrinah Yahya, Treasurer, Global Markets HSBC Brunei as well as bank staff from Global Banking and other departments.

Salyahrinah Yahya said, "A special event like this presents us with an opportunity to foster closer relationships with our customers in a relaxed and fun environment; at the same time, allowing them to enjoy a thrilling action-packed box office hit on the big screen"

Global Markets HSBC Brunei manages the bank's treasury operations which includes dealing in foreign exchange and interest rates.

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THE HSBC ADVANCE LAUNCH EVENT

Saturday, 08th May 2010

HSBC today officially launched the latest addition to its vast range of products and services - HSBC Advance, at the Royal Berkshire Hall of the Royal Brunei Polo and Riding Club in Jerudong.

The guest of Honour was Yang Amat Mulia, Pengiran Anak Khairul Khalil Pengiran Syed Haji Jaafari. The exclusive event was attended by over 200 guests comprising of the Minister of Finance (tbc), Dato Hj Eusoff Agaki, Deputy Minister at Prime Minister's Office, Senior Government Officials, HSBC Advance customers, members of the public and management and staff of HSBC Brunei.

In his welcoming address, Mr. Tareq Muhmood, Chief Executive Officer, HSBC Brunei said, "In Asia Pacific, Brunei was one of the first countries to launch HSBC Advance along with Hong Kong, Taiwan, India and The Philippines. Malaysia, Singapore, China and Australia will follow shortly. HSBC Advance brings together HSBC's global capabilities, and allows it to be tailored and effectively delivered to our precious customers".

Guests were treated to performances by local talents; Fakhrul Razi, Maria, the Seeds with music by the talented band Atmosphere. The event ended with a special lucky draw where three guests had the opportunity to take home the latest iPad, an iPod touch and an iPod Nano.

HSBC Advance is a new global personal banking proposition for the new and growing emerging mass affluent segment in Brunei. HSBC Advance offers aspirational, financially progressive emerging mass affluent customers with a simple, interactive and efficient banking experience to gain better control of their future.

Customers can enjoy smarter, easier and faster banking services using the wide range of personal banking services designed to make customer's life easier, and include a dedicated team of HSBC Advance Relationship Managers and an HSBC Advance ATM Card with lifetime fee waiver on the annual fee.

HSBC Advance is designed to help customers protect everything they value the most with plans prepared by HSBC's team of wealth management experts which range from life insurance, general insurance and protection plans. Customers can build their wealth faster with the support, analysis and investment solutions they need with a dedicated team of trained and accredited HSBC Advance Relationship Managers to assist their wealth planning.

In addition, HSBC Advance customers will also receive support and assistance overseas with cross border facilities and emergency support services, which includes pre-arranged cross border account opening and worldwide emergency cash assistance.

For more information on HSBC Advance, visit your nearest HSBC Branch or click on to www.hsbcadvance.com.bn

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HSBC DUAL CURRENCY PLUS NOTES

Wednesday, 05th May 2010

HSBC is pleased to announce the launch of two new structured notes, the SGD 1 Month Dual Currency Plus Notes - linked to GBP and the SGD 1 Month Dual Currency Plus Notes linked to AUD.

Both products are the latest additions to HSBC's already extensive suite of investment products, which are specifically designed to help customers achieve their financial objectives.

These Dual Currency Plus Notes have a maximum potential return of 6.5% per annum for the note linked to GBP and a maximum potential return of 10% per annum for the note linked to AUD.

"The Notes are easily accessible to all our investors. They are suitable for sophisticated investors who hold a strong view of the direction of the exchange rates and allows them the opportunity to earn much higher yields than possible through time deposits." said Jenny Lau, the Manager of Premier and Wealth Management for HSBC Brunei.

For more information customers can visit www.hsbc.com.bn or any of the bank's 10 branches nationwide for a free financial health check.

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HSBC SPEAKERS GROUP COACHES STUDENTS ON PUBLIC SPEAKING

Friday, 30th April 2010

HSBC Speakers Group (HSG) under Toastmaster[s International recently organised a Youth Leadership Programme (YLP) for students from Pusat Tingkatan Enam Meragang. The YLP is based on the belief that every student has the potential to become confident leaders and competent communicators. All they need is a safe and encouraging environment to acquire, and practise this new knowledge and skill.

HSBC's Manager Corporate Sustainability Mr Lim Boon Teck said, "The programme teaches students to overcome the nervousness that is felt with public speaking and also on how to organise and present ideas in a logical and convincing manner."

19 enthusiastic and more confident participants recently received Certificates of Achievement after completing 4 half day sessions of the Toastmaster's International Youth Leadership Programme conducted by members of the HSBC Brunei Speakers Group.

According to one of the participants, Mohd Muzakkir bin Hj Zakaria, "I would never be able to enhance my public speaking skills (without the help of this programme). I feel more confident than ever now. I realised that I can actually talk for more than a minute. I appreciate every single effort that HSBC has put into making this program an educational, interactive and fun one".

Dyg Roslin Bte Darat, coordinator for the Youth Leadership Programme for PTE Meragang said, "On behalf of our school, we'd like to thank HSBC for holding this programme. It was an excellent opportunity for our students as it helped developed students' communication. I can see that the students are more open and confident".

It gives great satisfaction to the HSBC Coordinators & fellow HSBC volunteers to see teachers and parents in awe of the students' transformation from being shy to becoming such confident, passionate individuals in such a short duration.

HSBC Speaker's Group's YLP Coordinator Ms Elizabeth Sim said "I am grateful and extremely happy to be a part of the students learning process in becoming the best that they can be. On behalf of my team, I am proud to have been given this opportunity to make a difference in the lives of others through the YLP. Life is about making choices and the students made that choice to show up and definitely made the programme even more rewarding. The students turned it into a meaningful, magical and memorable experience for everyone especially for myself."

As a collaborative effort to give back to the community by the HSBC Speakers Group and the Corporate Sustainability effort, the HSG has been organising Youth Leadership Programmes catered to students since 2006.

Ms Ruey Chong-Narcis, President of the HSG said, "This programme is focused on Brunei's youth who are at the brink of going on for further studies, by strengthening the foundation blocks for leadership, listening and communication skills through 'learning by doing' as it serves to boost their self confidence and facilitate their personal growth. I would also like to thank the Brunei Speaker's Club Vice President of Education, Kaewan Tan for supporting this event."

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HSBC FURTHERS ITS INITIATIVES IN GOING GREEN

Monday, 26th April 2010

As part of HSBC's effort to limit the environmental impact of its operation, HSBC GROUP has recently implemented a Group policy on the procurement and use of paper.

With effect from 01 Jan 2010;

• All paper, print and paper-based products used by HSBC must come from FSC compliant or near-compliant source.
• HSBC must ensure that the principles of sustainable development are considered when purchasing paper, print and other paper-based products.

Forest Stewardship Council (FSC) is a non-profit organization devoted to encouraging the responsible management of the world's forests. Products bearing the FSC logo guarantees that the wood / paper pulp are from a certified well-managed forest.

HSBC Brunei started sourcing for FSC paper in July 2009. "It was a challenge sourcing for FSC paper as there were no local suppliers" said HSBC Procurement Manager, Fanny Chua. "But we were pleased that one of our paper suppliers managed to bring in the FSC paper especially for us"

As consumers / customers become more aware of the challenge of climate change and global warming, more will opt for sustainable / renewable products. "FSC paper is more expensive now, but prices are expected to come down when more customers opt for the paper and the number of suppliers increase".

"We can now add FSC paper to the list of environmental initiatives such as Earth Hour, ASEAN Energy Management award and Hybrid Prius where HSBC took the first step. HSBC Brunei is taking the leadership role to inspire others to follow" said Lim Boon Teck, Manager Corporate Sustainability.

Apart from the changes in the type of paper used in HSBC, the bank also initiated a Paper-knife Project whereby a review was made on paper consumption and cost. Printing habits were challenged and paperless methods were recommended to be applied to current work practices/procedures. HSBC staff were urged to "join-up" in changing their printing habits and mentality in the workplace; i.e. aiming towards a paperless working environment and directly preserving and protecting the environment by going green where possible. This resulted in a 20% reduction in the consumption of A4 paper, more than 1,195 reams. The Paper-knife Project also challenged our customers to adopt e-statements over paper statements. This call to action has been a huge success with approximately 34% of statements and advices across all product range now being delivered via our award wining Internet banking proposition (including 99% of HSBC Personal Internal Banking Customers receiving eStatement). This compares with just 6% at the start of 2009.

Customers that would like to switch to eStatements and advices may do so by registering at www.hsbc.com.bn

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KLH INC WINS THE HSBC YOUNG ENTREPRENEUR AWARDS 2009-2010

Sunday, 25th April 2010

Team KLH Inc walked away as the Gold Award winners of The HSBC Young Entrepreneur Awards (YEA), earning them the coveted position of representing Brunei at the HSBC YEA Finals which will be held in Kuala Lumpur this June.

The Gold Award team will compete against other Gold Award teams from Malaysia, Thailand, Vietnam, The Philippines, Bangladesh and Hong Kong in hopes of winning the Best of the Best Award and a self development cash prize of HKD 100,000 (BND 20,000).

In this final round of the competition, three teams; team Diamond Age, team KLH Inc and team Pestpushers took turns presenting their business ideas and plans to a panel of judges comprising of individuals from the Business and Education sector.

Judging the teams were Irene Tse, Head of Corporate Banking HSBC Brunei, Shazali Sulaiman Partner at KPMG Auditors, Dr Joyce Teo Siew Yean, Senior Lecturer, Faculty of Business, Economics and Policy Studies and Deputy Director of International & Pulic Relations Office Universiti Brunei Darusslam and Albert Tan, Executive Director of Everon Sdn Bhd as well as managing Great Future Sdn Bhd and Vincci.

Present at the event as the Guest of honour was Yang Berhormat Pehin Orang Kaya Seri Lela Dato Seri Setia Awang Haji Abdul Rahman bin Dato Setia Haji Mohamed Taib, Minister of Education, also present was Tareq Muhmood, Chief Executive Officer, Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services of HSBC Brunei as well as officers from the Ministry of Education and students from colleges and schools nationwide. The event took place at Manggis Ballroom, Hua Ho Manggis Mall.

In his welcoming speech Tareq Muhmood, Chief Executive Officer HSBC said "HSBC seeks to foster young people's ingenuity and entrepreneurial spirits which are essential qualities for tomorrow's business leaders."

Family, friends and fellow students from their respective colleges in the audience cheered on as Team KLH Inc students from were presented with their prize by Yang Berhormat Pehin on stage.

The Silver Award was presented to Team Diamond Age whilst Team Pest Pushers came third and was presented with the Bronze Award. All three finalist teams will travel to Kuala Lumpur for a week long Entrepreneurial Trip as well as received trophies, certificates and self development funds of BND 3000, BND 2000 and BND 1000 respectively.

Team KLH Inc also bagged the Eco-Business innovation award and a cash prize of BND 500 for their business idea which incorporated environmental considerations such as reduction of adverse environmental impact, commitment to sustainable growth and protection of finite resources.

The HSBC Young Entrepreneur Awards (YEA) is an annual business plan writing competition for tertiary level students. Launched in Brunei in 2008, it is now in its third year and provides the youth with an opportunity to demonstrate their creativity and enhance their business acumen.

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HSBC YOUNG ENTREPRENEUR AWARD FINALS!

Saturday, 24th April 2010

Tomorrow will see the culmination of over 6 months of preparation and hard work as three teams will vie for the Gold Award in the HSBC Young Entrepreneur Awards (YEA) Competition 2009-2010. The Gold Award winners will also represent Brunei in the HSBC YEA Finals which will be held in Kuala Lumpur, Malaysia in June this year.

Team Diamond Age consisting of Ak Mohd Fadhil Pg Hj Ali (Maktab Duli), Abdul Malik Haji Omar (Maktab Duli) and Michell Yap (Maktab Duli), Team KLH Inc consisting of Kelvin Soo (Maktab Duli), Arvin Ong (Pusat Tingkatan Enam, Meragang) and Joel Kester (Pusat Tingkatan Enam, Meragang) and Team Pestpushers consisting of Nurul Azimah Hj Ishan Khalil (Pusat Tingkatan Enam, Meragang) and Abdur Rahim Hj Abdur Rahman (Pusat Tingkatan Enam, Meragang) were the successful finalists from three grueling rounds of the business writing competition which saw 35 teams contending in teams of three - for a place in the Brunei finals.

The Brunei competition started in October 2009, where teams were required to submit an outline of an innovative business idea of 1000 words which could lead to a successful business, whether it is a new product or service that fulfils a market niche or even an enhancement of an existing product or service that has the potential to create value, increase sales or reduce costs. It may even consist of an entirely new idea or it could focus on a new way of doing things.

From an initial total of 35 teams, 20 teams with the best ideas - judged based on the originality, creativity and business viability were selected to continue on to the second round.

Qualified teams attended a business plan writing workshop, ran by Doreen Ong (Senior Relationship Manager, Commercial Banking), Leonard Lee (Credit Manager, Credit Risk Management) and Judy Low (Marketing Manager) from HSBC Brunei, teaching the students the important elements needed for the second round's task - submitting a complete business plan designed to attract potential investors which was accessed by a panel of qualified judges.

From there, 8 teams qualified to the third round where they were interviewed by a panel of judges to answer questions relating to their business proposal.

Three teams succeeded to climb in the finals - Diamond Age, KLH Inc. and Pestpushers. The three teams, after a motivational note from Irene Tse, Head of Corporate Banking, were further coached by Ruey Chong, Lim Tiong Ho, Lim Chee Pin and Jason Rumpun from HSBC Commercial Banking to refine their business plan presentation as well as hone their public speaking skills.

The prizes are attractive, with the winning team taking home a self-development fund of BND3000 plus trophies, certificates and an opportunity to compete in the regional competition in Kuala Lumpur this coming June 2010, where they will stand the chance of winning a business development fund of HK$100,000 (approx. BND20,000).

HSBC Young Entrepreneurs Award (YEA) was launched in Brunei for the first time in January 2008. The competition, aimed at providing incentives for aspiring young entrepreneurs from local tertiary level institutions. First launched in Hong Kong in 2000, the HSBC YEA competition now runs concurrently in six other countries namely Hong Kong, Malaysia, the Philippines, Thailand, Bangladesh, Vietnam and Brunei.

Top three teams from each country will be on a week long entrepreneurial trip in Malaysia where they will have the chance to experience the real world of business by mingling with successful entrepreneurs and go on corporate visits to successful companies in Kuala Lumpur. On top of all that, participants will have workshops lined up on communication and leadership skills with seminars on successful eco-businesses.

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HSBC HOST HOME SCREENING AT THE MALL CINEPLEX

Thursday, 22nd April 2010

• In conjunction with Earth Day which falls on the 22nd April 2010.



• "HOME" by Yann Arthus Bertrand is a visual illustration of the planet's fragile state entirely from a bird's-eye view in stunning high definition. With spectacular aerial views from more than 50 countries, viewers will see the extent of human impact on our landscapes. In the past 50 years --a single lifetime -- the Earth has been more radically changed than by all previous generations of humanity.



• The movie, organized by HSBC and supported by the Mall Cineplex will be free for show to the public from the 21st to 22nd April 2010 at the Mall Cineplex. This is to increase the public awareness on humanity impact on planet earth.



• Among those present at the event were the Deputy Minister of Industry and Primary Resources, Yang Mulia Dato Paduka Awang Haji Hamdillah bin Haji Abd Wahab and the officials from Department of Environment, Park & Recreation (JASTRE) and students of Jerudong International School (JIS).



• Also present are the Senior Managers of HSBC Brunei including Tareq Muhmood, Chief Executive Officer, HSBC Brunei and Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services, HSBC.



• Some of the invited guest also attended the 4th Heart of Borneo Trilateral Meeting held at the Rizqun International Hotel. It was also befitting that after the meeting, the screening of Home ties in nicely and concluded the evening.

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HSBC CELEBRATES EARTH DAY WITH FREE MOVIE

Saturday, 17th April 2010

In conjunction with Earth Day which falls on the 22nd April 2010, HSBC is proud to present the environmental awareness movie "HOME" by Yann Arthus Bertrand. The movie will be free for show to the public from the 21st to 22nd April 2010 at the Mall Cineplex.

"HOME" is a visual illustration of the planet's fragile state entirely from a bird's-eye view in stunning high definition. With spectacular aerial views from more than 50 countries, viewers will see the extent of human impact on our landscapes. In the past 50 years --a single lifetime -- the Earth has been more radically changed than by all previous generations of humanity.

The movie is organized by HSBC to increase the public awareness on humanity impact on planet earth and is free to the public from the 21st April to 22nd April 2010.

"This is part of our efforts to raise awareness and educate the public on the impact of human insatiable consumption on the environment. The movie was a real eye opener for me and I am sure many others will feel the same. This is why we took the trouble to bring in the film all the way from France." said Lim Boon Teck, Manager Corporate Sustainability.

The general public or schools who are interested in viewing "HOME" on the big screen are advised to contact the Mall Cineplex and get their tickets early.

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JOIN HSBC IN CYCLING FOR SMARTER

Thursday, 15th April 2010

The most anticipated cycling event in Brunei is back again.

This year, the HSBC cycling challenge will be raising funds for SMARTER Brunei.

This year's event themed, "Cycle for SMARTER" will see cyclists take on the 108km challenge from HSBC Kuala Belait to Autism Spectrum Disorder Center at Sengkurong.

SMARTER Brunei is a non profit, non government organization dedicated to the education of autistic children and individual. HSBC has been a proud supporter of SMARTER Brunei for many years.

To cater for wider participation and increase awareness on autism, the organisers has also included a short 8km Community Challenge in this year's event. The 8km community challenge will begin from HSBC Jerudong and finishes at Autism Spectrum Disorder Center at Sengkurong as well. The 8km challenge is open to the children as well.

"Cycle for SMARTER" has also received endorsement from local and international celebrities such as Wu Chun, Putri Norizah Ibnor Riza, Fakhrul Razi and DJ Izan. Each of whom will support the event or SMARTER in various way.

In order to ensure that the public are aware of safety and have the best chance of completing the challenge, the orgainser will be holding training sessions every Sunday at the National Stadium. General public who are interested, are welcome to join the training.

The registration fees for the 108 km and 8km community challenge is $20 and $10 respectively. Interested participant can register at any HSBC Branch, Triple Star Enterprise and Fitness Zone. Registration will close on 02nd June 2010.

For more information on the event please visit www.cycleforsmarter.com

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HSBC ADVANCE STARTS THE 'SPOT THE CAR STICKER' COMPETITION

Wednesday, 14th April 2010

The world's local bank in conjunction with the recent launch of their latest proposition HSBC Advance is organising a weekly car spotting competition. The competition, which started last Friday, will go on until 30 April where the bank's staff looking out for the stickers will be at different locations throughout.

The first week saw over 100 eager cars supporting the HSBC Advance branded car stickers in Bandar Seri Begawan. The car spotting will go on every Friday of April 2010 at 10.30am, where Kristal FM will announce the location for the cars to be spotted. Cars supporting the HSBC Advance branded car stickers need to look out for HSBC staff that will be taking note of car license plates for the draw.

The competition is open to everyone including those that don't bank with HSBC. Simply pick up a sticker from any of the branches, stick it on the car window, listen out for the location on Friday mornings and stand a chance of winning exciting prizes.

Prizes up for grab include a netbook, 42 inch LCD TV, an iPhone and a cash prize of BND 800. The winning license plate will be announced weekly on Kristal FM and the HSBC Advance website hsbcadvance.com.bn.

HSBC Advance, the latest proposition offered by HSBC is a new style of banking that gives customers a new range of smarter and more convenient banking designed to help customers make the most of today, tomorrow and the future. For more information on HSBC Advance and the Car Spotting Competition, visit your nearest HSBC Branch or click on to www.hsbcadvance.com.bn

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HSBC PRESENTS MORE MOBILE PHONES TO CUSTOMERS

Friday, 09th April 2010

Today, HSBC again gave away 30 sets of mobile phones to their customers simply because they have transferred their salaries to HSBC. The prize presentation took place at the bank's Serusop Branch in Jalan Muara.

Rosdi Amin Yaakub, Deputy CEO and Head of Personal Financial Services, HSBC Brunei was on hand to congratulate the winners and hand over the prizes.

The lucky customers who each won an LG Chocolate were:

• Siva Kumar Limbu
• Tan Geck Chuan
• Allen Hazel
• Supardi
• Rohaidah Anizah Ahim
• Wong Kong Choon
• Md Abdus Salam Harun / Rashid
• Md Eswandey Safar
• Md Nor Iswan Md Azni
• Noraini Ibrahim

The lucky customers who each took home either an LG GT505 or a Nokia 5800 were:

• Rokiah Hj Aspar@Ghapar/ Hj Aspar Hj Gharip#Ghapar
• Hee Wei Nee
• Jayadi Hotman Sitorus / Marlina Tobing
• Ching Fong Cyen
• Judy Steele
• Maryono

The lucky customers who each received an LG GW525 were:

• Nur Huraizah Jamaludin
• Siti Zahorin Ahmad
• Surendra Prakash Limbu
• Mohamad Azrin Awang Timbang
• Anuar Momin
• Lim Yii Yueng
• Kok Nyuk Lin
• Wan Siti Azrina Arip
• Jose Rex T Oracion
• Salomah Mornie

The lucky customers who won a Samsung Preston were:

• Milami Hj Ismail
• Miharja Abd Warith
• Saadiah Seri
• Chieng Ai Muong

Up to a total of 100 mobile phones will be given away in the Monthly draw for new and existing HSBC customers who have assigned their salaries to the bank. This promotion which runs till 30th April 2010 will also automatically enrolled these customers into the Grand Lucky draw, where they stand a chance to be one of the five winners - each taking home an exciting cash prize of $10,000.

Concurrently, customers that signed up for HSBC Advance, the Bank's latest global personal banking proposition, will also be eligible for the current campaign. HSBC Advance customers will receive double chances in the Monthly draws. In addition, they will benefit from an integrated financial services platform that will also introduce them to relationship-based banking and wealth management. Customers can visit www.hsbcadvance.com.bn for more information on HSBC Advance.

For further details on the campaign, customers can call the HSBC help desk at 2 252 296, email to hsbc@hsbc.com.bn or visit their nearest HSBC branches.

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HSBC SPEARHEAD FRAUDS COMMITTEE

Wednesday, 07th April 2010

With an increasing fraud trends in Brunei Darussalam, HSBC Brunei through the Brunei Association of Banks (BAB) spearheaded the establishment of its first ever fraud committee, The Brunei Association of Banks Fraud Committee (BAOBFC).

Representatives from all member banks in the Brunei Association of Banks & TAIB sit in this newly formed committee. The intention of this committee is to share and focus on solutions against financial fraud that impacts the banking industry and consumers alike. Whilst there is ongoing collaboration amongst the member banks on issues of mutual interest, financial crime and fraud has received little attention in the past.

Anti-Corruption Bureau (ACB), Royal Brunei Police Force, Attorney General Chambers (AGC) and the Ministry of Finance have provided their full support and assistance, also acting as members of the committee serving on an advisory capacity.

The first meeting held in March was mainly to discuss on the objectives of the committee and to network with other institutions. After which, meetings will be held quarterly with actionable initiatives taking place.

According to Dexter Keasberry, HSBC Security and Fraud Manager, "The Committee provides an excellent platform to discuss and update matters on financial crime and fraud that is increasingly becoming a threat not just in Brunei, but within the region".

"Primarily the committee aims to promote fraud awareness within the banking industry and the public, share experiences and best practices in detection as well as enhance banking staff competency against fraud. Establishing a closer working relationship with law enforcement agencies, and subsequent effective reporting is also key to the success of the committee "he said.

Keasberry continued that with the implementation of the new credit card guidelines, consumers could resort to desperate measures in acquiring additional funds through devious tactics.

"For example, one of the most common frauds in Brunei is identity theft whereby one person uses someone else's details, or even falsifying employment details, for the sole purpose of applying for banking facilities are serious crimes which will be addressed in the committee. There is a need to create awareness amongst the members of the public not to be too relaxed with their identification particulars".

