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Gerald P A Sim  
Telephone: + 673 2 252 463
Email : geraldpasim@hsbc.com.bn
 
 
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NEWS ARCHIVE FOR 2012

The following contains previous news articles for the year 2012:

January 2012 February 2012 March 2012 April 2012
May 2012

HSBC NEWS MAY 2012


GEAR UP FOR WALK RUN CYCLE WITH HSBC'S FITNESS CLINIC

Monday, 07th May 2012


As the HSBC Walk Run Cycle (WRC) event approaches faster than anticipated, HSBC has just the right preparation for it. In collaboration with Fitness Zone, a Fitness Clinic is organised exclusively for the event and WRC participants are cordially invited to join the full-scale training and group workout.

Fitness Zone which has been in popular demand lately for its gym facilities and spinning classes will accommodate the next Fitness Clinic at their Kiulap branch on Saturday, 05 May 2012 at 6.00pm.

On the day of the training, participants will learn more about fitness and tips from Fitness Zone coach, Michael Mogard, who graduated from the University of Iowa in Health Promotion and Sports Studies and is a qualified CrossFit trainer.

Fitness Clinic scopes out for the most important concerns of the WRC participants, such as pre-training, warm up advices, injury prevention tips, performance tips, and nutrition recommendation. HSBC is hoping for a great attendance on the day of the Fitness Clinic and wants participants to benefit from this free facility in order to be amply prepared for the event.

The HSBC Walk Run Cycle 2012 will take place at Taman Hj Sir Muda Omar Ali Saifuddien (SOAS) at night on Saturday, 19th May 2012 at 8.30pm. This charity event pays tribute to organizations that provide training and education to special needs children of Brunei Darussalam. Support is needed for this cause, and all HSBC branches are catering for this on-going donation. Visit an HSBC branch today to support the cause.


      GLAMOROUS AFTERNOON FOR HSBC PREMIER CUSTOMERS
Thursday, 03th May 2012

Recently, HSBC jointly organized an exclusive event with Korloff. More than 100 HSBC Premier customers were present at Korloff's boutique located at the arcade in the Empire Hotel and Country Club. This exclusive showcase includes a one-day preferential pricing offer to all invited HSBC Premier customers who attended this amazing event.


Lyndsay Rajah, Head of Retail Banking and Wealth Management, HSBC Brunei with Hjh Saudah Hj Hashim, Proprietor of Buitk Permata Anggun (2nd from left) with customers.

HSBC Premier is a world class proposition which enabled its customers to experience one of the best that the world has to offer as well as easy access to best in class rewards and privileges. The afternoon's highlight promised a spectacular showcase from Korloff featuring necklaces, rings, bracelets, time pieces, writing instruments, perfumes and a breathtaking collection, Korloff Voyageur - a watch that matches the brand's spirit: elegant, modern and unfettered by national frontiers.


HSBC Premier Relationship Managers with their customers.

The Voyageur concept is a "Double Face Five-Time Movement" watch designed for the modern businessman who travels the world from East to West. This reversible watch's first face is more conventional, in mother of pearl with Roman or Arabic numerals, a magnified bezel with or without diamonds, 2 time zones and a unique strap with patented reversible buckle system. The watch can be turned over for a sportier and intense face with three dials for three other timelines in matt-effect brush steel. In 2011, Korloff introduced a catalogue dedicated to the whole Voyageur collection with matching cufflinks and pens also available

Korloff, a relatively new brand in Brunei, is indeed an international French jewellery brand renowned for its luxurious collection of fine jewellery, time pieces, writing instruments, perfumes and other fashion accessories for men and women, had opened their first flagship boutique at The Empire Hotel and Country Club this year under authorised reseller and local firm Butik Permata Anggun. Korloff gets its name from one of the world's biggest cut black diamonds - the Korloff Noir, at 88 carats which is owned by the Korloff Sapojnikoff, a noble Russian family. A wider range of Korloff products will be available at their store in Brunei over time.

      T.L.T SPONSORS SUCI BOTTLED WATER IN HSBC WRC
Thursday, 03th May 2012


Mr Jeremy Tan, Managing Partner of T.L.T Ent, with Mr Lim Boon Teck, Corporate Sustainability Manager.

Recently, T.L.T. Enterprise signed up as a sponsor for the upcoming HSBC Walk Run Cycle 2012. A total of 3,000 Suci Bottled Water which includes packaging of 600ml and 1.5L will be made available for the participants during the event.

On hand to present the sponsorship was Mr. Jeremy Tan Kai Teck, Managing Partner of T.L.T Enterprise, the sole distributor of Suci Brand Premium Distilled Drinking Water, to Mr Lim Boon Teck, Manager Corporate Sustainability of HSBC Brunei.

The HSBC Walk Run Cycle 2012 will take place from the Taman Hj Sir Muda Omar Ali Saifuddien (SOAS) at night on Saturday, 19th May 2012 at 8.30p.m. This charity event pays tribute particularly to organisations that provide training and education to special needs children of Brunei Darussalam, benefitting Pusat Ehsan Al-Ameerah Al-Hajjah Maryam, SMARTER Brunei, KACA, Learning Ladder, and environment initiatives in Brunei.

The first night time charity event in Brunei will cater for all levels of participants as four different routes are made available. Participants will be able to choose to cycle on the 40 kilometre route or walk, run or cycle on the 11.5km, 6km or 2km route. With a registration fee of only $10 across all categories, one hundred percent of all registration fees and donations received will be channelled back to the four organisations and local environment initiatives.

With increasing interest in the upcoming HSBC Walk Run Cycle 2012, stand a chance of winning exciting prizes by participating in the Win an Ipod Nano Competition, thanks to the collaboration with Brunei Tweet.

To enter the competition, simply upload a photo of your unique bib number on Twitter and tag @BruneiTweet or alternatively, upload it to the Projek Brunei Fanpage on Facebook. HSBC will be giving away one iPod Nano every week throughout the competition, which will end on 05 May 2012.


HSBC NEWS APRIL 2012


RECORD BREAKING PARTICIPATION IN HSBC WRC 2012

Monday, 30th April 2012

After HSBC announces its latest figures of close to 6,000 registered participation last Thursday and the move of its closing date to the 28th April, there was an even larger number of enthusiastic sign-ups in the last two days at all of its branches in the country. As registration for the HSBC Walk Run Cycle 2012 closed as of last Saturday, there are now altogether more than 9,000 registered sign-ups for this charity event.

"I am in awe of the support that the Bruneian community has given for the HSBC Walk Run Cycle 2012. This indeed shows the generosity and the enthusiasm to give and be part of the largest charity event held in Brunei Darusslam. I would like to say a big thank you to everyone who made the enormous effort to sign up. Both our sponsors and the HSBC team are extremely excited and are busy with the necessary preparation to ensure the safety and security of all the participants in the walk, run or cycle as well as in the carnival itself." ,stated Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei.

As preparations are in placed, further announcement on the progress of the event will be made through the media from time to time.

HSBC Walk Run Cycle will be held at Taman Hj Sir Muda Omar Ali Saifuddien (SOAS) on Saturday, 19th May 2012 at night starting at 8.00pm.

While participants will be cycling the 40 kilometre route or walking, running or cycling the 11.5km, 6km or 2km route, those who are not participating will still get to enjoy the night carnival with stall games, bouncers and many more exciting activities throughout the evening.

The event also feature some fun elements where individual participants who come dressed up in costumes will stand a chance to win the latest iPad, while families who dress up in costumes will stand a chance of winning an exclusive hamper for the whole family.


      CYCLING CLINIC 101 WITH HSBC WRC
Friday, 27th April 2012

HSBC is organising a Cycling Clinic for its Walk Run Cycle participants in preparation for the most anticipated event on the 19th of May. The clinic is generally aimed at giving the participants a stronger foundation in cycling as well as fitness tips to ensure that the participants are ready for the actual day.

The first and up-coming session of the Cycling Clinic is scheduled on the 29th of April 2012, Sunday, at the car park situated under the wide staircase of the Hassanal Bolkiah National Stadium. The session which is run by a dedicated cycling group, G530, will be touching on safety tips, bike setting-up training, bike choosing tips, and more.

Alternatively, participants who are doing all other categories for the Walk Run Cycle event can take part in the Fitness Clinic supported by the Fitness Zone team and coach, held at the multi-purpose hall in Fitness Zone, Kiulap branch at 8.00 pm on Saturday, 28 April 2012 and 05 May 2012.

On the day of the training, participants will be able to learn some fitness tips from Fitness Zone coach, Michael Mogard, who graduated with a Health Promotion and Sports Studies Degree from the University of Iowa and is currently a CrossFit trainer. His many achievements include being a National Academy of Sport Medicine Certified Trainer, Collegiate Strength and Conditioning All American, and has also been ranked 3rd in Asia's Fittest Man at a CrossFit Open Competition.


Michael Mogard, Fitness Zone Coach, instructing during the Fitness Clinic.


Michard Mogard and Goh Kiat Chun, Managing Director, Fitness Zone (Wu Chun).

Fitness Clinic scopes out for the most important concerns of the WRC participants, such as the pre-training for the race, warm up advice, injury prevention tips, performance tips, and nutrition advice. HSBC hopes that participants will make use of this free facility in order to be amply prepared for the event.

The HSBC Walk Run Cycle 2012 will take place at Taman Hj Sir Muda Omar Ali Saifuddien (SOAS) on Saturday, 19th May 2012 at night - 8.30pm. This charity event pays tribute to organisations that provide training and education to special needs children of Brunei Darussalam. Support is needed for this cause, and all HSBC branches are catering for this on-going donation. Visit an HSBC branch today to support the cause.

      HSBC CREATES FINANCIAL AWARENESS FOR ITS CUSTOMERS
Friday, 27th April 2012


Lyndsay Rajah, Head of Retail Banking and Wealth Management, HSBC Brunei taking a tour of the roadshow led by Rohani Md Salleh, HSBC BSB Branch Manager.

HSBC's Bandar branch recently conducted an in-house roadshow as an initiative to consociate with the supportive clientele behind HSBC's banking products and the upcoming HSBC Walk Run Cycle event.


Lyndsay Rajah, Head of Retail Banking and Wealth Management, HSBC Brunei and BSB staff all smiles after the soft launching.


Hajah Noor Dina, Wealth Manager, HSBC BSB Branch giving a talk on Financial Planning to customers.

Different activities were planned throughout the day of the roadshow, with a Financial Planning Talk given by Hajah Noor Dina Mohammed, Wealth Manager of HSBC Wealth Management, as a starter. This talk is part of an ongoing support to the Brunei government in its direction to encourage the culture of savings. And with the largest number of accredited financial professionals in Brunei, the public is also welcome to speak to them to discuss their future and protecting their loved ones.

Furthermore, the roadshow took the opportunity to promote the HSBC Walk Run Cycle event through a March Pass Parade around the banking hall involving young children and their parents, followed by some light exercise and a story telling activity by the HSBC team.


A group of children who will participate in the HSBC WRC with their bibs.


Children at the Kids Corner during a Story Telling session narrated by HSBC staff.

As an internal support to the participation of the HSBC Walk Run Cycle event on the 19th of May 2012, 65 individuals were added to the participants list during the roadshow; a count to mark HSBC's 65th Anniversary.


Dk Hamidah Pg Othman (middle, standing) and BSB staff cheering.

      HSBC WRC REACHES ITS 6,000 MARK
Thursday, 26th April 2012

HSBC announces its latest number of participants in the upcoming HSBC Walk Run Cycle which is close to 6,000! In view of the safety and security of all participants, HSBC has decided to move the closing date, which was initially on the 05th of May, to 28 April 2012.

"We continue to be amazed with the generosity of the Bruneian community to commit to such a worthwhile cause," commented Lim Boon Teck, Manager Corporate Sustainabilty.

Individuals who are still interested in supporting the HSBC Walk Run Cycle charity event can submit their registration form to any HSBC branch around the country as soon as possible before the new closing date.

HSBC Walk Run Cycle will be held at Taman Hj Sir Muda Omar Ali Saifuddien (SOAS) on Saturday, 19th May 2012 at night - 8.00pm.

Participants can choose to cycle on the 40 kilometre route or walk, run or cycle on the 11.5km, 6km or 2km route. With a registration fee of only $10 across all categories, one hundred percent of all registration fees and donations received will be channelled back to local charities.

Individuals who come dressed up in costumes will stand a chance to win the latest iPad, while families who dress up in costumes will stand a chance of winning an exclusive hamper.

Those who are not participating in the HSBC Walk Run Cycle event will still get to enjoy the night carnival with stall games, bouncers and many more exciting activities.

      HSBC WRC RECEIVES OVERWHELMING RESPONSE
Tuesday, 24th April 2012


HSBC WRC Bib running out quickly

Ever since its launch on the 01st of April, 2012 at the Airport Mall, the HSBC Walk Run Cycle charity event has been the centre of attention amongst the local public. Only in its third week of the launch, there has been an overwhelming response with over 3,500 participants signing up for the event.

Lim Boon Teck, Manager Corporate Sustainability said, "We are extremely humbled and excited that the public has come up in arms to support this charity event. We have noticed an increasing number of families registering together to take part in this event. HSBC Brunei is working to make this a truly unique family experience and we look forward to welcoming everyone that night."

With only less than a month to go for the HSBC Walk Run Cycle, the team behind the major event is urging the public to register early before it reaches its maximum capacity. For those who are interested in joining this worthy event and have yet to register, now is the best time to fill in the form which is available for download at HSBC Brunei's website, or at any of the HSBC branches around the nation.

HSBC Walk Run Cycle will be held at Taman Hj Sir Muda Omar Ali Saifuddien (SOAS) on Saturday, 19th May 2012 at night - 8.00pm.

Participants can choose to cycle on the 40 kilometre route or walk, run or cycle on the 11.5km, 6km or 2km route. With a registration fee of only $10 across all categories, one hundred percent of all registration fees and donations received will be channelled back to local charities.


HSBC Staff giving WRC bib to customer.

Furthermore, individuals who come dressed up in costumes will stand a chance to win the latest iPad, while families who dress up in costumes will stand a chance of winning an exclusive hamper for the whole family.

There will also be a host of fun and games planned for the evening, from lucky draw with over 60 prizes up for grabs to carnival games, bouncers and many, many more. The HSBC Walk Run Cycle promises to be a fun night out for the whole family.

      HSBC AND TAP JOINTLY ORGANISED A FINANCIAL PLANNING AWARENESS SESSION
Monday, 23rd April 2012

In its continuous effort to educate members of the public on the importance of financial planning, HSBC conducted a financial planning awareness session in collaboration with Tabung Amanah Pekerja (TAP).

In her opening remarks, Lyndsay Rajah, Head of Retail Banking and Wealth Management, HSBC Brunei stressed the importance of savings and planning for the future to some 30 HSBC customers from private sectors as well as from Government sectors.

Ms Rozielawati Haji Jamil, a guest speaker from Tabung Amanah Pekerja (TAP) spoke about the importance of saving for the future and the schemes that are available at TAP, which include the Staff Retirement Scheme and the Supplemental Contributory Pension Scheme. A Relationship Manager from HSBC Wealth Management also shared some insights into successful savings for the future through an interactive presentation covering topics such as introduction to Financial Planning, discovering the needs to save, overcoming challenges of saving and, planning for a brighter future.


Roszeilawati from Tabung Amanah Pekerja (TAP) delivering her talk.


A light moment shared during the Financial Planning talk.


The audience taking notes during the talk.

HSBC Brunei has the largest number of accredited financial professionals who can help identify customers' goals. With a comprehensive range of financial solutions, HSBC can help to meet individual needs and goals throughout their life, whether to grow funds for a comfortable retirement, building their dream home or to save for their children's education and loved ones' future.

      HSBC TREATS WINNERS TO A SHOPPING SPREE
Thursday, 19th April 2012


Lyndsay Rajah with the happy winners.


Shopper in action accompanied by a HSBC staff.


Winners were given 5 mins to shop.



One of the winners with her $500 worth of groceries.

HSBC recently announced the winners of its recent HSBC Advance and Salary Assignment campaign. With a comprehensive range of debt management and wealth growing products and services, both HSBC Advance customers as well as customers who assign their salary to HSBC are able to benefit from this proposition.

The first set of winners were Awg. Irwan Judin, Awg. Md. Rasimoon Fakhrul Ariffin Yussof, Christopher Aquino Diaz, Farah Muhamad Saiful, Hj. Ahmad Adinin, Awg. Mohd. Sufrizan Sani, Indahkesumahwati Shamsuddin, Jeffrey Remo Monila Villanue, and Lim Peck Har.

The monthly winners of a BND$500 shopping spree are assigned to a designated local supermarket each month. This month's winners spent their morning on an exciting shopping spree at the Supa Save supermarket, Beribi.

In order to elevate the joy, customers who sign up for HSBC Advance can double their chances of winning by assigning their salaries to HSBC. Besides 30 monthly prizes of BND500 shopping spree each, customers who assign their salary to HSBC and/or sign up for HSBC Advance also stand a chance of winning BND$1,000 shopping spree as Consolation Prizes to four winners. And among the four winners, one winner will ultimately win a three-day, two-night round trip getaway to Singapore for two, including BND$3,000 spending allowance, courtesy of HSBC.

HSBC Advance is a unique banking product that gives customers an all-round convenience. With the largest team of accredited financial professionals in Brunei, customers will expect to receive hand-in-hand support from the readily available team on regular financial review, market information update and tailored investment product solutions needed to reach their financial goals.

HSBC Advance also provides protection on customers' finances as well as making their banking experience a lot easier and faster by providing multi-channel accessibility under a single integrated account. In addition, preferential pricing for day-to-day banking and access to a range of international services with HSBC Advance is available as and when needed by customers.

      HSBCnet MOBILE AUTHORISES USD500 MILLION IN ASIA PACIFIC
Wednesday, 18th April 2012

Over 4,600 transactions contribute to global payments of over USD1.2 billion in just 19 weeks

HSBC recently announced that its HSBCnet Mobile service, available in 19 markets in the Asia Pacific region, has been used to authorise USD500 million worth of payments in Asia, in just 19 weeks. In HSBC Brunei, over USD17 million worth of payments have been authorised.



Nabel Huwazan speaks about services available in HSBC Brunei.

HSBCnet Mobile is designed by HSBC's Payments and Cash Management business to make it easy for corporate treasurers and senior managers to check account balances and statements, authorise payment instructions and receive payment alerts using smart phones. Since its launch in November 2011, over USD500 million in payments have been authorised in Asia Pacific and over USD1.2 billion globally, averaging USD67 million per week.

Diane S Reyes, Global Head of Payments and Cash Management at HSBC commented, "This is another example of how we're making it easier for treasurers and finance directors to run their businesses. No other bank has HSBC's mobile reach in the Asia Pacific region, so HSBCnet Mobile makes a real difference to how our customers do their jobs both in Asia and globally."

Using HSBCnet Mobile, clients can view account balances and statements, authorise Priority Payments, Inter-Account Transfers and ACH Credits/Debits, receive notification of payments requiring authorisation and, authorise cross-border payments with 'Get Rate' - HSBC's service which allows customers to view and instantly book foreign exchange rates when making foreign currency payments.

HSBC's Global Head of e-Commerce for Payments and Cash Management, Marcus Treacher added, "We believe we are the first bank to offer a corporate mobile solution in so many major markets - a simple, secure and action-orientated service to meet today's changing business needs. The service is available on iPhone, Android and BlackBerry smart phones, and in 2012 we plan to expand the already robust suite of supported payment types."

HSBCnet Mobile service is a complimentary value-added service. HSBCnet users can conveniently access HSBCnet Mobile using their device’s web browser at www.hsbcnet.com/mobile.

The service is highly regarded by HSBC's clients: "Our team now has immediate access to account balance information, in all currencies, directly from their mobile devices, wherever they are based and in whatever time zone. This is highly beneficial as we can take greater control over our cash-flow. In addition, the service is quick, simple and most of all, secure, to access transaction information and approve payments 'on the move', so this really changes the way we work," said Ainna Kathijah Wong, Vice President, Finance and Treasury, Pos Malaysia Berhad.

Effective from 1st July 2011, as part of its continuous efforts to provide excellent and quality service to employers, HSBC Brunei has also introduced a unique, market-shaping online bulk payment service to the Brunei market, namely e-Contribution Solution.

"This e-Contribution Solution allows employers registered with Tabung Amanah Pekerja (TAP) and Supplemental Contributory Pension (SCP) as well as HSBC customers to pay TAP and SCP contributions through HSBCnet; which is also aligned to the e-Government initiatives," commented Nabel Huwazan, Chief Technology and Services Officer, HSBC Brunei. He further added, "In HSBC, we always have our customer's best interest in mind to provide the most ideal cash management for them in Brunei."

About HSBCnet Mobile in Asia Pacific

  • Used in 19 countries and territories: Australia, Bangladesh, Brunei, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, Maldives, Mauritius, New Zealand, Philippines, Pakistan, Singapore, Sri Lanka, Thailand, Vietnam Over 2,100 users
  • Top three countries according to value of authorisations in the ASP region: USD203 million already authorised in Malaysia, USD143 million in Hong Kong and USD63 million in Australia
  • Top three countries according to volume of authorisations in the ASP region: 1,374 in Malaysia, 1,116 in Hong Kong and 528 in India
  • Average of USD26 million authorised per week in the Asia Pacific region


About HSBCnet Mobile: Globally

  • Used in 88 countries/institutions
  • Available in 15 languages
  • Available to 400,000 users representing 65,000 clients
  • Both SMS based alerting and alerts integrated into the mobile client
  • Launched in major markets including Hong Kong, SABB and Malaysia
  • UK authorises payments with the highest values - USD344 million authorised in total since launch
  • The US has the highest average of USD529 thousand per authorisation


      HSBC GLOBAL MARKETS CONDUCTS FOREX WORKSHOPS FOR CUSTOMERS
Monday, 16th April 2012

Global Markets of HSBC Brunei recently conducted two sessions of Foreign Exchange workshops for their Corporate Banking and Premier customers at the Orchid Garden Hotel in Bandar Seri Begawan and Plaza Sutera Biru in Kuala Belait.



Kuala Belait workshop participants and HSBC representatives devising FX strategies in teams.



Bandar Seri Begawan workshop participants and HSBC representatives devising FX strategies as a team.



Ms Diana Han, Analyst Treasury Sales, Global Markets presenting 2012 currency outlook.

An important component of the workshop was to provide insights into the latest developments in the foreign exchange market for the participants. On the general market environment, Ms Diana Han, Analyst Treasury Sales, Global Markets, highlighted that the start of the new year 2012 does not necessarily bring new themes and trends for the FX market just yet, but there continues to be some evolution and progression in existing drivers for the currencies.

"Developments and sovereign debt concerns in Europe are firmly on the market's radar alongside the latest meetings of the world's policymakers as well as various economic reports. More broadly, for the FX markets, the main driver appears to be swings in risk appetite, while economic releases and period-end flows have the potential to continue to impact currencies in a manner that might otherwise appear inconsistent with the news flow," commented Ms Han.

The workshop went on to cover brief snapshots of foreign exchange market outlooks, including the exchange and interest rates trends and forecasts of six of the world's major currencies for 2012.

After the presentation, the floor was opened up for a question-and-answer session followed by a fun quiz where customers were given the opportunity to test their knowledge on forex terminology.

Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Corporate Banking, Salyahrinah Yahya, Treasurer, HSBC Global Markets, as well as representatives from Global Markets, Corporate Banking and Premier Centres were present at the event.

Salyahrinah Yahya, Treasurer, HSBC Global Markets emphasized "Having this workshop is very important to us because it is a platform that enables us to enhance our customers’ understanding of the dynamics behind the fluctuations and trends of currency movements. HSBC with its international connectivity has a wealth of knowledge, experience and first hand information on global markets, which empowers us to extensively share with our valued customers and assist them with their future decision making".



All smiles from BSB workshop participants and HSBC representatives.

During the second part of the workshop, the Global Markets team conducted a foreign exchange simulation game named "Beat the Market!", with the objective of assisting participants to develop skills and deepen understanding of trading in foreign exchange. The major goal of this game is to illustrate the various factors that will influence foreign exchange rates in the market. By responding to different market headlines and news releases, the enthusiastic participants, in their respective teams, were charged with the goal of beating their competition to become the most profitable team through devising strategies and executing their buy and sell orders of foreign currencies accordingly. At the conclusion of the game, prizes were given out to the winning team of the day.



All smiles from BSB workshop participants and HSBC representatives.

Global Markets, HSBC Brunei is responsible for the bank's treasury operations which includes dealings in foreign exchange and interest rates. The team provides foreign exchange solutions to businesses for payments and risk management, offering a range of products including FX spots and forwards. They also source for optimal borrowing and lending rates for clients, and make use of an array of financial instruments to manage the bank's cash flow and balance sheet.

      WIN AN IPOD NANO WITH HSBC WRC
Monday, 16th April 2012



HSBC staff with the HSBC WRC Bib.

With increasing interest in the upcoming HSBC Walk Run Cycle 2012, HSBC Brunei, in collaboration with Brunei Tweet announces a social media competition for the public to stand a chance of winning an iPod Nano!

By simply registering for the Walk Run Cycle and uploading a photograph of your unique bib number on Twitter and tagging @BruneiTweet or by uploading it to the Projek Brunei Fanpage on Facebook, you will stand a chance to win an iPod Nano, HSBC will be giving away one iPod Nano every week. In addition, by registering early, participants will have an increased chance of winning. There will also be other exciting prizes up for grabs if you stay tuned to Brunei Tweet.

The HSBC Walk Run Cycle 2012 will take place at Taman Hj Sir Muda Omar Ali Saifuddien (SOAS) on Saturday, 19th May 2012 at night - 8.30pm. This charity event pays tribute to organisations that provide training and education to special needs children of Brunei Darussalam, benefitting Pusat Ehsan Al Hajah Al Maryam, SMARTER Brunei, KACA and Learning Ladder.

Participants will be able to choose to cycle on the 40 kilometre route or walk, run or cycle on the 11.5km, 6km or 2km route. With a registration fee of only $10 across all categories, one hundred percent of all registration fees and donations received will be channelled back to local charities.

Registrations are now open till 05 May 2012 at all HSBC branches, HSBC Finance, Beribi and Triple Star Enterprise, Kiulap. For more information on the HSBC Walk Run Cycle, please visit www.hsbc.com.bn/walkruncycle

      HSBC PREDICTS GLOBAL TRADE WILL ACCELERATE FROM 2014
Friday, 13th April 2012

***China to become world's largest trading nation by 2016***
***Vietnam, Bangladesh and Peru are Asia's top emerging trade partners***

Global trade will accelerate from 2014, according to the HSBC Global Connections trade forecast. Supported by an earlier resumption of economic growth within the emerging markets, HSBC has revised its forecast and expects global trade to accelerate from 2014 rather than 2015. Significantly, Asia-Pacific's annual trade growth will consistently outperform the global average with the gap widening further over the next 15 years. The forecast also expects China to overtake the US as the world's largest trading nation by 2016.