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HSBC ADVANCE 'SPOT THE CAR STICKER' COMPETITION

Monday, 05th April 2010

In conjunction with the HSBC Advance launch on 29 March 2010, HSBC will be running a 'Car Spotting' Competition, starting 5 April 2010 until 30 April 2010. Members of the public will have a chance to win a range of exciting prizes.

The aim of this competition is to raise public awareness of the Bank's latest proposition HSBC Advance, which is geared towards the growing emerging mass affluent segment in Brunei.

Members of the public can drop by any of the HSBC Branches to collect the HSBC Advance branded Car Stickers. Every day starting 5 April 2010, there will be Radio Advertisements on Kristal FM directing customers to collect the stickers at branches. There will be 1 prize per week. The prizes include a Netbook, 42 inch LCD TV, Cash and iPhone.

For the next 4 Fridays of April 2010, announcements will be broadcasted on Kristal FM Radio Station for the Car Spotting location. HSBC Staffs, as the car spotters, will be standing next to the HSBC Advance banners, indicating that they are doing the car-spotting activity. During these times, the registration numbers of cars with HSBC Advance branded Car Stickers passing by the spotters will be noted and entered into a weekly draw.

The first car-spotting event will take place on Friday, 9 April at a location that will be announced on Kristal FM Radio Station that same day. One lucky car owner will have the chance to win one of the exciting prizes.

Members of the public who are interested in participating in the competition are encouraged to pick up their HSBC Advance branded Car Stickers from their nearest HSBC branch before they run out!

For more information on HSBC Advance and the Car Spotting Competition, visit your nearest HSBC Branch or click on to www.hsbcadvance.com.bn

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CYCLE FOR SMARTER

Friday, 02nd April 2010

HSBC will once again organise another Cycling Challenge this year. Since its inception in 2008, the HSBC cycling challenge is the most anticipated Cycling Event in Brunei. This year, HSBC will co-organise the Event with SMARTER Brunei.

"We are proud to work with SMARTER this year on this event so that they can further their efforts with autistic individuals in Brunei. This is in line with the bank's commitment to support education for disadvantaged children" said Tareq Muhmood, CEO HSBC Brunei.

SMARTER (Society for the Management of Autism Related Issues in Training, Education and Resources), was established on 9th September 2001. In less than a decade, SMARTER rose from its humble beginnings to become an institution with international repute.

With increased awareness on autism, there is now a greater demand for services provided by SMARTER.

As a non-profit non government organisation, SMARTER relies heavily on public donations to sustain its operations and aspirations. HSBC has been a proud supporter of SMARTER for many years, and this year's cycling challenge is just one of the many initiatives that HSBC does in support of SMARTER.

This year cycling event themed "CYCLE FOR SMARTER" will be held on 20th June 2010. There will be 2 categories; the "108 km Challenge" category will start at 7..0 am from HSBC Kuala Belait and will end at the Autism Spectrum Disorder Center, Sengkurong. Whilst the "8km Community Challenge" category, which is also open to children will start at 12 p.m. from HSBC Jerudong and ends at Autism Spectrum Disorder Center, Sengkurong.

Registration fees for the "108 Km Challenge" and "8km Community Challenge" will be $20 and $10 respectively. All registration fees will be donated to SMARTER.

In addition, not only will participants receive chances of winning lucky draw prizes from Triple Star Enterprise, each participant will also receive an exclusive HSBC cycling bottle and a one month free membership at Fitness Zone Club.

Interested participants can get more information from www.cycleforsmarter.com. This event is also endorsed by local celebrities; Wu Chun, Putri and Fakhrul Razi. Apart from endorsing the event, Wu Chun will also be auctioning autographed items on eBay to raise fund for SMARTER.

Registration for the event will open on 15th April 2010 and forms are available from at all HSBC Branches, Triple Star Enterprise and Fitness Zone.

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HSBC STAFF GOES ON NATURE JOURNEY TO KUALA BELALONG

Wednesday, 31st March 2010

Last weekend, a team of 24 HSBC staff went on 2-day trip to the Kuala Belalong Field Study Center. The trip was spear headed by HSBC Climate Champions Lim Boon Teck, Eva Ng and Frederick Chong.

The trip's whole objective was to help HSBC staff gain a better appreciation of the 25ha forest dynamic study plot sponsored by HSBC Brunei, assist the resident researchers collect scientific data from the field, increase their awareness on the importance of conservation and garner support in HSBC's initiatives in fighting climate change.

The 25ha field study plot at the Kuala Belalong Field Study Centre (KBFSC) was one of the numerous projects listed under Brunei Heart of Borneo initiative. This project will bring in expertise from Centre for Tropical Forest Science (CTFS) of the Smithsonian Tropical Rainforest Institute (STRI) and University Brunei Darussalam. The vast research plot will provide scientific information on the impact of climate change on forest growth, its ability to store carbon and useful information for better management of Brunei forests. The project will also contribute to better understanding on the relationship between forests and climate change globally.

The involvement of CTFS and STRI will enhance the international profile of UBD and KBFSC which in turn will attract more international scientists and researchers to Brunei.

On day 1, upon the participants' arrival, they were briefed by Mr. Salleh of KBFSC on safety issues that they should be aware of while being amongst the forest. Participants were warned that certain city dweller habits may attract unwanted attention. For example, leaving food on the tables will attract tree mice which in turn will attract snakes - an incident which has occurred before.

After lunch, Mr. Khoo Meng Seng, Project Manager of CTFS, STRI gave the participants a detailed briefing on the 25 ha project and the fieldwork that participants will be conducting the next day. The team took also took a trip to the canopy walk. The breath taking scenery helped put the HSBC sponsorship and STRI and UBD research effort into perspective.

"The steps coming up the Canopy walk was scary for me. But the scenery is up here is simply awesome. Seeing all this for the first time, I realised the value of HSBC sponsored project and the importance conserving this for the future" said Denny Zahril.

Later that night Dr Ulmar Grafe from UBD gave a talk on the rich biodiversity of Kuala Belalong. The variety and complexity of wild life in Belalong is simply intriguing.

"I was astonished by the bio diversity of Kuala Belalong. As part of my climate champion training, I spent 2 weeks in China Regional Climate Center, where there is another STRI forest dynamic plot. But the bio diversity of Kuala Belalong is so much richer and broader." said Frederick Chong

On day 2, the day started early at 6 a.m. as the team get ready for the fieldwork. It had been raining the night before; the 1.3 km hike to the plot was made more slippery and treacherous. After an hour and a half of hiking, the team reached the center of the plot which is 350m above the starting point. It was not a walk in the park.

" I really have to take my hat off to the researchers and field workers. They have to walk the distance on an upward slope everyday. Then they have to work under extreme condition. It takes real passion, dedication and determination to do this day in and day out" said Lim Boon Teck.

After a brief rest, the team saw a demonstration of how a quadrant plot was marked, took tree measurements and took leaf samples from trees that rose more than 90m in the air. The group then took part at collecting data on tree diameters which the researchers will use in the future.

After more than 4 hours in the forest, the team got out safely and immediately took to the stream for a refreshing dip.

Before their departure back to city life, Ming Seng the Project Manager from STRI debriefed the team on their achievement and gave a brief demonstration on preserving the bio samples they were collected in the morning.

"I've really enjoyed this experiencem hopefully I will get another opportunity to come back here and do more" said Ricky Lim.

For more information on the HSBC Climate Partnership, visit http://www.ctfs/si.edu/group/HSBC+Climate+Partnership/Videos

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HSBC LAUNCHES NEW INVESTMENT PRODUCTS

Wednesday, 31th March 2010

HSBC Brunei recently launched a new multi-asset investment product, HSBC Portfolios - World Selection targeting at all kinds of investors with different risk appetites. This new product comprises of a series of three investment portfolios that combines sophisticated investment techniques, a wide range of global investments and the best investment skills available in the market, monitored around the clock by HSBC's investment experts.

Each of the three portfolios range has been adapted for a particular customer risk profile. Investments are in traditional assets such as bonds, and equities, and alternative assets which are not normally available to retail investors such as commodities, hedge funds, private equity, absolute return and property.

The mix of assets is actively managed to reflect HSBC's views on the markets, "Having the right combination of assets is the key to investment returns. However, as no single manager can do everything all the time and under different economic cycles, a multimanager approach is an efficient solution for implementing multi-assets portfolios. At HSBC, we have one of the world's largest multimanager research teams, which allow us to pick managers with the requisite skill in a specific area to optimise potential returns while minimising manager style risk." said Jenny Lau, the Manager of Premier and Wealth Management for HSBC Brunei.

For this new product launch, between 1 April 10 and 30 April 10, HSBC is offering a 50% reduction on the initial sales charge of HSBC Portfolios - World Selection. The minimum investment subscription amount for HSBC Portfolios - World Selection is BND1,000 and customers can also invest under HSBC's Monthly Investment Plan by choosing a period of time to invest, according to their budget and preferred timeframe.

For more information on the World Selection Funds, customers can visit their nearest HSBC branch and talk to the dedicated team of Relationship Managers for a free Personal Financial Review.

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HSBC ADVANCE TO PROPEL EMERGING MASS AFFLUENT TO FINANCIAL INDEPENDENCE

Friday, 30th March 2010

***Covers day-to-day banking, lifestyle protection, wealth management and international services **

HSBC has launched a new global personal banking proposition for the new and growing emerging mass affluent segment in Brunei. HSBC Advance offers aspirational, financially progressive emerging mass affluent customers with a simple, interactive and efficient banking experience to gain better control of their future.

HSBC Advance is designed to support the evolving financial ambitions of over 150 million individuals in this segment. HSBC Advance customers will benefit from an integrated financial services platform that will also introduce them to relationship-based banking and wealth management.

Rosdi Amin, Head of Personal Financial Services and Deputy Chief Executive said:

"HSBC Advance will position our customers in the driver's seat of banking - where they have the benefit of a clear view and guided control of their financial journey. They will be able to build a secure financial foundation and gain the confidence to broaden and explore their financial horizons.

We aim to support one of the most important groups of individuals in the world today - the growing pool of educated, internationally minded and ambitious individuals from the emerging mass affluent - who value time, simplicity and efficiency. They are also self-directed and forward-looking individuals who seek access to wise and practical advice and knowledge from a trusted partner to fast-track their way to financial independence."

Rosdi added: "The emerging mass affluent segment is characterised by active savers who are transactional and protection-oriented. They are building a buffer so they can provide well for their family and at the same time, pursue their interests. They value transparency, speed and service over the formalities of banking. They have many aspirations so their appetite for products, tools and information that will help them grow wealth is increasing."

HSBC Advance is a new banking experience offering an all-in-one integrated account covering deposits and investments, accessible through multiple channels, including 24/7 dedicated phone banking, priority branch counters, self-service banking and a dedicated website with online money management tools. Customers can also enjoy preferential pricing on loans, overdrafts and mortgages. HSBC Advance ATM cards and HSBC Advance Visa cards with no annual fees provide customers exclusive recognition and best-in-class rewards.

HSBC Advance brings a range of services to emerging mass affluent customers for the first time. An all-in-one integrated account allows customers to access and manage all their HSBC accounts around the world online, using a one-time login. Global Transfers enables fast and easy fund transfers to and from a customer's multiple accounts in one or more markets. Emerging mass affluent customers who are increasingly becoming internationally mobile will also be able to access services at any HSBC branch, wherever they travel. Aside from access to emergency cash at any HSBC branch worldwide, they can also pre-arrange cross-border account opening and transfer their credit history to facilitate access to similar credit facilities in their new place of work or residence.

To get customers started on the road to wealth management, HSBC Advance provides a range of financial planning resources, including a team of trained and dedicated financial planners and timely HSBC views on the investment markets. Customers have a comprehensive choice of investment, insurance and retirement savings products with special offers.

HSBC Advance customers will also enjoy a range of exclusive wealth management offers, including discounts on the Sales Charge when they subscribe to Unit Trust or Unit Trust Monthly Investment Plan. There will also be rebate on Mortgage Reducing Term Assurance (MRTA) on home loans and attractive preferential rates on Home Improvement Loans.

In addition, customers will get to enjoy extensive Funding service with a personal credit line and personal instalment loan at attractive preferential interest rate and be able to enjoy HSBC Finance Purchase Loan at an attractive interest rate. For those who maintain an average credit balance of BND50,000 and above, they will be entitled to receive pre-approved overdraft facilities. And for those who sign up for HSBC Safe Deposit Box (Size A), they will get to enjoy a 100% discount on the first year rental of HSBC Safe Deposit Box (Size A) and key deposit fee and a 35% reduction on the rental fee for the second year onwards.

Rosdi added: "HSBC Advance complements our strategy to be the leading personal financial services provider for the world's growing affluent segment through a global standard of services that will take our customers from one stage of wealth to the next. We are excited to support our emerging mass affluent customers, from their day-to-day banking, to their wealth management and protection goals, to their emerging international banking needs. We are committed to build a lifelong relationship with them as they advance towards financial success."

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HSBC JOINS WWF'S EARTH HOUR 2010

Friday, 26th March 2010

HSBC offices in more than 50 countries will be switching off their lights this year to show support for WWF's Earth Hour.

Earth Hour is an annual campaign led by WWF that calls for individuals and businesses across the world to switch off their lights for one hour on Saturday March 27th at 8.30pm. HSBC believes that this symbolic act will help raise awareness about over-consumption of the world's resources.

This year, HSBC has encouraged employees to become involved in Earth Hour activities and show their personal support by signing up to the campaign at www.earthhour.org

Simon Martin, Head of HSBC Group Corporate Sustainability commented: "HSBC will switch off lights in its offices around the world to highlight to our employees, customers and the public the continued importance of thinking about the way we consume resources. Climate change remains a clear challenge to human society, and the symbolic act of powering down our offices for an hour is a way of heightening awareness of the need for everybody to act responsibly and cohesively to manage the challenge."

Across the globe, HSBC employees are demonstrating their commitment to Earth Hour 2010. HSBC Climate Champions from North America, Latin America, Asia Pacific, Europe and the Middle East are all taking the lead by encouraging fellow colleagues and the general public to join them in supporting Earth Hour and switching off their lights.

"Last year, HSBC along with only a handful of corporate institutions were the only participants in Earth Hour from Brunei. There is a certain sense of achievement to see that the movement has spread with other major corporate and individuals participating this year. We are also pleased to see that a few inspired individuals have decided to band together and volunteer to be the official representatives of Earth Hour in Brunei. With greater awareness, we hope Bruneians will play a greater role in the fight against climate change" Said Mr. Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei

As part of the HSBC Climate Partnership, WWF is working to make the Amazon, Ganges, Thames and Yangtze - and the millions of people who depend on them - less vulnerable to climate change. Already with the support of HSBC, WWF has helped increase the number of protected areas in the central and lower Yangtze River delta covering a total area of 1.65 million hectares. The protected areas will not only help safeguard 50 threatened species, but will also provide areas of land where large floods - which are predicted to increase as a result of climate change - can be absorbed, thereby protecting the local communities.

For details on HSBC's sustainability initiatives, please visit www.hsbc.com\sustainability

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HSBC SUPPORTS NATURE CAMP 2010

Thursday, 25th March 2010

HSBC presented T-shirts to the Forestry Department Nature Camp 2010 on the 21st March 2010.

The Nature Camp, a bi-annual initiative organised by the Forestry Department of the Ministry of Industry and Primary Resources was held at the Berakas Forest Reserve.

Over 80 upper secondary students from schools nationwide participated in the Nature Camp where they took part in environmental studies and activities which educate them on the local flora and fauna.

"We sponsored this programme because we want to educate the next generation on the urgency of combating climate change and how conserving nature is an important issue to ensure a sustainable future," said Lim Boon Teck, Manager Corporate Sustainability.

In addition to financial support, HSBC Climate Champions were on hand last Sunday to share their experience and knowledge on Climate Change. As part of the learning session, the nature campers were engaged in games and fun activities where they stood chances to win movie tickets and other goodies.

Students were also given tips on how to lower their carbon foot print and encouraged to be more proactive in combating climate change. At the end of the session, all campers pledged to help raise awareness on climate change by participating in Earth Hour on 27th March 2010.

One of the HSBC Climate Champions also shared tips with students on how to reduce their domestic land fill waste through composting.

"We are delighted to be presented with this opportunity to share our knowledge. We are also very pleased to know that the level and awareness on climate change among these student are very high" said Frederick Chong, one of HSBC Champions.

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HSBC HOST DINNER FOR MR. JOHN TSANG, HONG KONG'S FINANCIAL SECRETARY

Monday, 22nd March 2010

HSBC Brunei last night hosted a dinner reception in honour of Hong Kong's Financial Secretary Mr. John Tsang.

Mr. Tsang's three day stop in Brunei Darussalam is to foster understanding and economic ties between Hong Kong and the Sultanate.

The reception was attended by Pehin Kapitan Lela Diraja Dato Paduka Awg Goh King Chin, Dato Lim Beng Thai, Chairman of Boustead Sdn Bhd, Vincent Cheong, the CEO of Brunei Economic Development Board, Members of Mr. Tsang's delegation, prominent Bruneian Businessmen as well as Senior Management from HSBC Brunei.

They were briefed by HSBC Brunei's CEO Tareq Muhmood on the country's economy, investment environment and financial industry.

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ISB STUDENTS LEARN ABOUT BANKING DURING EDUCATIONAL VISIT TO HSBC

Sunday, 21st March 2010

19 March 2010 - A group of year 12 ISB students made an educational visit to HSBC's Serusop Branch at Jalan Muara.

The aim of the visit was to share with the students about Information Communication Technology's impact in the banking industry and how IT is being used in marketing.

On hand to greet and brief the students was Dexter Keasberry, Security and Fraud Manager, Shaun Lim, Assistant Manager E-Channels and Alan Liew, Assistant Manager Human Resources.

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HSBC REWARDS CUSTOMERS FOR GOING PAPERLESS

Friday, 19th March 2010

Today, HSBC named the three winners of its Personal Internet Banking and Credit Card E-Statement campaign which ended recently.

A draw was conducted and the lucky winners of the promotion were Rashidah Md Jair, who has won a Sony TX1 Digital Camera, Md Jeffrey A Suresh, winner of an Apple Macbook and Mohd Said Mohd Ali who took home a Sony Vaio Net book.

The presentation took place at the bank's main branch in the Capital. On hand to present the prizes was Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services, HSBC Brunei. Also present was Sukinah Ghani, Self Service and E-Banking Manager and staff members of HSBC.

"Signing up for our Personal Internet Banking allows our customers to make a choice that has a positive impact on the environment," said Rosdi. "When customers opt to receive e-statements, not only are they being eco-friendly by cutting down on paper waste, but they are also reducing their own carbon footprint."

When signing up for HSBC's Personal Internet Banking, customers can perform banking functions online, 24 hours, 7 days a week at the comfort of their own home. Additionally, when they opt to receive e-statements, not only will customers be able to track and manage their accounts digitally and safely, they also do not have to worry about not receiving their statements on time.

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FUND MANAGERS FAVOUR EQUITIES IN FAST-GROWING MARKETS

Monday, 15th March 2010

Half of fund managers polled in HSBC's quarterly Fund Managers Survey are holding a positive view on equities in the first quarter of 2010, up from 33 per cent in 4Q09.

The majority of respondents (75%) are bullish on Greater China equities in 1Q10, up from 57 per cent in the previous quarter. Seventy per cent retain an overweight view on Asia-Pacific ex-Japan equities while 60 per cent are positive about emerging markets equities, up from 56 per cent in the previous quarter. Half of the respondents are bullish on North American equities, more than double the number of respondents with an overweight view last quarter (22%).

Jenny Lau, the Manager of Premier and Wealth Management for HSBC Brunei, said: "We see appetite for equities returning as increased signs of economic recovery are evident in emerging markets. This trend is particularly true within Asia-Pacific where growth is forecast to be sustainable. In addition, with bonds achieving record gains in 2009, fund managers have turned cautious towards this asset class and are looking to equities for growth. There is an opportunity for investors to diversify equity holdings as North American equities are starting to offer attractive returns as a result of an improving US economic outlook."

Fund managers in the survey are less optimistic about bonds as an investment class, with over half (56%) of respondents taking a neutral view in 1Q10, from 33 per cent in 4Q09. Four in ten fund managers (44%) are bullish on bonds this quarter, down from 56 per cent last quarter. Of the bond classes, global emerging markets/high yield bonds posted the biggest change in outlook with 63 per cent of fund managers taking a neutral view (vs 14% in 4Q09) and 38 per cent taking an overweight view, down from 71 per cent last quarter.

More...

The quarterly HSBC survey analysed 13 of the world's leading fund management houses1 by their funds under management (FUM), their asset allocation views and their global money flows. The net money flow2 estimates are derived from movements in FUM versus index movements in the equivalent class. At the end of the fourth quarter of 2009, the fund houses covered in the survey reported aggregated FUM of US$3.48 trillion, representing about 15.3 per cent of the estimated total global FUM3.

The survey shows that at the end of 4Q09, FUM increased by US$47.6 billion, up 1.4 per cent from 3Q09. Equity funds posted an increase of US$71.3 billion in 4Q09 while bond funds rose by US$36.5 billion in 4Q09. Balanced funds, money market funds and other funds decreased.

Across all asset classes, global equity funds and global bonds posted the biggest inflows at US$9.4 billion and US$6.7 billion respectively in 4Q09, as well as the strongest growth from previous quarter. Among equity funds, Greater China equities continued to record inflows, doubling growth from 3Q09. Both equity and bond classes in developed markets, except North American equities, showed outflows in 4Q09 reflecting continued uncertainty about growth prospects in certain Western markets.

The HSBC Fund Flow Tracker, which represents cumulative dollar value of money flows over the past three and a half years, showed that the equity funds inflow in 4Q09 rebounded by nearly eight times the amount of inflows from the previous quarter. Total equity inflows in 2009 reached US$62.4 billion, just slightly short of the US$66.4 billion equity inflows recorded in 2007. The biggest bond inflows for 2009 were recorded during the last quarter of the year at US$44.3 billion. Total bond inflows for 2009 reached US$140 billion, 2.5 times the amount of inflows in 2007.

Miss Lau said: "2009 marked the return of investor confidence as wealth flows either strongly recovered from the slump in 2008, or exceeded even the highs of 2007. At the height of the financial crisis, we saw an erosion of wealth and sentiment. We also saw investors regain their ground and invest with more cautiously optimistic and selective asset allocation strategies. Investors will continue to focus on the short-term, maintaining the flexibility to change course as market conditions change. This strategy will allow them to rebalance their portfolios, take quick gains and capture new growth opportunities."

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HSBC REWARDS CUSTOMERS WITH MOBILE PHONES

Friday, 12th March 2010

Today, 30 ecstatic HSBC customers each walked away with a mobile phone by simply transferring their salaries to HSBC. The prize presentation took place at the bank's Serusop Banch in Jalan Muara.

Rosdi Amin Yaakub, Deputy CEO and Head of Personal Financial Services, HSBC Brunei was on hand to congratulate the winners and hand over the prizes.

The lucky customers who each won an LG GT505 were:

• Ms Lim Koh Yin


• Pg Hj Damit@Osman bin Pg Hashim


• Ramle Laing


• Mr Dopas Haban Magdalera


• Hamidah Awg Yahya


• Nurkosin


• Purnomo


• Jalina Abdullah


• Mr Malingka Lauda


• Ms Kalthom Daud

The lucky customers who each took home a Nokia 5800 Xpress Music were:

• Mr Rai Laindra Kumar


• Hj Samsudin Hj Mumin


• Mr Kho Tong Meng


• Mr Jogie Villareal Aliviano


• Sutrisno


• Ms Goh Yann Yann


• Mr Hamsani Abd Hamid


• Ira Mona Abdullah


• Muhamad Nazri Jubli


• Mr Tilk Singh

The lucky customers who each received a Samsung S6503 Preston were:

• Md Rahimi Abd Rahman


• Mohammad Yahya Guidealdraib


• Mdm Soon Choi Ciang


• Mr Abdul Gafoor Chan Basha


• Mr Homthong Aphisit


• Normariani Murat


• Ms Johariah Wahab


• Abd Hamid Md Yusoff


• Hjh Halimah Tamit


• Jeffery Bakar Anak Nyadang

New and existing HSBC customers who have assigned their salaries to the bank will receive an entry in the Monthly draws where up to a total of 100 mobile phones will be given away. Customers will also be automatically enrolled into the Grand Lucky draw, where they stand a chance to be one of the five winners - each taking home an exciting cash prize of $10,000.