Simon Constantinides, HSBC's Regional Head of Global Trade & Receivables Finance, Asia-Pacific (ex Hong Kong and Macau), said: "Our research provides clear optimism for the region's trade prospects in a somewhat challenging environment. Over the next 15 years, trade in Asia and globally is expected to grow 120% and 86%, respectively. The world's largest businesses are continuing to broaden their supply chains across Asia-Pacific, increasingly integrating into the manufacturing process and, therefore, trade. This creates opportunities, and a need for businesses of all sizes to define their international strategy and involvement in the region's next wave of positive trade momentum, which we forecast to begin in 2014".

The uplift in demand for Asia-Pacific's exports will dive global trade acceleration in 2014. Over the next five years, trade growth in China (6.61%) and Asia (6.50%) will substantially outpace global trade (3.78%). Longer-term, the region's annualised growth index (with a 2011 base) will increase by 111.92 points over the next 15 years compared to the global index, which is predicted to increase by 92.39 points.

Trading corridors

Growth in Asia's trade activities will be driven by intra-regional and south-south trade routes with Latin America and the Middle East and North Africa, particularly in commodities and motor vehicles. Specifically, China and India, will see their respective shares of global trade increase from 9.82% and 1.73% in 2011, to 12.30% and 2.25% in 2026.

China's trade will grow at a significantly faster rate than the world average, becoming the world's largest trading nation by 2016. According to the HSBC Global Connections trade forecast, China's combined trade activity is forecast to expand at an annualised rate of 6.61% over the next five years to 2016, increasing to 7.41% between 2017 and 2021. As China expands its global reach, especially into South America and Africa, its substantial energy demand and higher manufacturing output will drive strong imports and exports within these sectors over the next five years with annualised growth rates of 6.59% and 6.62%, respectively.



The region's top emerging trade partners in the next five years have been identified as Vietnam and Bangladesh in the trade of ready-made garments/textiles and rice, and Peru, Norway and Brazil in the trade of iron ore, soya and oil.

Asia-Pacific intra-regional activity will further develop as a key driver of global trade within the next five years. Amongst Asia-Pacific's top 10 export and import partners, eight are from within the region - China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore and Thailand, providing further evidence of the importance of intra-regional trade. The region’s fastest growing exporters and importers over the next five years are expected to be India, Australia, China and Indonesia. India, although not the largest trader within the region, is the fastest growing, particularly in terms of exports. Australia, which largely trades in commodities such as coal and iron ore, especially to China, is also forecast to grow its exports at a significant rate in the next five years.



Sector trends

The global growth expected within the infrastructure sector will be particularly important for Asia Pacific with its fastest emerging sectors largely in commodities (iron ore and coal) and intermediate products from Tier 2 supply chain participants, (filtering equipment and centrifuges, pumps and shafts, cranks and gears). This suggests that the region is largely producing for final assembly elsewhere and a very positive barometer to support the earlier than initial projected uptick in trade growth.

It should also be noted that a growing focus on machinery and control equipment demonstrates an ongoing shift in Asia Pacific towards higher value production. Albeit off a small base, the printing and ancillary machinery sector, which includes machines for printing and the parts for these machines, is set to become the fastest emerging sector in Asia Pacific as global supply chains locate production facilities in the region. The region will continue to be a dominant supplier of ready-made garments but activity will be heavily influenced by economic conditions on the West.

HSBC Brunei, with the collaboration of Asia Inc Forum, will be organising an exclusive seminar entitled "Unlocking China's Potential" with specialised trade speakers from the People's Republic of China Embassy in Brunei Darussalam, Ministry of Foreign Affairs and Trade and HSBC China.

      HSBC WALK, RUN, CYCLE ON 19 MAY 2012
Monday, 9th April 2012



The most anticipated sporting charity event is back again! The HSBC Walk Run Cycle 2012, which was recently launched at the HSBC Fair last weekend at the Airport Mall, pays tribute particularly to organisations that provide training and education to special needs children of Brunei Darussalam, benefitting Pusat Ehsan Al Hajah Al Maryam, SMARTER Brunei, KACA and Learning Ladder.

For a different twist, HSBC Walk Run Cycle will be held at Taman Hj Sir Muda Omar Ali Saifuddien (SOAS) on Saturday, 19th May 2012 at night - 8.00pm.



Families dressed in costume will stand a chance of winning prizes during the HSBC WRC 2012.

Participants will be able to choose to cycle on the 40 kilometre route or walk, run or cycle on the 11.5km, 6km or 2km route. With a registration fee of only $10 across all categories, one hundred percent of all registration fees and donations received will be channelled back to the four organisations and local environment initiatives.

To add on to the excitement, individuals who come dressed up in costumes will stand a chance to win the latest iPad while for families who dress up in costumes will stand a chance of winning an exclusive hamper for the whole family.

There will also be a host of fun and games planned for the evening, from lucky draw with over 60 prizes up for grabs to carnival games, bouncers and many, many more. The HSBC Walk Run Cycle promises to be a fun night out for the whole family.

"Ever since the launch, we have been receiving a lot of positive responses from the public especially on the registration fee and the different routes that caters for vast majority. The main attraction would be that the event will be held at night, which we believe would be the first of its kind in Brunei and everyone is very excited about it. As safety is our upmost concern, all precautions will be in place to ensure that everyone will have a safe and fun evening for the whole family," commented Mr. Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei. He then added, "I am greatly touched to have received calls from various educational institutions offering their assistance especially in volunteering. We strongly encourage educational institutions to play an active role in participating in this event to encourage the younger generations the value of community spirit and charity."

This event is proudly sponsored by Triple Star, Scott, Fitnesszone, Red Bull, Laneige, Cityneon, Kingston, Revive, Pastamania, Relentless, BruneiTweet and Ranoadidas with Exclusive Print Media Partners, Borneo Bulletin and Media Permata and KRISTAL FM as the official Radio Station.

Registrations are now open till 05 May 2012 at all HSBC branches, HSBC Finance, Beribi and Triple Star Enterprise, Kiulap. For more information on the HSBC Walk Run Cycle, please visit www.hsbc.com.bn/walkruncycle

      PRIMELAND AND HSBC COLLABORATES IN PROMOTING LATEST HOUSING DEVELOPMENTS
Friday, 6th April 2012





Primeland Estate Agency will be organising an open office to launch their new housing developments - (1) Two-Storey Detached House and (2) Three-Storey Detached House. These properties are located in Kg. Jerudong. The event itself is scheduled to take place on 6th and 7th April 2012.

picture3 HSBC Brunei will provide professional advice from their home loan specialist team to cater the needs of each customer and assist them with tailored home financing solutions. At the same time, HSBC will highlight their latest home loan promotion, "My Home, My Choice" where customers can enjoy a host of rewards including exclusive discount vouchers from Fabrica, Thomson and Signature Kitchen, a start-up subsidy of up to 6.5% of their loan amount subject to a maximum of BND15,000, an exclusive low interest rate of 5% p.a and receive cash rewards of up to BND700. This promotion runs from 30th March until 30th June 2012.

Primeland's property consultants will be in attendance to help home buyers with selecting their perfect home that compliments their budget. The featured property in Kg. Jerudong is the main highlight of the event. The Two-Storey Detached House is available in 14 units with price ranging from BND340,000 to BND410,000, depending on its land area. These units will each have a floor area of approximately 3,184 sqft, having 4 bedrooms and 5 bathrooms.

With the perfect location situated just 5 minutes away from the highway, it can be of benefit for residents who commute. Nearby commercial areas include Hua Ho Sengkurong, Hua Ho Tanjung Bunut, restaurants such as Neptune's Seafood, Restaurant Kaka, KTM, Amanah Harith, Jerudong Park Polo Club and many more. The Jerudong Park Medical Centre is just minutes away. For golfers, The Empire Hotel & Country Club is a short drive on the highway. Other conveniences include the Jerudong mosque and schools such as Sekolah Rendah Jerudong and Jerudong International School. Also, access to Bandar Seri Begawan is about 20 minutes on the highway.

During the open office; Rentokil Initial will also be offering a promotion of 20% discount ontermites baiting and a 15 % discount for a one-off general cleaning upon successful purchase of these properties. Additionally, Signature Kitchen will be giving away free gifts such as kitchen appliances to those who decide to purchase their kitchen furnishing for their new homes.

With the facilities included, this property would also be suitable for potential investors where they can gain a return on investment as high as 7% p.a. Located in the vicinity of one of the most preferred places to live in, this property would have a high demand for rental in the future.

Owning a home is a keystone of wealth, as both financial stability and emotional security, so potential home buyers are encourage to head over to the Open Office Event this 6th and 7Th April 2012, starting from 9 amto 5 pm, located at Primeland office at Unit 6-B, 1st Floor, Block A, JalanGadong, Kampong Mata - Mata, Bandar Seri Begawan.

      HSBC UNVEILS FABRICA AT ITS FAIR
Thursday, 5th April 2012





Designer Wallpaper by Rasch® from Fabrica.

The HSBC Fair at the Airport Mall till 01st April 2012 also features Fabrica Interior Furnishing Co., which is now in its 25th year of service in Brunei Darussalam.

With a simple philosophy of "Customer Satisfaction", the team from Fabrica is able to maintain its goodwill, reputation, services and quality with its customers at its highest level. To date, Fabrica has four showrooms; Fabrica in Telanai and Kuala Belait, Mood Living by Fabrica in Kiarong and Prestige by Fabrica in Gadong.

Steven Pang, General Manager of Fabrica, mentioned that they have a large range of curtain designs and wallpapers (including texture type) for customers to choose from. New collections are brought in almost every month, increasing the choices for customers and to fit any kind of budget.

"Our products are imported from Korea, China, Indonesia as well as European countries such as Belgium, Germany, the Netherlands and United States with products ranging from curtains, carpets, timber flooring, decorative stickers and feature wallpapers. We have also extended our service to include a Home Automation System to enhance one's lifestyle" commented Mr Pang.

Packaged in a specially-tailored deal, customers purchasing their dream home through HSBC's home loan deal will be able to purchase the Home Automation System for only B$1,799.00, including installation. This special remote allows one to control the lights, air-conditioner and motorised curtains using iPhone, iPad or any smartphone with internet. Air-conditioners and lights can be remotely switched on before reaching home. This system does not require any wiring hence it is hassle free. Also, as part of the HSBC's home loan package, an IP Security Camera worth B$368.00 will be included free of charge when purchasing the Home Automation System. With an infrared night vision, remote pan/tilt rotate (H:120 & V:90) and wireless network, the image can be viewed on the iPhone.

Visitors to the three-day HSBC fair will be able to see samples of wallpapers, curtains and flooring by Fabrica. Special deals and discounts will be on offer whether as part of the home loan package or individual purchases.

Come to the HSBC fair at the Airport Mall between 30 March to 01 April 2012.

      HSBC FAIR REWARDS WINNERS
Thursday, 5th April 2012

Winners of competitions held during the three-day HSBC Fair received their prizes on Sunday, April 1, the last day of the event.

HSBC Head of Retail Banking and Wealth Management, Lydnsay Rajah (back 2nd L) with winners of the competitions.


The HSBC Fair, themed "Fly high with the best rewards at the HSBC Fair" held six competitions in total.

The Eco Bag Design and essay writing competitions were open to students aged between six to nine years old and 10 to 12 years old respectively. Chung Hwa Middle School students Chloe Shim Ya Wen won a $100 Toys "R" Us voucher and one 1GB ipod Shuffle for her winning entry into the Eco Bag Design competition. Nurinmirza Qhairunnisa Suhardi from St Andrew's School and Goh Li Wei from Chung Hwa Middle School came in second and third place respectively, each winning $50 Toys "R" Us vouchers.







Eco Bag Design.

Alvina Hee Chee Ying from St Andrew's School came in first place for HSBC's essay Writing competition, winning a $100 Toys "R" Us voucher and one 1GB ipod Shuffle.

There was also a pledge wall set up for the event, and member of the public were invited to write their aspirations on it. HSBC voted Satrina Awang as the person with the most inspiring ambition and she won a cash prize of $200.

One competition that was a big hit was "The Price is Right", where visitors had to guess the correct price of groceries that had been put into two trolleys. Faridah Kahar won herself two trolleys full of groceries sponsored by SKH worth a total of $800.17 and a mobile phone.

Organised in collaboration with Icklebooks, the Stolen Moments Snapshot competition encouraged visitors of the fair to show their creativity by using their camera to capture a "stolen moment". The picture should then be printed out and posted on to the allocted wall during the fair. The winner of the competiton was Ummi Syafeeqah, who took home a Lomography 360 degree Spinner camera, courtesy of Icklebooks.

Keen dancers were most excited for the Dance Off Kinect competition organised by HSBC and MobileOne, where they got the chance to show off their dance moves to win a Nintendo Wii. Siti Noraziemah Johari took home the grand prize, whilst second place went Yassamin Ahmad Zainal who won a Samsung Galaxy Ace. Hj Md Haziq Hj Limin and Aimi 'Atiqah Ali Hassan won themselves a Nokia 5800 xPress Music each as they places third and fourth place respectively.

Presenting the prizes was HSBC's Head of Retail Banking and Wealth Management, Lydnsay Rajah.

      HSBC BRUNEI POST HIGHLY RESILIENT 2011 ANNUAL RESULTS
Thursday, 5th April 2012



Following the publication of HSBC's Group robust results for 2011 showing considerable progress in delivering its new strategy, HSBC in Brunei has also posted its annual results reporting a highly resilient pre-tax profit of B$68.9 million.

HSBC's Brunei operations, including HSBC Finance (B) Sdn Bhd results were driven by growth largely from its mortgages book and its finance business, combined with prudent cost discipline and responsible risk management. HSBC leverages on its international connectivity especially on emerging markets such as China, and its extensive network that covers 85 countries and territories, connecting customers to opportunities, enabling both retail and businesses to thrive and ultimately help its retail and corporate customers to realise their ambitions. HSBC Brunei also continues to play an active role in corporate sustainability initiatives such as WalkRunCycle and Box of Hope.