In addition, the latest salary transfer campaign from HSBC which will run to 30 April this year offers up special fee waivers on credit facilities, higher deposit rates as well as a host of other offers especially suited to your financial needs.

For further details on the campaign, customers can call the HSBC help desk at 2 252 296, email to hsbc@hsbc.com.bn or visit their nearest HSBC branches.

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HSBC REWARDS CUSTOMERS WITH MOBILE PHONES

Friday, 12th March 2010

As a leading institute for education in Brunei Darussalam, University Brunei Darussalam has made numerous efforts in order to take learning to the next level, from textbooks and theories to a lively and interactive lecture from a mentor. Recently, UBD had the honor of inviting Mr Tareq Muhmood, Chief Executive Officer, HSBC Brunei as a guest speaker to give a lecture on "Strategy" for its Business and Public Policy students. It is hoped that by inviting Mr Muhmood, students will learn real life case studies and have a deeper understanding of their subjects.

In his presentation, Mr Muhmood explain the definition of strategies then further elaborated on the strategy traps and lastly on strategy on service industries particularly on the banking industry. He stressed the importance for companies and organizations not to be complacent otherwise it will fail sooner or later.

UBD believes that it is important that students learn directly from leaders who come from world class organizations, particularly those who have shown effective utilization of competitive tools.

Having visions, missions and statements are important for any organization and to be successful leaders, one must recognize business startegies as nowadays, even public organizations are adopting business strategies. The idea is that with a proper understanding and execution of strategies, students could become great leaders. These lectures are also part of UBD's efforts in preparing its students for life after university, particularly addressing the importance of being ready to venture into the private sector.

Her Royal Highness Paduka Seri Pengiran Anak Isteri Pengiran Anak Sarah binti Pengiran Salleh Ab Rahaman were amoungst those present at the talk which was held in one of the lecture halls at the Chancellor Hall, University Brunei Darussalam.

HSBC Brunei has established a close working relationship with UBD especially with the Faculty of Business, Economic and Policy Studies in broadening the students' knowledge of the banking sector and raised their awareness of HSBC's role in the community.

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TALK ON STRATEGY BY HSBC AT UBD

Thursday, 11th March 2010

As a leading institute for education in Brunei Darussalam, University Brunei Darussalam has made numerous efforts in order to take learning to the next level, from textbooks and theories to a lively and interactive lecture from a mentor. Recently, UBD had the honor of inviting Mr Tareq Muhmood, Chief Executive Officer, HSBC Brunei as a guest speaker to give a lecture on "Strategy" for its Business and Public Policy students. It is hoped that by inviting Mr Muhmood, students will learn real life case studies and have a deeper understanding of their subjects.

In his presentation, Mr Muhmood explain the definition of strategies then further elaborated on the strategy traps and lastly on strategy on service industries particularly on the banking industry. He stressed the importance for companies and organizations not to be complacent otherwise it will fail sooner or later.

UBD believes that it is important that students learn directly from leaders who come from world class organizations, particularly those who have shown effective utilization of competitive tools.

Having visions, missions and statements are important for any organization and to be successful leaders, one must recognize business startegies as nowadays, even public organizations are adopting business strategies. The idea is that with a proper understanding and execution of strategies, students could become great leaders. These lectures are also part of UBD's efforts in preparing its students for life after university, particularly addressing the importance of being ready to venture into the private sector.

Her Royal Highness Paduka Seri Pengiran Anak Isteri Pengiran Anak Sarah binti Pengiran Salleh Ab Rahaman were amoungst those present at the talk which was held in one of the lecture halls at the Chancellor Hall, University Brunei Darussalam.

HSBC Brunei has established a close working relationship with UBD especially with the Faculty of Business, Economic and Policy Studies in broadening the students' knowledge of the banking sector and raised their awareness of HSBC's role in the community.

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HSBC BRUNEI HOST SEMINAR TO SHOWCASE CAPABILITIES IN RMB AND IBC

Monday, 08th March 2010

HSBC Brunei is the first foreign bank to initiate a trade settlement transaction in Renmimbi (RMB) currency and HSBC Commercial Banking Brunei (CMB) is well positioned to be a market leader in offering cross-border business services.

On 4 February 2010, CMB BSB hosted a seminar for customers to showcase HSBC's capabilities in RMB trade settlement as well as cross-border banking services offered via the CMB International Banking Centre (IBC). Response was encouraging with 50% of attendees expressed interest in conducting RMB trade transactions and 20% interested in opening business accounts oversea.

Irene Tse, Head of Corporate Banking Brunei delivered the welcoming speech and shared market updates with the audience including the trade flows statistics between Mainland China with Brunei and other ASEAN countries. Irene Tse said; "Through HSBC's continued investments and established global network, the Brunei Commercial Banking Team is definitely well positioned to support customers to capitalize opportunities in cross-border business expansion and the growth in trading with China."

The seminar continued with a presentation delivered by Lim Lih Fang, Manager Payment and Cash Management who spoke about HSBC's capabilities of RMB services including outward and inward trade payments and trade finance in the RMB currency with the Mainland Designated Enterprises (MDEs) in Guangzhou, Dongguan, Zhuhai, and Shenzhen.

Following which, Lee Hsien Hung, Assistant Manager Strategic Propositions and Channels delivered a presentation regarding CMB IBC which is a core infrastructure of CMB's Leading International Business strategy. Lee highlighted the benefits to customers such as the convenience with single point of contact in HSBC and the sharing of oversea market knowledge. Furthermore, Lee talked about the requirements and tips with respect to opening business accounts in a few popular locations including Malaysia, Hong Kong, and China.

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HSBC PREMIER OFFERS 50,000 REWARDS POINTS

Saturday, 06th March 2010

HSBC recently launched an exciting and exclusive promotion for HSBC Premier, its internationally recognised premium proposition that prioritises the local and global financial needs of customers as well as their families.

Customers who successfully sign up for HSBC Premier between 1 March and 1 May 2010 will receive 50,000 reward points which is sufficient to be converted to air miles for a round trip to Singapore, Kuala Lumpur or even Hong Kong. Customers can also choose to redeem the 50,000 reward points for any rewards of their choice in the Credit Card Rewards catalogue.

Additionally, customers signing up during the promotional period will also enjoy preferential rates on a selection of Unit Trusts products, waivers on Loan arrangement fees as well as rebates on premium of up to 7.5% for selected life and general protection plans which include Mortgage Term Assurance plans.

HSBC Premier customers can now access more than 300 International Premier Centers across the globe and enjoy the privileges that comes with HSBC Premier which includes a dedicated Premier Relationship Manager and 24/7 Phonebanking assistance.

To learn more about the current promotional offer and what HSBC Premier has to offer, customers can call their 24 hour Premier Phonebanking at 2 252 256, visit any of their 10 branches or alternatively go on-line at www.hsbcpremier.com.bn

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HSBC LAUNCHES 3 YEAR SGD SPARKLING GROWTH NOTE

Friday, 05th March 2010

Financial savvy customers interested in new, exciting investment opportunities will be pleased to know that HSBC has launched a new structured note, the 3 year SGD Sparkling Growth Note, HSBC Holdings PLC.

This latest investment product pays a guaranteed annual coupon of 0.5% p.a. and has potential for a return of up to 5.49% over 3 years.

"HSBC pre-tax profits for 2009, excluding goodwill impairment, rose by 56% compared to last year despite the challenging business environment - a highly encouraging result that is testament to the bank's sound business model. As a matter of fact, HSBC has been profitable throughout the global downturn, providing value to our shareholders year after year." said Jenny Lau, the Manager of Premier and Wealth Management for HSBC Brunei.

With HSBC's years of expertise, competence and global network customers' ambitions are made well within their reach. 100 million customers worldwide have chosen HSBC to assist them in growing their wealth and in discovering the right financial products to suit their financial goals.

"Looking ahead, HSBC will continue to expand its presence in developing countries as these markets, over the long term, will continue to grow at a faster pace than developed economies.", continued Miss. Lau.

This, the latest of HSBC's range of structured notes, provides investors with the opportunity to make higher returns over 3 years than simply keeping funds in savings.

This product is just one part of HSBC's comprehensive range of wealth management solutions and wealth protection products that can assist customers manage their wealth and grow their income. For more information customers can visit www.hsbc.com.bn or any of the bank's 10 branches nationwide for a free financial health check.

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HSBC CELEBRATES CHINESE NEW YEAR WITH CUSTOMERS

Thursday, 25th February 2010

Amid the ongoing Chinese New Year celebrations, HSBC Brunei held its 'open houses' in all of its branches.

Customers visiting any of its 10 branches were treated to an ambience of celebration where customers enjoyed complimentary food and drinks whilst doing their banking transactions.

"Opportunities such as these Chinese New Year 'open houses' enables our staff to foster closer ties with our customers as well as to show our appreciation for their continuous support," said Rosdi Amin Yaakub, Deputy CEO and Head of Personal Financial Services, HSBC Brunei.

HSBC is currently offering a promotion called the HSBC Prosperous Delights especially for its' credit card customers with special treats on various merchants. This weekend (26 - 28 February), customers can enjoy special discounts at Shikai Restaurant.

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HSBC AMANAH NAMED BEST INTERNATIONAL ISLAMIC BANK BY EUROMONEY

Friday, 19th February 2010

HSBC yesterday invited the Chung Hwa Lion Dance troupe to perform at its main Branch in Bandar. Customers from old to young and staff members had an opportunity to enjoy the lion dance.

The Lion Dance, a Chinese tradition believed to bring luck and good fortune, is commonly performed during Chinese New year celebration as it opens the door to all good things; health, happiness, wealth and prosperity.

Also present at the performance was Tareq Muhmood, Chief Executive Officer, Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Finance Services and other senior managers of HSBC Brunei. A similar performance was also held on the same day at HSBC's branch in Kuala Belait.

In welcoming the Lunar New Year, HSBC is currently offering a promotion called the HSBC Prosperous Delights especially for its' credit card customers with special treats on various merchants. This weekend (19 - 21 February), customers can enjoy special discounts at Nyonya Restaurant

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HSBC WELCOMES 'THE YEAR OF THE TIGER' WITH A ROARING LION DANCE

Thurday, 18th February 2010

HSBC yesterday invited the Chung Hwa Lion Dance troupe to perform at its main Branch in Bandar. Customers from old to young and staff members had an opportunity to enjoy the lion dance.

The Lion Dance, a Chinese tradition believed to bring luck and good fortune, is commonly performed during Chinese New year celebration as it opens the door to all good things; health, happiness, wealth and prosperity.

Also present at the performance was Tareq Muhmood, Chief Executive Officer, Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Finance Services and other senior managers of HSBC Brunei. A similar performance was also held on the same day at HSBC's branch in Kuala Belait.

In welcoming the Lunar New Year, HSBC is currently offering a promotion called the HSBC Prosperous Delights especially for its' credit card customers with special treats on various merchants. This weekend (19 - 21 February), customers can enjoy special discounts at Nyonya Restaurant

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ROAR INTO THE YEAR OF THE TIGER WITH HSBC

Tuesday, 16th February 2010

HSBC Brunei will be celebrating the Lunar New Year, Year of the Tiger with exciting lion dance performances and 'Open Houses' at all of its branches.

In this regard, HSBC would like to invite customers to join in the festivities

The traditional Lion Dance performances will be held on Wednesday, 17 February 2010 at its main branch in Bandar and its Kuala Belait branch. 

Customers are welcome to view the performances, which will be held at the times below:

• Bandar branch 10.00am


• Kuala Belait branch 2.45pm

Customers are also cordially invited to the 'Open Houses' which will be held at all of its branches on the 25 February 2010 during banking hours.

HSBC would also like to take this opportunity to wish those who celebrate this happy occasion, a very Happy and Prosperous New Year!

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HSBC OPENS FIRST HOME LOAN CENTRE

Thursday, 11th February 2010

11 February 2010, HSBC has announced the establishment of its first Home Loan Centre.

Minister of Health, Yang Berhormat Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Hj Suyoi Bin Hj Osman officially opened the Home Loan Centre situated at the HSBC branch in Gadong. 

Also in attendance were Mr. Tareq Muhmood, Chief Executive Officer, HSBC Brunei, Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services, Government officials and the bank's Senior Managers and staff.

This is the first Centre of its kind that caters solely for customers who are looking into financing their dream home. Geared as a one stop hub for soon to be home owners - with dedicated Home Loan specialists who are able to advise and assist customers in choosing the best solution according to their needs. 

Currently there are four specialists available in the centre, and starting 1st March, a Home Loan specialist will be made available at HSBC's Kuala Belait branch to cater for the customers in the district. 

Rosdi Amin, Deputy Chief Executive, HSBC, said, "We have seen over time that there has been an increasing trend of home ownership especially amongst our younger generation and it is befitting to have a HSBC Home Loan centre with specialists who can provide full assistance to first time home buyers." He also went on to say, "We are proud to say that we are the first bank in Brunei to have a home loan specialist centre". 

HSBC offers flexible home loans and home refinancing plans that are specially tailored to suit the needs of everyone. Be it interest free for the first year, fixed monthly repayments or reducing monthly repayments

HSBC is currently running a promotion on their home loan plans. Successful applicants will receive attractive sign-up gifts of either a one door fridge or a 32" LCD TV and subsidies up to BND 8,000.* This offer is available until 31 March 2010. Interested customers may now visit the Home Loan Centre located on the 2nd floor at HSBC's Gadong Branch.

*Terms and conditions apply.

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HSBC NAMED THE WORLD'S MOST VALUABLE BRAND AGAIN

Wednesday, 10th February 2010

For the third time running HSBC has once again been named the world's most valuable banking brand by The Banker magazine. HSBC was the only financial services brand to be ranked AAA+ with a brand value now worth US$28.5bn (GBP18bn).

Tareq Muhmood, Chief Executive Officer, HSBC Brunei, said "We are delighted that the HSBC brand remains highly valued especially after the turbulent times of the global economy. HSBC's brand actually gained value by 12 percent - a testament to our financial strength and to the commitment of our staff in upholding HSBC's long-standing values".

The Banker magazine evaluated the world's 500 most valuable banking groups on both their brand strength and value as of 31 December 2009. 

Bank of America came in second as the most valuable banking brand. 

Brand Finance released the third edition of the Global Banking 500 in association with The Banker Magazine. 

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50,000 ROYAL SKIES MILES FOR 3 HSBC CUSTOMERS

Monday, 01st February 2010

3 lucky HSBC Credit Card holders were all smiles today as HSBC has just presented them with the grand prize of 500,000 Royal Skies Miles. 

The event took place at HSBC's main branch in the Capital. On hand to present the prizes was Rosdi Amin Yaakub, Head of Personal Financial Services and Deputy Chief Executive Officer of HSBC Brunei. Rosdi presented 500,000 Royal Skies Miles to a very happy Hibri Sarililah, Edna Irene Ang San Jose and Melina Anak Gak. 

All three customers can now redeem their royal skies miles for trips to many destinations. The prize is enough to go to London return eight times or even 25 return trips to Singapore or Kuala Lumpur. 

The lucky customers simply used their credit cards when making purchases during the promotional period that ended recently. The promotion was one of the ongoing initiatives launched by HSBC to reward its cardholders.

If you are interested to know more about HSBC products and services, simply visit the nearest HSBC branch or go on-line at www.hsbc.com.bn. 

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HSBC DOES THEIR PART FOR THE ENVIRONMENT WITH THE 13 FLEET TOYOTA PRIUS

Friday, 29th January 2010

With HSBC's long standing commitment to the environment it has come with no surprise that the chosen car for the senior managers at the world's local bank is the recently launched Toyota Prius. 

"Replacing our management car fleet with the Prius is another step towards reducing our carbon footprint. Although the Toyota Prius is not the cheapest option on the market at the moment, it is the preferred car for our management fleet because of its superior fuel efficiency. We would also like to thank our partner,Jasra for making this happen. " said Mr Tareq Muhmood, Chief Executive Officer HSBC Brunei. 

Today saw the official handover of the cars to the bank's senior managers through the car rental company Jasra Sendirian Berhad. The event took place at HSBC's Serusop Branch. 

Present for this momentous occasion were Mr. Tareq Muhmood Chief Executive Officer HSBC Brunei, Hj Mohammad representative from Jasra Harrisons and senior managers of HSBC. HSBC Brunei's new Prius cars will keep them on track towards reducing their carbon footprint and a greener Brunei. 

In conjunction with the handover and active pursuit in preserving the environment, HSBC and NBT have exclusively joined forces to offer exclusive rates for the first 10 customers who would like to drive home the hybrid synergy Toyota Prius. Interested customers can enjoy discounted rates with financing from HSBC Finance (Brunei) Berhad located at Sumbangsih Mulia in Beribi and call the office at 2 448401 to find out more details on this offer. 

The new Toyota Prius with Hybrid Synergy Drive was launch on 15 January 2010. 

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20 SHORTLISTED TEAMS PROCEED ROUND TWO

Wednesday, 27th January 2010

HSBC has just announced the top 20 teams that will proceed to round two on the HSBC Young Entrepreneur Awards (YEA) website www.asiayea.com. The shortlisted teams had submitted the best ideas and will now proceed to turn their ideas into an actual business plan. They are now one step closer to the regional finals which will be held in Kuala Lumpur this year.

The business ideas were judged based on creativity and originality and its commercial viability. Judges were from different areas in the bank that deal with small and medium enterprises (SME) and marketing on a daily basis.

"We are doing this to cultivate and inspire young people's interest in entrepreneurship, showing them that there are opportunities out there. I am sure this will be very exciting for the students as it gives them the opportunity to gain international exposure and develop their intellectual and personal strengths." says Ms Chang Ai Lee Senior Relationship Manager of HSBC Commercial Banking Department. 

The short-listed teams will all attend a business plan writing workshop this week where three engaging speakers will come in to guide the participants on how to write a business plan. The workshop will mark the start of round two. 

The prizes are attractive, with the winning team taking home a self-development fund of BND3000 plus trophies, certificates and an opportunity to compete in the regional competition in Kuala Lumpur, Malaysia June this year. The regional finals will see winners from all six countries competing for the grand prize of a business development fund of HK$100,000 (est. BND20,000). 

HSBC Young Entrepreneurs Award (YEA) was launched in Brunei for the first time in January 2008. The competition, aimed at providing incentives for aspiring young entrepreneurs from local tertiary level institutions. First launched in Hong Kong in 2000, the HSBC YEA competition now runs concurrently in six other countries namely Hong Kong, Malaysia, the Philippines, Thailand, Bangladesh and Brunei..

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HSBC BLOOD DONATION DRIVE IN KB

Tuesday, 12th January 2010

Eager to save lives, HSBC's staff, customers and even those from the general public queued up from as early as 9 in the morning to give blood recently. About 90 people donated their blood during the Bank's first Blood Donation drive this year. For the first time the event took place at HSBC's branch in Kuala Belait. 

"We are pleasantly surprised by the number of potential blood donors queing at the bank this morning. It is the first time we have held it here in KB and we would like to specially thank the public and our customers for their support on such an important initiative. Everyone that came to donate blood today will save lives." Ms Tiam Yapp Chen, Manager HSBC Kuala Belait 

HSBC organises a blood donation drive twice a year. The initiative is part of the bank's service to community by supporting the national blood bank that is in need of continuous supply of blood for treatment of serious illness and injury. 

A team of medical personnel from the RIPAS Hospital's Blood Collection Unit was present throughout the whole day to assist in facilitating the campaign.

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NEW LOOK FOR HSBC'S FRONTLINE STAFF

Tuesday, 5th January 2010

HSBC's frontline staff will be starting the New Year with a refined and modern uniform. All of the staff at the bank's 11 branches will be wearing the new uniform that has been designed and specially tailored for maximum comfort.

"Enduring concerns regarding the fundamental strength of the global financial markets, as well as the uncertainties as to whether any of the economic data we have seen recently are manifestations of a self-sustainable global economic recovery ensures that gold remains a popular safe-haven investment." said Quan Lim, Assistant Manager for Premier and Wealth Management for HSBC Brunei.

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IRRESISTABLE DEALS FOR HSBC PREMIER CUSTOMERS AT EURO CLASSIC COLLECTIONS

Friday, 11th December 2009

HSBC has just recently launched an AUD-denominated 3 Year Fixed-Coupon Note. The note is 100% principal-protected and is linked to the price performance of gold. Investors of the note avail themselves to the opportunity of earning attractive returns while taking minimal risk to their capital. Investors are guaranteed a fixed lower coupon rate. The maximum potential return in a year, if the price of gold performs to the investor's favour, is 6.15 per cent. 

"Enduring concerns regarding the fundamental strength of the global financial markets, as well as the uncertainties as to whether any of the economic data we have seen recently are manifestations of a self-sustainable global economic recovery ensures that gold remains a popular safe-haven investment." said Quan Lim, Assistant Manager for Premier and Wealth Management for HSBC Brunei.

Investors of the note may see their investment as a fixed deposit receiving full capital protection, while participating in potential additional returns through price fluctuations in the Australian dollar. 

This product is just one of HSBC's comprehensive ranges of wealth management solutions which include equity and bond funds, structured notes made available on a regular basis as well as many wealth protection products that can help customers manage their wealth and grow their income. For more information customers can visit www.hsbc.com.bn or any of the bank's 10 branches nationwide.

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HSBC LAUNCHES 3 YEAR STRUCTURED NOTE LINK TO GOLD

Thursday, 10th December 2009

HSBC has just recently launched an AUD-denominated 3 Year Fixed-Coupon Note. The note is 100% principal-protected and is linked to the price performance of gold. Investors of the note avail themselves to the opportunity of earning attractive returns while taking minimal risk to their capital. Investors are guaranteed a fixed lower coupon rate. The maximum potential return in a year, if the price of gold performs to the investor's favour, is 6.15 per cent. 

"Enduring concerns regarding the fundamental strength of the global financial markets, as well as the uncertainties as to whether any of the economic data we have seen recently are manifestations of a self-sustainable global economic recovery ensures that gold remains a popular safe-haven investment." said Quan Lim, Assistant Manager for Premier and Wealth Management for HSBC Brunei.

Investors of the note may see their investment as a fixed deposit receiving full capital protection, while participating in potential additional returns through price fluctuations in the Australian dollar. 

This product is just one of HSBC's comprehensive ranges of wealth management solutions which include equity and bond funds, structured notes made available on a regular basis as well as many wealth protection products that can help customers manage their wealth and grow their income. For more information customers can visit www.hsbc.com.bn or any of the bank's 10 branches nationwide.

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SPECIAL DEAL FOR HSBC PREMIER AT EXCAPADE SUSHI

Friday, 04th December 2009

Dine in at Excapade Sushi and enjoy 50% discount on your dine-in bill courtesy of HSBC, The fantastic offer, only for three days is especially for the bank's premier Mastercard credit cardholders.

Starting 6 - 8 December 2009, HSBC Premier Mastercard credit cardholders can visit any Excapade Sushi branch at Gadong, Kuala Belait and Kiulap 2 at Regent Square to enjoy this special offer.

Customers simply have to charge their meal on the HSBC Premier Mastercard Credit card to enjoy the exclusive deal. The maximum amount of credit card spending that will be eligible for the 50% discount is BND500.

The privileges are endless with HSBC Premier, customers can now access more than 250 HSBC Premier Centers around the world and make full use of the international expertise that comes with HSBC Premier including a dedicated Premier Relationship Manager and 24/7 PhoneBanking assistance.

More offers are yet to come, to learn more about the current promotional offer and what HSBC Premier has to offer, please visit any HSBC branches or alternately go on-line to www.hsbcpremier.com.bn

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HSBC Introduces Flexi Work Programme

Friday, 27 November 2009

As of 1 December 2009 HSBC will roll out a Flexible Working Arrangement (FWA) for its staff. The FWA is a programme which enhances staff work life flexibility and accomodates to each individual's varied needs.

"Whether staff is taking part time studies, starting a new family, having youg children or is looking after elderly parents, FWA enables staff to balance their work and personal commitments. We believe in work life balance at HSBC and FWA is one of many programmes we do in achieving our goal of being the best place to work."

"The introduction of flexible working demonstrates our commitement to listening and responding to employee feedback and is a signigicant milestone in our journey to become an employer of choice and further differentiate our employee brand in the market" said Dayangku Fatimah Pengiran Haji Jadid, Senior Human Resources Manager, HSBC Brunei.

There are five options available to all full time staff under the FWA umbrella. The home working options allows staff to work from home a maximum two days a week, the part time option allows staff to split their week and embark on other areas like studying whilst with the special leave staff can take up to two months unpaid leave every calendar year.

The bank also has the sabbatical leave option which means that staff is able to take up to 12 months unpaid leave and the flex hours which enables staff to have flexible start and finish times.

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HSBC Brunei executes it's first Cross-Border trade settlement in Renminbi

Friday, 6 November 2009

HSBC Brunei has announced that it has completed its first Renminbi (RMB) denominated trade settlement with China, in cooperation with its strategic partner, Bank of Communications (BoCom).

This landmark achievement affirmed HSBC's leadership position in international trade and it has paved the way for more exciting trade opportunities for local businesses with China.

Ms.Irene Tse, Head of Corporate Banking said "The RMB addition to our existing comprehensive suite of Foreign Currency Trade Services fortifies our undivided commitment to customers in their cross-border dealings with China. This capability represents a strategic milestone in HSBC's value proposition for international trade with China."

The said trade settlement is pursuant to the Chinese Government's pilot programme to facilitate the use of RMB to approximately 365 designated Chinese Enterprises located between certain cities in China, namely Shanghai, Shenzhen, Guangzhou, Dongguan and Zhuhai and with member countries of the Association of Southeast Asia Nations (ASEAN)*, Hong Kong SAR and Macau SAR.

Whilst the initiative is initially available to designated enterprises in China, local businesses having underlying trade transactions with the said designated enterprises would be eligible. This will accord both local and Chinese businesses an additional currency to settle the trade transactions in RMB.

HSBC's RMB trade settlement services will cover all common types of import and export trade transactions including under Documentary Credits and Documentary Collections.

"In the current environment, businesses are increasingly looking overseas, particularly China for new opportunities. Through HSBC's international franchise and expertise in trade finance, we are able to offer customers the competitive edge by creating real benefits for them in supporting their businesses and international trade," added Irene Tse.

With around 8,500 offices in 86 countries and territories around the world, including a strong presence in China, HSBC has an established international network to support its corporate customers in cross border business. HSBC's local knowledge in China will benefit the Bank's Malaysian customers in facilitating trade with China. This in turn would allow customers to focus on strengthening and deepening of relationships with their Chinese counterparts.

For further information on this latest service provided by the bank call 2252 281

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HSBC shares the importance of Financial Planning at an early stage

Monday, 2 November 2009

HSBC's Manager Premier and Wealth Management Kamil Kaluza paid a visit to Chung Hwa Middle School in the capital recently to give a talk on the importance of financial management. 60 enthusiastic students were given an insight into the financial world through an engaging seminar and activities.

Apart from sharing a brief overview of financial planning, Kamil Kaluza also touched on the proper management of cash and credit, the concept of insurance and even shared features of some investment tools with the students.

The visit was not complete without the activities that were set out designed to educate the students with the element of fun! Prizes were given away to the students that managed to obtain the highest scores on the interactive games.

"Our visit is part of a region wide financial literacy education program called HSBC Living Finance. The program is developed to help teenagers acquire the knowledge and skills necessary to make financial decisions in the future as well as to widen their exposure to the world of finance. Such exposure at an early age is essential" said Kamil.

HSBC Living Finance is one of many programs for schools that HSBC conducts. Others include Youth Leadership Program where students are taught presentation, speaking and writing skills and also the Climate Champion Roadshow which hopes to promote a greener youth. Interested schools can write in to Group Communications, 4th Floor HSBC Chambers, Corner of Jalan Pemancha/Jalan Sultan for further information.

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HSBC Young Entrepreneur Awards is back

Friday, 30 October 2009

The HSBC Young Entrepreneur Awards is back for another year in Brunei and will also run concurrently in Hong Kong, Thailand, the Philippines and Bangladesh. The regional business plan writing competition is now in its ninth year where the finals will be held in Malaysia for the first time.

"We are very proud and happy for the opportunity to share our learning and experiences with the students. Tackling climate change requires action from everyone and that includes young students as well. We come to schools to educate them on the science and risk of climate change and hopefully inspire a green change in their personal life, at home and at school" said Mr Lim Boon Teck, HSBC Climate Champion and Corporate Sustainability Manager.

Mr. Gerald Sim from HSBC's Group Communications, who heads the team driving the HSBC YEA, has been busy visiting schools and institutions nationwide to promote the awards and encourage students to participate.

"It aims to provide tertiary students an opportunity to develop their interest in entrepreneurship, enhance their creativity, and help them acquire new business skills to prepare them for the future. On top of all that the top three teams from Brunei will go on to Malaysia for a week long entrepreneurial trip" said Gerald Sim.

During the roadshow students are briefed on the competition details, judging criteria and the attractive awards and prizes. The winning team from Brunei will take home a prize of BND3000 plus trophies, certificates and an opportunity to compete in the regional competition in Hong Kong next June, where they will stand the chance of winning about BND 20,000.

Round One is simple, all participants have to do is send in their business idea of just 1000 words, much less than what is expected when doing essays/assignments for college. The business idea of not more than 1000 words should lead to the creation of a successful business which can be of a new product or service that fulfils a market niche or even an enhancement of an existing product or service that has the potential to create value, increase sales or reduce costs. It may consist of an entirely new idea or it could focus on a new way of doing things.

Submissions can now be sent in through the YEA website at www.asiayea.com and the closing date for round one is 11 January 2009.

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HSBC Educates Students on Climate Change

Thursday, 29 October 2009

40 students from Chung Hwa Middle school in the capital were recently paid a visit by HSBC's Climate Champions Ms Eva Ng and Mr Lim Boon Teck.

"We are very proud and happy for the opportunity to share our learning and experiences with the students. Tackling climate change requires action from everyone and that includes young students as well. We come to schools to educate them on the science and risk of climate change and hopefully inspire a green change in their personal life, at home and at school" said Mr Lim Boon Teck, HSBC Climate Champion and Corporate Sustainability Manager.

HSBC and the Earthwatch Institute have launched Asia-Pacific Region - China Climate Centre in Eastern China's Zhejiang Province as part of the HSBC Climate Partnership programme. The Centre conducts climate champion programs that aim to inspire HSBC employees to tackle the impacts of climate change.

The China Regional Climate Centre is one of five HSBC Regional Climate Centers around the world. The research center in China focuses on the effects of climate change has on China's forests. The research is crucial to the collaboration of international science that is needed to further understand and address global warming issues.

Research work at the China Climate Centre will be jointly undertaken by scientists from the Earthwatch Institute and the Institute of Botany at the Chinese Academy of Science (IBCAS). In the next three years, HSBC will send about 400 employees, known as HSBC Climate Champions from around Asia-Pacific to the China Climate Centre to assist scientists in their research.

Interested schools can write in to Group Communications, 4th Floor HSBC Chambers, Corner of Jalan Pemancha/Jalan Sulta for further information.

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HSBC joins Ministry of Finance in SME Strategy discussions

Friday, 2 October 2009

Hj Rosli bin Hj Sabtu, Deputy Permanent Secretary of the Ministry of Finance led an entourage from the Financial Institutions Department for a joint discussion with HSBC on SME strategy. The meeting is a landmark move for both parties to jointly work towards supporting the current SME market.

The visit started with a presentation from Ms Irene Tse, Head of Corporate Banking, HSBC Brunei.

“HSBC has always strived to develop its SME business and there are ongoing initiatives that leverage the Bank’s unparalleled international network and market knowledge to give advice to support SME growth. The Bank is known for its professional relationship management, efficient service, and established network” said Ms Tse.
HSBC has dedicated a lot of resources to support SMEs in Brunei. In conjunction with the opening of HSBC’s revamped Business Banking Centre in Kuala Belait early this year, the priority has been to create awareness in financial management with the general SME community and tertiary level youths through a series of seminars, presentations as well as newspaper publications.

“With regards to financing, our Business Banking team works closely with SME customers to assess their business plan and review their borrowing needs. It is important that SMEs also strive to achieve sound financial and cash flow management to ensure smooth operation. Handling SME lending is not just a one off transaction but a long term partnership that includes regular periodic progress reviews of the customers’ business development” said Sulaiman Isa who heads the Business Banking team in HSBC.

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Fund Managers bullish on Asia-Pacific Ex-Japan Equities in 3Q09, says HSBC Survey

***Majority of fund managers also optimistic about emerging markets and Greater China equities in 3Q09***
***Net inflows in equity funds in 2Q09 return to 2007 levels***

Thursday, 17 September 2009

Nine out of 10 fund managers polled in HSBC’s quarterly Fund Managers Survey are holding a positive view on Asia-Pacific ex-Japan equities in the third quarter of 2009, up from 45 per cent in 2Q09.

Overall, fund managers in the survey are more optimistic about equities as an investment class, with 50 per cent of fund managers overweight in the third quarter of the year from 30 per cent in 2Q09. Seventy-five per cent of fund managers remain bullish about Greater China equities this quarter (vs 75% in 2Q09), while nearly three-quarters (73%) of fund managers hold a positive view towards emerging markets equities, up from 27 per cent in 2Q09.

Fund managers’ views on bonds shifted to neutral (70%) in 3Q09, compared to 20 per cent in 2Q09. Only 30 per cent of fund managers, down from 70 per cent last quarter, are bullish on bonds.

The views are the least positive on cash, with a significant shift of fund managers (57% vs 25% in 2Q09) to an underweight view. No fund manager held an overweight view (vs 25% in 2Q09).

Kamil Kaluza, HSBC’s Manager Premier and Wealth Management, said: “We see that improving market performance, combined with some signs of economic recovery especially in Asia-Pacific and emerging markets, are buoying investor sentiment for equities as people actively seek growth opportunities. Investors remain positive about Greater China equities, given the stellar performance of the stock market and positive signs of economic development in the region over the past few months.”

The quarterly HSBC survey analysed 13 of the world’s leading fund management houses1 by their funds under management (FUM), their asset allocation views and their global money flows. The net money flow2 estimates are derived from movements in FUM versus index movements in the equivalent class. At the end of the second quarter of 2009, the fund houses covered in the survey reported aggregated FUM of US$3.1 trillion, representing about 15.2 per cent of the estimated total global FUM3.

The survey shows that at the end of the second quarter of 2009, FUM increased by US$315 billion, up 11.4 per cent from 1Q09. Equity funds, which decreased by US$85 billion in the previous quarter, posted an increase of US$206 billion in 2Q09, contributing the most to the overall FUM growth in 2Q09. All other funds, except for money market funds, saw an increase in 2Q09.

Emerging markets equities, Asia-Pacific ex-Japan equities and Greater China equities posted inflows in 2Q09, showing renewed confidence in the region’s recovery and growth prospects. Investors’ risk appetite for developed markets declined, resulting in outflows in North American and European (including UK) equities.

Mr Kaluza said: “In 2Q09, investors appeared to gain more confidence as evidenced by increased inflows and a return to equity funds with a bias towards Asia-Pacific ex-Japan, emerging markets and Greater China. However, in the context of uncertain long-term growth prospects in the global economy and volatile equity markets, investors continued to preserve capital by keeping a portion of their assets in bonds invested in a diversified portfolio.”

The HSBC Fund Flow Tracker, which represents cumulative dollar value of money flows covering the past 12 quarters, showed that within the equity funds sector, net inflows were recorded from 1Q09 to 2Q09. The 2Q09 net inflow volume returned to the highs of 1Q07 and 4Q07.

With the current conditions of the market, those interested in investing will be pleased to hear that HSBC has launched a 3.5 years SGD Fixed Coupon (USD/CNY) a structured note that is linked to the performance of the spot price of Chinese Renminbi (Yuan) against the US dollar and payable semi annually.

In addition, the note is 100% principal protection at maturity and is denominated in SGD. Investors can enjoy up to 7% over 3.5 years and is only available until 5 October 2009.

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HSBC Rewards Customer For Going Green

Wednesday, 16 September 2009

HSBC rewarded Mr. Nick Keith Long for making transactions on their award-winning Personal Internet Banking website; www.hsbc.com.bn. With this recent promotion, customers who performed selected transactions from 25 June – 31 August 2009 were entered into a draw to stand a chance of winning BND 500 cash prize.

Mr. Nick Keith Long was presented with a BND 500 cash prize simply for going green. All customers had to do to stand a chance was go online to do their Telegraphic Transfers, Cashier Orders, Demand Draft, open Demand Deposit, open Time Deposit or even purchase a unit trust during the promotional period.

HSBC’s Personal Internet Banking was recently awarded the 2009 Best Consumer Internet Bank in Brunei by Global Finance for the 5th consecutive year. This recognition is a testament to HSBC’s endeavor to constantly upgrade their online service. HSBC’s Personal Internet Banking offers services that allow its customers to access and manage their accounts through a secure and comprehensive website.

Amongst the user-friendly services provided online, customers are able to transfer their funds to make bill payments to merchants such as TelBru, DST, pay school fees to Jerudong International School, International School Brunei and pay their credit card as well as HSBC car loans. On top of that, customers can also pay their bills using their HSBC Credit Card.

The bank’s other merchants are AIA Co Ltd Premium, B.Mobile Communications, Century Travel Centre Sdn Bhd, Great Eastern Life Co Ltd, Pantai Mentiri Golf Club, Royal Brunei Yacth Club and National Insurance.

Personal Internet Banking is convenient as it allows access at anytime, moreover it saves time and customers can receive discounts of up 50% on transaction fees such as International Transfers in comparison to those that are charged over-the-counter at the comfort of their own home.

2008 was a milestone for HSBC Personal Internet Banking as the bank offered seamless navigation with the newly launched 2nd Generation integrated website giving customers superior experience. Customers can also instantly reset their passwords online with the “Online Reset Password” feature. For HSBC Premier Customers, they can enjoy the convenience of Global Transfer Function, which allows customers the real time ability to view and transfer instant funds between any of their HSBC accounts across the world.

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HSBC Helps Students At JIS Boost Their Confidence

Thursday, 10 September 2009

HSBC’s Speakers Group paid a special visit to 15 enthusiastic students from Year 9 to 12 at the Jerudong International School (JIS) recently. The students had signed up for the bank’s Youth Leadership Programme (YLP) which involved 4 half day sessions of confidence building, listening and speaking skills and personal growth through public speaking.

"We are very proud and happy to be able to share our experiences with the students. The HSBC Speakers Group helped me greatly with the way I work and speak especially in public; we wanted to share this with the students so that it would give them the necessary skills for the future" said Kylder Rimpang, HSBC Staff and member of HSBC’s Speakers Group.

The YLP program is aimed at teaching youth on strengthening the foundation blocks for leadership and communication skills through ‘learning by doing’. The students were introduced to the `Importance of Public Speaking & Communication" and the "Importance of Chairmanship principles" and was taught to apply it to their personal and educational life.

The participants were also taught on the preparation and presenting speeches and were given the task of writing a speech about themselves and delivering it in front of all of the facilitators and their peers. Students were presented with certificates for the hard work and good progress made.

HSBC Brunei Speakers Group has been organising Youth Leadership Programmes (YLP) catered to students since 2006. This programme is the collaborative effort to give back to the community by the HSBC Brunei Speakers Group and the Corporate Sustainability department headed by Mr Lim Boon Teck. Focused on youths who at the brink of going on for further studies, this programme aims not only to improve their speaking and listening skills but to also help them foster self confidence and personal growth through public speaking. Interested schools can write in to Group Communications, 4th Floor HSBC Chambers, Corner of Jalan Pemancha/Jalan Sultan for further information.

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HSBC Gets Your Money Working For You

Friday, 4 September 2009

With HSBC Premier, customers have the privilege of banking with a bank that has presence in over 80 countries and territories promising to provide a seamless international banking experience with Relationship Managers to assist in navigating through the world of financial opportunities.

In addition HSBC Premier Customers have a special treat starting from 1 till 30 September 2009, where customers that sign up for any selected products can stand a chance to win an Apple iPhone 3Gs, Sony Media PC, Tag Heuer watches and Montblanc Boheme collection pens. There will be a total of 6 prizes to be given away.

Simply apply for a Personal Loan, Foreign Currency Time Deposit, and Unit Trust, Bond/Fixed Income fund or any of the structured products to stand a chance. For even more chances customers can apply for selected products online at www.hsbc.com.bn and chances will be doubled for every successful purchase made.

With HSBC Premier, customers can now access more than 250 HSBC Premier Centers around the world and make full use of the international expertise that comes with HSBC Premier including 24/7 phonebanking assistance. To learn more about what HSBC Premier has to offer, please visit any HSBC branches to find out more about this premium banking or alternately go on-line to www.hsbcpremier.com.bn

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HSBC Staff Help Clean Kampong Tanjung Nangka Cemetary

Tuesday, 18 August 2009

The holy month of Ramadhan is just around the corner and Muslims across the globe are gearing up and getting ready for this special month. Apart from fasting and the delectable food that waits when breaking the fast, Ramadhan is also a month of giving and remembering those that are no longer with us.

This year the bank’s staff led by Rosdi Amin Yaakub, Deputy Chief Executive Officer, Head of Personal Financial Services and also Chairman of HSBC’s Islamic Welfare Body (Badan Kebajikan Islam) joined forces with residents of Kg Tanjung Nangka and had a gratifying end to the week.

Equipped with spades, rakes and all the necessary tools the bank’s staff most of which are members of The Bank’s Islamic Welfare Body got busy cleaning the cemetery in preparation for the holy month.

"I am very proud with our team that turned up at 7 am yesterday to volunteer and sacrifice their precious Sunday morning to continue this annual activity which has been going on for many years. It provides a great opportunity for members of the Islamic Welfare body to get together, away from their daily routine and join up with the community for a meaningful cause. I know it will go a long way and were well appreciated by the community" said Rosdi Amin.

The Bank’s Islamic Welfare Body, was established back in 1992 and is very active in promoting religious activities for Muslim staff members outside office hours. Last year the bank’s staff helped rebuild a broken bridge leading to a cemetery in Kampung Tamoi. Annual initiatives organised by the body include monthly tahlil prayers, the annual participation in the Maulud Nabi procession and the breaking of fast with friends from Pusat Ehsan and the Crown Prince Orphans Trust.

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HSBC sponsors ATDC Youth Training Programme

Monday, 17 August 2009

Adinin Training Development Center (ATDC), along with HSBC and the Department of Labour, launched the “Opportunity Scheme for Youth” yesterday. The ceremony was held at Plaza Sutera Biru in Kuala Belait. Guest of honour for the event was Puan Hjh Rosliah bte Hj Hasbollah, Comissioner of Labour Department, Ministry of Home Affairs.

Tareq Muhmood, CEO HSBC Brunei, was on hand to present the BND 10,000 sponsorship to Awg Hj Musa bin Adnin, Managing Director of Adinin Group of Companies.

Under this scheme, unemployed youth selected by the Department of Labour, will undergo a 3 weeks training programme conducted by ATDC. HSBC’s $10,000 sponsorship goes towards the purchase of personal safety equipments and travel allowances for the trainees. 13 individuals have been selected to participate in the first batch of training.

"HSBC is pleased to be a part of this important initiative. We know that our role today and over the next three weeks will bring a lifetime benefits to these 13 individuals” said Tareq Muhmood, Chief Executive Officer HSBC Brunei.

"This programme shows ATDC and the Adinin Group’s commitment in supporting the Governments efforts to provide for our unemployed youth. With this programme they are able to gain skills which will allow them to partake in the increasing progress of this

Country. Every youth deserves an opportunity to improve themselves and become a valuable member of the community" said Awg Hj Musa bin Adnin, Managing Director of Adinin Group of Companies.

The training which will be conducted by Dr Jess Ravalo of ATDC is designed to provide youth with employable skills in the oil and gas industry. After the three weeks of training, the youth will then undergo a 3 month attachment to one of the many companies in Kuala Belait and Seria after which the participants will have the much sort after skills and experience necessary for full employment.

Companies that have committed to accommodate the participants are Haji Adinin and Sons Sdn Bhd, Adinin Works & Engineering Sdn Bhd, Seadrill Sdn Bhd, Sahid Sdn Bhd, MOC Sdn Bhd, Megalift Sdn Bhd, Swiber Offshore Construction Pty Ltd and Jasra Sdn Bhd.

“HSBC decided to sponsor this program because it is in line with our Corporate Sustainability policy to support education. Training programe of this nature are different from conventional academic school education; nonetheless both provide knowledge and skills to youth which are necessary for employment and independence. We are also pleased to see so many companies are taking part in this important inititiative.” said Lim Boon Teck, Corporate Sustainability Manager, HSBC Brunei.

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HSBC Brunei Best Consumer and Corporate & Institutional Internet Bank

Tuesday, 11 August 2009

Global Finance has named HSBC Brunei Best Consumer Internet Bank for the fifth consecutive year and Best Corporate and Institutional Internet Bank for the second time running.

ABOUT GLOBAL FINANCE - http://www.gfmag.com/

Global Finance is a monthly magazine founded in 1987 by publishing entrepreneurs Joseph Giarraputo and Carl Burgen. Giarraputo continues as Publisher and Editorial Director. Its mission is to help corporate leaders, bankers and investors chart the course of global business and finance.

Global Finance magazine has a circulation of 50,050, audited by BPA, and readers in 163 countries. Its headquarters is in New York, with offices in London, Rio de Janeiro and Milan. Global Finance’s audience includes Chairmen, Presidents, CEOs, CFOs, Treasurers and other senior financial officers responsible for making investment and strategic business decisions at multinational companies and financial institutions.

Each year Global Finance selects the best financial institutions around the world. These awards have become a recognized and trusted standard of excellence.
The magazine started its website in 2002. Gfmag.com offers analysis, articles and awards that are the heritage of 22 years of experience in international financial markets and provides a valuable source of data on 192 countries.

Global Finance is part of Class Editori Group, a leading Italian finance and lifestyle media company. Class Editori is listed on the Borsa Italiana stock exchange. It has a strong digital presence and international partnerships with Dow Jones, NBC, and General Electric.

Winners were chosen among entries evaluated by a world-class judging panel. Global Finance editors were responsible for the final selection of winners in the First Round.

Only banks that entered the competition were considered for awards, and awards were only given in those regions, countries and categories in which there were entries.

Winning banks were selected based on the following criteria: strength of strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of online
customers, breadth of product offerings, evidence of tangible benefits gained from Internet initiatives, and web site design and functionality. Category winners, such as “best online cash
management” were selected based on the relative strength and success of those web products and services.

Why HSBC Brunei Won?

BEST CONSUMER INTERNET BANKING

2008 was yet another year of pioneer solutions for HSBC Personal Internet Banking when we introduced the following first-in-market functions:

1. Seamless navigation with our newly launched 2nd Generation integrated website giving you a superior experience

2. Global Transfer function which allows you the real time ability to view and transfer instant funds between any of your HSBC accounts across the world, from a single logon and internet page. Exclusively for HSBC Premier customers.

3. Online password reset function to enable you to reset your password online instantly by answering questions with answers preset by you.

4. Online Credit Card Bill Payments which enables our customers to pay their bills and their HSBC Finance loan instalments online using their HSBC credit cards.

BEST CORPORATE/INSTITUITIONAL INTERNET BANKING

1.Enhance Management Information Centralisation

2.Trade and Supply Chain Service

- Full text of Dc issued or advised,

- Outstanding and settled bills

- Expiration and due dates of DCs, bills and loans

3.Streamline balances reporting

4.Security Aspects

- Industry standard encryption software, Secure Soket Level v3 128 bit to protect the confidentiality of customer data in transit

- Two factor authentication token for administrative and business transactions

- Industry standard security mechanisms to protect the infrastructure

- Audit trails for administrative and transactional activities

For more information on internet banking features, please visit http://www.hsbc.com.bn and www.hsbcnet.com.