Vincent Ho, Chief Executive Officer, HSBC Brunei

"Our success is ultimately attributed to the continued strong support from both loyal and new customers. In 2011 we also launched new products and services, such as our chip-enabled debit cards. I am proud of our dedicated team that has worked tirelessly in ensuring that we remain customer-focused. We continue our goal in 2012 to be the provider in innovative solutions for our customers banking needs and also partners in growth" commented Vincent Ho, Chief Executive Officer, HSBC Brunei.


HSBC NEWS MARCH 2012


HSBC FEATURES THOMSON FUNITURE IN ITS FAIR

Thursday, 29th March 2012

In the upcoming HSBC Fair which will be held at the Airport Mall from 30th March till 01st April 2012, Thomson Furniture will be showing its products in the centre Atrium.


Thomson Furniture Sdn Bhd.

Thomson Furniture has been furnishing homes in Brunei Darussalam for over 27 years. From a humble beginning, the company was first established in 1985 collaborating with a Singapore manufacturer. The company has then been running independently by local management since 1989. To date, Thomson Furniture boasts two main showrooms - a three storey building with a 30,000 square feet built-in area located in Kampong Beribi, Gadong as their main showroom and the other showroom located in Kampong Kilanas.

The company showcases a wide variety of quality furniture from Asia, Europe and the US, carrying the brands of King Koil, Kuka, Alberto Nieri, Ashley, Zolano and Scanteak.

According to Joyce Chen, Executive Director of Thomson Furniture, the KUKA brand is one of the leaders in the global upholstery sofa which now has over 1700 stores worldwide. It was brought in to Brunei two years ago and boasts of its high end quality design. The world's top freelance designers showcase their theory that absolute international cultural design, specially selected materials and outstanding craftsmanship are combined to suit individual tastes.


Photo of KUKA Furniture from Thomson Furniture.

For customers looking for exclusive high-end Italian, artisan-designed leather sofa, the NIERI collections are unique and timeless classics. Elegance, passion & quality are the distinguishing marks of this brand, whereas for modern & contemporary, ZOLANO collections are designed for all young, mature and modern souls who want to have both maximum comfort & function.


Photo of NIERI Furniture from Thomson Furniture.


Latest design by Zolano - leather sofa.

The furnishings that will be showcased during the fair combines the synergy of Fabrica, Signature Kitchen and Thomson Furniture with a concept that leans towards a more western design and a colour scheme of white and silver.

Customers visiting the HSBC fair will expect special deals and discounts on Thomson Furniture whether as part of the home loan package or individual purchase specially offered during the three-day fair itself.

When purchasing furnishing for their homes, Joyce advices customers to provide information such as budget, the look, the function and the size of the furnishing in order for her team to recommend accordingly. Customers are also able to book the furniture in the showroom, without any obligations, for three days.


      FREE SIX-MONTH LOAN REPAYMENT COURTESY OF HSBC
Wednesday, 28th March 2012

During the recent HSBC Personal Loan Promotion, customers who signed up for this product enjoyed 50% discount on application fees. Moreover, three lucky winners enjoyed a free six-month Personal Instalment Loan repayment wipe out, up to BND500 a month or 2% of the loan limit of up to BND2,000 for Personal Credit Line and Overdraft.

The three lucky winners were Flora Edylin Juhari, Abd Azim Jamaluddin and Mohd Fareez Danial Ramlee. On hand to present the prizes was Lyndsay Rajah, Head of Retail Banking and Wealth Management, HSBC Brunei.


Lyndsay Rajah (centre) with representative of Md Fareez Danial Ramlee (L) and Abd Azim Jamaluddin (R).

Customers still have the chance to enjoy the 50% discount on application fees with the current HSBC Personal Loan Promotion which runs from now until 31 May 2012, and stand a chance of winning back 50% of their principal loan amount of up to BND8,000, and an iPad.

Furthermore, HSBC Advance customers are entitled to a golden ticket to double their chances. Concurrently, from now until 09 June 2012, customers who sign up for HSBC Advance could be one of the 30 winners to win the monthly BND$500 shopping spree. There are also consolation prizes of BND$1,000 shopping spree for 4 lucky winners; and out of the 4 winners, one Grand Draw winner will win a three (3) day, two(2) night round-trip getaway to Singapore for two people with spending money of BND$3,000 courtesy of HSBC.

      FLY HIGH WITH HSBC FAIR
Tuesday, 27th March 2012


HSBC recently announced its most anticipated fair with the theme, "Fly High with the best rewards at the HSBC Fair", which will take place from 30 March till 01 April 2012 at the Airport Mall from 10am to 9pm.

With customers' aspirations in mind - from building their dream home to ensuring a secure future for them and their loved ones, the HSBC fair provides customers a platform to view potential homes from the participating estate agents and to discuss with the home loan specialist whom will provide the necessary guidance in acquiring their dream home. There will also be a team of accredited financial professionals as well as personal retail specialists who will be able to offer customers tailored financial solutions through the wide range of HSBC products and services available.

Upon successful sign ups of HSBC products (any loan, HSBC Advance, HSBC Premier or Wealth Management products) during the fair, customers will stand a chance to win a round-trip getaway for two persons to Hong Kong (inclusive of all-in airfares and accommodation) including an exhilarating hot air balloon ride experience too!!

Special home loan interest rates will also be on offer with cash rewards and exclusive vouchers from Fabrica, Thomson Furniture and Signature Kitchen by Sterling Home to complete the interior furnishing of your new home.

Furthermore, customers can enjoy 0% SmartPay deals with their credit card or enjoy great discounts on either their credit or debit card purchases from participating merchants.

A roadshow to selected schools will be held later in the week, leading to the fair, encouraging school children to participate in the 'Design an Eco-bag' and '"What I want to be when I grow up" Essay Writing' contests. Winners will stand a chance of winning Toys"R"Us vouchers and other cool prizes.

Come and join us at the HSBC Fair from 30March2012 to 01 April 2012! No commitment is required to participate in the fun activities.

      HSBC OFFERS EXTRA REWARDS TO HSBC ADVANCE
Tuesday, 27th March 2012

Customers visiting any HSBC branch should spend a few minutes snapping photos of their reflection on the HSBC Advance mirror. The HSBC Advance mirror reminds you that seizing opportunities now will give you the utmost advantage today. HSBC has launched a photography contest which runs from now until 13 May 2012, and all participants will stand a chance to win the Fisheye 2 Special Edition Shiawase Lomography camera. Photos are to be submitted in softcopy to hsbcmarketingbsb@hsbc.com.bn. The HSBC Advance mirror will also be made available at the HSBC Fair at The Airport Mall from 30 March to 01 April 2012.


Photo of HSBC staff's reflection on the HSBC Advance mirror.

Concurrently, from now until 09 June 2012, customers who sign up for HSBC Advance could be one of the 30 winners to win the monthly BND$500 shopping spree. There are also consolation prizes of BND$1,000 shopping spree for 4 lucky winners; and out of the 4 winners, one Grand Draw winner will win a 3 day, 2 night roundtrip getaway to Singapore for two people with spending money of BND$3,000 courtesy of HSBC.

On top of these fabulous offers, the newly signed up HSBC Advance customers who also assign their salaries to HSBC will double their chances of winning the prizes. Additionally, customers who sign up for HSBC Advance during the promotion period will enjoy 100% fee waiver up to BND$350 on the next loan product they apply for.

HSBC Advance is a unique banking product that gives customers an all-round convenience. With the largest team of accredited financial professionals in Brunei, the team is readily available to work hand in hand with the customers to provide the support, regular financial review, market information update and tailored investment product solutions needed to reach their financial goals.

HSBC Advance also provides protection on customers' finances as well as making their banking experience a lot easier and faster by providing multi-channel accessibility under a single integrated account. In addition, preferential pricing for day-to-day banking and access to a range of international services with HSBC Advance is also available as and when need by customers.
v For more information on HSBC products and services, visit your nearest branch or visit www.hsbc.com.bn.

      HSBC REWARDS HEADSTART ACCOUNT HOLDERS
Monday, 26th March 2012

HSBC awards Headstart account holders who achieve 3 Grade A's or more in the Cambridge Advanced Level Exams as well as the First Class Honours Bachelor's Degree. The recent recipient who was awarded for achieving First Class Honours Bachelor's Degree in Petroleum Engineering from the University of New South Wales, Australia was Ng Chee Hwa, who received BND500 from HSBC. Upon receiving the award, Chee Hwa said, "It's been more than four years since I've had my Headstart account. One of my main reasons for opening a Headstart account was the wide range of discounts made available with the Headstart card - perfect for students like me. Headstart was also a good motivator for studying hard because good results could earn you an ample amount of cash as reward. I feel that this account is a great thing for students, especially the younger generation, to have. Along with the motivation to study hard, a Headstart account provides them a necessary awareness of money management. I'm positive that having this account would give the younger generation a head start in their lives."

On hand to present this exceptional award was Lyndsay Rajah, Head of Retail Banking and Wealth Management HSBC. Lyndsay shared, "At HSBC, we believe in long term commitment and investment in the education of the younger generation". She further added, "Headstart account was introduced not only to award the high achievers, but to also provide a convenient banking experience for students, especially those who are studying abroad."


Lyndsay Rajah (2nd left) presenting the award to Ng Chee Hwa (2nd right) with HSBC staff.

Headstart Account is a unique product that caters specifically for the young adults. One of its main features is that banking needs can be managed anywhere at all times through their debit card. Headstart account holders also get to enjoy great discounts and privileges at more than 55 participating merchants nationwide.

      PEDAL POWER FOR EARTH HOUR WITH HSBC
Monday, 26th March 2012


Earth Hour is a global campaign that calls for individuals and businesses across the world to switch off their lights for one hour on Saturday, 31 March 2012 at 8.30pm. Since 2009, HSBC Brunei has participated in this symbolic act to help raise awareness on climate change and the over-consumption of the world's resources.

This year, in addition to switching off non-essential lightings at their Bandar Seri Begawan and Kuala Belait branch, HSBC employees are organising a Bicycle Night Ride to help Earth Hour propagate the message of energy conservation and sustainable living.

The "Earth Hour Ride", will start and finish at Taman Sultan Omar Ali Saifuddin in the capital. The ride is free and open to the public aged 16 and above. Members of the public who are interested to participate in the event are urged to gather at Taman SOAS at 8pm. The 15km ride will begin on the mark of the Earth Hour switch-off which is at 8.30pm.

Royal Brunei Police Force will be on hand to ensure the safety of the participants. The organiser and the police would like to kindly remind all participants that safety bicycle helmets are compulsory. Participants are also advised to equip themselves with bicycle tail lights, wear bright reflective clothing and ensure that their bicycles are roadworthy.

      HSBC SUPPORTS WORLD WATER DAY
Thursday, 22nd March 2012

In support of World Water Day 2012, HSBC Brunei pledged to play a part in the conservation of water.

With a simple, low cost and easy-to-install device called the 'Thimble', HSBC Brunei pledged to reduce its annual water consumption by 30,000 liters.

The Thimble is a flow restrictor that replaces the rubber seal in a conventional water faucet. It can be easily installed with simple tools.


"Thimble" a simple, low cost and easy-to-install device for water conservation.

With the support from Water Department, HSBC Brunei will install these thimbles into the water taps in its business premises.

According to Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei, "As demand for fresh water increases with global population growth, the importance of water conservation strategy has gained urgency as well. In addition, climate change may exasperate water scarcity issue in regions which are already challenged by sustainability of water supply." He then added, "Although Brunei is not experiencing water scarcity issue, our water consumption per capita is one of the highest in the South East Asia and this is not sustainable in the long term. Apart from conserving water, we will also be partnering with Water Department and relevant local agencies to raise awareness on the importance of water sustainability."

Following the conclusion of the HSBC Climate Partnership in December 2011, HSBC will be announcing its next global environmental programme in June 2012-a five-year partnership with 3 NGOS: WWF, WaterAid and Earthwatch; that focus on water and how it helps communities flourish.

      CARDIAC AWARENESS FOR HSBC STAFF
Friday, 16th March 2012

With an increasing concern on cardiac arrest, HSBC recently organised a cardiac awareness talk to its staff members. The seminar was held at HSBC Business Processing Centre in Jerudong with over 40 interested attendees.


Teo Seh Chien (4th from the left) with CEO HSBC Brunei, Vincent Ho (4th from the right), Dr Peter Tay and HSBC staff.

The seminar was led by Dr Peter Tay, CEO of Gleneagles JPMC who gave the attendees insightful information on risk factors as well as the preventative measures. The speaker re-iterated that living a healthy lifestyle plays an important role. Dr Tay further shared that healthy lifestyle simply means eating a balanced diet, keeping physically healthy and maintaining psychological and emotional well-being.


Dr Peter Tay, CEO of Gleneagles, JPMC giving the talk to HSBC staff


HSBC staff listening attentively.

The attendees were also given health checks and were advised of ways to stay healthy accordingly. After the talk, the attendees were given the opportunity to raise questions and have their concerns addressed by the professionals.

HSBC believes in providing its staff with work-life balance. Teo Seh Chien, Head of Human Resources said, "The health of our employees is important in HSBC. We continue to educate and provide knowledge and information to them on the importance of living a healthy lifestyle on an ongoing basis." He then added, "This talk helps to raise the awareness of our staff on the danger of unhealthy diet, and the importance of exercising in order to improve the quality of our life."

      HSBC AND WATER DEPARTMENT JOIN ON WORLD WATER DAY
Friday, 16th March 2012


International World Water Day is held annually on 22 March as a means of focussing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. Each year, World Water Day highlights a specific aspect of freshwater and the theme of World Water Day 2012 is "Water and Food Security".

In conjunction with World Water Day 2012 and to promote awareness on the importance of Water, Water Services Section, Public Works Department (Jabatan Kerja Raya), Ministry of Development will be hosting a series of activities at Waterfront, Bandar Seri Begawan on 22nd and 23rd March 2012.

"Apart from daily uses such as drinking, cooking and washing, water is also essential for the production of food and manufacturing of products. The fact is Brunei will not have an oil and gas industry without fresh water. Water is the essence of life." commented the Director of Water Services Section, Haji Amer Hishamuddin bin POKAP DSS Haji Zakaria.

The lack of water can be a major cause of famine and undernourishment, in particular in areas where people depend on local agriculture for food and income.

There are over 7 billion people to feed on the planet today. The world population is expected to increase by another 2 billion by 2050. This means that 70% more food will be needed, up to 100 in developing countries. All this will put more stress on global water resources.

Water scarcity already affects every continent and more than 40 percent of the people on our planet. By 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity, and two-thirds of the world's population could be living under water stressed conditions. The lack of water limits farmers' ability to produce enough food to eat or earn a living. South Asia, East Asia and the Middle East, for example, are already close to their resources' limits, and their population is still growing.

"While Brunei is fortunate to have sufficient water resources, Brunei's water consumption per capita is the highest among South East Asia region and one of the highest in the world. Demand for water is also on the increase in Brunei. While the government continues to invest in infrastructure to ensure the population has access to affordable clean water, we need the public, especially the youth, to appreciate the importance of water. Unless we change our consumption pattern, there may come a day when water will become a scarce commodity in Brunei." said Haji Amer Hishamuddin.

One of the featured activities at the World Water Day event will be the "Waterless" Charity car wash. This initiative is jointly supported by HSBC and RF Slick.

"According to the Water Services Department, 3.7% of water use in Brunei is used to wash cars. This is equivalent to 6.6 million litres of water annually. We are proud to feature these products from RF Slick which not only saves water but are also biodegradable." said Mr Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei.

"Our products use polymer technology that cleans, polishes and gives a layer of protection to your car by using only the amount similar to a glass of water. So not only does it save water and the environment, it sustains the value of investment (car). This technology has been implemented in several local car dealers in Brunei." said Mr Ariff Ariffin, owner of RF Slick Eco Wash.

RF Slick will donate 50% of sales proceeds from the car wash on 22nd and 23rd March to SMARTER Brunei.

Other activities on that day include colouring competition which is open to children aged 10 and below where the winner will walk away with book vouchers worth BND150 sponsored by HSBC.

      HSBC ASSIST BRUNEI DARUSSALAM AMATEUR RADIO ASSOCIATION
Thursday, 15th March 2012

HSBC Brunei recently provided assistance to the Brunei Darussalam Amateur Radio Association (BDARA) in purchasing essential radio equipment to be used towards providing social and community services in Brunei Darussalam.

The equipment consists of one unit HF Transceiver Yaesu Model FT-950, two units of VHF Transceiver model Icom V-8000, two units of VHF antenna Model Diamond X-510, one unit of HF Hexagonal Beam 5 Band Mark II c/w Accessories, Antenna Coaxial Cable and three units power supply Diamond GSV4000, a total value of US$4,000.00.

Pg Hj Salleh Ab Rahaman Bin Pg Hj Damit, President BDARA, was on hand to receive the mock cheque from Lyndsay Rajah, Head of Retail Banking and Wealth Management. Also present was Major (Retired) Haji Jamat Bin Hj Lampoh, Deputy Secretary General BDARA. Pg Hj Salleh Ab Rahaman also presented souvenirs as a token of appreciation to HSBC Brunei for its generous contribution to BDARA.


Pg Hj Salleh Ab Rahaman receiving the mock cheque from Lyndsay Rajah while Maj (Ret.) Haji Jamat and Ak Amalludin looks on.

According to Pg Hj Salleh Ab Rahaman, BDARA was extremely appreciative to HSBC Brunei for providing such generous sponsorship. "The purchase of the equipment will help us effectively execute our task in the social and community responsibility towards developing Brunei Darussalam as a caring society". "Not only will we be able to establish communications in time of (natural) disasters such as floods in remote areas, but also in our roadshows where we create awareness amongst the younger generation in schools and develop interest at a younger age on the importance of amateur radio operations" continued Pg Hj Salleh Ab Rahaman.

The Brunei Darussalam Amateur Radio Association is a legally registered association with the Registrar of Societies in Brunei Darussalam. It is also a member of the International Amateur Radio Union (IARU), a subsidiary of International Telecommunication Union (ITU) which is in turn one of the divisions in the United Nations.

BDARA has also been actively involved in various events in Brunei in terms of providing communication support, and social and community responsibilities such as supporting the Ministry of Culture, Youth and Sports during the Youth Day Run 2010 and 2011, as well as the 9-hour Charity Walk to raise fund for flood victims in Pakistan. They have also provided support to the National Disaster Management Centre (NDMC) during the Brunei flood disaster in 2009 and 2010.

Currently BDARA is on stand-by at the request of NDMC for urgent deployment should a disaster arises. One of the main tasks required is to provide on-site report of the situation, relaying messages to and fro site to Incident Command Post (ICP) and to ensure relief aids such as food are distributed accordingly to the intended victims.

There has been an increasing interest in amateur radio year after year and BDARA conducts amateur radio operation classes to the public. An examination is set by the Authority for Info-Communication Technology Industry of Brunei Darussalam (AITI) whereby membership is granted upon successful completion of the said examination. For more information about the association and its works, visit www.bdara.net.

      HSBC'S CONTINUED COMMITMENT TO BRUNEI
Wednesday, 14th March 2012

We regret to note the comments in relation to HSBC in Brunei on the recent media has not been substantiated.

HSBC's presence in Brunei has been significant and this year we celebrate our 65th year anniversary. We wish to reaffirm:

We are NOT exiting any markets in Asia.

We continue to invest and grow in Asia as evidenced by our strong financial performance in 2011. And in Brunei, where we have a strong market position, we remain committed to work with the Government, regulators and customers to support the continued growth and success of Brunei.

Our strategy in the region is to have strong, balanced and diversified geographies and businesses. We remain guided by our Group Strategy (as outlined in our Group Strategy Day in May 2011).

According to Vincent Ho, Chief Executive Officer, HSBC Brunei, "We are proud that HSBC has a strong market position in Brunei, with innovative products and services in Corporate Banking, Global Markets and Retail Banking and Wealth Management businesses. We are excited to leverage on our HSBC Group network to connect customers in Brunei to opportunities in international markets".

In the next few weeks, our customers can look forward to exciting new campaigns from Retail Banking and Wealth Management and exclusive Corporate Banking and Global Markets events.

      HSBC CELEBRATES INTERNATIONAL WOMEN'S DAY
Tuesday, 13th March 2012

HSBC Brunei recently celebrated the International Women's Day with their female employees in an inspiring career forum, held at the Orchid Garden Hotel.

The inspirational speakers for this forum were the Senior Managers of HSBC Brunei; Lyndsay Rajah, Head of Retail Banking and Wealth Management; Dk Hamidah Pg Othman, Senior Retail Banking and Wealth Management Sales and Distribution Manager; and Susanna Goh, General Counsel, Area Compliance Officer. These women shared their experiences and their success stories followed by a question and answer session.

With an increasing concern on cancer, HSBC Brunei also organised a cancer awareness session led by Dr Hj Muhd Syafiq Abdullah, Specialist Oncologist, National Cancer Centre, who gave a short briefing on Woman's Cancer. The attendees received insightful information on the risk factors of cancer as well as the preventative measures to be taken to reduce such risks. Dr Syafiq stressed that living a healthy lifestyle plays an important role.

All female staff who attended the forum were then pampered with skin care products sponsored by Laneige. A wide range of exquisite jewelleries were also exclusively displayed for the ladies during the session.

International Women's Day (8 March) is a global day celebrating the economic, political and social achievements of women past, present and future. This day is an important day in the calendar that provides the opportunity for all of us to not only think about women and their achievements but also to discuss diversity and inclusion. HSBC is committed to building a culture where all employees are valued, respected and where their opinions count.


Lyndsay Rajah sharing a light moment with Dk Hamidah Othman (middle) and Susanna Goh (right) looking on.


Lyndsay Rajah and Dk Hamidah Pg Othman with the attendees.

      HSBC CASH DEPOSIT MACHINES ACCEPT NEW POLYMER NOTES
Monday, 13th March 2012


HSBC Cash Deposit Machine.

In its continuous effort to enhance customers' experience, HSBC is pleased to announce that their Bulk Cash Deposit Machines are now able to accept the new polymer notes (B$1, B$5 and B$10) which were issued on 18th July 2011 by the Currency Board.

The roll-out was done in stages starting with HSBC Gadong branch followed by the remaining branches country-wide. The conversion which was completed at the end of February 2012 now allows customers to conveniently make their necessary payments including Hire Purchase or cash deposits at any of the ten Express Banking Centres 24/7 (Bandar, Gadong, Serusop, Kiulap, Seri Complex, Jerudong, Muara, Tutong, Seria and Kuala Belait).

To date, HSBC has a total of 39 internationally linked Automated Teller Machines, 16 Cheque Deposit Machines and 16 Bulk Cash Deposit Machines.

HSBC has always been in the forefront when it comes to technology. The first financial institution in Brunei Darussalam to launch it's iPhone application, HSBC recently enhanced its application to make it easier and more convenient to customers. The application includes access to deposit rates, foreign exchange rates, latest offers and privileges, location of its nearest HSBC ATM or HSBC branch and quick links to HSBC hotlines.

In line with the Brunei's E-Government initiative, HSBC had introduced several much-needed convenient services in e-banking such as water and postpaid electrical bill payments and the E-Contribution Solution which allows companies registered with Employee Trust Fund (TAP) and Supplemental Contributory Pension Board (SCP) to initiate and submit monthly TAP and SCP contributions through HSBCnet anywhere, anytime and at their own convenience.

On the corporate front, HSBC leads the way in providing its customers with unsurpassed banking facilities such as HSBCnet and Business Internet Banking with its latest Payment Cash Management products addition; Receivables Management System (RMS) and Cheque Outsourcing (COS). Both RMS and COS have been designed to help HSBC customers manage their payments and receivables more efficiently by improving visibility, transparency and information management.

HSBC Technology and Services (HTS) is the backbone of HSBC whereby it provides the technology infrastructure, systems, support and operations for HSBC financial services of both retail and corporate. Its main goal is to provide industry-leading operational and technological excellence fuelled by focusing on continuous improvement and exceptional results and to give customers improved accessibilities and services.


HSBC Technology and Services team in Bandar with Peter Clark.


HSBC Processing Centre team in Jerudong with Peter Clark.

Last year, HSBC Brunei hosted a visit by Peter Clark, Chief Technology and Services Officer of HSBC Asia Pacific International. Mr Clark is responsible for overseeing the IT and Operational aspects of HSBC in 14 countries including Brunei Darussalam.

During his visit to Brunei, Mr Clark met up with senior managers of HSBC Brunei including Vincent Ho, Chief Executive Officer, HSBC Brunei and Nabel Huwazan, Chief Technology and Services Officer, HSBC Brunei. He also spoke to members of the HTS team in the main office, Bandar Seri Begawan and the Brunei Processing Centre in Jerudong and thanked their efforts in delivering the services.


Nabel Huwazan, Chief Technology and Services Officer, HSBC Brunei with Peter Clark, Chief Technology and Services Officer of HSBC Asia Pacific International.

“HSBC's technology and services are amongst the best in the world and this has been proven by the number of awards that we have won locally as well as abroad. In Brunei alone, we have won the "Best Consumer Internet Banking" for seven consecutive years and "Best Corporate and Institutional Internet Banking" for four consecutive years from Global Finance. These accolades are a testimony to HSBC's advance and robust technology which we strive." commented Nabel Huwazan, CTSO, HSBC Brunei.

      HSBC OFFERS FINANCIAL PLANNING AWARENESS TO MINISTRY OF CULTURE, YOUTH & SPORTS IN TUTONG
Wednesday, 7th March 2012
HSBC Tutong Branch with the joint efforts of the Ministry of Culture, Youth and Sports, Tutong, recently conducted a financial planning session to their officers, staff and youth based in the Tutong District.



HSBC Branch Manager, Rozaini Mohammad receiving token from Md Adi Shariman bin Aji.

The session was to provide awareness especially to the youth in Tutong on the importance of financial planning. Rozaini Mohammad, Retail Store Manager, Tutong led the HSBC team in the financial planning session. Fauziah Hj Abdul Majid, Advance Relationship Manager, HSBC Tutong, in her talk, provided some insights into successful savings for the future through an interactive presentation covering topics such as introduction to Financial Planning, discovering the needs to save, overcoming challenges of saving and planning for a brighter future.


Fauziah Hj Abdul Majid, Advance Relationship Manager briefing the audience.


Members from Department of Culture, Youth and Sports (from left to right - Mr Kamil Bin Lamat, Ak Kamal Ghadafi PH Suhaimi, Md Adi Shariman Bin Aji)

Kamil bin Lamat, Assistant Head of Department of Youth and Sport, Ministry of Culture, Youth and Sports, Tutong, started the event with a recital of doa. Md Adi Shariman Bin Aji, Assistant Supervisor, Youth Department in his welcoming remark thanked HSBC for taking the time to speak to the youth of Tutong on the importance of financial planning and saving for the future.

After the session, the youth were given the opportunity to discuss with the HSBC team on their savings capabilities and to raise any concerns they may have in achieving their goals.


Members from Department of Culture, Youth and Sports.

HSBC holds the largest team of accredited financial professionals in Brunei to help one realize their financial goals.

      HSBC GIVES AWAY LUXURIOUS TIMEPIECES
Monday, 5th March 2012


Lyndsay Rajah, Head of RBWM (4th from the right) with Dk Hamidah Pg Othman, Senior RBWM Sales and Distribution Manager (4th from the left) presenting the prizes to the lucky winners.