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HSBC Partners With Empire Hotel & Country Club For A Good Cause

Saturday, 8 August 2009

Thursday afternoon saw the first tee-off for the HSBC Charity Golf Tournament @ The Empire. This inaugural charity event will see over 250 golfers vying for the top spot in the Men’s and Ladies’ categories whilst at the same time helping the community.

For the first time, HSBC has partnered with the Empire Hotel & Country Club for the next two years on this charity event, with the first taking place on the 06 to 09 August 2009. Media partner includes Brunei Press Sdn Bhd, Kristal FM and Ranoadidas.com

Exclusive hole-in-one prizes includes $50,000 Cash, 4D/3N Gold Coast Package Holiday for 2 Adults and 2 Children, One Million HSBC Credit Card Reward Points and Chevrolet Captiva, kindly sponsored by G.H.K. Group of Companies. Lucky draw prizes were kindly contributed by various companies and organizations.

Each golfer received exclusive HSBC merchandise including SPF50 Natural Colour Base Sun-Cream sponsored by The Face Shop. And the highlight of this event will be the chance to win a trip for two to watch an exclusive VIP tailored HSBC Champions Tournament in Sheshan Golf Club, China which also includes both accommodation and air tickets for two to Shanghai to watch some of the best golfers in the world in action.

The prize presentation will be held on Sunday afternoon at 1.30pm, 09 August 2009, at the Members’ Grill, The Empire Golf and Country Club. The presentation will also see donations to DANA Pengiran Muda Mahkota Al-Muhtadee Billah and Pusat Ehsan Al-Ameerah Al-Hajjah Maryam.

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HSBC Wins Energy Award

Friday, 31 July 2009

HSBC Brunei was recently awarded second runner up in the ASEAN Best Practices for Energy Management Building Category. The award ceremony has held in conjunction with the 27th Senior Officials Meeting on Energy (SOME) / ASEAN Ministers on Energy Meeting (AMEM) official dinner in Mandalay University Convocation Hall, Mandalay, Myanmar.

Present at the awarding ceremony was Yang Berhormat Pehin Orang Kaya Seri Dewa Major General (Retired) Dato Seri Pahlawan Awang Haji Mohammad bin Haji Daud, Minister of Energy, who attended the ministerial meeting and Mr Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei, who received the award on behalf of HSBC Brunei.

The ASEAN Energy Management Award is a region wide competition that recognized best energy management policy and practices by Companies in South East Asia. Conducted by ASEAN CENTER for Energy (ACE), it is an intergovernmental organization established by nation member of ASEAN. The Centre is envisioned to be a catalyst for the economic growth and development of the ASEAN region through collective activities on energy.

The ASEAN ENERGY MANAGEMENT AWARD is in its third years and this year is the first time that a company from Brunei has won the award.

HSBC energy management policy and practices is part of its overall corporate sustainability strategy which include reducing its carbon footprint.

The award is recognition for HSBC strong commitment to reduce its energy consumption which includes;

Through simple yet innovative and low cost energy management initiative, HSBC Brunei is expected to save BND88,000.00 in energy bill and 279 tons of CO2. This is a win-win situation for HSBC business operation and the environment.

Brunei’s energy consumption is one of the highest in the region. Transportation accounts for 53% of energy consumption, while commercial and residential sectors account for 32percent of energy consumption. HSBC is honored with the Award and is pleased to lead and share its success with other companies in Brunei so that they too can enjoy financial saving while acting responsibly towards the environment.

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HSBC Premier Customers Got Rewarded

Thursday, 23 July 2009

Today, HSBC presented an exclusive travel package for four people to one lucky HSBC Premier customer who won the lucky draw as part of HSBC’s Premier promotion, which ran from 11 May to 11 July 2009.

The prize presentation ceremony took place at HSBC’s Premier Centre in the bank’s main branch, where Head of Personal Financial Services and Deputy Chief Executive Officer, Mr Rosdi Amin Yaakub was on hand to present the prize.

Mr. Low Eng Leng and Mdm Siow Sueh Mui Alice were presented with a travel package for four people with a 4 days and 3 nights stay at the luxurious Venetian Macau Resort-Hotel. The package also includes air tickets to and from Hong Kong and transportation to and from Macau.

With HSBC Premier, customers can now access more than 250 Premier Centers around the world and make full use of the international expertise that comes with Premier including 24/7 phonebanking assistance.

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Accolades demonstrate HSBC’s strength in challenging times

Wednesday, 15 July 2009

HSBC clinched a series of major industry awards in the Asia-Pacific region in the first half of 2009, reflecting its resilience in difficult economic conditions.

The awards, organised by leading financial publications, include regional, country and territory awards as well as recognition for outstanding performance in various business areas.

Euromoney, in its 2009 Awards for Excellence programme, named HSBC Best Bank and Best Debt House in Hong Kong. In the publication’s Foreign Exchange Poll 2009, HSBC was ranked number one in the “Best for currencies – Hong Kong Dollar” category. Earlier in the year, HSBC Amanah won the Best Sukuk House, Best Fund Manager and Best Takaful House in Euromoney’s Islamic Finance Awards.

In FinanceAsia’s Country Awards for Achievement 2009, HSBC was recognised for its outstanding strength in its operations in Hong Kong and some emerging markets in Asia. HSBC in Hong Kong, in addition to winning the Best Bank title, also won Best Bond House, Best Cash Management Bank, Best Trade Finance Bank and Best Foreign Exchange Bank titles. HSBC was also named top Foreign Commercial Bank in mainland China, Malaysia and Vietnam.

HSBC in Malaysia also fared well in Islamic finance and transaction banking. In The Asset’s Triple A Islamic Finance Awards 2009, the Bank won the Best Islamic Debt House award as well as the Best Islamic Project Finance Deal1 in the country and the Most Innovative Islamic Finance Deals2. In The Asset’s Triple A Transaction Banking Awards 2009, HSBC in Malaysia was named Best Trade Finance Bank, Best Transaction Bank, Best Sub-custodian Bank and Best Domestic Custodian. In the same awards programme, HSBC in Vietnam also won Best Trade Finance and Best Sub-custodian awards.

In The Asian Banker’s Excellence in Retail Financial Services Awards 2009, HSBC won Best Regional Retail Business in Asia. In the same programme, HSBC in mainland China topped other foreign banks in retail banking while HSBC in Hong Kong won the Excellence in SME Banking award.

Sandy Flockhart, CEO of HSBC in Asia-Pacific, said: “These prestigious industry awards show HSBC is the customer’s bank of choice not just in good times but also in challenging times. I would like to thank my colleagues and customers who, working together, have made these awards possible. Our significant capital strength, unrivalled global network and our strong brand are also clearly a competitive edge in the current economic conditions. With these factors in mind, HSBC is well placed in the current environment to compete for and increase market share where appropriate.”

The HSBC brand is highly valued. In the recently announced rankings by Millward Brown, HSBC was the top-rated international banking brand in the 2009 BrandZ Top 100 Most Valuable Global Brands. Although the global financial crisis has damaged the reputation of the banking sector in general, with the total brand value of the industry declining by 11 per cent, HSBC’s brand actually gained value, estimated at US$19.1 billion.

The HSBC brand also took top rankings in The Banker’s 1,000 Global Banking Brands 2009 and Brand Finance’s Global 500 Financial Brands Index 2009.

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HSBC Heart of Borneo Cycle Challenge A Resounding Success

Saturday, 11July 2009

The second cycle challenge organised by HSBC saw 366 enthusiastic cyclists pedaling to keep the precious Heart of Borneo (HoB) beating. Despite the scorching heat participants cycled to complete the 128 km challenge from Yayasan Shopping Complex in the Capital through to Bukit Beruang and back to Yayasan Shopping Complex.

Avid cyclist and Guest of Honour for the special event was Pehin Dato Awang Haji Yahya bin Begawan Mudim Dato Paduka Haji Bakar, Minister of Industry and Primary Resources took part in the Heart of Borneo (HoB) Challenge which raised about $45,000.

“One of the main objectives in orgainising the event is to engage corporate and individuals in the HOB initiative. HSBC is proud to have taken the lead in raising awareness on the importance of conservation effort such as HoB and Climate Change” said Lim Boon Teck, Corporate Sustainability Manager, HSBC Brunei.

He added “An event of this scale could not have happened without the generous contribution from sponsors. We want to extend our appreciation to all sponsors and the general public for their overwhelming support. We also want to thank the Royal Brunei Police Force in their assistance in traffic control and in ensuring the safety of cyclists and motorists. We also appreciate the ambulances services from RIPAS and Tutong Hospital who provided excellent support to cyclists in need of assistance”.

The 128 km challenge took cyclists from Bandar Seri Begawan, through Jalan Tutong and then on to the Hassanal Bolkiah High way, Tungku Link High way, Muara Tutong High way and back to where it all started in the capital. As safety was the primary priority throughout the whole course, pit-stops were set up along the way.

Welcoming the cyclist at the end of their challenge was a Fun fair. There were a variety of items for sale, exciting games and a whole array of delectable food. All of the sales proceeds were collected and went towards funding Heart of Borneo Projects.

Prizes worth more than $11,000 sponsored by Triple Star Enterprise and SCOTT were up for grabs for the many activities that were going on through out the day. One of the highlights of the day was when Low Kok Hong, a cyclist from Miri, won the grand prize, a SCOTT Addict R3 bicycle worth BND 4,999 presented by the Minister of Industry and Primary Resources.

HoB is a cross border conservation initiative involving Brunei, Indonesia and Malaysia. The initiative aimed to preserve 220,000 sq km of pristine forest and create a more sustainable use of our forestry resources.

As part of HSBC corporate sustainability strategy, HSBC has committed to the value of over BND800,000- in support of various aspects of HoB in Brunei Darussalam.

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HSBC's Young Entrepreneurs Get A Taste of The Business Environment

Tuesday, 7 July 2009

As part of the HSBC Young Entrepreneur Award 2009, top three teams from six participating countries (Bangladesh, Brunei Darussalam, Malaysia, Philippines, Thailand and Hong Kong) were invited to attend various workshops and seminars organized by the Chinese University of Hong Kong (CUHK).

Student participants were given the opportunity to understand Negotiation skills during the Workshop on Communication given by Ms. Tessa Steward and Dr Ngar-Fun Liu, both part-time lecturers at CUHK; Cross-cultural Communication given by Dr Elizabeth Tuleja, Assistant Professor, Faculty of Business Administration, CUHK; and Personality and Emotional Intelligence during the Workshop on Leadership given by Dr Gilbert Cheung, Honorary Institute Associate, The Asia-Pacific Institute of Business, CUHK.

During the afternoon sessions, talks were given by Mr Victor C. Li, Business Development Director, Dunwell Enviro-Tech (holdings) Ltd, a modest local company which is one of many successful Eco-businesses in Hong Kong and by Mr Chung Po-yang, Co-founder & Chairman Emeritus, Asia Pacific, DHL Express (Hong Kong) Ltd who shared his experience on becoming one of the most successful entrepreneur in Hong Kong and has recently published his first book, “The First 10 Yards – The 5 Dynamics of Entrepreneurship and how they made a difference at DHL and other successful startups”, a book for those who want to explore how to survive the “first ten yards” of a new company and then thrive.

Participants also met up with the Chief Executive Officer of Ocean Park Hong Kong, Tom Mehrmann during a corporate visit to Ocean Park Corporation. Mr Mehrmann started of with a brief presentation explaining the historical background, challenges and future opportunities of the park. Apart from exploring the park, the participants also visited the recently opened Amazing Asian Animals, the first new animal and edu-tainment attraction which includes the Giant Panda Adventure and the Goldfish Treasures.

On the last day of the entrepreneurial trip, participants toured Cathay Pacific City, learning about the history, training procedures and safety guidelines of Cathay Pacific Airlines. This was then followed by a corporate visit and tour to the Hong Kong Exchanges and Clearing Limited (HKEx) which is the holding company of The Stock Exchange of Hong Kong Limited, Hong Kong Futures Exchanges Limited and Hong Kong Securities Clearing Company Limited.

“Apart from those the workshops conducted by the different lecturers on topics such as Leadership, Communication and also Negotiation which will be useful for me to use one day, the lessons learnt from this experience I am sure will last a lifetime. Hong Kong has definitely left a lot of great memories for all of us participants” according to Tze Tow Joon Mann, one of the Brunei HSBC Young Entrepreneur Participants.

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HSBC’S Go Green Teambuilding

Thursday, 2 July 2009

200 staff from HSBC’s Personal Financial Services Department all flocked to Muara Beach for a fun filled “Go Green” themed teambuilding recently; the eco friendly event was lead by Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services.

"Corporate Sustainability is a key employee initiative in Brunei and staff at HSBC is proud to volunteer their time for community work. In view of the severe impact that climate change has on our country, our sustainability activity started to focus more on Climate Change and Environment in the past two years and continues today with over 200 staff from the Personal Financial Services doing a clean up at our Muara Beach.” said Rosdi.

The bank’s staffs got together in an effort to clean up Muara beach and were then split into teams to tackle challenges that had been set out for them. The first challenge was battle of the bands where the teams had to create a minimum of five musical instruments made from recycled materials and produce music along with lyrics. The second activity had teams building sculptures using recycled materials. Prizes were given to the Best Green Band and Best Green Sculptor.

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Fun for Family at HSBC's HoB Family Fun Fair.

Sunday, 28 June 2009

Families thinking of what to do on the last day of school need not to worry as HSBC will be organising a family fun day this Sunday at the Yayasan Complex in the capital. The fun filled day will start as early as 10 a.m. with activities for all ages and better yet all proceeds from the day will go towards keeping the Heart of Borneo (HoB) beating.

There will be bouncers for the children, food stalls, games and even lucky draw prizes up for grabs. The four main activities for the day will be the ECO-Challenge where participants will have to test their eco knowledge and physical skill to win and a coloring competition for children. Families with the cutest babies can sign their little ones up for the cutest baby competition and fitness fanatics can test their physical skill in the HoB obstacle course where the winner will take home a body sculpture home gym set.

One of the reasons for the family fun fair is to raise fund for Heart of Borneo project. More than 350 cyclists have signed up for HSBC's second Heart of Borneo Challenge (HOB) and have been training weekly preparing for 28 July 2009 where they will all cycle for this good cause. The cycle challenge will start at Yayasan Shopping Complex in the capital to Bukit Beruang in Tutong and back to Yayasan shopping Complex again where the cyclist will be greeted with a warm welcome at the awaiting Fun day.

The environment friendly challenge lead by Yang Berhormat Pehin Orang Kaya Seri Utama Dato Seri Setia Awang Haji Yahya bin Begawan Mudim Dato Paduka Haji Bakar Minister of Industry and Primary Resources will involve 200 HSBC staff volunteers, 350 cyclists and will most definitely be a challenge to remember.

Mr Lim Boon Teck, HSBC's Corporate Sustainability Manager said, "The main reason for organising the Heart of Borneo Challenge is to engage individuals and corporate entities in the effort to protect our environment for the good of future generation. We are humbled by the support we have received from government, corporate entities and the general public."

Due to the large number of cyclists on Sunday, 28 June 2009, motorists are reminded to be patient and extra careful when driving along Jalan Tutong, Hassanal Bolkiah highway, Tungku Link highway and the Muara Tutong highway where the route of the challenge will be. The recent unfortunate accidents involving cyclists highlight the danger that is faced each time they are on the road. Precautions have been taken to ensure safety of all cyclists but the bank is seeking cooperation from other road users.

The cyclists will start at Yayasan Shopping Complex at 7 a.m. and is expected to finish back at the shopping complex in the capital by 3.00 p.m. where the fun fair will await them.

HOB is a cross border conservation initiative involving Brunei, Indonesia and Malaysia. The initiative aims to preserve 220,000 sq km of pristine forest and create a more sustainable use of our forestry resources. HSBC is committing close to BND800, 000 in support of HOB related initiative.

The two projects that HSBC is involved in is the 25-hectare research plot in Kuala Belalong in Temburong and the funding of HOB administration office.

This is the second cycle challenge that has been organised by HSBC for HoB. The first cycle challenge involved more than 400 cyclists which started at HSBC Branch in Kuala Belait and finished at Serasa Beach. With the help of the cyclists and the general public, HSBC manage to raise more that BND 93,000 which went towards establishing the 25ha field study plot at Kuala Belalong Field Study Centre (KBFSC).

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More Fund Managers Bullish on Greater China Equities This Quarter, says HSBC Survey.

Tuesday, 23 June 2009

Three in four or 75 per cent of fund managers polled in HSBC's quarterly Fund Managers Survey are holding a positive view towards Greater China equities in the second quarter of 2009, up from 67 per cent or two-thirds in 1Q09.

Overall, fund managers in the survey were less optimistic about equities as an investment class with fund managers going underweight rising from 22 per cent in the first quarter of the year to 40 per cent this quarter. The sectors seeing some of the biggest shifts in sentiment included European and Japanese equities. For European equities, 36 per cent of respondents took an underweight view (versus 22% in 1Q09). Fund managers also went negative towards Japanese equities with 70 per cent taking an underweight view (vs 33% in 1Q09). Details of the HSBC survey of fund manager sentiment are attached.

Views towards bonds remained bullish in 2Q09 as 7 in 10 fund managers held an overweight view compared to 57 per cent of the respondents in 1Q09. More fund managers held overweight views towards all bond sectors - 56 per cent for European bonds (vs 50%); 44 per cent for US dollar bonds (vs 29%), 44 per cent for Global Emerging Markets/High Yield bonds (vs 33%) and 38 per cent for Asian bonds (vs 33%).

On cash, views shifted moderately from overweight (25% in 2Q09 vs 33% in 1Q09) to underweight (25% in 2Q09 vs 17% in 1Q09).

Kamil Kaluza, HSBC's Manager of Premier and Wealth Management in Brunei, said: "Despite strong equity rallies at the end of the first quarter, the global economic outlook remains uncertain and markets will continue to be volatile. Fund managers are therefore more cautious and discriminating in their equity allocations to ensure they capture value and growth opportunities while staying focused on the relatively less volatile bonds sector, for quality and stability.

"Greater China remains the most favoured equities sector as recent economic indicators point to signs that the effects of the stimulus measures are starting to filter through the local economy."

The HSBC survey analysed 12 of the world's leading fund management houses1 by their funds under management (FUM), their asset allocation views and their global money flows. The net money flow2 estimates are derived from movements in FUM versus index movements in the equivalent class. At the end of the first quarter of 2009, the fund houses covered in the survey reported aggregated FUM of US$2.4 trillion, representing about 12.8 per cent of the estimated total global FUM3.

The survey shows that at the end of the first quarter of 2009, FUM decreased by US$102 billion, a drop of 4.05 per cent from 4Q08. Equity funds, which decreased by US$85.3 billion, contributed the most to total FUM decrease. Balanced funds and other funds saw a decrease while money market funds posted an increase in FUM.

Below are the net fund flows derived by subtracting market growth from FUM growth during the first quarter of 2009 in various asset classes:

Net flows as percentage of FUM for selected sectors

Greater China equities posted inflows in the first quarter of 2009 after investors pulled out of this sector late last year, showing increased confidence in the region's recovery and growth prospects. Investors' risk appetite for emerging markets/high yield bonds recovered given early signs of stabilising economies and improving credit markets.

Mr Kaluza said: "While investor confidence has slightly improved, investors remain cautious about the continued uncertainty in the global economy. Investors should remain in regular contact with their financial advisors to update their strategies - with a view to keeping a balanced and diversified portfolio. While investors are seeking selective growth opportunities in equity sectors such as in Greater China, they are still cautious as evidenced by their growing interest in more conservative instruments such as high grade corporate bonds. This reflects there is still a flight to quality amongst investors with capital preservations being upper most in their investment priorities until more certain long-term growth prospects emerge in the global economy."

The HSBC Fund Flow Tracker, which represents cumulative dollar value of money flows covering the past 11 quarters, showed that within the equity funds sector, net inflows were recorded from 4Q08 to 1Q09.

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Team Beleavers Win HSBC Young Entrepreneur Awards 08-09

Tuesday, 23 June 2009

Six teams representing Bangladesh, Brunei Darussalam, Hong Kong, Malaysia, Philippines and Thailand were vying for the prestigious Best of the Best award which brings nine months of hard work to a close. The HSBC Young Entrepreneur Award Regional Competition took place yesterday in Hong Kong.

Team Beleavers from the Philippines with the project titled Areka! Leaf Tableware captured the judges' attention and grabbed themselves first position with a HSBC business development fund of HK$100,000.00 and HSBC trophy for each member. Karl Satinitigan and Timothy Huelva's winning product was a leaf plate, an eco-iconic product that is high in quality and visually appealing, while being 100% natural and eco-friendly. Made out of fallen leaf spathes of coconut palm trees, it is a useful and suitable alternative to plastic and Styrofoam containers.

The Diamond Award came with the HSBC self-development fund of HK$20,000 with trophies for each participant was won by Team Seizers from Hong Kong with their Project titled, Alginate Burgers whilst the Jade Award with the HSBC self-development fund of HK$10,000 was won by Team Viva La Vida from Bangladesh with their Project titled, Waterwise.

Present as judges for the competition were Sandy Flockhart, Chief Executive Officer HSBC Asia Pacific, Laura Cha, Deputy Chairman, HSBC Asia Pacific, Po Chung, Co-founder and Chairman of Emeritus Asia Pacific, DHL Express (Hong Kong) Ltd., Dr Allen Fung, Managing Partner, McKinsey & Company Hong Kong and Frank Slevin, Head of Global Banking, HSBC Asia Pacific.

According to Sandy Flockhart, more than 2,400 students (902 teams) from all six countries took part in this years' competition and that it is not only an accomplishment for all participants, it also provides a solid foundation in the world of business and entrepreneurship.

Pair of Gold Lions was presented to all gold winners from each participating country symbolising luck.

Top three teams from each country will be on a week long entrepreneurial trip in Hong Kong where they will have the chance to experience the real world of business by mingling with successful entrepreneurs and go on Corporate Visits to Ocean Park and Cathay Pacific Airways. On top of all that participants will have workshops lined up on communication and leadership skills with seminars on successful eco-businesses.

The HSBC Young Entrepreneur Awards (YEA) was launched in Brunei in 2008 and is now in its second year. The 2008-2009 local competition that started last October and came to an eventful end when it was announced that Team More than Simple Inc. was awarded the Gold Award beating Team Green and Simpur Tujuh after they took turns presenting their business ideas to 300 students from colleges and schools in Brunei.

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HSBC Premier Assists Family Sending Children To UK To Study.

Wednesday, 17 June 2009

HSBC launched the first truly global personal wealth management service for the growing number of mass affluent around the world back in 2007 promising to provide a seamless international banking experience to customers who work or live overseas or have international banking needs.

In keeping that promise and continuing to give the best to their customers, HSBC Premier in line with the newly introduced visa requirements for studying in the United Kingdom (UK) will assist their customers with all the necessary requirements.

The new policy introduced by the British Government effective 31 March 2009 would mean that Bruneians wanting to study in the UK are now required to demonstrate that they can afford to study and live in the UK through a points based process.

In addition students are also requested to provide a letter of reference and statement of accounts, which HSBC Premier will provide free of charge including assistance in opening a HSBC account in the UK. Parents will no longer have to worry about opening accounts for their children in the UK as the team at HSBC Premier can have it all ready before they even fly over. "HSBC Premier understands how important family is to Bruneians which is why our Relationship Managers can help with everything from helping your family reach their financial goals to providing paperwork and references to support children who intend to study abroad." said Kamil Kaluza, Manager, Premier and Wealth Management.

HSBC Premier the world's only truly international personal banking service can also provide a 'safety net' feature for customers' family which guarantees international emergency funds of up to $2,000 cash in local currency from any of our 8,500 branches.