HSBC recently announced the lucky draw winners of the HSBC's Time To Win Promotion. Customers who successfully signed up for HSBC's wealth management and loan products, as well as HSBC Advance and HSBC Premier packages had the chance to win luxurious timepieces including Rolex and Cartier.

The lucky winners who won fabulous prizes from this promotion are Md Aidil Hj Badri, Mahani Sabtu, Mr Chan Boon Chin, Mr Gerard Anthony A Johnson Dcruz, Ms Chong Hee Juan @ Teo, Mr Lim Mok Hong, Rusnei Suhaili, Mdm Kim Hyun Sook, Mrs Mae Nieves C Esperon-Jabrayilov and Hjh Zamiah Hj Hassan.

Teng Chin Ying, the Grand Prize winner, walked away with a timeless and exclusive Rolex watch while Datin Doris Ong Siuk Yin received the second prize, winning a luxurious and elegant Cartier watch. On hand to present these prizes were Lyndsay Rajah, Head of Retail Banking and Wealth Management and Dk Hamidah Pg Othman, Senior Retail Banking and Wealth Management Sales and Distribution Manager.

HSBC offers wealth management products that provide comprehensive financial solutions to help customers meet their needs and goals throughout their life.


HSBC NEWS FEBRUARY 2012


HSBC IN ASIA POSITIONED FOR GROWTH
HSBC ASIA-PACIFIC REPORTS US$13.3 BILLION IN 2011 PRE-TAX PROFITS


Tuesday, 28th February 2012

HSBC Asia-Pacific has announced profits before tax of US$13.3 billion in 2011 on a reported basis, an increase of 15% year-on-year. The Asia-Pacific business remains a key contributor to the HSBC Group's global performance, accounting for 61% of total Group profits before tax in 2011.

HSBC's financial performance in Asia-Pacific was driven by increasingly diverse sources of income from its Global Businesses around the region. Hong Kong reported pre-tax profits of US$5.8 billion compared with US$5.7 billion in 2010, an increase of 2% on a reported basis. On an underlying basis pre-tax profit rose by 5%. The Rest of Asia-Pacific contributed record pre-tax profits of US$7.5 billion compared with US$5.9 billion in 2010, an increase of 27%. On an underlying basis pre-tax profit rose 24%.

Peter Wong, Chief Executive of HSBC in Asia, said: "As our strong financial performance shows, HSBC's strategy is delivering results in the Asia-Pacific region across all geographies and the Global Businesses. By focusing on quality assets, fee income-generating activities and opportunities linked to the renminbi's rise as a world currency, HSBC Asia-Pacific is well positioned for sustainable growth. As economic expansion in our region continues to outpace that of the developed world, I believe our international connectivity is a core strength serving our customers locally, regionally and globally."


      ZIKIR CEREMONY ORGANISED BY HSBC ISLAMIC WELFARE BODY
Friday, 24th February 2012

HSBC Islamic Welfare Body recently held a Zikir Ceremony in conjunction with the Prophet Muhammad's birthday celebration, led by Awang Rosdi Amin Yaakub, the Deputy Chief Executive Officer of HSBC Brunei. The event was held at Kompleks Rumah Kebajikan in Kampong Belimbing.


Rosdi Amin Yaakub, Deputy Chief Executive Officer of HSBC Brunei and the Chairman of Islamic Welfare Body (2nd from left) recite the Zikir along with the guests and HSBC staff.


Rosdi Amin Yaakub, Deputy Chief Executive Officer of HSBC Brunei and the Chairman of Islamic Welfare Body reciting the Zikir 'Marhaban'

Over 100 people attended the Zikir ceremony including the management and residents of Rumah Kebajikan as well as staff of HSBC and their families. The Zikir ceremony was aimed at strengthening the 'silaturahim' among the HSBC staff and the community, and the residents of Rumah Kebajikan in particular.




Sprinkling the 'bunga rampai' by the guests, residents of Rumah Kebajikan and HSBC staff.


Rosdi Amin Yaakub, Deputy Chief Executive Officer of HSBC Brunei and the Chairman of Islamic Welfare Body giving a small token to the children and resident of Rumah Kebajikan.

"We are grateful that the Kompleks Rumah Kebajikan has given their permission to organize such an event here and we are hoping that we could do more community projects in the near future with the Department of Community Development" said Awang Rosdi Amin Yaakub, who is also the Chairman of HSBC Islamic Welfare Body.

Rohani Haji Mohd Salleh, a member of the Working Committee of Islamic Welfare Body, commented that the HSBC Islamic Welfare Body has been actively participating the Zikir ceremony which was held in Mosques and Suraus throughout the Brunei-Muara District, especially during the Prophet Muhammad's birthday celebration.

      HSBC OFFERS ADDED CONVENIENCE FOR SENIOR CITIZENS
Friday, 24th February 2012



Pensioners visiting HSBC Brunei branches will now have an added convenience of 'Warga Emas' express queue.

This customer service initiative was introduced as part of HSBC's Diversity and Inclusion programme, and ongoing bid to provide flexible banking solutions for our diverse customer segment.

Lyndsay Rajah, Head of Retail Banking and Wealth Management Manager Corporate Sustainability said, "We are delighted to introduce this new counter service that benefits our senior citizen customers. The introduction of this service is also timely because effective January this year, pensioners will be receiving their pensions during government payday which are exceptionally busy times for all our branches. The 'Warga Emas' express queue will help reduce the waiting time of our senior citizen customers."

The "Warga Emas" express queue will be rolled out progressively throughout HSBC branches.

To minimize queuing time, HSBC encourages all customers to use HSBC Self Service Banking terminals such as the ATMs and its award winning Personal Internet Banking system. HSBC's friendly customer service staff will also be on hand to help guide customers with the operation of these Self Service terminals.

HSBC Brunei, now in its 65th year, continues to strive towards providing its customers with the best-in-class services that will ensure greater ease in their financial and banking management.

      HSBC HOME LOAN CENTRE - ONE-STOP OPPORTUNITY FOR HOME BUYERS
Friday, 24th February 2012

HSBC Brunei will be collaborating with BSTC Real Estate to showcase a variety of homes for potential home buyers. The roadshow will be held at the HSBC Kuala Belait Home Loan Centre from 27th to 29th February 2012. This roadshow provides a one-stop opportunity for customers who are looking to find their ideal home from the extensive range of houses offered by BSTC Real Estate and at the same time give customers the chance to meet with HSBC's Home Loan specialists to discuss home loan financing packages that best suit their needs.

HSBC Home Loan Centres, through its home loan specialists, provide comprehensive services ranging from educating customers on the home loan process to providing guidance on appropriate financing packages. On top of the fast approval turn around time, HSBC also offers competitive rates and flexible repayment options which allow customers to manage and plan their finances effectively.

With its customers' best interest in mind, HSBC now has three strategic Home Loan Centres at HSBC Gadong, Kuala Belait and Serusop branch. Customers can conveniently drop by and speak to a Home Loan specialist who will be able to assist them in choosing the best solution for their needs.

To learn more about HSBC Home Loan, please visit one of your nearest Home Loan Centres at HSBC Gadong, Serusop or Kuala Belait branch, or visit our website www.hsbc.com.bn.

      HSBC COMPLETES THE FIRST GOVERNMENT GUARANTEES SUKUK IN SAUDI ARABIA
Wednesday, 22nd February 2012

** Globally the largest single tranche Sukuk ever issued**
and
**The largest single-tranche government guaranteed issuance across Emerging Markets**

HSBC announced that it has completed the first ever government guaranteed Sukuk in Saudi Arabia for Saudi Arabia's General Authority of Civil Aviation ("GACA"). Raising SAR 15 billion (US$4 billion) for GACA, the Sukuk achieved a profit rate of 2.5%.

HSBC acted in sole capacity as Lead Manager and Bookrunner, Sukuk Arranger, Shari'ah Coordinator, Sukuk Holders' Agent, and Payment Administrator.

Walid Khoury, CEO of HSBC Saudi Arabia Limited said: "This is a great achievement for GACA, and stands as a testament to the confidence local investors have in this high quality name. Not only did it raise US$4bn, but it has done so at a profit rate of just 2.5%. This is only around half a percent more than US treasury notes and less than half the rate some European countries have to pay for their funds."

"As the first Sukuk from a government guaranteed entity this deal also has significance for the development of the regional Sukuk market. Prior to this issuance, issuers priced their new securities against US treasury bonds- adding a premium for the perceived additional risk. With no 'risk free' local benchmark, it wasn't possible to use a local reference point, so instead issuers used this theoretical point. In effect this issuance therefore establishes a local pricing point for future Sukuk."

"This deal was 3.5 times over subscribed with strong demand from a wide range of banks, sovereign funds, pension agencies, insurance companies, corporates. This spread of investors means that any subsequent issuance won't be over reliant on any one sector and can tap into a ready investor base. This sheer scale of the demand and the eventual.

Fahad Al Saif, Head of Debt Capital Markets, HSBC Saudi Arabia, added: "Many Sukuk of this size are issued in multiple tranches, with different prices and dates of maturity. However, this Sukuk has been launched as one single issuance, and in doing so has become the largest single-tranche Sukuk ever issued globally. Not only this, but the fact that the government of Saudi Arabia has guaranteed this deal means that it has also become the largest sovereign guaranteed issuance in the Emerging Markets for the last 10 years."

Additionally, this issuance is also the first ever Sukuk approved by the Saudi Arabian Monetary Agency (SAMA) to be eligible for repo arrangements and has also been assigned zero% risk weighting for capital adequacy calculation purpose. This means that investors can hold this Sukuk as an investment, but also use it as an effective liquidity tool by using it to guarantee cash from the central bank.

HSBC in Saudi Arabia has lead deals for the petro-chemical sector, energy, contracting, real estate, and now - with this deal - aviation/infrastructure. HSBC ended the 2011 leading the Bloomberg league table for Emerging Markets Bonds, Gulf Cooperation Council (GCC) Bonds & Sukuk, Middle East and North Africa (MENA) Region Bonds and International Sukuk. Looking at 2012, HSBC has started the year at the top of the Bloomberg league tables, with a continued dominant market share.

      HSBC BLOOD DONATION ENCOURAGE RESPONSE
Friday, 17th February 2012


Proud blood donors.

HSBC has successfully hosted its second blood donation drive for 2012 at the HSBC Business Processing Centre in Jerudong. For most of the donors it was a run-in-the-mill experience, but for first time donors, this was the time they had to overcome their fear of needles and the sight of blood.


A dedicated member of the public, Yahya Hj Ahmad (centre), donated blood for the 50th time.

Over 50 HSBC staff including senior managers and members of the public supported the blood drive. A dedicated member of the public, Yahya Hj Ahmad, donated blood for the 50th time. According to Yahya, "It is our civic duty to donate blood if we can. We should also encourage our youth to do the same."


All smiles after the blood donation.

Hj Ibrahim Hj Bakar, Chief Supervisor Blood Bank, RIPAS, "We are still in constant need of blood supply. Members of the public are encouraged to donate blood at the blood donation centre at RIPAS".

Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei thanked donors and reminded the public that one pint of blood can potentially save up to three lives. He further added, "As the world’s leading financial institution, HSBC firmly believes that giving back to the community is an essential part of the business."

The blood donation drive is one of HSBC's series of activities to celebrate its 65th anniversary.

      HSBC INVITES PUBLIC TO DONATE BLOOD
Wednesday, 15th February 2012

HSBC will host its second blood donation drive for 2012 at the HSBC Business Processing Centre in Jerudong. The blood donation will take place today from 9.00am to 11.00am and 2.00pm to 4.00pm.




Public showing their support from the previous blood donation drive.

Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei said, "An average adult has an amount of about 10 pints of blood and one pint of blood can potentially save up to three lives. As the leading international financial institution in Brunei, we believe that it is our duty to help in anywhere we can to give back to the community."

Those who are interested in participating in the blood donation should be aged between 18 and 60 years of age, weighing at least 50kg and should be in good general health with no cold or flu symptoms. They must eat well prior to donation and drink lots of fluids. Donors who have donated previously are also reminded to bring along their donor cards.

      HSBC BRANCHES WELCOMES THE YEAR OF DRAGON
Friday, 3rd February 2012

HSBC Brunei recently held an open house in all its branches to welcome the Year of the Dragon for 2012. This year, it coincides with the bank's 65th year anniversary for its presence in Brunei Darussalam.

Senior Managers were present at various branches to greet the customers including Vincent Ho, Chief Executive Officer, HSBC Brunei, Lyndsay Rajah, Head of Retail Banking and Wealth Management and Dayangku Hamidah Othman, Senior Retail Banking and Wealth Management Sales & Service Manager.

Customers were also made welcome by the branch managers and their teams, and were treated to specially prepared refreshments.


Lyndsay Rajah, Head of Retail Banking and Wealth Management welcoming customers.


Customers enjoying refreshments in Seri Branch.


Aaron Paul Lee, HSBC Jerudong Branch Manager with his team ready to greet customers.


Vannessa Ho, HSBC Seria Branch Manager with customers and staff.


Kuala Belait branch staff with customer.

"During this festive season, it is a great opportunity to foster better relationships between our staff and customers as well as respecting each other's cultures. We look forward to the year of the Dragon bringing further opportunities for HSBC," said Lyndsay Rajah.


HSBC NEWS January 2012


HSBC VISA DEBIT CARD WINNERS ANNOUNCED

Monday, 30th January 2012

HSBC recently announced the first set of lucky draw winners for the HSBC Visa Debit Card promotion. The winners received a cash rebate for their debit card purchases which is credited back into their HSBC Visa Debit Card account. These winners, together with other HSBC Visa Debit Card holders using their cards till 29 February, will still stand a chance to win the Grand Prize which consists of shopping spree worth B$5,000 at one of the following destinations of their choice - New York, Paris, Milan, London or Hong Kong, on top of the monthly cash rebate of up to BND500.