This unique service is part of a package of features which also includes HSBC Premier KidzSaver, a children savings account, which can be serviced and managed by the customer and viewed by the child. A dedicated Relationship Manager is available to provide advice based on the family's long-term needs and priorities.

The new HSBC Premier Family Proposition is an exciting, comprehensive range of products and services created especially for HSBC Premier Customers, which focuses on not only themselves but their families to achieve their dreams and ambitions.

Currently, HSBC is currently offering customers who open an HSBC Premier Account between 11 May 2009 and 11 July 2009 a sign-up gift of up to BND300 cash. They can also stand a chance to win a luxurious stay for four at the Venetian Macau Resort Hotel. For more details, please call 2 252 256 or talk to our Premier Relationship Manager at your nearest HSBC Branch.

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Mid-Year Investment Update: "The Need to Hasten Slowly" with Mr. Arjuna Mahendran.

Thursday, 11 June 2009

Background
As Managing Director and Head of Investment Strategy - Asia, Mr. Mahendran is responsible for driving research and providing in-depth analysis of markets in the Asia Pacific. He also leads the analytics team in interpreting market economics and developing investment strategies for HSBC Private Bank's clients in the region.

Prior to joining HSBC Private Bank, he was Chief Economist-Strategist, Asia Pacific at Credit Suisse Private Bank. Preceding this, as Chairman/Director-General for the Board of Investments (BOI) of Sri Lanka, he was responsible for attracting and facilitating inflows of foreign direct investments to Sri Lanka. For his instrumental role in establishing the BOI of Sri Lanka and driving its strategy, he was named a runner-up in Euromoney Strategic Direct Investor's "CEO Lifetime Achievement Award" in 2003.

Mr. Mahendran is often sought-after by the media for his views on markets. This includes appearances on CNBC, CNN, BBC, and comments in Bloomberg, The Financial Times, Asian Wall Street Journal and Far Eastern Economic Review.

Mr. Mahendran holds a Master of Arts in Philosophy, Politics and Economics from the University of Oxford, England.

Topic
After nearly a year and a half of gloomy financial markets, we have heard several eminent market commentators, politicians and central bankers pointing out the appearance of 'green shoots'. What exactly are these green shoots? Are they conclusive evidence of a turnaround in the global economy? Is the current surge in risk appetite in financial markets based on sound fundamentals? Have we seen the bottom of the recession and is it too late to buy risky assets like shares, commodities and high-yield credits? How should we position our investment portfolios? Is the US Dollar doomed to crash like it almost did in 1985?

Arjuna Mahendran will address these questions and shed light on the evolving financial landscape after the great recession of 2008/2009.

Around 60 top customers of HSBC attended the seminar. The seminar is part of a series of market outlook presentations for the second half of 2009 planned by HSBC Private Bank. Arjuna Mahendran, Head of Investment Strategy - Asia (based in Singapore) is the speaker for the entire series.

Arjuna has done an earlier series in January this year, covering HK, Manila, Taipei, Guangzhou, Tokyo, Singapore, Kuala Lumpur, Jakarta, Bangkok and the first stop of this second-half series is Brunei.

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HSBC launches Global "Be Part of the Solution" Campaign to support World Environment Day.

Friday, 05 June 2009

HSBC is supporting the United Nations' World Environment Day (WED) on 5 June 2009 by launching a global "Be Part of the Solution" campaign. HSBC employees around the globe are being encouraged to do their part by acting on climate change.

WED is one of the principal vehicles through which the United Nations raises worldwide awareness of environmental issues. HSBC has supported WED globally since 2006. This year, HSBC's global campaign seeks to drive employees to change their behaviour in their daily routine by focusing on the three themes of: "Save, Reduce and Recycle".

In Brunei, plastic bags account for 16% of total waste equivalent to a lot of plastic bags. In celebration of WED, on 5th June 2009, all 10 HSBC branches will be giving away free reusable shopping bags with the hope that customers would use the bags instead of plastic when they go shopping.

In further effort to drive the "Be Part of the Solution" campaign HSBC Credit Card Customers can now be part of the campaign. In a joint effort with International School Brunei, HSBC credit card customers can redeem 1000 reward points and have a tree planted through the ISB Million Tree project. HSBC has already committed to plant 2,000 trees to help rejuvenate Badas Forest Reserve through the ISB Million Trees Project.

Mr Lim Boon Teck, HSBC Corporate Sustainability Manager said, "Locally, HSBC is committed to raise awareness on the impacts of climate change among Bruneians. That's why we actively engage our employees and customers nationwide on environmental issue hoping that they too will be part of the solution. World Environment Day is a good opportunity to get this message across."

HSBC will roll out the WED campaign across 50 countries in five different languages. It is hoped that a large majority of HSBC's 300,000 employees will participate in activities and events during the week beginning 1 June 2009.

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HSBC named world’s most valuable international banking brand.

Friday, 29 May 2009

HSBC is the top international banking brand in the 2009 BrandZ Top 100 Most Valuable Global Brands.

The top 100 brands in the annual rankings comprise 17 categories, including financial institutions, insurance, technology, mobile operators, technology, retail and luxury. It is estimated that the total value of the 100 most valuable brands in the world is US$1.95 trillion. HSBC, with an estimated brand value of US$19.1 billion, is the top international banking brand in the financial institution category. In the overall ranking, HSBC is the world's 30th most valuable brand.

The brand ranking exercise, now in its fourth year, evaluates brands by using economic and market data and proprietary consumer research from BrandZ, the world's largest study of consumers and business-to-business users' brand preferences. The study was conducted by global market research company Millward Brown. The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present day value. Financial data of the companies was also taken into account.

The BrandZ ranking report said while many Western banks have suffered significant decreases in brand value as a result of the financial crisis, HSBC is the UK-based bank least affected as HSBC "was insulated by [its] strong presence in emerging markets".

Sandy Flockhart, CEO of HSBC in Asia-Pacific, said: "Suffice to say we are delighted that the HSBC name remains not only widely recognised but also highly valued during these difficult economic times. Clearly, the global financial crisis has damaged the reputation of the banking sector in general with the total brand value of the industry declining by 11 per cent. What is also clear is that not all banks are the same: HSBC's brand actually gained value - a testament to our financial strength and to the commitment of our staff in upholding HSBC's long-standing values."

The HSBC brand has been highly valued by consumers around the world. It has also taken top rankings recently in The Banker's 1,000 Global Banking Brands 2009 and Brand Finance's Global 500 Financial Brands I

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HSBC Red Sale Final Five.

Friday, 29 May 2009

40 of the banks customers have each been rewarded with prizes ranging from the latest gadgets in the market, travel packages, dining and shopping vouchers, and the final five were presented with their prizes today. All they did was apply for selected products throughout the eight weeks of the sale.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Financial Services HSBC Brunei presented BND 200 cash to Abd Aziz Jaafar and joint account holders Md Azahari Salleh and Norshahridah Nawawi. Chung Hsiung Kwa was presented with a portable Sony Playstation (PSP) while Hjh Maimun Hj Mat Yassin went home with a Toshiba Digital Photo frame.

Lucky customers Aroseta Jait was all smiles as she was presented with a 2 days and 1 night stay at Empire Hotel and Country Club by Rosdi.

The HSBC Red Sale started on 23 March and ended recently. True to its name, the HSBC Red Sale offered selected products with discounted application fees, fee waivers and even discounts on certain sales charges. On top of all that, customers who applied for these products successfully stood a chance in winning amazing prizes.

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HSBC launches new investment product to suit current market.

Friday, 22 May 2009

With the current economic climate it is with no great surprise that investors are apprehensive about investing. HSBC, the World's Local Bank, has recently launched a new structured investment product, which is 100% principal protected if held to maturity, and created specifically for the current economic environment.

"We are currently living in a low interest rate environment, so our customers are looking for opportunities to enjoy a return on their investment while protecting their principal. This product does just that." said Kamil Kaluza, Manager, Premier and Wealth Management for HSBC Brunei.

This 3-year USD Switchable Notes offers the potential to earn higher returns as it is typically dependant on the performance of an underlying financial instrument like interest and foreign exchange rates. It gives a fixed rate coupon of 1.9% pa for the first 6 months.

Additionally, HSBC Customers were treated to a dinner at the Sheraton Utama Hotel in the capital recently to launch the product. Those in attendance were given an insight on the current market conditions and briefed on the features of the new structured note.

This product is just one part of HSBCs comprehensive range of wealth management solutions which include equity and bond funds, structured notes made available on a regular basis as well as many wealth protection products that can help customers manage their wealth and grow their income. For more information customers can visit www.hsbc.com.bn or any of the bank's 10 branches nationwide.

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HSBC opens E-Learning Centre.

Monday, 18 May 2009

Hajah Rosni binti Tungkat, Director of Financial Institutions Divisions today officially opened HSBC's e-learning Centre in their main branch in Bandar and concurrently in the Kuala Belait office. Present at the ceremony were Mr. Tareq Muhmood, Chief Executive Officer of HSBC Brunei, Senior Managers of the Bank and a number of Government officials.

The specially designed e-learning centre is fully equipped with training facilities that provides the bank's staff convenience to do online courses in a comfortable and conducive environment.

The centre houses computers where staffs are able to enroll from hundreds of online courses available ranging from services and skills to product knowledge.

The centre was designed and built to ensure the welfare and comfort of HSBC staff, and also features a lounging area with reading facilities where staffs are able to sit and relax and at the same time can enjoy access to the internet.

In his welcoming remarks, Mr. Muhmood thanked the Director of Financial Institutions for being the guest of honour for the opening.

"e-Learning is a strategy used here in HSBC to deliver training courses to all our staff and allows the learners greater flexibility. At the same time, in line with HSBC’s efforts in environmental sustainability, e-learning is one approach in reducing carbon footprint which reduce training and travel cost".

The Guest of Honour together with Tareq Muhmood, cut the ribbon to mark the official opening of the Centre. After which, a short video presentation was shown on the facilities available at the e-learning centre at the Kuala Belait office followed by a short tour and presentation at the e-learning centre at the Bandar office.

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Currency Workshop for HSBC Customers.

Monday, 18 May 2009

HSBC Brunei Global Markets Team conducted another currency outlook workshop for their business banking customers at Sheraton Utama Hotel recently. The team had this year hosted similar seminars in Bandar and Kuala Belait to provide useful insights on the recent economic outlook and currency trends to its valued customers.

During the workshop, the participants were briefed about the latest developments in the Foreign Exchange (FX) market. Ms Diana Han, FX Dealer for HSBC Brunei, explained the main drivers of currency price actions and performance for the previous and the year ahead against the current economic backdrop. She continued by giving an update on the market outlook including the short and long term FX trends as well as forecasts for some of the major G10 currencies for 2009.

Commenting on the workshop, Ms. Salyahrinah Yahya, Treasurer recognises the value of sharing their knowledge and expertise with its customers through the currency workshop and was confident that it would go far towards fostering long lasting partnerships with its clients.

Global Markets HSBC Brunei manages the bank's treasury operations which include any dealings in foreign exchange and interest rates.

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Win a luxurious trip for you and your family to Venetian Macau with HSBC Premier.

Friday, 15 May 2009

With the advantage of a global network of in-house experts that are able to assist individuals plan for the future, HSBC Premier constantly strives to offer the best in Personal Financial Services.

HSBC Premier has adopted a needs-based wealth management planning process, so customers are not pushed towards products they may not need, but can select a range of services and products that match the financial needs that are appropriate to their life stages.

HSBC Premier encourages customers to plan for their future, whatever their age with the assistance of experienced Relationship Managers to talk them through their financial needs; with HSBC Premier as their partner, customers can prepare a plan which reflects those needs and achieve their financial goals.

For those with children, HSBC Premier KidzSaver can help them develop the value of good savings from an early age to ensure better financial future. HSBC Premier Kidzsaver is an exclusive banking service designed specially for children between birth and 14 years of age. HSBC Premier hopes it will help cultivate their interest in managing finances and healthy spending habits that will last a life time.

HSBC Premier also offers free of charge cross-border account opening and personal financial services to ensure that credit history is transferred seamlessly when customers intend to move to a new country. The service also extends to your family to provide a safety net when abroad, which includes an insurance policy and a global hotline (+1-908-PREMIER) for emergencies that gives total peace of mind.

In addition, HSBC Premier Customers can enjoy instant fee-free transfers of funds between their own HSBC accounts in different countries via HSBC Personal Internet Banking.

Plus, you can get more benefits if you sign-up now- Stand a chance to win a luxurious stay at the Venetian Macau Resort-Hotel with your family when you sign up for HSBC Premier between 11 May and 11 July this year. The luxurious getaway and spectacular entertainment at the Venetian Macau Resort-Hotel includes accommodation, air tickets to and from Hong Kong and transportation to and from Macau for four persons. On top of that, customers can receive up to BND300 cash for successfully signing up for HSBC Premier and are entitled to a pre-approved HSBC Premier MasterCard with lifetime fee waiver, which is accepted at over 16 million locations around the world. For more details, please call 2 252 256 or you can visit any HSBC Branch and speak to an HSBC Premier Relationship Manager.

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HSBC Global Markets Movie Treat.

Friday, 08 May 2009

The HSBC Global Markets team took about 100 customers and their family members to the highly anticipated motion picture, X-men Origins: Wolverine last week at the Empire cinema, The Empire Hotel and Country Club.

Before the movie started customers were invited to indulge themselves in a scrumptious dinner featuring a variety of local favourites while spending some time mingling with the bank's Chef Executive Officer Tareq Muhmood, Deputy Chief Executive Officer and Head of Personal Financial Services Rosdi Amin Yaakub. Also present was Salyahrinah Yahya, Treasurer HSBC Brunei and the bank’s staff.

"We hold events like this a few times a year to strengthen our client relationships. The environment is friendly and informal, allowing everyone to come together and have fun", said Salyahrinah Yahya.

Global Markets HSBC Brunei manages the bank's treasury operations which include dealing in foreign exchange and interest rates.

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ITB students learn the importance of Business Planning and Finance.

Friday, 08 May 2009

Some 50 Business Administration students from Institute Technology Brunei (ITB) now in their final year had the opportunity to find out what to expect when considering setting up a business once they graduate. HSBC's Commercial Banking team led by Ms Ruey Chong recently paid them a visit to give them an insight into the various financial tools available to help them towards setting up their business from the planning stage through registration as well as essential discipline and pro-active stance in their on-going management of businesses finances.

In her welcoming remarks Ms. Chong said, "It is an honour to be invited by Radin Jefri Radin Mas Basiuni and this is a unique opportunity to share experiences with the future of our local Small and Medium Enterprises owners."

The presentation was conducted by Jason Rumpun and Lim Chee Pin, who touched on the basics of Business Financing such as the significance of having a business plan adding that it would be an essential ingredient for a successful SME. Others areas touched on included finding suitable investors, the importance of market research and having sound financial standing before considering borrowing from banks. A small segment was also dedicated to understanding the various financing offered by banks in general as well as the associated risks.

The bank has a dedicated and professional team of experts and relationship managers that are available to give personalised and specialised services to SMEs which include a wide range of financial products and services for SMEs that aim to save both costs and time with the automated channels available.

HSBC's Business Banking Centre opened January last year and was purpose-built to bring the best of business banking services to its Commercial customers, all housed under one roof. The centre comes complete with a reception lobby, modern interiors and several meeting rooms with facilities. The centre enables the Bank's customers to meet with HSBC's professional team of experts and relationship managers in complete privacy to have their personalised business banking needs attended to and met.

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HSBC customers get a taste of real estate investment in London.

Monday, 04 May 2009

About 20 HSBC customers were invited to a High Tea recently and were treated to an engaging talk on opportunities to invest in real estate specifically in Central London. The talk was by an invited speaker, Ms Naomi Heaton, Chief Executive of London Central Portfolio Limited. Also present was Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services HSBC Brunei, Dayangku Hamidah Pg Othman Senior Personal Financial Services Sales and Support Manager HSBC Brunei, Kamil Kaluza Manager Premier & Wealth Management HSBC Brunei, Ms Lena Hall and Adolf Meier, Directors of HSBC Private Bank in the United Kingdom and Switzerland.

HSBC Premier and the HSBC Private Bank provide customers with a wide range of options to invest from equity and bond funds to structured products. Real estate, locally and/or internationally, may be a useful option for diversifying an existing investment portfolio. Apart from a pure investment perspective investing in property in London might just be appropriate.

"With Brunei's close links to the United Kingdom, it makes sense that our customers may want to buy property there, whether its for themselves or for their children when they go to university." said Kamil Kaluza, Manager, Premier & Wealth Management

Ms. Heaton spoke in length about opportunities in real estate and added that central London is the 'bullseye' of London real estate and that prices are the cheapest they have ever been. She added that investment opportunities exist even in this current market and while other areas of London may be suffering, exclusive areas such as Knightbridge, Mayfair and Chelsea are resilient.

London Central Portfolio Limited is a company specialising in property asset management in central London and has been in helping clients from all over the world in making the best residential investment decisions in London Central for the past 20 years.

The company will represent the buyer and take care of everything from selecting property and negotiating the price to refurbishment of the property and finding tenants if it is an investment property.

As well as inviting top speakers to the country, HSBC Brunei also provides customers with free financial planning services, as well as a wide choice of investment funds and other wealth management and wealth protection products.

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HSBC gives out cash, shopping vouchers, mobile phones and many more.

Friday, 01 May 2009

With smiles all around, HSBC customers were rewarded with irresistible prizes by simply signing up for any selected HSBC products. Today, Hjh Abd Rahim Abd Latif / Hjh Nooraini Ahmed Yunos, Siti Nur Rahmah Abu Bakar, Pg Hj Metalli Pg Tuah, Chua Foong Yin / John Chia and Hj Yaakub Hj Tengah / Hj Md Kassim Yaakub / Hj Nordin Hj Yaakub walked away with $100 Zen Spa Voucher, Dell Inspiron 12” Laptop, Sony DSLR Camera A200K, $200 Hua Ho Shopping Vouchers and Playstation 3 80GB respectively. Rosdi Amin Yaakub, Deputy Chief Executive Officer, HSBC Brunei, was present to congratulate Week 5’s winners.

To date, 25 customers in the span of 5 weeks have received their prizes ranging from cash and shopping vouchers to mobile phones and travel holidays. Started on the 23 March, the HSBC Red Sale offers delightful discounts for application of selected products with various numbers of chances for each product allocated. Chances of winning are doubled if customers apply online at the HSBC website (www.hsbc.com.bn). Rewards such as shopping vouchers will be offered to customers who apply for insurance products. Whereas, for customers who apply for credit card, they will be rewarded with 1st year annual fee waiver.

With three more weeks to go, customers still have the chance to win exciting prizes ranging from cash, cameras, mobile phone, Portable Netbook to Air Tickets for two to Kuala Lumpur with 3D/2N accommodation, among others.

Past lucky winners were: Freda Shia Lui Chen ($200 Cash), Chong Pei Ying (20 pieces movie tickets at the Mall Cineplex), Ardey Ladi (Ipod Touch 8GB), Noor Hadizah Osman (2D/1N stay at the Empire Hotel & Country Club), Shahrinan Mayasin (Ipod Nano 8GB), Mohd Khairulizam Alwi (Sony Erricson C902 Mobile Phone), Abd Rahman Sirat ($100 Cash), Ak Nairul Eswandy Pg Hj Abd Kadir (LG Refrigerator 2Doors), Mohd Nurul Fakhri Mat Salleh ($200 Cash) and Sa Bali Abas (20 pieces movie tickets at Seri Q-Lap Mall Cineplex), Koh Tse Horng/Shu Wei Ting ($500 Hua Ho Shopping Vouchers), Jeremy Philip Brown ($100 Hua Ho Shopping Vouchers), Abd Rudi Abd Rahim (LG (1.5HP) Split Unit Air Conditioner), Irene Suryantie Buang (Nokia 5800XM Mobile Phone) and Hoon Chang Yong (Samsung 32" LCD TV), Awg Abas Hj Muhammad (3D2N Holiday Package to Kota Kinabalu with accommodation), Peng Yan Fong ($200 Cash), Nyuk Hiong Liew (Pierre Cardin Luggage), Tan Kheng Huat ($100 Cash) and Md Sukri Md Hussin (Sanyo Handycam).

For further details on the HSBC Red Sale, visit the nearest HSBC branch or log on to the HSBC website at www.hsbc.com.bn/theredsale.

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HSBC Global Markets gives an insight on market conditions.

Thursday, 30 April 2009

HSBC Brunei Global Markets Team hosted two half-day Foreign Exchange Strategy Workshops for their business banking customers both in Bandar and Kuala Belait recently.

Ms. Salyahrinah Yahya, Treasurer said "The workshops provide a mean for Global Markets to share their expertise and knowledge with its customers and was very encouraged by participants' interest in the event."

HSBC Global Markets conduct such seminars annually to keep their customers abreast on the current market conditions. During the workshop, Ms Diana Han, Foreign Exchange Dealer, briefed the audience on the recent foreign exchange developments in the market and explained the main drivers of currency price actions last year and the year forward. The workshop also covered an update on the market outlook, trends and forecasts for some of the major G10 currencies in 2009, the implications of these trends to businesses as well as strategy that may prove useful to businesses in terms of cost management.

Ms Diana stressed on managing risks arising from foreign exchange fluctuations; adding that proper risk and cost management should be put in place to the best of their advantages. She continued by introducing the use of a derivative product known as a Forward Contract to hedge currency exposure and mitigate these foreign exchange risks.

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HSBC Pedal Power for Earth Day and Heart of Borneo.

Wednesday, 22 April 2009

In a true demonstration of commitment to the environment through action, 30 HSBC staff including several senior executives, abandoned their cars and pedal to work in honour of Earth Day today.

HSBC in Brunei and around the world have always had a long standing commitment to the environment. The bank has placed recycling bins at all premises to promote the importance of reduce, reuse and recycling among its staff since 2005. And in 2006, HSBC was the first bank to become carbon neutral.

In an effort to reduce its own carbon footprint, HSBC offices globally have implemented Environment Management Systems that aims to better manage or reduce the bank's use of energy, water, waste and overall carbon emission. In March this year, HSBC Brunei invested in a new water chilled air condition system in its BSB headquarters which will reduce energy usage by as much as 30%, thus further reducing carbon emissions.

In addition, HSBC is also actively promoting and raising public awareness on climate change and environment conservation. In August this year, at least one representative from HSBC Brunei will undergo a two week intensive program in China to be trained as a Climate Champion. Upon return, the newly appointed climate champion is expected to initiate projects that aim to educate the general public and colleagues on climate change and the importance of sustainable living.

In 2008, HSBC help raised awareness on Climate Change and Heart of Borneo through a very successful cycling event themed "Heart of Borneo Challenge". The challenge is back again this year and it will be held on 28 June 2009 at Taman Sultan Omar Ali Saifuddin in the capital.

"We were surprised and overwhelmed by the number of participants and support in last year cycling event. We would like to thank all friends and customers of HSBC who help made the 25ha project a reality. We hope they will support the event again this year" aid Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei.

HSBC raised more than $93,000 through the Heart of Borneo challenge 2008. All funds collected have been channeled to establish a 25ha field study plot in Kuala Belalong Field Study Center. This project which was initiated by University Brunei Darussalam (UBD), will involve renown international research institution, Centre for Tropical Forest Science (CTFS) of the Smithsonian Tropical Rainforest Institute (STRI). This project under Brunei's Heart of Borneo initiative will help scientist better understand the impact that climate change has on Brunei and the forest. In addition to the $500,000 pledged for the Heart of Borneo Administrative office, HSBC has also committed to contribute USD 337,000 towards this project.

In order to expand public involvement, in addition to the cycling, another key feature of HSBC Heart of Borneo Challenge 2009 will be a fun fair at Padang SOAS. The public will be able to participate in lots of fun activities and have a chance to win fabulous prizes. Triple Star Enterprise and SCOTTS have generously contributed prizes worth more than $13,000 to be given away on that day. "Green" themed children coloring competition and cutest baby competition are among the activities. All funds collected will be contributed to Heart of Borneo related projects.

Registration form and details of HSBC HOB challenge 2009 will be available at all HSBC Branches and Triple Star before 1st May 2009.

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More than Simple Inc is HSBC Young Entrepreneur 2009.

Wednesday, 22 April 2009

More than simple inc will be representing Brunei at the HSBC Young Entrepreneur Awards Regional Final in Hong Kong this June. The gold team from Brunei will compete against the gold teams from Malaysia, Thailand, Vietnam, The Philippines, Bangladesh and Hong Kong.

Prashanth S, Jason Yeo and Kevin Arulmaran , students from Maktab Duli PMAMB made their parents, friends and college proud when they went on stage to collect their self-development fund worth BND 3,000, trophies and a one-week entrepreneurial trip to Hong Kong.

The SILVER Award was presented to Simpur Tujuh whilst Team Green came third and was presented with the BRONZE Award. Brunei's top three teams will be sent to Hong Kong for a week long Entrepreneurial Trip as well as receive trophies, certificates, self development fund of BND 3000, BND 2000 and BND 1000 respectively.

The HSBC Young Entrepreneur Awards (YEA) was launched in Brunei in 2008 and is now in its second year. The 2008-2009 local competition that started last October came to an eventful end today as the top three teams; More than Simple Inc., Team Green and Simpur Tujuh took turns presenting their business ideas to 300 students from colleges and schools in Brunei. The event took place at Manggis Ballroom, Hua Ho Manggis Mall.

Not only did the finalist have to present to an audience of 300 but a panel of judges were also on hand to judge each presentation. Judges included Ms Irene Tse, Head of Commercial Banking HSBC Brunei, Shazali Sulaiman Partner at KPMG Auditors, Dr Habrizah Hussin, Senior Lecturer, Faculty of Business, Economics and Policy Studies, Universiti Brunei Darusslam and Jessica Lee, Managing Director Asterix United (B) Sdn Bhd.

Guest of honour was Pehin Orang Kaya Seri Utama Dato Seri Setia Awang Haji Yahya bin Begawan Mudim Dato Paduka Haji Bakar Minister of Industry and Primary Resources also present was Rosdi Amin Yaakub, Acting Chief Executive Officer and Head of Personal Financial Services of HSBC Brunei along with Senior Managers and staff from HSBC.

In his welcoming speech Rosdi Amin Yaakub said "Our future depends on the next generation. As one of the leading global financial institution with a long history of assisting youth through various sponsorships and projects, HSBC seeks to foster young people's ingenuity and entrepreneurial spirits which are essential qualities for tomorrow's business leaders."

"It is important for Brunei's future generation to venture into entrepreneurship and help the country's economy to diversify and progress even further. And from the recent submissions, I noticed that the youth in Brunei are extremely optimistic and creative. Combined with entrepreneurial flair and connectivity, they will create a path that is very different to the past" he added.

The winning team will go on and represent Brunei in the Regional Final in Hong Kong in June where they will compete with teams from Malaysia, Thailand, Vietnam, The Philippines, Bangladesh and Hong Kong and stand a chance to win a self development fund of HKD 100,000 (BND 20,000).

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HSBC helping you prepare for the future.

Monday, 20 April 2009

HSBC is one of the world's leading financial organisations and has the advantage of a global network of in-house experts that are able to assist individuals plan for the future. Even in these challenging times, HSBC will stay focused on some classic investment strategies that are particularly relevant such as Portfolio Diversification, Dollar Cost Averaging and also maintaining a disciplined regular investment to smoothen market volatility.

During the current global economic turmoil, investors may seek a safe haven to diversify their investment portfolio and one of the best safe havens right now is Gold. Despite the slight downside in the immediate future, gold is forecasted to have a stellar year as prices will be supported more heavily by supply and demand fundamentals compared to previous years of this gold bull market.

The bank has announced the launch of a 3-Year Gold Linked Structured Note. The Note provides 100% principal protection if held until maturity and is linked to the upside of gold performance against US Dollar and is denominated in Singapore Dollars. The Note is available to HSBC customers and aims to deliver a potential return of up to 5.41%p.a.

With the current economic conditions faced globally, it is with no surprise that there are investors that are faced with uncertainties and risks. However, missing out on a great opportunity is just as imprudent. To make decisions investors need to stay informed and understand what's going on around them.

To allow those in Brunei to stay abreast with the current market conditions, HSBC recently invited two guests speakers from Singapore who are experts in wealth management to conduct a seminar on money management and also gave an outlook on the current market conditions.

The seminar conducted in Bandar and Kuala Belait was not just limited to the bank's customers but was open to anyone that was interested in planning and preparing for their future.

"I'm delighted to be able to open this Wealth Management Seminar today and share with you some key concepts in financial planning as well as recent market movements. This information should equip you to make good decisions about your financial future. We've invited some real experts to impart important information to you today and we have designed the day to make sure you get the maximum value from it," said Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services, HSBC Brunei in his welcoming remarks.

He continued "Most importantly, we are making our top financial planning staff available to you so you can ask them questions. We have a team of highly trained staff ready to help you take the first step towards planning your financial future."

The seminar the first organised by HSBC for 2009 began with a presentation by Mr Tang Weng Liang, a Training Manager from Summit Planning Academy; an organization that specializes in the training and development of practitioners in the financial services industry in Singapore and across Asia. Mr Tang has held senior positions in two big life insurance companies. He was the Deputy Regional Training Director with American International Assurance and Head of Training with John Hancock Life Assurance. With his 14 years experience of people development in the life insurance industry, Mt Tang showed guests how to prepare a comprehensive money management plan.

Second speaker was Ms. Sabrina Gobind, Manager of HSBC Global Asset Management's retail business team in Singapore. Ms. Gobind talked at length about the current investment climate and opportunities which focus on the outlook of various asset classes specifically on cash, bond and equities, valuations of global equity and activities in Asian, European and Emerging markets. Her experience comprises marketing, business development as well as client servicing, ranging from sovereign, institutional to corporate clients. Prior to joining HSBC in June 2007, she was overseeing the marketing and business development in Phillip Capital Management (PCM), an asset management company based in Singapore.

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HSBC recognises and rewards staff.

Wednesday, 15 April 2009

In its continuous effort to provide their customers qualified, knowledgeable and dedicated Financial Planners, HSBC Brunei is committed to encouraging staff to pursue professional courses.

"We believe in developing the talents of our staff as well as show our support to the Government's initiatives in creating awareness on the importance of Financial Planning. By receiving the certificates today, it shows that our staff is qualified to provide our customers with a comprehensive Financial Planning and wealth management services" said Rosdi AminYaakub, Deputy Chief Executive Officer and Head of Financial Services HSBC Brunei.

14 staff from HSBC Brunei today received certificates presented by Dato Paduka Awang Haji Ali Apong, the Permanent Secretary of Ministry of Finance. The event took place at the Dewan Shahbandar, Holiday Lodge in Jerudong. Also present at the ceremony was Chief Executive Officer HSBC Brunei, Tareq Muhmood.

10 staff received the rank of Chartered Financial Consultant while three received a Diploma in Financial Planning and one received a Certificate in Financial Planning from the Singapore College of Insurance.

HSBC Brunei is very committed in encouraging staff to pursue professional courses. By continuously doing so, it is hoped that HSBC's professional standards and service quality will be used as industry benchmarks.

The bank currently has Wealth Management Centres at their BSB and Kuala Belait branch specializing in financial planning services which include a wide range of savings, investment and insurance products available to help customers achieve their financial objectives. Customers can also visit any of their branches for this service as there are dedicated Personal Bankers who can conduct Financial Planning services.

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HSBC presents BND 1,000 Cash to Dino Erzan.

Friday, 03 April 2009

Dino Erzan bin Haji Ali Adin was presented with BND 1,000 cash by HSBC today for texting in the word "investment". The cash prize was presented by Mr Au Thien Kiong, Senior Hire Purchase Manager, HSBC Finance.

Dino Erzan's winning word, which now completes the new ad was one of over 7,000 entries that were submitted over a 7 day period through text messages. This is the second of two competitions which was organised in conjunction with HSBC's latest branding campaign "Your point of Value" which was launched recently.

During the month long competition announcements were made on the Kristal FM and Ranoadidas.com inviting the general public to text in a word that they thought would best represent the image given; the first week was a piece of chocolate whilst the second competition showed the image of a car.

The latest adverts that have been placed at selected branches across the nation depict how the bank recognises what one person values maybe different to the next and that people have different ideas about what is important.

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HSBC and UBD embark on initiative to monitor Climate Change.

Friday, 03 April 2009

With the support of Forestry Department, Ministry of Industry and Primary Resources, HSBC through its Corporate Sustainability programme and Universiti Brunei Darussalam (UBD) have set another milestone for one of the projects under Brunei's Heart of Borneo initiative

The large-scale permanent research plot at Kuala Belalong is an important project that will help scientist monitor the impact climate change has on the forests in Brunei. The project will bring together researchers from Universiti Brunei Darussalam, the Smithsonian Tropical Research Institution and Harvard University.

"UBD initiative to establish a large-scale permanent research plot at Kuala Belalong through the Heart Of Borneo initiative has brought together three important local and international collaborating partners: the Centre for Tropical Forest Science (CTFS) of the Smithsonian Tropical Rainforest Institute (STRI) of Panama, Brunei Forestry Department of the Ministry of Industry and Primary Resources and the Brunei Hong Kong and Shanghai Bank" said Dr Zulkarnain Hj Abd Hanafi, Vice Chancellor of UBD, on the HSBC sponsored UBD/KBFSC-STRI Project

"The establishment of the 25 ha plot is important to allow long term monitoring and assessment on the impacts and vulnerabilities of climate change on forest biodiversity and health of forest ecosystems. The scientific information to be gathered locally would not only be useful for better management of Brunei forests but it would also contribute to better understanding on the relationship between forests and climate change globally", he added.

"UBD would like to express its gratitude for the generosity extended by HSBC in providing continuous financial support for both research and educational activities conducted at the Kuala Belalong Field Studies Centre. In 1991, HSBC was one of the major sponsors of the UBD-RGS Brunei Rainforest Project. Upon completion of the project, for a few years, HSBC continued to provide sponsorship for the Centre's environmental education programme and also scholarship for senior scientists to conduct research at KBFSC. The current HSBC sponsorship will allow not only local and international scientists to conduct research but it open new opportunities for students to be trained in an important area of science. UBD welcomes strategic partnerships such as this to support the local and global communities as well as its focus on Environmental Awareness" he continued.

Brunei's lush green forests are among the most diverse in the world. The research plot covering an area of 25 hectares will likely include over 1,000 species of trees which is more tree species than in all of North America or Europe. Brunei's forests store an enormous library of biodiversity such that it is critical that monitoring projects like the Kuala Belalong project provide information for managing these unique forests.

Results from this research project will not only be useful for better management of Brunei forests but it would also contribute to better understanding on the relationship between forests and climate change globally. The project will also provide the long-term scientific data on environmental change necessary to create predictive models and make policy decisions that will guide and secure improvements to the ecosystems and climate of the planet.

With the current project, HSBC will contribute more than $450,000 over a 2 year period during which, researchers and scientists from UBD itself will be working side by side with researchers from world renowned biodiversity research centres like STRI.

"HSBC is proud to be apart of this project. This project is representative of HSBC commitment in supporting Education and Environment initiative in the community we operate in". said Tareq Muhmood , Chief Executive Officer of HSBC Brunei.

Mr Tareq Muhmood also said "The sponsorship funding is not from HSBC alone; part of the sponsorship is thanks to friends and customers of HSBC. We raised more than $93,000 from HSBC Heart of Borneo Challenge Cycling event last year and every single cent raised from the event has gone towards this important initiative. On behalf of HSBC, UBD and STRI, we would like to say a sincere thank to our friends, customers and the general public for their enthusiastic support which helped make this project possible".

STRI, is a bureau of the Smithsonian Institution, although based in Panama, research is conducted throughout 14 countries in Africa, Asia and the Americas. STRI is also one of the partners of HSBC US$100 million "HSBC Climate Partnership" program.

"We welcome the expansion of our global partnership with HSBC Bank to Brunei. The partnership is designed to help combat the threat of global climate change on the world's forests and people. The large-scale research plot in Brunei will function as a key reference and monitoring site for the 'Heart of Borneo' project, greatly improving our understanding of the ecological processes that sustain healthy forest ecosystems in Southeast Asia's most diverse tropical rainforest." said Stuart Davies, CTFS Director, STRI

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HSBC Amanah named Best Sukuk House.

Tuesday, 31 March 2009

HSBC Amanah has won three major awards in Euromoney's Islamic Finance Awards 2009. The global Islamic financial services arm of the HSBC Group won Best Sukuk House, Best Fund Manager and Best Takaful House reflecting HSBC Amanah's leadership in Islamic finance.

Euromoney said, "In 2008, HSBC Amanah continued to mark itself out from the competitors in the sukuk market as it pushed forward with six new and innovative deals despite difficult market conditions."

Euromoney highlighted a number of HSBC Amanah's winning deals that led to the winning of the Best Sukuk House Award; The Sabic's SAR5 billion (USD1.3 billion) deal - the first and largest riyal sukuk in 2008. In the Saudi market, HSBC also bookran the largest ever unrated sukuk entirely distributed within the kingdom.

Whilst in Malaysia, HSBC Amanah was behind the largest ringgit-denominated sukuk issued in 2008 and the largest commodity murabaha sukuk in the ringgit market. The bank was also bookrunner on the first and largest project financing sukuk.

Euromoney said, "HSBC Amanah continues to be the leading Islamic fund manager, with about USD4 billion in assets under management. The group holds the funds in 24 different mutual funds in several different geographies including the GCC countries, Egypt, Lebanon, Malaysia, Indonesia, Brunei and the UK. Hong Kong was also added to this list in December 2007 with the launch of the first Islamic investment fund."

On presenting HSBC Amanah with the Best Fund Manager Award, Euromoney highlighted HSBC Amanah's innovation in this market. HSBC Amanah was the only fund manager to offer equity funds based on an active quant investment strategy with the help of in-house expertise from active quant specialist Sinopia Asset Management,
The first to introduce investment-linked deposit products in the Middle East and also
The first to launch investment-linked takaful products in Malaysia and Saudi Arabia.

For the Best Takaful House Award Euromoney said, "SABB Takaful has grown impressively in the past 12 months in Saudi Arabia. Since inception in July 2007, the insurance provider has taken SAR180 million (USD48 million) in contributions, with 80 per cent coming from family takaful products."

Euromoney highlighted its Simple Savings Takaful Plan as being the product that makes SABB Takaful stand out from its competitors. It said, "This leading product allows clients to save a small amount regularly, while offering protection against unforeseen circumstances."

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HSBC's Red Photo Competition.

Tuesday, 24 March 2009

As announced recently HSBC launched "The RED Sale" promotion promising to have something in store for everyone. With "The RED Sale" roadshow at The Mall in Gadong just days away, families will not need to worry about what to do over the weekend. Apart from the Giant Chopsticks game; Magic Show, Jenga Challenge, Instant Rewards dip and meeting Auntie May, one of the roadshow's highlights is the RED Photo Competition.

The competition is open to everyone aged 18 and above, and the image must follow the RED theme. Each participant is eligible to submit one photo only.

3R sized photos capturing the colour red should be submitted at the roadshow on Saturday, 28 March 09 where the creative submissions will be on display. Independent judges will shortlist the best submission based on creativity, originality and relevance to the theme. The winner will be announced on Sunday, 2:30pm at the roadshow.

The winner will win a Canon Powershot G10 worth over B$800! Further details, full terms and conditions and submission's time slots can be found at www.hsbc.com.bn/theredsale.

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HSBC launches Incredible Red Sale.

Monday, 23 March 2009

HSBC has recently launched "The RED Sale" promotion and it promises that no one will be left disappointed. The promotion deemed the biggest sale this year will run from now until 23 May 2009. HSBC credit card holders will also have the privilege of a special one week discounts at over 20 merchants until 29 March 2009.

The promotion brings great rewards as customers will be entitled to discounts for application of home and personal loans, signing up of investments products, sign-up gift for insurance and fee waiver on credit card applications.

On top of the discounts, customers who successfully applies for any selected products will earn lucky draw chances to win superb prizes ranging from a netbook, DSLR cameras, laptops, 32 inch LCD TV, air tickets to Kuala Lumpur including accommodation for two, cash prizes, shopping vouchers and so much more.

There will be five winners announced weekly and the exciting offers do not end there; customers' chances will be doubled by applying online@hsbc.

To top it off the bank will be organising "The RED Sale" roadshow at The Mall in Gadong. The two days roadshow will be packed solid with activities for all ages and is not to be missed as the popular Auntie May will be making an appearance. Activities include Giant Chopsticks game; Magic Show, Jenga Challenge, Instant Rewards dip, and plenty more to keep the whole family busy that weekend!

Promising not to disappoint, HSBC is also running a photography competition open to anyone aged 18 and above. Interested participants simply have to submit a 3R sized photo capturing the "RED" theme, at the Roadshow on Saturday, 28 March 2009. The best photo submitted, based on creativity, originality and relevance to theme, will win a Canon Powershot G10 worth over B$800! Further details can be found at www.hsbc.com.bn/theredsale.

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HSBC to join WWF's Earth Hour.

Monday, 23 March 2009

HSBC buildings will turn off their lights to support call to action on climate change

HSBC in 20 countries/territories across Asia-Pacific will join millions of businesses and homes worldwide in switching off building lights for Earth Hour on Saturday 28 March.

Earth Hour is an annual campaign led by WWF that calls for worldwide action on climate change. This year, every light switched off from 8.30pm and 9.30pm on Saturday 28 March will count as a vote for action. The results of this vote will be presented by WWF at the Global Climate Change Conference in Copenhagen later this year.

In total, selected HSBC facilities in more than 40 countries/territories will be turning off the lights for Earth Hour. In Brunei, all non-essential lights will be switched off at the Main Branch in the capital.

Tareq Muhmood , CEO of HSBC Brunei, said: "By joining others around the world in this symbolic gesture, HSBC Brunei and its employees are casting Brunei 'vote' for a collective global action on climate change."

HSBC Brunei is also encouraging employees and their families to participate in Earth Hour by turning off lights at home.

Tareq Muhmood, also said: "Earth Hour can last longer than 60 minutes if we take home its low-carbon message and get our families and other Bruneians, to join up with the rest of the world in the fight against climate change."

HSBC has a longstanding commitment to the environment. In addition to the HSBC Climate Partnership, which aims to encourage individuals, businesses and governments worldwide to act on climate change, HSBC has committed to spend US$90 million over five years to make sure all its buildings use as few of the earth's resources as possible.

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HSBC sends Brunei National Rugby Team to the A5N.

Thursday, 19 March 2009

The fixtures for the HSBC Asian 5 Nations (A5N) 2009 rugby series have been announced and Brunei's National Rugby team was at the airport today boarding the flight to Laos. HSBC Brunei's Chief Executive Officer Tareq Muhmood was present at the airport wishing them luck for the tournament. After months of training Brunei's best rugby players will face host Lao Rugby Federation at the Savannakhet National Stadium.

The national rugby team is made up of 24 of the best players from six local teams that were selected back in November last year. Since the formation the players have been training hard and have even competed in five training games against teams from Sabah and Sarawak as preparation for the competition.

The team, managed by Ainol Razman Ghazaly and coached by Mark Pyrgos wth Ben Bourne as the assistant coach will also face Cambodia at the 15,000 all seater Savannakhet Stadium.

The Asian Five Nations Tournament is an annual international rugby union competition held between the top five Asian sides. Now in its second year, the competition devised by the International Rugby Board (IRB) and sponsored by HSBC has been designed to help develop the sport in the Asian region.

The tournament will play a role in qualifying for the 2011 Rugby World Cup with matches being played across Asia in the region's most renowned rugby grounds. which include the Hanazono Rugby Stadium in Osaka, Japan; Hong Kong Football Club, Almaty Central Stadium including "7he Sevens" in Dubai, host venue of the Rugby World Cup Sevens 2009.

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HSBC launches exciting new investment stuctured note to existing customers.

Wednesday, 18 March 2009

The benefits of being an HSBC customer are even greater as the Worlds Local Bank has launched a new structured investment product for existing customers only, available now until the 27 March 2009.

This structured product, called an AUD Gold Asian Floored Barrier Principal Protected Note, was structured specifically to suit the current economic climate. It offers investors the benefits of rising gold prices while ensuring that their principal is protected.

Rosdi Amin, HSBC's Head of Personal Financial Services, said: "HSBC Research believes that gold will remain a safe haven in times of financial stress and this product helps our local customers diversify their portfolios and make the most of this investment opportunity."

This product is just one part of HSBC's comprehensive range of wealth management solutions which include equity and bond funds, structured notes made available on a regular basis as well as many wealth protection products that can help customers secure their wealth and their income.

"We are seeing demand for customers evaluating their investments during this turbulent time and defensive investments such as bond funds and principal protected notes are popular in this bearish market" he continued.

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HSBC Global Asset Management opens office in Brunei.

Wednesday, 18 March 2009

HSBC today announced the establishment of its asset management business in Brunei with the opening an office of HSBC Global Asset Management, the core global investment platform of the HSBC Group.

Located at the HSBC main branch in the capital, the office started operations in January 2009 and provides world-class investment expertise and a comprehensive range of investment management solutions to clients in Brunei.

"Our presence in Brunei is a strategic move for our expansion in Asia. It provides an extension of our office in Singapore to serve the regional markets of Southeast Asia. This move was made possible by the Brunei Government's support to create a conducive business and investment environment for the local financial industry," said Rudolf Apenbrink, Chief Executive Officer of HSBC Global Asset Management, Asia-Pacific. Mr Apenbrink added that Mah Yeok Fun, Chief Executive Officer of HSBC Global Asset Management (Singapore) Limited, will have management oversight of the new office in Brunei.

Mr Tareq Muhmood, Chief Executive Officer of HSBC Brunei, added that the new office will strengthen HSBC's overall business in Brunei and will allow HSBC to contribute further to the development of a skill-based workforce. The bank currently employs over 700 staff in Brunei, most of who are local employees. The office will benefit from the support of the extensive infrastructure of HSBC Brunei.

In Asia, HSBC Global Asset Management has been serving both institutional and retail clients for over 30 years, with offices in Hong Kong, Singapore, Taiwan, India and Japan, and a joint venture fund management company in China. The firm managed US$372 billion in assets globally as at the end of December 2008.

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HSBC launches Global Safety Net for its Premier customers.

Monday, 16 March 2009

HSBC Premier – the world's only truly international personal banking service - now includes a 'safety net' feature for customers' families which guarantees international emergency funds of up to $2,000 cash in local currency from any of our 8,500 branches.

This unique service is part of a package of features which also includes HSBC Premier KidzSaver, a children savings account, which can be serviced and managed by the customer and viewed by the child. A dedicated Relationship Manager is available to provide advice based on the family's long-term needs and priorities.

Rosdi Amin, HSBC's Head of Personal Financial Services, said: "More than 700,000 people have joined HSBC Premier worldwide since it was launched in 2007. This unique service is designed to provide competitive and personalised banking while addressing the needs of affluent and highly mobile customers who may live and work across borders.

"These new features recognise that customers who travel frequently have families who travel too and that HSBC - with a presence in 85 countries and territories - is uniquely well placed to assist should anything go wrong.

"It means that in case of an emergency, a child can get access to immediate financial support, up to $2,000, from a safe pair of hands anywhere in the world with their parents' approval.

"But Premier is not just about helping when things go wrong. We can also assist parents in preparing and saving for their children's futures."

The new HSBC Premier Family Proposition is an exciting, comprehensive range of products and services created especially for HSBC Premier Customers, which focuses on not only themselves but their families to achieve their dreams and ambitions.

HSBC's new Premier Family Proposition features:

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HSBC Sponsors BLGA To Labuan Golf Competition

Thursday, 05 March 2009

HSBC today presented its sponsorship to the Brunei Ladies Golf Association (BLGA).

Tareq Muhmood, HSBC's Chief Executive Officer was on hand to present the sponsored items at his office in the Main Office in Bandar Seri Begawan this afternoon.

Pengiran Rose Pengiran Hitam and Dyg Sarinah Masri, representing the BLGA, were there to receive the sponsorship. Also present was Salyahrinah Yahya, Treasurer of HSBC, who is an avid golfer and a member of the BLGA.