Noraini Mohd Taha, Peter David Paterson, Reginariego Oliva, Jerry Gomez and Mohamad Saiful Adilin Edin are the winners of the first monthly lucky draw.

Additionally, HSBC Brunei held a prize presentation of the HSBC Visa Debit Card jingle competition at the banking hall in the HSBC Bandar main office. On hand to present the prizes was Lyndsay Rajah, Head of Retail Banking and Wealth Management to the lucky winner, Hjh Nuradilah bte Hj Md Affendy Agus, who has won herself the grand prize of B$500.00 and a mobile phone. Second place went to Mohamad Asyramisyanie bin Kamis and third place went to Lee Pei Yuen, both receiving a mobile phone. Hjh Nuradilah and Mohamad Asyramisyanie's creative composition will be aired on Kristal FM in February.


A group photo with Lyndsay Rajah, Head of Retail Banking and Wealth Management HSBC.


Winner of the HSBC Visa Debit Card jingle, Hjh Nuradilah bte Hj Md Affendy Agus receiving her prize from Lyndsay Rajah, Head of Retail Banking and Wealth Management HSBC.


2nd winner, Mohamad Asyramisyanie bin Kamis receiving his prize from Lyndsay Rajah, Head of Retail Banking and Wealth Management HSBC.


Ms Lee Pei Yuen, third winner receiving her prize from Lyndsay Rajah, Head of Retail Banking and Wealth Management HSBC.

HSBC's new and versatile HSBC Visa Debit Card offers a host of premium benefits and features allowing you to enjoy great accessibility and convenience depending on your everyday or year-round needs, both locally and abroad.


      HSBC DONATES 10K EDUCATION GRANT TO CHUNG HWA MIDDLE SCHOOL
Tuesday, 17th January 2012


Group photo session.

In demonstration of its steadfast commitment to education, HSBC Brunei presented an education grant of BND10,000 to Chung Hwa Middle School, BSB.


VIP guests are invited to beat on the drums to signify the launching of Chung Hwa Middle School's 90th Anniversary.

The $10,000 cheque was presented to Chung Hwa Middle School in conjunction with the soft opening of the school's 90th anniversary celebration.

On behalf of the bank, CEO HSBC Brunei, Vincent Ho was on hand to present the cheque to Madam Kho Guik Lan, Principal of Chung Hwa Middle School. The Guest of Honour for the event, Ak Abdullah bin Pengiran Hj Tengah, Acting Permanent Secretary, witnessed the cheque handover.


Mr Vincent Ho, Chief Executive Officer HSBC Brunei (3rd from right), Ak Abdullah bin Pengiran Hj Tengah, Acting Permanent Secretary at the Ministry of Education (2nd from left), the Guest of Honour and Mdm Kho Guik Lan, the Principal (left) taking a photo after the donation.

Vincent said, "HSBC has been serving Bruneians since 1947 and the community has been very supportive of the bank. It is therefore important for us to give back and contribute positively to the community."

He added, " As a 'not for profit' school, one of the reasons for Chung Hwa Middle School's longevity and success is the dedication and unwavering support it has received from the local private and business community. HSBC is grateful for the opportunity to play a part in the school's education program and we hope our contribution will further assist with the school's aspiration to providing the best education for its students."


24 Festival Drums by the Chung Hwa middle School students.

HSBC's investment in education is part of their global corporate sustainability strategy. HSBC Brunei recently launched Future First, its global flagship education programme that aims to make education more accessible for disadvantaged and special needs children.

Future First is a five-year programme managed by the HSBC Global Education Trust and currently supports more than 349 projects in 49 countries, benefiting nearly half a million children worldwide. In the next 5 years, NGOs in 86 countries where HSBC has a presence will be able to apply for funding of up to USD50,000 per annum from "Future First".

      HSBC BLOOD DONATION DRIVE A SUCCESS
Monday, 16th January 2012

Today, generous customers and members of the public turned up at the HSBC Kuala Belait branch to participate in the blood donation drive.




Public and staff donating blood for a good cause.

The donation drive saw over 30 willing donors who rolled up their sleeves to do their good deed for the day. HSBC employees too took the opportunity to bleed for the cause.

The blood donation drive was organised as part of HSBC's 65th anniversary celebration, as well as to provide an avenue for the public to contribute back to the local community.

Today's blood donation drive is the first of a series of sessions to be held by HSBC in 2012. The next blood drive will be held on 16 February 2012 at the HSBC Business Processing Centre in Jerudong. More information will be made available nearer to the date.

      HSBC TO HOLD BLOOD DONATION DRIVE
Thursday, 12th January 2012


HSBC Staff smile as they give the gift of blood at the bank's last donation drive.

As part of its activities to celebrate its 65th anniversary, HSBC will host a blood donation drive at its Kuala Belait branch. Customers and members of the general public are welcome to visit the HSBC Kuala Belait branch on Friday, 13 January 2012 from 9.00am to 11.30am to roll up their sleeves and donate blood.

Lim Boon Teck, Manager Corporate Sustainability, HSBC Brunei said, "Blood is a precious commodity that can only come from the generosity of donors. There is always a critical need for a stable supply of blood, especially when donations tend to drop off during holiday months. This blood donation is particularly opportune as the Blood Donation Centre of Raja Isteri Pengiran Anak Saleha (RIPAS) Hospital has recently highlighted that they are in urgent need of 'O' positive blood type. "

Medical Officers from the Kuala Belait Medical Services Unit will be on hand to facilitate the blood donation drive on that day.

"HSBC understands that 'giving back' does not merely mean making financial contributions. As the leading international financial institution in Brunei, we understand the need to also donate time and energy towards activities that benefit the communities that we do business in." he added.

Those who are interested in participating in the blood donation should be aged between 18 and 60 years of age, weighing at least 50kg and should be in good general health with no cold or flu symptoms. They must eat well prior to donation and drink lots of fluids. Donors who have donated previously are also reminded to bring along their donor cards.

      HSBC REWARDS CUSTOMERS WITH A SHOPPING SPREE
Tuesday, 10th January 2012


Dk Hamidah Pg Othman, Senior RBWM (Retail Banking and Wealth Management) Sales and Distribution Manager with the winners.

Five lucky winners were chosen for a shopping spree after purchasing insurance product(s) from HSBC during the Wealth Management campaign which came to an end in November last year.

The five winners; Nurul Amal Azmin Athirah, Noorhanim Hj Baha, Md Alisardee @ Shardia Sabli, Juryanah Abd Lamit and Roslan Hj Suhaili were delighted with their choices which consists of items for everyday use, such as cooking oil, rice and washing powder.

The shopping spree was held at Supasave, Beribi on 08 January 2012, where each customer was given three (3) minutes to complete the shopping spree, accompanied by an HSBC staff. The lucky winners won themselves all items grabbed and placed in the trolley during the allocated time period, worth up to B$300.00.

On hand to present the prizes to the five lucky winners were Dk Hamidah Pg Othman, Senior RBWM (Retail Banking and Wealth Management) Sales and Distribution Manager.

Wealth Management aims to provide proper financial education to all HSBC customers as well as the public, and encourage individuals to nurture a savings culture for their future and loved ones; be it a child's higher education, capital funding for own business, retirement or simply to build a nest egg for all family members. It also offers flexibility, affordability, financial advantage and gives customers competitive advantage in terms of the wide range of insurance products' selections offered and/or referred by HSBC. All this is supported by the largest number of accredited financial professionals in Brunei to develop a tailor-made financial plan in accordance to individual's needs.

      HSBC BRUNEI TURNS 65
Monday, 9th January 2012

The HSBC Group's presence in Brunei dates back to 1947 when The Hongkong and Shanghai Banking Corporation Limited opened a branch in Bandar Seri Begawan, then known as Bandar Brunei, and another in Kuala Belait. HSBC Brunei offers an extensive range of financial services, import and export-related trade services, investment banking, project finance, and insurance. Now, HSBC Brunei is one of the leading financial institutions in the country.

In commemoration of its 65th anniversary, HSBC held an appreciation day for its customers at all branches yesterday. The simple but highly significant event would not have been possible without the support of its loyal customers. Senior Managers of HSBC Brunei were present at the various branches to greet and thank the customers who took the time to join in the celebration.





Vincent Ho, the Chief Executive officer of HSBC Brunei was at the HSBC headquarters to welcome their customers. "A large part of our success in Brunei is due to the loyal support of our valued customers. It is therefore a great pleasure for me, on behalf of HSBC, to share our celebration with our customers and say a big "thank you" for their continued support over the years".



      HSBC COMMERCIAL BANKING BRUNEI LAUNCHES BUSINESS CONNECTIONS
Monday, 9th January 2012



Leveraging on its leadership and international strength, HSBC Commercial Banking Brunei recently launched its Business Connection book. This invaluable book provides business thoughts from business leaders in the United Kingdom and the Asia-Pacific Regions including Brunei Darussalam on successful businesses and to inspire customers and prospects to think and do differently for their businesses.



The launch was officiated by Yang Berhormat Pehin Orang Kaya Seri Utama Dato Seri Setia Awang Haji Yahya bin Begawan Mudim Dato Paduka Haji Bakar, Minister of Industry and Primary Resources at Tarindak D’Polo, Jerudong Park Polo Club, Vincent Ho, Chief Executive Officer HSBC Brunei, and Rosdi Amin Yaakub, Deputy Chief Executive Officer and Head of Corporate Banking HSBC Brunei.

The event was also attended by Yang Berhormat Haji Awang Ahmad Morshidi Bin Pehin Orang Kaya Di-Gadong Seri Diraja Dato Laila Utama Haji Awang Abdul Rahman, Chairman of Ideal Group and Albert Tan, Executive Director of Everon, both of whom were featured in the Business Connections book together with international players such as David Lee, Chairman of the world renowned oyster sauce, Lee Kum Kee Sauce Group.

In his case study, Ahmad Morshidi focuses primarily on quality. "To get the quality output, you need to know the genetic issues related to the chicken right from the very beginning" explains Ahmad Morshidi. He later explained that the level of control gives good feed conversion and weight gain rates. It also means rigorous hygiene standards are maintained.

Entrepreneur, Albert Tan, specializes in buying iconic but dated buildings and revitalizing them with a fresh yet modern look. This is evident in the reconstruction of The Brunei Hotel. In keeping with the localization policy, Everon integrates the local culture and resources which extends to the workforce unleashing their creativity. Albert finds the thrill in turning around old properties and injecting new life into it.



      HSBC SEES VOLATILITY CREATING LONG-TERM WEALTH OPPORTUNITIES IN 2012
Wednesday, 04th January 2012

Short-termism has driven markets at the expense of long term investment thinking during a markedly volatile 2011. However, this has created what HSBC Global Asset Management believes to be a potentially very strong set of investment opportunities for 2012 for those with a longer-term perspective.

To date, frequent rotations in sentiment in markets reflect the fact that officials have been applying a 'sticking plaster' approach to addressing fundamental problems - acting only when faced with severe market pressure, and only then delivering just enough to stem the tide in the short run. With this context, at the forefront of investors' minds is concern around European policymakers being able to deliver a comprehensive long term solution to deal with the Eurozone crisis.

Given the risks to the outlook, many investors have flocked to 'safe havens' this year, forcing government bond yields to the lowest levels for a generation, which puts some in a position where returns are negative when inflation is taken into account. Combined with the negative fundamentals such as high debt levels, government bonds do not represent good value on a medium term basis.

However, the opposite is true of corporate bonds, which have been sold off during the downturn. Many companies are in solid financial shape, having applied their own austerity measures. Balance sheet strength in turn will justify the ongoing growth in dividends paid out to investors. These factors support the positive outlook for corporate bonds at the high-yield end of the spectrum, particularly Asia where fundamentals are relatively stronger.

Solid corporate health and very attractive valuations also support HSBC's positive view on equities in 2012. Equities now trade at very attractive levels relative to history. As growth forecasts have been revised down, there is scope for positive surprise, which could lead to a re-rating in equities. Within equities, emerging markets looks particularly attractive, due to stronger fundamentals than developed markets.

Simona Paravani, Global Chief Investment Officer for Wealth, HSBC Global Asset Management, said: "Global emerging markets will continue to grow as increased wealth leads to higher levels of domestic consumption. Together with factors such as industrialisation and urbanisation, as well as more robust fiscal positions than the West, we remain positive on the long-term outlook for emerging market equities. For investors with a lower risk appetite, high yielding corporate bonds in Asia will continue to benefit from stronger potential credit upgrade and low interest rates."

A combination of inflation and the industrialisation of emerging markets favour physical assets like property and commodities. Russian equities, currently priced lower than historical levels, benefit from the positive outlook for oil and hard commodities although political risk remains a source of market volatility.

In the export-heavy Asian countries, the global slowdown has clearly had an impact but HSBC still views the backdrop favourably, with economies offering stronger growth than the West. Inflation is showing signs of moderating and supportive fiscal policies are likely to have a bearing in 2012, which would be positive for the region's economies and equity markets.

Within Asia, Chinese equities are currently attractive, with the market trading on about 8 times 2012 earnings. Rapid rises in residential real estate prices could reverse and become destabilising to parts of the economy, but HSBC believes that a soft landing is the most likely outcome.

Eric Fu, HSBC's Head of Wealth Development, Hong Kong, Retail Banking and Wealth Management, said: "In a period of prolonged volatility, as investors continue to search for yield and value, diversification and long-term investing have become all the more relevant. Before the crisis, people tended to park their assets in investments without doing anything further with their portfolios. Investors can no longer afford to take a passive role. Today, a long-term approach means staying invested through the peaks and troughs by reviewing your portfolio regularly to rebalance, capture market opportunities and mitigate further risks.