The Bank is sponsoring all the ladies golf shirts to be worn by the BLGA players during the Golf Challenge in which they have been invited to participate. The prestigious tournament pits lady golfers from various associations in Brunei, Labuan, Sabah and Sarawak.

The BLGA is a non-profit organisation established in early 2007 and endorsed by the Ministry of Culture, Youth and Sports. The BGLA will be sending 15 golfers to represent Brunei at the Borneo Ladies Golf Tournament in Labuan, Sarawak from 10 to 13 March 2009.

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Fund Managers Turning Optimistic About Greater China Equities, Says HSBC Survey

Friday, 27 February 2009

Fund managers polled in HSBC's quarterly Fund Managers Survey turned bullish about Greater China equities in the first quarter of 2009.

Rosdi Amin Yaakub, HSBC's Head of Personal Financial Services in Brunei, said: "Fund managers are most optimistic about Greater China equities because they expect the stimulus policies of the Chinese government to support domestic demand and economic growth. This may also be linked to the potential positive impact of the US stimulus and recovery measures on China's economy."

Fund managers in the survey also favoured bonds over equities as a whole in the first quarter of 2009 as uncertainties across the global economy remain. Fifty-seven per cent of fund managers held an overweight view towards bonds (vs 50% in 4Q08) while 43 per cent held a neutral view (vs 30%). None held an underweight view (vs 20% in 4Q08).

Mr. Rosdi Amin noted: "Flight to quality continues to be a central theme for fund managers as they tend to veer towards more conservative asset classes given continued market volatility and the global economic uncertainty. We expect this sentiment to remain in the medium term."

The HSBC survey analyses 12 of the world's leading fund management houses1 by their funds under management (FUM), their asset allocation views and their global money flows. The net money flow2 estimates are derived from movements in FUM versus index movements in the equivalent class.

At the end of the fourth quarter of 2008, the fund houses covered in the survey reported aggregated FUM of US$3.27 trillion, representing about 17 per cent of the estimated total global FUM3.

The survey shows that at the end of the fourth quarter of 2008, FUM decreased by US$295 billion, a drop of 8.26 per cent from 3Q08. Equity funds, which decreased by US$252 billion, contributed the most to total FUM decrease. At the same time, money funds recorded an increase of US$83.2 billion and bond funds, an increase of US$4.5 billion.

Mr. Rosdi Amin said: "Global emerging markets equity funds continued to see the highest outflow due to concerns that the recession in developed markets could place emerging market equities at risk. Emerging markets bonds, likewise, posted the highest outflow as their economies were hard hit by the credit crunch. European bonds saw the strongest inflow in the last quarter, partly due to the easing bias of both the European Central Bank and the Bank of England. US bonds and US equities posted inflows as well, aided by policies geared towards economic recovery and government stimulus."

The 1Q09 views of fund managers by asset class noted that on equities, 33 per cent of fund managers held an overweight view, down from 50 per cent in the 4Q08. Twenty-two per cent were underweight, down from 30 per cent. On bonds, 57 per cent of fund managers held an overweight view, up from 50 per cent in the previous quarter. No one was underweight, down from 20 per cent. On cash, 33 percent of fund managers held an overweight view, up from 25 per cent in 4Q08. Seventeen percent were underweight, up from 13 per cent.

Mr. Rosdi Amin said: "Due to weak economic data and continued uncertainty in stock markets, fund managers favour bonds, European bonds in particular, on the expectation of further rate cuts. Although there has been a slight improvement in sentiment towards US dollar investment grade corporate bonds, there is concern that interest rate risk of long-term government bonds may have increased as yields of US Treasuries are down to historic lows. On the equities front, fund managers are regaining confidence in Greater China, and sentiment on US equities also improved from negative to neutral."

For the first time since the survey was launched in 3Q06, HSBC has introduced the HSBC Fund Flow Tracker, which represents cumulative dollar value of money flows covering the past 10 quarters. For equity funds, fund movements tracked market performance, with net inflows from 3Q06 to 4Q07 and net outflows since 1Q08. The movements in bond funds suggest a flight to quality, particularly towards US dollar investment grade corporate bonds and European (incl. UK) bonds, and show investors diversifying their holdings. Stable fund flows in Greater China equities show sustained investor interest in the sector.

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HSBC Islamic Welfare Body Organises Religious Talk

Thursday, 26 February 2009

Recently, HSBC's Islamic Welfare Body (BKI) organised a religious talk for its Muslim staff and their family members on Family Harmonisation at the HSBC Learning and Development Centre in Jerudong.

The talk was conducted by Drs Haji Mohd Syahroni bin Haji Abdul Kahar, a religious speaker from the Islamic Dakwah Centre. He touched on the teachings and actions of Prophet Muhammad (Peace be upon Him) as an exemplary figure and urged to apply these teachings in our own household.

Feby Latip of the Islamic Welfare Body of HSBC (BKI), said that the talk was very informative and relevant to today’s society especially in this age of globalization.

The Bank’s Islamic Welfare Body (BKI), is very active in promoting religious activities for Muslim staff members outside office hours. The main objective of BKI is to strengthen and enhance relations between the staff of HSBC including their families.

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The Minister of Communication officially opens HSBC Finance Brunei

Monday, 16 February 2009

The Minister of Communication, Yang Berhormat Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr) Awang Haji Abu Bakar bin Hj Apong today consented to officially open the newly located HSBC Finance (HFBN) in Beribi.

Also in attendance was Mr. Conrado Engel, HSBC Regional Director, Personal Financial Services Asia Pacific, Mr Tareq Muhmood, Chief Executive Officer, HSBC Brunei, Senior Managers of the Bank, Car Dealers and a number of senior Government officials.

In his welcoming remarks, Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Personal Financial Services, HSBC Brunei thanked Yang Berhormat Pehin for consenting to be the guest of honour at the ceremony.

"With its prime location strategically position closer to dealers; moving HSBC Finance to Sumbangsih Bahagia was timely. The new premise allows us to give our customers a spacious and comfortable environment, ample parking spaces, fully automated machines and most importantly experienced staff with world class service standards."

"You may be pleased to know that 99% of our work force are local; enforcing our belief in nurturing local talent through various development programmes that will enhance their skills, knowledge and performance." he added.

"We are also proud to say that HSBC is the first finance company in Brunei to allow repayment by credit card, introduce automation repayment through the Cheque Deposit Machine, Bulk Cash Deposit Machine and Personal Internet Banking."

The newly located HFBN is equipped with fully automated machines which saves customers time from queuing and provide them with the convenience to carry out our banking transaction at any time of the day or night.

The guest of honour, Yang Berhormat Pehin was invited to unveil a plaque to mark the official launch of HFBN.

HSBC Finance is the oldest finance company in Brunei and has been incorporated for more than 35 years. It first commenced business on 19 December 1973 when it was known as Mortgage & Finance (MAF) Berhad.

It was only on 30 September 1999 when it was renamed to HSBC Finance in line with the Bank's overall Group Branding Strategy. Three years later on 03 March 2001 HFBN acquired IRB Finance Berhad.

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HSBC's New look Commercial Banking Centre in Kuala Belait unveiled

Friday, 06 February 2009

		Customers that frequent HSBC's Commercial Banking Centre in Kuala Belait, will be amiably surprised on their next visit as the centre has recently been revamped. The opening ceremony took place on the first floor of HSBC's Kuala Belait Branch, where the Centre is located and was officiated by Mr. Tareq Muhmood, Chief Executive Officer, HSBC Brunei. Also present at the event was Ms. Irene Tse, Head of Commercial Banking of HSBC. The centre now has a contemporary look; much like the one in HSBC Bandar comes complete with a reception lobby, modern interiors and several meeting rooms. The design was especially done to allow the bank's team of experts to bring the best of services to its customers. Customers can now enjoy personalised and specialised services and these include a wide range of tailor-made financial products and services as well as automated channels that aim to meet our customers' total financial needs.
In her welcoming remarks, Ms. Tse said, "The primary objective of this newly renovated Commercial Banking Centre is to better serve all of you. Our on-going mission is to provide world-class service to our customers, so that they are able to expand their businesses and become more prosperous in the long term." She added, "As one of the world's leading financial organisations, we provide our customers with the unique advantage of our global network as well as our in-house experts in various disciplines whom we can invite periodically to keep customers abreast on developments in the global markets." Guests were given an update on the current financial market by HSBC Global Markets Team.

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HSBC's Festive Shopping Spree at Hua Ho Kiulap

Friday, 06 February 2009

Hua Ho Department Store in Kiulap was buzzing this morning as 10 excited HSBC customers armed with a personal shopper and a trolley were given a chance to go on a shopping spree courtesy of HSBC. Shoppers were asked to grab as much as they possibly could in 5 minutes whilst friends and family cheered them on. The winner Tan Jee Wan managed to grab 4 trolley worth of items that amounted to BND 4259.00. The Nifty shopper was able to go home with a trolley full of goodies worth BND 2000. The second winner Dilshan Mahdi Hussainmiya went home with BND 1000 worth of goodies for grabbing items worth BND 2453.20 whilst Md Daud Hj Matamit who came in third received BND 500 worth of goodies for grabbing items worth BND 2296.30. On hand to present the prizes was Hamidah H Othman, Senior Personal Financial Services Sales and Support Manager of HSBC Brunei who congratulated them on their excellent shopping skills. The seven other shoppers did not go home empty handed as they were able to take home items of their choice of up to BND 150 each. The shopping spree is the latest promotion from HSBC in conjunction with the current festive season. HSBC Cardholders simply swiped their cards between 3 and 17 January to stand a chance to participate in the Festive Shopping Spree.

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BND500 Cash for HSBC transaction rewards winner

Saturday, 24 January 2009

Since May 2008, HSBC has rewarded 8 customers for banking online on its new Personal Internet Banking platform and recently presented BND 500 cash to the final winner of their monthly Internet Banking Transaction Rewards recently.

Mr Chong Chee Gen, was presented with the cash prize by Ms Yap Chen Tiam, Manager of HSBC Kuala Belait.

The Transaction Rewards lucky draw, reward customers who use the internet banking system as their banking channel. Customers simply had to conduct international transfers; add bill payees, opening time deposits, application for eStatements and even updating their contact details online to stand a chance in the recent promotion.

HSBC has also recently introduced Credit Card Bill Payments, and customers can now pay their DST, TelBru, Bmobile and Hire Purchase payments with their Credit Card 24 hours a day, through the Personal Internet Banking system.

Keep a look out for upcoming promotions with HSBC's new Internet Banking platform as there will be more prizes and cash to be won.

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HSBC launches the Exquisite Visa Platinum

Friday, 16 January 2009

HSBC today launched the most prestigious arrival to its Credit Card Family, the HSBC Visa Platinum at the Indera Pura Lounge, The Empire Hotel and Country Club in Jerudong. Guest of Honour for the special event was Yang Berhormat Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Awang Haji Suyoi bin Haji Osman the Minister of Health.

This highly esteemed card has been designed to give cardholders a well-deserved and unlimited access to unsurpassed benefits and incredible rewards and privileges locally and abroad. The card, dubbed as the key to unlock a privileged life of distinct colour is intended for those who do not settle for less and is conscious of having the best in every aspect of life.

In his welcoming remarks, Mr Tareq Muhmood, Chief Executive Officer, HSBC Brunei said, "We have over 70,000 customers who enjoy the benefits, recognition and international delivery that comes with the HSBC Credit Card. With its International recognition, HSBC Platinum will be recognising you as an extremely special customer".

The HSBC Visa Platinum credit card offers a range of privileges, such as a dedicated hotline, discount on Rewards redemptions, Home & Away benefits as well as a perpetual fee waiver on card usage.

For those who love travelling, they will be able to enjoy travel privileges from Royal Skies and free drinks at the Brunei International Airport's Coffee Bean! HSBC Visa Platinum Cardholders can also take advantage of an attractive Rewards program that will help cardholders earn points and redeem them for either Royal Skies or Kris Flyer miles.

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HSBC tops euromoney cash management poll in Indonesia, India, Malaysia, Brunei, Sri Lanka and Taiwan

Saturday, 10 January 2009

HSBC has won the number 1 spot for Best Domestic Cash Management Bank in Brunei, in Euromoney's Cash Management Poll. HSBC scored very strong results in the annual poll, which asks respondents to rate the services provided by their lead cash manager on a sliding scale.

The bank's global reach coupled with product innovation, investment in advanced technology, as well as local expertise and a dedicated client management function, have set it apart from its peers to win this vote of confidence.

Irene Tse, Head of Commercial Banking, HSBC in Brunei said: "The "Best Domestic Cash Manager" awards is a benchmark for high-quality cash management products services across all customer segments. We are delighted that our clients value our commitment to providing tailor made cash management solutions. As the most experienced Cash Management provider in the market, we recognize that the success and growth of many smaller-mid sized companies depends largely on the efficient management of working capital and the guidance of an experienced banking partner to help centralise operations and manage the collections and payments efficiently.

In addition to this domestic recognition, HSBC was also rated as the number 1 provider for 'Overall Customer Satisfaction' in Asia, in recognition of the bank's ability to successfully engage and develop long term relationships with clients, while delivering the highest level of customer service, both at a regional and local level.

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20 teams shortlisted for round two - HSBC YEA 2008/2009

Friday, 09 January 2009

The results for the first round of the HSBC Young Entrepreneur Awards were announced recently and 20 of the best ideas submitted were chosen. The business ideas were judged based on creativity and originality and its commercial viability.

"We are looking at the uniqueness of their business ideas and if there is a potential market for these products, its feasibility and if they are targeting for a niche market or mass market" says Sulaiman Isa, Manager Commercial Banking of HSBC. .

The short-listed teams were all invited to attend a business plan writing workshop today at the Orchid Garden Hotel. The workshop conducted by three engaging speakers; Shazali Sulaiman of KPMG, Chang Ai Lee Senior Relationship Manager of HSBC Commercial Banking Department and Lai Yuhan, Assistant Manager Product Management of HSBC will be the start to what will be round two of the competition.

Today's crucial workshop will teach students the essential elements needed in writing a proper business plan. Teams are then expected to submit a 10 page business proposal designed to attract potential investors based on their initial idea.

From there qualified teams will proceed to the third round and go through a panel interview with selected judges which will further narrow the teams down to three, where they will formally present their business idea to a panel of judges ranging from an established local entrepreneur, an academic and a representative from HSBC.

The prizes are attractive, with the winning team taking home a self-development fund of BND3000 plus trophies, certificates and an opportunity to compete in the regional competition in Hong Kong next June, where they will stand the chance of winning a business development fund of HK$100,000 (BND20,000).

HSBC Young Entrepreneurs Award (YEA) was launched in Brunei for the first time in January 2008. The competition, aimed at providing incentives for aspiring young entrepreneurs from local tertiary level institutions. First launched in Hong Kong in 2000, the HSBC YEA competition now runs concurrently in six other countries namely Hong Kong, Malaysia, the Philippines, Thailand, Bangladesh, Vietnam and Brunei.

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Earn Krisflyer miles with HSBC credit cards

Wednesday, 07 January 2009

HSBC credit cardholders now have even more choice in choosing their next destination for travel as cardholders can now convert their HSBC Reward Points to KrisFlyer miles. This partnership between HSBC and Singapore Airlines' KrisFlyer programme was officially signified at a luncheon at the Rizqun International Hotel in Gadong.

Present at the event was Yang Mulia Dato Paduka Awang Haji Yusof bin Haji Abd Hamid, Deputy Minister of Communications as the Guest of Honour, the CEO of HSBC Brunei, Mr. Tareq Muhmood, together with Mr. Lim Thong Chuan, General Manager of Brunei, Sabah & Sarawak, Singapore Airlines. The event was held to officially endorse the partnership. Also in attendance at the event were members of senior management from HSBC and Singapore Airlines.

In his welcome speech, Mr. Muhmood said, "Across Asia, from Taiwan to Thailand, the partnership between HSBC and Singapore Airlines has already experienced huge success. We expect the same level of success here in Brunei. Our air miles conversion programme has always been a strong performer and this partnership will continue to strengthen our commitment to rewarding our customers with more benefits. I look forward to deepening our partnership with Singapore Airlines to benefit both our clients."

Mr. Lim said, "We are very pleased to welcome onboard HSBC Brunei as the 10th market for HSBC for our KrisFlyer programme. We are positive that this partnership will be beneficial for both parties as we expand our membership database to include HSBC Brunei's clientele, giving added value to both KrisFlyer members and HSBC cardholders."

HSBC was the first bank in Brunei to introduce the air miles conversion programme and expects more positive growth together with Singapore Airlines. With the new signing, HSBC customers can continue to redeem their credit card Reward points for KrisFlyer miles at an extremely competitive conversion rate. Every B$2.00 spent on HSBC credit cards is equivalent to one air mile. Accumulated air miles can then be used to claim awards such as free air flights and upgrades once enough points are accumulated.

Cardholders must first enroll as a KrisFlyer member at krisflyer.com before converting their Rewards points to KrisFlyer miles. Cardholders will be able to redeem their points through HSBC's call centre at 2252 252, or through online@HSBC at www.hsbc.com.bn or simply by visiting their nearest branch.

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Win B$500 with HSBC's Personal Internet Banking

Tuesday, 23 December 2008

HSBC has once again rewarded its customers for banking online on its new Personal Internet Banking platform.

The Transaction Rewards winner for the month of October is Mr Rozaimee Mohdzar, who won BND500 by using internet banking for his banking transactions. He is the 7th winner of the BND500 monthly draw, which will run until 31 December 2008.

The Transaction Rewards lucky draw rewards customers who use the internet banking system as their banking channel. With the recent introduction of Credit Card Bill Payments for DST, TelBru, Bmobile and Hire Purchase, gaining points to enter the draw is the simplest of task. Any customer who earns at least 50 Transaction Reward points will be eligible for the draw, and entry into the draw is done with a simple click of a button through the HSBC Personal Internet Banking system. Customers with additional points can choose to redeem for more chances into the draw, giving them a greater possibility of winning the monthly prize.

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HSBC Commercial Banking introduces Irene Tse

Wednesday, 17 December 2008

HSBC recently appointed Ms. Irene Tse, as Head of Commercial Banking. In this role, Ms Tse will be responsible for overseeing the Commercial banking and trade services operations for HSBC Brunei which currently runs two offices in Bandar and Kuala Belait.

"I am really excited to join HSBC Brunei. Commercial Banking is a major line of business for the HSBC Group. I believe that HSBC Commercial Banking's international capabilities and local knowledge would be able to help our customers be successful. On the other hand, I would definitely leverage my unique work experience from Hong Kong to extend my contribution to HSBC Brunei. Last but not least, I look forward to working closely with my customers, my staff and the community to reinforce HSBC Commercial Banking's leadership in the Brunei market." said Irene.

Ms. Tse a Masters Degree holder joined HSBC Hong Kong back in 1998 where she played an important role also in Commercial Banking. The role involved looking after three crucial areas; relationship Management, strategy planning and implementation and the trade services team.

HSBC's Commercial Banking customers will be able to benefit from the new Head's wealth of experience, which will help both the well established large business and the young start ups.

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HSBC Young Entrepreneurs Award

Monday, 15 December 2008

The first step to a week long entrepreneurial trip to Hong Kong is now just 4 days away! Round 1 of the HSBC Young Entrepreneurs Award (YEA) is on 18 December where participating teams are required to submit an outline of an innovative business idea.

The business idea of not more than 1000 words should lead to the creation of a successful business which can be of a new product or service that fulfils a market niche or even an enhancement of an existing product or service that has the potential to create value, increase sales or reduce costs. It may consist of an entirely new idea or it could focus on a new way of doing things.

Mr. Gerald Sim from HSBC's Group Communications, who heads the team driving the HSBC YEA, has been busy visiting business/vocational schools and institutions nationwide to promote the awards and encourage students to participate.

"There has been an encouraging response from students during the road shows that we have visited. Participating in the competition will not only enhance their entrepreneur skills but will also give them the skills that will prepare them for their future" according to Mr Sim.

HSBC Young Entrepreneurs Award (YEA), a business-plan writing competition, now in its second year in Brunei is designed for aspiring young entrepreneurs from tertiary level institutions.

From Round One, only 20 teams will be shortlisted for Round Two, Teams that make it to Round Three will need to make a presentation of their business ideas to a panel of judges, who will judge them based on criteria such as innovation and creative thinking and the commercial viability and potential of their product/service as well as communication skills. The Award presentation ceremony will take place in May 2008.

First launched in Hong Kong in 2000, the HSBC YEA competition now runs concurrently in six other countries namely Hong Kong, Malaysia, the Philippines, Thailand, Bangladesh, Vietnam and Brunei. More information is available on the Award’s official website, www.asiayea.com.

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HSBC contributes to the Special Olympics team Brunei Darussalam

Tuesday, 09 December 2008

As part of the bank's commitment to support and give back to the community, HSBC today donated BND10,000 worth of sponsorship to the Special Olympics Team of Brunei Darussalam.

The presentation was made by Mr. Tareq Muhmood, CEO of HSBC Brunei, at the bank's main office in Bandar Seri Begawan. On hand to receive the mock cheque was Salim Hj Puteh, National Program Director of Special Olympics Brunei. The sponsorship will go towards sponsoring two key events. The first of which will be the upcoming 3rd Borneo Cup Soccer Tournament in Sarawak, Kuching on the 11th December. The second will help send a contingent to participate in the 7th National Special Olympic Games in Singapore which will be held from 05th - 8th June 2009.

This is not the first time HSBC has shown its commitment to the Special Olympics Team of Brunei. Staff volunteers have organised many events in the past which include a big Charity Walkathon back in 20 May 2006 in which over 300 staff members and several of our customers volunteered to walk a distance of 60 miles from Seria to Serusop to raise money for charity and the development of youth programmes and especially the Special Olympics. Another notable event was the Charity Grand Prix held last November which gathered local companies and also hotels to get together to raise funds for such a worthy cause.

The funds raised in such events have gone towards sending special needs athletes to compete in the Special Olympics World Games in Shanghai in 2007 and Mount Kinabalu Climbathon Challenge in 2008.

"It is second nature to staff at HSBC to get involved in events outside the office. We feel a very big sense of ownership, belonging and accomplishment when given the opportunity to initiate and implement community projects. We hope to be able to contribute much more of our time and talents to helping the community in Brunei for many years to come," said Mr. Tareq Muhmood.

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Rosdi Amin, HSBC's Head of Personal Financial Services

Monday, 01 December 2008

Effective 01 December 2008, HSBC's Deputy Chief Executive Officer Rosdi Amin Yaakub will officially take up a new role as Head of Personal Financial Services. This new role will allow Rosdi to inject his vast global banking exposure to expand the personal banking business to a new level. Rosdi Amin a graduate from the University of Liverpool in the United Kingdom joined HSBC in 1996 and has very strong track record in growing our global banking business especially with multinationals and Government related entities. He has moved rapidly up the corporate ladder since then and made history on 1 August 2006 when he was the first Brunei citizen ever to hold the post of Deputy CEO. He will take over from Ms. Lyndsay Rajah, who will move on to HSBC in Vietnam as Head of Personal Financial Services (PFS) similar to her role in Brunei. She will be responsible for the expansion of HSBC Vietnam where there are plans to increase the number of branches from 2 to 12 in a matter of months. Chief Executive Officer HSBC, Tareq Muhmood, said "I am pleased to announce the appointment of Rosdi Amin to lead the PFS team. I am confident with Rosdi's energy and wealth of knowledge and ideas, he will be able to lead the team to greater heights.

Apart from his Bank-related duties, Rosdi Amin is active with HSBC's Corporate Sustainability events, which plans and implements the Bank's voluntary activities in the community. The community programme, called "HSBC Cares", involves hundreds of willing, generous and talented Bank staff members each year. Outside the bank, Rosdi was recently been appointed to be a Member of the Authority of Info Communication Technology Industry (AiTi) and has been actively involved in the management of Persatuan TIBA and Koperasi Stesyen Minyak Persatuan TIBA, Kampong Salambigar for over 16 years, and is currently Treasurer of this Association.

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