"With the help of a trusted professional advisor, both sophisticated and new investors can move from a product-driven to a planning-driven approach to wealth management to help achieve more balanced and sustainable growth for your hard-earned wealth."

      HSBC INVITES PUBLIC TO CELEBRATE ITS 65TH ANNIVERSARY
Wednesday, 04th January 2012



To commemorate HSBC Brunei's 65th anniversary, HSBC is inviting customers to a Customer Appreciation Day this Friday, January 06th at all branches including HSBC Finance at Sumbangsih and Kuala Belait, from 8.45a.m. to 11.30a.m. and 2.00p.m. to 4.00p.m. Serusop Branch will be extending this celebration to 6.30 p.m.

Lyndsay Rajah, Head of Retail Banking & Wealth Management, shared "As 2012 marks HSBC's 65th anniversary in Brunei, we would like to not only thank all our customers for their support and loyalty through the years but kick off the New Year with our first Customer Appreciation Day this Friday January 06th 2012. There will be commemorative gifts for walk in customers and cookies for children, games to be played at all our branches and HSBC merchandise for sign ups for any of our services or products on this Day. On behalf of Team HSBC, see you this Friday!"

HSBC celebrates its 65th anniversary of its establishment in Brunei. The first bank in Brunei, it set up its first offices in what was then Bandar Brunei and in Kuala Belait in 1947. HSBC is now one of the leading financial institutions in the country. Its nine branches span nationwide in three districts, with an additional office in Jerudong, which is the location of its business processing office.

      HSBC IN CLEAN SWEEP OF MAJOR ASIAN
Tuesday, 03rd January 2012

HSBC's debt capital markets business has won an unprecedented number of awards in recent reviews of 2011 published by Asia's main financial publications.

HSBC was selected by IFRAsia as Bond House, Domestic Bond House and Dim Sum Bond House of the Year for 2011. From FinanceAsia, it was named Best International Bond House, Best Local Currency Bond House, Best Sovereign Bond House and Best Offshore RMB Bond House of the Year. Meanwhile Asiamoney accorded HSBC with the Best Debt Arranger and Best Loans Arranger of the Year.

IFRAsia commented that: "The Bank's consistent performance across every cross-section of Asia’s international bond markets represented as close to complete market domination as anyone is ever likely to get."

FinanceAsia began its write-up by noting: "HSBC took a near clean sweep of the awards this year thanks to its unprecedented dominance in both the G3 and local currency markets. This year, it pulled out all the stops and drew sharply ahead with a market share of 12.5% for Asia ex-Japan G3 bonds. This was a sweeping margin over its nearest rivals."

Asiamoney noted: "The sheer depth and diversity of the deals HSBC played a role in, far outweighs its competitors in the space, with deals ranging from Sukuks, Basel III-compliant, liability management, corporate hybrids, and even the first Maple bond - a Canadian dollar deal issued outside of Canada - from an Asian credit."

Robin Phillips, HSBC’s Head of Global Banking and Markets for Asia Pacific, explained the firm’s success as follows: "Our ability to offer objective advice covering the full gamut of products and currencies is recognised by clients. HSBC houses cross-border and local currency DCM, as well as syndicated finance under the same roof. Add to that our strengthening equity markets business, few institutions can compare to our full suite of capital markets products. Our unparalleled footprint in Asia has also seen us execute deals across a broader range of markets than any of our competitors."

HSBC has clinched all the new offshore RMB award categories that have been added this year to reflect the most exciting development in Asia’s capital markets. IFRAsia commented: "The single biggest development in Asia's local currency markets again revolved around the fast-growing Dim Sum front, where HSBC built on its leading position with a number of high-profile mandates from Chinese and international clients." FinanceAsia highlighted: "In the offshore RMB space, HSBC was ahead of its closest rival by quite a stretch … it had a market share of 20.2%. Its dominance is clearly testament to the strength of its relationships and franchise in Hong Kong."

Another area seeing a quiet revolution has been Asia's sovereign debt market, which saw an unusually high number of issuance in 2011, with ten deals totaling US$12.7bn, surpassing the US$7.9bn seen in 2010. And HSBC has led on nine of the ten sovereign deals in Asia. FinanceAsia noted: "As Asian countries have brought more interesting deals to their local currency bond markets, it has further allowed HSBC to shine in the sovereign space."

HSBC has held leading roles in a number of landmark deals that have received recognition, including ICBC (Asia)'s RMB1.5bn Basel III-compliant subordinated capital notes; the long-awaited inaugural US dollar global bond by Indonesian SOE Pertamina; South-east Asia’s first inflation-linked bond, for the Kingdom of Thailand; Asia’s first major securitisation since the financial crisis, via CapitaLand unit Silver Oak's commercial mortgage-backed securities issue; the world's first ever 10-year US dollar sovereign sukuk, for the Government of Malaysia; Korea National Oil Corp's 5-year market opening deal; and Citic Pacific's perpetual hybrid bond which re-opened Asia's corporate hybrid market.

      HSBC - TAKING CARE OF YOU AND YOUR BUSINESS
Tuesday, 03rd January 2012

As a leading financial institution in Brunei Darussalam, HSBC Brunei plays a significant role in making a positive contribution to the nation, whether as a provider of financial products and services, an employer or a partner in the development of our community.

CELEBRATING WITH CUSTOMERS

HSBC Brunei honours and thanks their customers' support with rewards, incentives, celebrations and product innovations throughout the year. This year's "The Journey" campaign with the theme of "Maximise your financial potential at every stage of your life journey" rewarded 75 customers who signed up for HSBC products and/or services with lucky draw chances to win weekly lucky draw prizes comprising lifestyle vouchers for dining, shopping, travel, gadgets and furniture worth between $100 and $500.

Besides the weekly prizes, customers were also in the running to drive away the Grand Prize - a luxurious Mercedes-Benz new generation C180 CGI Blue EFFICIENCY. , beat out 4 other finalists to take the coveted car.



The HSBC Fair 2011, doubly-themed, "Build Your home" and "Grow Your Wealth", was held from 30th September until 2nd October 2011 at Times Square with participation from estate agents, housing developers and home related merchants.



The highlight of the Fair was the guest appearance by celebrity designer, , who shared the latest trends in interior design. In conjunction with this Fair , various prizes and deals were offered including an exclusive three-month Home Loan promotion that gave customers exciting guaranteed rewards at every step of their home loan application process ranging from Eric Leong's Deco Tips book , low interest rate , generous subsidy, 47-inch LCD TVs , cash of up to BND200 to home essential vouchers worth up to BND500. HSBC launched its exclusive dedicated Home Loan Centres in Gadong and Kuala Belait a year ago and customers have responded very well to them, appreciating the one-stop-concept, which makes the loan process easier and more convenient.











On the sporting side, the HSBC Brunei Golf Day 2011 produced two winners, and Hj Shaiful Rizal Pehin Dato Ahmad, who had the privilege to play in the HSBC Regional Golf Day competition at the Clearwater Bay Golf and Country Club in Hong Kong.



Three lucky winners - 2 winners from a lucky draw and 1 from the putting game held at HSBC branches- were sent on a once-in-a-lifetime trip to watch the 2011 WGC-HSBC Champions event at Sheshan International Golf Club, Shanghai.

HSBC celebrated all the major festivities of the year with a treat for their customers at its various branches. These happy occasions were opportunities for staff and customers to interact and promote an understanding of the different cultures in Brunei. Mother's Day and Father's Day were not excluded either and HSBC Premier customers were treated to special events to entertain both parents and their children.

HSBC Advance customers also enjoyed a year of rewards for choosing HSBC Advance products by either assigning their salary to HSBC or placing a deposit of BND50,000 and more. Lucky winners of the promotion between March and April won B$4,000 cash prizes each. Another HSBC Advance campaign in September and November saw 4 winners, each walking away with a B$4,000 cash prize and B$1,000 bonus cash. HSBC Advance complements the bank's strategy to be the leading Retail Banking & Wealth Management provider for the world's growing emerging mass affluent segment through a global standard of services that will take their customers from one stage of wealth to the next.



in October to acknowledge the support of its valued Commercial banking and Premier customers who conduct transactions in foreign exchange. Global Markets HSBC Brunei is responsible for the bank's treasury operations which include dealings in foreign exchange and interest rates. The foreign exchange team provides foreign exchange solutions to businesses for payments and risk management, offering a range of products including FX spots and forwards.







In March, HSBC was named the winner of the Best Retail Bank in Brunei 2010 at the 10th International Excellence in Retail Financial Services Awards Programme. The awards programme, administered by The Asian Banker and refereed by prominent global bankers, consultants and academics, is the most prestigious of its kind.





HSBC clocked another milestone in August when it launched its HSBC Visa Debit Card, the latest addition to complement the bank's range of products and services. This milestone adds to HSBC's recognition as The Best Retail Bank 2010 in Brunei. The new Debit Card is an enhancement to the existing HSBC ATM card, functioning as both an ATM card and a Debit card.





Corporate clients of the bank were remembered for their support as HSBC held monthly lucky draws in a variety of campaigns held during the year such as the Trade and Supply Chain campaign and Online Telegraphic Transfer campaign.



New banking innovations were introduced to assist corporate clients such as HSBCnet, which offers a comprehensive suite of flexible online financial solutions designed to help increase productivity and manage cash flow. With real-time global account access and customisable setup features, clients have control over their critical financial functions at every level of their organisation.

HSBC is the first bank in Brunei to provide Renminbi (RMB) deposits and remittances services to Corporate Banking customers following China's contribution in global trade and the gradual internalisation of RMB. This landmark achievement in March affirmed HSBC's leadership position in international trade and it has paved the way for more exciting trade opportunities for local businesses with China.

HSBC Cares

HSBC believes that the wellbeing of the community is intrinsic to their business success. That is why HSBC is committed to making a positive impact on the local community through its investment in Education, Environment and Humanitarian assistance.

Education, especially investing in the education of disadvantaged children, is the main focus of HSBC's community investment activities. HSBC's biggest charity event to date was the "WalkRunCycle" charity event on 22nd May, where over 2,000 people turned up at the Taman Sultan Omar Ali Saifuddien to either walk, run or cycle to raise funds for 3 charities dedicated to the education of children with special needs - Pusat Ehsan Al-Hajjah Maryam, Persatuan Kanak-Kanak Cacat (KACA) and SMARTER Brunei . The event raised more than B$107,000. The donations from the event were divided equally and each of the charities received B$35,788.









HSBC Brunei's investment in education also serves to complement the current excellent academic curriculum through out-of-school learning experiences.

Money 101 is its annual financial workshops for children in primary schools that aim to educate the young on basic money management skills and to ingrain valuable knowledge that will allow them to make better financial decisions in adulthood.

In partnership with the Toastmasters Club, HSBC Brunei Youth Leadership Programme aims to enhance students' public-speaking and communication skills through a series of practical and theoretical sessions.

HSBC's long-term partnership with International School Brunei on Borneo Global International Conference provided a platform for over 300 students around South East Asia to come together in a mock United Nation setting, to learn and debate current issues confronting the global community.

HSBC is also committed to impart knowledge on the importance of environment education to the Brunei youths. In 2011, HSBC donated 500 nature packs to the Kuala Belalong Field Studies Centre (KBFSC) of Universiti Brunei Darussalam, in support of their on-going residential School Environmental Education Programme.

To encourage the spirit of entrepreneurship, the HSBC Young Entreprenuer Award (YEA) provides students a platform to unveil their innovative ideas and enhance their business skills.The award, first launched in Brunei in 2008, provides the opportunity for the top three teams to attend a week-long study trip to Hong Kong. This year's award winners, Green Gems, competed on a regional level for the YEA against six other countries. The Green Gems was the youngest team to reach the regional finals and their project, "Your Trash Makes Great Cash" was commended for its commercial viability and environment-protection ideas.

HSBC Brunei also launched its Global Education Flagship Program "Future First" in December 2011. This Program provides local NGOs with the opportunity to apply for funding of up to USD50,000 for the purpose of educating underprivileged or disadvantaged children.

Apart from education, HSBC Brunei is also active in providing assistance to the less fortunate members of the community. During the month of Ramadhan in August, through HSBC's "Box of Hope" initiative, members of the public generously filled boxes provided by HSBC with toys, stationery, clothes and groceries which were delivered to over 100 families and 250 children living in poverty.











On the environment front, HSBC Brunei was recognised as ASEAN Champion of Biodiversity by the ASEAN Center of Biodiversity. This prestigious award recognises HSBC Brunei's effort and contribution to environment and biodiversity conservation, in particular its contribution to the Heart of Borneo initiative. To date, HSBC Brunei remains the only private institution in Brunei that has won the regional environmental award.

REMEMBERING THE TEAM

The HSBC team comprises of individuals with a strong sense of service and achievement and HSBC is committed to the development of its people. All employees are encouraged to actively plan their own career and enrich their work life. The bank recognised and awarded its long-service staff in January for their ongoing commitment, dedication and loyalty. Appreciation awards were presented to 2 recipients for 10 years of service, and 13 recipients were lauded for 20 years of service.

HSBC builds its business on the belief that diversity and differences create value and that success is sustained through a diverse workforce. At HSBC, diversity is not merely about gender, ethnicity, disability, religion or age; it is about respecting individuals and treating everyone - our customers and colleagues - with dignity. As part of its Diversity and Inclusion initiative, HSBC held a series of employee engagement sessions highlighting the importance of valuing diversity and creating an inclusive working environment for all. Several activities were carried out during the sessions to demonstrate how having a diverse and highly inclusive team equates to sustainable success. The staff was also made aware of the concept of "unconscious bias" and how perceptions may affect business decisions.



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Call us at 1-800-0252 in Brunei or (673)2 252 252 from overseas